Inside Aesthetics

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Latest Episodes:

Ep 257 What's Trending in Aesthetics? (Chapter 2) | Dr Jake Sloane & David Segal Jun 06, 2024

Show notes

Episode 257 showcases our hosts Dr Jake Sloane & David Segal

In our 'What's trending in Aesthetics?' mini-series of episodes we discuss topics that have been popular with injectors on social media or in the news. We'll cover controversies, big stories and themes that have got our industry talking.

In Chapter 2 we cover an article published by The Sun newspaper in the UK. This reported that Laser Clinics UK (with 50 locations built in the last few years) had suddenly been forced to liquidate several of its clinics. This decision left staff jobless and patients angry, with many having paid for treatments in advance with no recourse or refunds offered.

We discuss the global trends that have led to this, other issues that larger chain clinics often struggle with and make some predictions about how difficult the next 12-24 months might be.

00:00 Introduction 01:32 Launching IA Business Mentoring 04:48 When to Get Business Help 06:40 Proactive Coaching Mindset 08:44 Whats Trending in Aesthetics Begins 10:17 Chain Clinics Under Pressure 12:19 Private Equity Explained 19:07 Economic Headwinds and Industry Shift 23:35 How Chain Clinics Won the Market 27:31 Saturation and Global Expansion Risks 29:53 UK Insolvencies and Liquidation Basics 33:34 Could It Happen in Australia 34:06 LCA Buys Back Clinics 35:12 Price War And Competition 36:26 Margins Squeezed By Costs 37:17 Value And Loyalty Problem 40:00 Skill Drain And Retention 41:47 Future Of Chain Clinics 46:28 Private Equity Shifts Strategy 47:35 Why Talent Avoids Chains 52:00 Fixes Tiering And Mentorship 54:26 Franchise Model Explained 01:00:33 Advice For Franchisees 01:07:36 Compliance And Documentation 01:12:19 Wrap Up And Next Steps

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Ep 256 The Business of Injecting (Chapter 14) | Elizabeth Lyvers May 30, 2024

Show notes

Episode 256 hosts Elizabeth Lyvers (Nurse Anaesthetist based in Milwaukee, USA)

Elizabeth joins us in the 14th chapter of our series called 'The Business of Injecting'. In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for achieving aesthetic business success.

00:00 Introduction 04:44 Meet Elizabeth Lyvers and Her Journey 07:02 CRNA Role and Skills 11:20 Starting the Aesthetics Business 14:50 First Space and Service Menu 22:07 Marketing From Zero 26:44 Popups and Partnership Pitch 31:39 Imposter Syndrome and Momentum 36:00 Pharma Loyalty Programs and Reps 39:58 Discounts Versus Credit 40:46 Community Networking Tactics 42:32 Pricing Benchmarks Talk 43:55 Marketing Spend Questions 44:49 Memberships And Skin Growth 49:49 Reps And Loyalty Programs 52:27 Product Lineup Strategy 57:44 Scaling Into New Space 01:02:10 Hiring A Second Injector 01:04:40 Time Management And Retention 01:07:47 Social Media Without Ads 01:09:30 Career Advice And Burnout 01:14:08 Education And Mentors 01:16:48 Dream Additions And Wrap

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Ep 255 What's Trending in Aesthetics? (Chapter 1) | Dr Jake Sloane & David Segal May 23, 2024

Show notes

Episode 255 showcases our co-hosts Dr Jake Sloane and David Segal.

In this new mini-series we'll be covering topics that have been popular with injectors on social media or in the news. We'll cover controversies, big stories and themes that have got our industry talking.

