Inside Aesthetics

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Latest Episodes:

Ep 247 The Injector Diaries (Chapter 19) | April Harrison Mar 07, 2024

Show notes

Episode 247 hosts April Harrison (Physician Assistant based in Texas, USA)

April joins us in the 19th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction 00:32 Injector Diaries Setup 01:13 Patreon Updates and Community 02:28 Meet our guest April Harrison 03:01 Seasonality and Work Culture 05:27 April's PA Path into Aesthetics 11:58 Houston Market and Aesthetic Trends 16:56 Family Life and Work Balance 21:32 Mentors and Arthur Swift Influence 24:54 Designing Better Injector Training 31:02 Follow Ups and Patient Reviews 33:06 Full Face Planning and Consult Process 36:26 Consults Before Treatment 37:56 Social Media Pre Education 39:24 Regulation Versus Marketing 40:48 Raising Standards In Injectables 41:51 Cringe Content And Professionalism 45:02 Celebrity Filler Speculation 47:13 Trends And Conservative Practice 48:51 Restorative Beauty Education 50:25 Going Solo After 18 Years 54:31 Patients Follow And Revenue Impact 56:45 Keeping Superstar Staff 59:33 Respect For Non Doctor Injectors 01:02:15 Future Plans And Boundaries 01:05:29 Treatments On And Off Menu 01:07:22 Business Ops And Numbers 01:09:11 Outsource Operations 01:09:41 Product Cupboard Picks 01:10:51 Pricing And Rep Relationships 01:12:12 Why Start Patreon 01:13:47 Patreon Safety And Value 01:18:28 Growing Patreon And Shadowing 01:22:39 Vascular Occlusion Stories 01:25:16 Ultrasound Setup And Learning 01:28:43 Rapid Fire And Wrap Up

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Ep 246 AnteAGE: Regenerative Skin Care Utilising Exosomes & Growth Factors | Ian Sanderson & Dr Steven Liew Feb 29, 2024

Show notes

Episode 246 hosts Ian Sanderson (President of AnteAGE®) & Dr Steven Liew (Plastic Surgeon based in Sydney, Australia).

AnteAGE® are regenerative skincare company based in California, USA. Their mission is to provide powerful regenerative anti-aging products through evidence-based technologies. They have pioneered the use of human bone marrow stem cell technology both for aesthetic and dermatological uses, utilising exosomes and growth factors respectively.

In this episode we go on a deep dive to try to understand the proposed mechanisms of these novel products. We differentiate between what exosomes are vs growth factors, how they are used in clinic vs at home and what the likely outcomes might be for our patients.

This episode was supported by AnteAGE

00:00 Introduction 00:37 Regenerative Medicine Returns 01:08 Podcast Competition Update 01:55 Partner Offer Clinical Imaging 03:20 Partner Offer PHILM 04:14 Patreon and Clinic Content 05:16 Meet our Guests: Ian Sanderson & Dr Steven Liew 06:23 Antioch Origin Story 07:56 Steven Li on Regeneration 09:25 Defining Regenerative Medicine 12:54 Stem Cells Ethics and Signals 16:15 Cytokines and Growth Factors 101 18:53 Why Bone Marrow Stem Cells 22:43 What Are Exosomes 27:26 Sourcing and Safety Testing 30:32 Human vs Plant Animal Exosomes 32:40 Clinical Uses and Treatment Menu 38:12 Patient Concerns and Adoption 40:08 Safety and Adoption Proof 41:47 What Exosomes Really Do 45:22 Aesthetic Results and Glow 48:52 Protocols and Product Stack 52:17 Injectables and Regulations 56:55 Stability and Skin Delivery 01:00:11 Clinic Workflow and Mixing 01:03:58 Evidence and White Papers 01:05:21 Pricing Margins and PRP 01:10:20 Hair Loss and Future Tech 01:11:54 Marketing Within Guidelines 01:16:10 Wrap Up and Special Offer

*****APPLY FOR OUR IA COMPETITION*****

Click here to read our Instagram post for details of the prize and how to apply!

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Ep 245 Understanding Your Business Mindset & Your Why | Dr Felix Bertram Feb 22, 2024

Show notes

Episode 245 hosts Dr Felix Bertram (Dermatologist and Business Entrepreneur based in Zurich, Switzerland)

Felix is a returning guest to the podcast (previously on episode 198) and in addition to his clinical expertise he is an incredibly successful businessman with numerous other revenue streams. As a result of his business acumen and investments, he is also a judge on the Swiss TV show 'Die Höhle der Löwen' (similar to Shark Tank in Australia or Dragon's Den in the UK).