In Chapter 1 we cover:

Alleged counterfeit toxins into the USA
The study that says 'Fillers cause cancer'
A Medispa in the USA where three patients contracted HIV
'The Glut Master' - an Australian caught pretending to be a nurse injector
Regenerative Aesthetics - the new emerging field

00:00 Introduction 00:55 Patreon Deals and Partners 04:35 Mini Series Trending Topics 05:06 Counterfeit Botox Outbreak 10:03 Spotting Fake Products 11:20 Legal and Insurance Fallout 12:37 Botulism Treatment and Patient Story 15:59 Unapproved Imports Warning 17:15 Do Fillers Cause Cancer 20:57 Inflammation and Vascular Risks 27:55 HIV From Vampire Facials 30:33 How Mixups Happen 31:22 Tracing Clinic HIV Cases 32:17 Sydney Hep C Infusion Scandal 32:58 Owner Response and Dismissal 36:37 IV Drip Risks and Training 39:09 Extravasation Horror Story 41:45 Fake Nurses and Fraud 44:40 Glute Master BBL Warning 48:31 Proving Credentials Publicly 51:04 Regulators and Light Penalties 53:08 Regenerative Aesthetics Future 58:09 Courses and Wrap Up 59:03 Final Sign Off and Links

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Ep 254 The Injector Diaries (Chapter 20) | Dr Tom van Eijk May 16, 2024

Show notes

Episode 254 hosts Dr Tom van Eijk (Cosmetic Physician from Amsterdam, Holland)

Tom joins us in the 20th Chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introductions 06:52 Meet Dr Tom van Eijk 09:27 Early Injectables Mentorship 13:28 Fern Technique Breakthrough 17:02 Pricing by Result Not Syringe 18:47 Public Perception and Art 23:38 Regulation and Pharma Pressure 29:47 Ownership and Patient First 34:04 Advice for New Injectors 35:43 Building the Academy 38:07 Teaching Worldwide Differences 39:58 Overfilled Aesthetics Debate 41:43 Filler Slowdown And Natural Shift 43:47 Ultrasound Placement Lessons 47:12 Sculptra And Treatment Planning 50:34 Threads Skinboosters And Toxins 54:33 Toxin Potency And Dilution 57:30 Building A New Clinic Team 59:08 Training Mentorship And Misinformation 01:04:15 Regenerative Hype Versus Data 01:09:07 Under Eye Skin Strengthening 01:11:46 Safety Aspirations And Ultrasound 01:15:23 Pride Honesty And Farewell

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Ep 253 The Business of Injecting (Chapter 13) | Rhianna Bell May 09, 2024

Show notes

Episode 253 hosts Rhianna Bell (Registered Nurse based in Aryshire, Scotland)

In 'The Business of Injecting' episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic.

We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for aesthetic business owners.

00:00 Introduction 04:01 Meet Rhianna Bell 05:35 From School to Nursing 07:32 Starting Aesthetics From Scratch 10:02 Early Injecting and Training Reality 12:27 Regulation and First Clinic Funding 14:52 Partners and Shareholder Agreements 20:05 Business Plan Mistakes and Devices 24:09 Winning Patients and Money Basics 26:36 Leaving the NHS Safety Net 30:16 Mindset Discipline and Consistency 33:18 Neurodivergence as a Superpower 38:48 Hobbies Hyperfocus and Passion 42:54 Loving Your Work and Career Pivots 44:38 Grassroots Growth Years 46:03 Digital Audit Breakthrough 48:19 Clinic 22 Experience Upgrade 50:58 Pre Consult Form Strategy 53:23 Saying No With Confidence 01:00:11 Third Clinic Vision 01:02:02 Team Retention Systems 01:06:22 Services Products Approach 01:11:09 Patreon Community Value 01:14:35 KPIs Marginal Gains 01:18:02 CRM And AI Skrybe 01:20:36 Retention Metrics Deep Dive 01:24:57 Leadership And Accountability 01:27:46 Mindset Mistake Finale 01:30:37 Heidi Health Offer Outro

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Ep 252 The Convergence of Aesthetics, Wellness & Regenerative medicine | Dr Isabella Sillar May 02, 2024

Show notes

Episode 252 hosts Dr Isabella (Izzy) Sillar (Cosmetic Physician based in Melbourne, Australia)

Izzy is a unique injector who describes herself as a 'translator'. Instead of only working on her patients superficial concerns, she works with patients who are open to a holistic and 360 degree approach. This means that in addition to facial aesthetics, she explores their mental health, nutrition, sleep, exercise, libido, hormonal status and other important parameters of wellbeing.