In this episode we explore the current business challenges that clinics are facing and get some insights into the European perspective. We discuss how clinics who are strugging can re-invigorate their strategies and gain momentum into 2024. We also pose a deeper question that needs to be understood for long-term success - 'Do injectors really understand their 'why'?

00:00 Introduction 00:32 Special Guest: Dr Felix Bertram 01:26 Patreon Updates and Clinic Walkthroughs 04:08 Partner Offers and Sponsor Perks 04:49 Industry Reset and Europe Outlook 09:03 Inflation and Consumer Psychology 11:06 Investors and Clinic Consolidation 15:58 Chains vs Clinicians Career Pathways 19:24 2023 Slowdown and Profit Squeeze 27:16 Retention Tactics and Patient Experience 31:00 Team Culture Hiring and STAR Method 34:27 Building a High Performance Team 35:52 Hiring for Team Fit 36:35 Cafe Interviews to Reveal Character 37:44 Probation and Early Red Flags 38:56 Receptionist Influencer Dilemma 40:43 Team Culture and Fast Firing 42:18 Leadership Boundaries and Distance 46:14 Termination Rules and Paper Trails 47:56 Tattoo Shock Hiring Stories 49:43 Inner Circle Golden Ticket Giveaway 55:22 Adapting in Tough Times 56:42 Back to First Principles 58:26 Finding Your Why 01:00:51 Passion Versus Glamour Motives 01:03:31 Patient Journey Differentiation 01:04:42 Inner Circle Why Breakthroughs 01:07:20 Making Routine Work Meaningful 01:09:35 Permission to Lead and Build 01:12:06 One Percent Better Daily 01:12:31 Clinic Challenges Breakdown 01:14:34 Subscription Revenue Models 01:15:45 Outcome Based Branding 01:17:38 Consultation For Value 01:20:33 Regulation And Market Timing 01:22:18 Cut Costs And Retain 01:26:09 Device Purchases Business Case 01:27:47 Negotiate Supplier Terms 01:30:48 Social Media Strategy 01:33:35 Know Your Ideal Patient 01:37:04 Final Takeaways And Wrap

*****IA COMPETITION ANNOUNCEMENT*****

In this episode we announce IA's BIGGEST EVER competition! We've partnered with Felix to give one injector the trip of a lifetime! Listen to find out what the prize is and then head to our Instagram (from 07:20am AEDT) where we reveal how to apply. Good luck!!!

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Ep 244 The Business Of Injecting (Chapter 12) | Dr Caroline Taylor-Walker Feb 15, 2024

Show notes

Episode 244 hosts Dr Caroline Taylor-Walker (Cosmetic Physician based in Torquay, Australia)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic.

We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction 03:31 Meet our guest Dr Caroline Taylor-Walker 03:40 Moving to Torquay 05:59 From Plastics to Aesthetics 09:52 Training Restrictions 19:08 Starting Ministry of Skin 22:19 Bootstrapping the Clinic 26:16 Expanding Services 30:25 Patients vs Clients 32:20 Aesthetics vs Skin Checks 33:08 Front Desk Friction 34:12 Economy Slowing Demand 36:23 Handling Budget Patients 37:35 Quick Fix Growth Ideas 39:29 Know Your Numbers 43:50 Low Cost Treatment Mix 45:27 Quality Control Systems 49:52 Staff Motivation Debate 52:34 Leadership Weekly Cadence 56:52 Manager vs Owner Roles 01:01:26 Define Dream Patient 01:03:45 Holistic Menopause Journey 01:05:40 Incentives and Referrals 01:06:54 CRM Tracking Options 01:09:49 Complimentary Cross Offers 01:11:12 Low Cost Skin Add Ons 01:13:37 Scaling Team and Cashflow 01:17:02 Exit Strategy Planning 01:20:56 Life After Selling 01:24:24 TGA Rules Debate 01:33:54 Advice for New Clinics 01:35:02 Wrap Up and Next Steps

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Ep 243 How to Maximise Retail Opportunities | Cassandra Smith Feb 08, 2024

Show notes

Episode 243 hosts Cassandra Smith (Dermal Clinician & Aesthetic Business Coach based in Canberra, Australia)

Cassandra is a returning guest (previously on episodes 5, 24, 29, 60 & 191) and was David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. Cassandra and David then became the co-owners of three laser, skin and injectable clinics that they ran successfully for over a decade before selling in 2022.

In this episode we explore how to maximise retail opportunities in an aesthetic clinic. With the boom of the Christmas rush now gone, we discuss strategies and ideas for quieter times.

00:00 Introduction 00:31 Special Guest: Cassandra Smith 02:20 Why Q1 Gets Quiet 07:16 Fertilizer Season Strategy 10:06 Fixing Friction Points 10:56 Client Feedback Done Right 16:01 Audit Your Business Data 19:31 Community Over Competition 22:31 Skincare as a Revenue Stream 23:59 Bake Retail Into Protocols 30:05 Learn Skincare Basics 33:56 Medical Grade Skincare Explained 35:39 Choose Products for Your Demographic 38:48 Retail Profit Impact 42:09 Handling I Already Have Products 42:38 Skincare Roleplay Consult 43:47 Switching Bad Products 45:45 Educate Without Shame 46:17 Calm Confidence Cash 48:23 Training Teams To Sell 51:27 Embed Retail In Protocols 53:26 Clinic Merchandising Layout 56:04 Space Psychology And Flow 59:08 Sales Without Discounts 01:02:01 Digital Retail Strategy 01:06:15 Memberships And Referrals 01:09:31 Inventory And Stock Control 01:17:31 Tiny Tweaks Big Results 01:21:16 Wrap Up And Next Steps

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Ep 242 The Injector Diaries (Chapter 18) | Kelly Beasy Feb 01, 2024

Show notes

Episode 242 hosts Kelly Beasy (Nurse Practitioner from Brisbane, Australia)

Kelly joins us in the 18th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

00:00 Introduction 01:26 What Nurse Practitioners Do 03:05 From Emergency to Aesthetics 04:58 Early Injector Training Path 06:39 Surviving the First Years 10:04 Mentorship and Community 14:45 Consults and Rapport Skills 17:12 Life Outside the Clinic 18:31 Brisbane Market Snapshot 21:11 Industry Slowdown and Spending Shifts 25:03 Decline in Fillers and New Modalities 28:53 Balancing Clinic Work and Training 31:34 New Injector Readiness and Safety 33:50 What Competency Should Look Like 39:17 Regulation Debate and Ad Restrictions 44:38 Advertising Crackdown Fears 46:22 Training As A Specialty 48:16 Slow Rolling Education 52:58 Mentorship And Logbooks 57:21 Industry Consolidation Ahead 59:06 Pharma Training Realities 01:00:56 High Risk Treatments Off Menu 01:03:46 Avoiding Injector RSI 01:06:58 Marketing In A Regulated World 01:09:49 Future Of Aesthetics 01:13:02 Complications And Ultrasound 01:16:01 Devices And Next Guest Question 01:17:35 Wrap Up And Conferences 01:18:35 Final Call To Action

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Ep 241 Understanding the Psychology of Aesthetic Patients | Nadia Zanco Jan 25, 2024

Show notes

Episode 241 hosts Nadia Zanco (Clinical Nurse Consultant and Credentialled Mental Health Nurse based in Bathurst, Australia)

To kick off the New Year, we take a step back from discussing techniques or products to focus on the art of consultation.

We explore what our patients motivations for seeking treatments are and discuss what goes on behind the scenes when they book in with us. We go on a deep dive to try and understand the psychology of what is really going on when someone seeks out our help and what we can do as practitioners to best support their needs.

00:00 Introduction 00:31 Holiday Catch Up 01:05 Meet our Guest Nadia Zanco 03:10 From Nursing to Psychotherapy 04:57 Ageing and the Wolf Look 08:33 How the Bathurst Clinic Works 08:52 Acne and Mental Health Link 12:33 New Rules and Screening Dilemmas 15:38 When Aesthetics Boost Mood 19:31 Belonging, Work, and Aging Pressures 23:55 Consults Beyond Technique 26:09 Engagement Through Play 30:35 Detective Work and Root Causes 34:31 Pre Consult Setup and Patient Homework 37:40 Push Back On Walk Ins 40:57 Pre Consult Screening 42:59 Build A Long Term Journey 45:03 Plan For Business Reality 49:15 Define Skills And Team 53:00 Consultation Only Offer 56:53 Charge For Consults 59:54 Aftercare And Reviews 01:02:47 Handle Complaints And Fixes 01:09:31 Key Takeaways Recap 01:13:28 Patreon And Wrap Up

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Ep 240 Wrapping up 2023 | Dr Jake Sloane & David Segal Dec 14, 2023

Show notes

Episode 240 showcases our hosts Dr Jake Sloane and David Segal.