We explore Izzy's pathway into this way of working, her approach and the importance of working with other allied professionals to fully optimise our patients health.

00:00 Introduction 02:54 Meet Dr Isabella Sillar 07:34 Training Path and Mentors 10:50 Why Regenerative Faced Pushback 17:20 Functional vs Regenerative Defined 18:24 How to Train and Where to Start 24:34 Redefining Aesthetic Practice 31:32 Holistic Consult Workflow 36:53 In House Testing and Patient Buy In 42:02 Cleaning Up Aesthetics 43:08 Biological Age Explained 45:26 When DNA Testing Helps 46:43 Biohacking Versus Basics 50:42 Microplastics And Modern Stress 53:49 Lifespan Versus Healthspan 56:04 Aesthetics As Education Hub 59:52 Coordinating Complex Care 01:02:17 Supplements Done Safely 01:08:33 Collagen And Food First 01:11:32 Training And Clinic Systems 01:14:56 Courses Offer And Wrap Up 01:15:48 Future Of Integrative Aesthetics 01:18:29 Final Thanks And Next Steps

To explore the courses mentioned in this podcast please head to this link

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Ep 251 What Makes a Good Injector & Has the Bar Been Set Too Low? | Pene Timberlake Apr 25, 2024

Show notes

Episode 251 hosts Pene Timberlake (Nurse Practioner based in Freshwater, Australia)

Pene was one of our very first guests on IA (Episodes 3, 26 and 43) and is one of the country's most experienced nurse injectors.

We first learn about her progression from being a Registered Nurse to a Nurse Practitioner (NP). We get an understanding about what this qualification entails and why this was so challenging. We also learn about why the door for nurses wanting to become aesthetic NP's is now effectively closed.

In her first appearance on the podcast over five years ago, we re-visit the question of what makes a good cosmetic injector. With the landscape and regulations having changed so much in Australia, we explore the deeper issue of whether the bar has simply been set too low to become an injector? We ponder whether the changes that have been made were actually very necessary and what else needs to be done to create a recognised 'injecting' speciality.

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Ep 250 The Latest Australian Regulatory Changes – Where Do Injectors Go From Here? | Dr Jake Sloane & David Segal Apr 18, 2024

Show notes

Episode 250 showcases our hosts Dr Jake Sloane & David Segal

Fresh from our Easter break, we first learn about Dr Jake's trips to New Zealand with Allergan, London for the ACE conference, France to visit the Allergan filler manufacturing plant and Moanco for the AMWC conference.

We then discuss our main topic and the fallout of the latest regulatory changes announced in Australia. With cosmetic clinics now banned from advertising their prices, their menu of services (that involve using medications) and before & afters photos, where exactly do injectors go from here?

Despite all the noise and pushback from the injector community, we ponder whether this is exactly what is needed. A redo, a rethink and a return to the medical model.

00:00 Introduction 00:52 New Zealand Mentoring Tour 01:36 Toxin Differences Explained 03:01 Delayed Nodule Science 03:38 London ACE Conference Takeaways 06:38 Awards And Judging Bias 08:59 Are Conferences Still Worth It 13:08 Live Injecting On Stage Debate 17:43 Allergan Factory Visit France 18:26 Patreon Community And Content 21:06 IA Offers And Partner Discounts 23:40 Australia Ad Rules Webinar Fallout 26:54 What The New Rules Ban 31:09 Business Survival In A Tighter Market 33:06 Back To Apprenticeship Model 35:38 Mentorship Reality Check 37:10 Market Correction Ahead 39:25 Chain Clinics Under Pressure 42:13 Back To Basics Marketing 44:39 Educate Not Sell Online 48:59 Diversify Beyond Injectables 01:00:34 Ethics And Free Speech 01:04:04 Better Before After Photos 01:08:06 Adaptation And Patreon Mentoring 01:11:12 Wrap Up And Next Episode

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Ep 249 Where Are We Heading With the Regulatory Changes in Australia? (Part 1) | Jessica Maggs & Dr David Kosenko Mar 21, 2024

Show notes

Episode 249 hosts Jessica Maggs (Nurse Practitioner & Board Member of the Cosmetic Nurses Association, Melbourne, Australia) & Dr David Kosenko (General Practitioner & President of the Cosmetic Physicians College of Australasia, Perth, Australia)

The regulations for injectors and cosmetic clinics are rapidly evolving in Australia - so fast in fact that some of the topics discussed in this episode have already been surpassed by new guidelines released on March 7th 2024. So we will tackle the changing regulations in two (or more!) parts.

In Part 1 we explaining the background to why these changes are happening. We get the views of two of the main colleges who represent the vast majority of injectors - registered nurses, nurse practitioners and cosmetic physicians.

00:00 Introduction 00:31 Two Part Episode Update 00:49 Patreon Business and Injector Tips 02:50 Why Regulations Matter Now 03:58 Meet our guests: Jessica Maggs & Dr David Kosenko 05:46 What CPCA and CNA Do 13:44 AHPRA and TGA Explained 18:08 Timeline of Recent Rule Changes 23:08 Advertising Terms Controversy 26:49 Does This Improve Safety 33:49 Data Politics and Enforcement 39:57 Can Colleges Influence Regulators 43:49 Regulators Misunderstand the Work 45:44 Regulators Misunderstand Aesthetics 48:06 Cosmetic Medicine Stigma 50:22 Nurse Practitioner Barriers 52:44 Need For Formal Training 53:40 Two Day Course Myth 57:27 Who Trains The Trainers 58:29 Advertising And Before Afters 01:06:34 Prerequisites And Mentorship 01:13:03 Prescribing Loopholes 01:17:58 Scripting Companies Debate 01:23:19 What Happens Next 01:26:43 Aesthetic Alliance Plan 01:29:47 Final Call To Unite

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Ep 248 Conferences, a New Mini-Series & More! | Dr Jake Sloane & David Segal Mar 14, 2024

Show notes

Episode 248 showcases our hosts Dr Jake Sloane & David Segal.

In this weeks discussion David and Jake recap on their respective recent trips to Melbourne (ASCD Conference) & Bangkok (MD Codes JAPAC Tour).

David shares what he spoke about as a guest speaker and discusses some insights into some of the talks he most enjoyed - including the longevity of HA fillers and the growing popularity of biostimulatory treatments.

Jake explains what he did in the cadaver lab in Thailand and then explain his upcoming trip details to New Zealand (clinical teaching & a talk on delayed onset nodules), London (ACE Conference & judging at the Aesthetic Awards), France (touring the Allergan filler production facility), Monaco (AMWC conference) and Dubai (rest!).

Our hosts explain how and why business topics will forma mainstay of the podcast. They also explain their idea for a new series of future episodes that will focus on aesthetic trends that are currently being debated and showcased on social media. We invite our listeners (you!) to apply as guests for these episodes and discuss whatever topic you feel passionate about - whether you're for or against it.

00:00 Introduction 01:16 ASCD Melbourne recap 02:59 Retention vs new clients 05:27 Advertising under new rules 07:06 Why business matters now 09:27 IA partners and community 10:56 Filler shift and concerns 14:18 Biostimulators and CaHA 16:06 Trends miniseries invite 19:14 Patreon guest requirement 20:43 Jake travel and training 24:39 ACE Conference Plans 25:45 Aesthetic Awards Judging 26:58 Clinical Photo Standards 30:42 Photography for Safety 33:23 Travel to Monaco 36:14 Dubai Downtime 37:00 Golden Ticket Giveaway 40:11 Patreon Clinical Content 44:05 Break Schedule Wrap

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