We wrap up 2023 by first summarising some of our key podcast news and events.

We then look back at some of the main lessons of the past 12 months including the global economy, the evolving toxin market and filler trends. We also look forward to next year with some predictions and ideas of where the market is heading.

We want to thank our incredible listeners for making IA the most listened to aesthetics podcast in the world. (We've now smashed past 1.5 million listens since 2019!) We are truly grateful for your support and the time you invest in listening to our podcasts, we couldn't have done this without you all.

Merry Christmas and have a very Happy New Year

Dr Jake & David

00:00 Introduction 01:04 Christmas Catch Up 01:58 Travel Plans and Events 03:37 Podcast and Patreon Updates 07:18 Upcoming Masterclasses 09:33 Industry Wrap Up Economy 14:58 Pricing and Break Even Basics 18:22 Chain Clinics Shifting 22:36 New Toxins and Margins 25:29 Frontalis Challenges and Technique 31:08 Next Wave of Toxins 32:33 New Toxins Coming 33:04 Pricing Pressure Ahead 36:00 Clinic Models and Training 39:18 Fast Acting Toxin E 41:21 New On Label Indications 42:37 Filler Use Declines 47:00 Biostimulators and Devices 47:58 Tasmania Licensing Shakeup 52:29 What Regulation Should Fix 01:03:20 Wrapping Up and Thanks

***NEW! IA MASTERCLASSES***

Learn more and book a live injectable training day with Dr Jake & other global KOL's

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Ep 239 The Injector Diaries (Chapter 17) | Nicky McKellar Dec 07, 2023

Show notes

Episode 239 hosts Nicky McKellar (Nurse Practitioner based in Charleville in remote Queensland, Australia)

Nicky joins us in the 17th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

00:00 Welcome to Inside Aesthetics 01:20 Patreon updates and webinars 02:32 Meet Nicky McKellar 03:14 Life and work in remote Queensland 05:25 Nurse practitioner journey 07:50 Why injectables in the outback 13:35 Training pitfalls and better pathways 17:09 Launching a lean clinic model 23:33 Who books treatments and what sells 25:03 Collagen stimulators and time limits 27:36 Finding education and community support 32:57 Advice for new injectors 35:35 New regulations and solo safety planning 37:18 Considering GP co-location and referrals 38:31 Ultrasound in an isolated setting 38:41 Ultrasound Costs Reality 39:34 First Consult Approach 40:56 Building Treatment Plans 43:47 Choosing Toxin Brands 44:43 Filler Preferences Feel 46:09 Quality Versus Cost 48:44 Rural Competition Marketing 52:13 Future Work Balance 55:21 Pricing Guilt Margins 01:01:13 Systems Websites Booking 01:03:01 Complications Close Calls 01:05:56 Listener Favorites Offers 01:07:40 Final Question Farewell

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Ep 238 What the Regulatory Changes in Tasmania Mean for the Rest of Australia | Maria Reid Dec 05, 2023

Show notes

Episode 238 hosts Maria Reid (Registered Nurse based in Tasmania, Australia)

Maria has a Masters in Clinical leadership and is the co-owner of Eden Clinic based in Hobart.

In this bonus and short podcast, we discuss the new and significant regulatory changes that have been implemented in the state of Tasmania for cosmetic clinics.

Back in 2021 Maria was invited to a forum held by the Tasmanian Department of Health. In this meeting the government announced that they would be implementing some voluntary but no less significant changes in how cosmetic clinics operate and how they are licensed. Clinics who do not have a prescribing doctor on site would instead need to apply to become a 'licensed facility' - similar to the licensing of a day surgery facility.

Maria shares the background to this story and how she completed the process for her own clinic. And she has a warning for the rest of Australia - change for the rest of the country is almost certainly coming.

00:00 Introduction 01:04 News Flash Tasmania Changes 02:53 Meet Maria Reid 03:18 Why Licensing Started 04:08 Poisons Act and Nurse Clinics 08:55 Doctor On Site Debate 10:05 What Licensing Requires 11:04 Facility and Emergency Standards 12:58 Where to Find Frameworks 14:18 Getting Policies in Place 19:33 Time and Working Regulators 22:38 Recent Crackdown and Insurance 26:00 Is It Worth It 27:13 Wrap Up and Next Steps 28:37 Patreon and Social Links

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