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    Business

    iDigress with Troy Sandidge

    Want to grow and scale your business with more clarity, strategy, and sustainability?

    The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

    Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

    Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

    Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

    iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

    iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

    Advertise

    Copyright: © iDigress with Troy Sandidge

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    52. iDigress Is Nominated For A Webby Award! Going Back To My Roots. 5 Critical Growth Strategies That Will Increase Any Business. Apr 14, 2022
    Show notes

    iDigress is nominated for a Webby award!

    In this episode, I share my live reaction to being nominated for the Webby's People Voice Award in the Creativity & Marketing Podcast Category, as well as take you back to my roots just dropping a ton of value with clear and concise actionable takeaways of five growth strategies you can implement starting today to increase the growth of your business.

    Vote For iDigress To Win The Webby For Best Creative Marketing Podcast:

    You can cast your vote for iDigress here: wbby.co/pod-creativity

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    51. Want To Skyrocket Your Business? Ask Yourself: Are You In The Right Space? How To Attract Your Ideal Customer In An Oversaturated Market. Apr 01, 2022
    Show notes

    Many of you are making noise but not saying what your ideal audience wants to hear.

    You may think you sound like a well-tuned symphony with your messaging, but in actuality, you might sound like nails to a chalkboard to the very people you are trying to do business with. In most cases, an increase in content creation, content distribution, content mediums, or content ad spend will never be the solution to content that was doomed to fail from its conception.

    You need to ask two questions that I will cover in this episode to figure out how to position your business for success in a very saturated market.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    Learn more and join the Social Media Pulse Community for free

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    50. The Big 5-0! My Reflection On The iDigress Podcast & How To Create Space In Order To Reach Your Future Success! Mar 30, 2022
    Show notes

    We made it to Episode 50!

    In celebration of making it to this milestone, I reflect back on building the iDigress Podcast, lessons learned along the way, and what to expect moving forward. I also talk about how necessary it is to create optimal space before you embark on a journey of growth and transformation in your business and for your own self-development.

    This episode is more of a motivational rant combined with examples from my own personal stories on how to chase after a vision and see it through to fruition. I hope you enjoy this episode!

    P.S. Don't forget to leave a review and tag me on Twitter with your favorite episode or moments of iDigress. I will select among those who participate to give away a few copies of my book.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and David J.P. Fisher

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    49. How To Decode The Right Sales Tactics To Generate Consistent Content, Conversations, & Conversions Mar 21, 2022
    Show notes

    Sales extraordinaire Phil Gerbyshak gets to play the game of Ask The Strategy Hacker in which we discussed how to leverage content to establish your brand, position your business, elevate your authority, create more conversations, dominate your market, increase the effectiveness of content distribution to drive more sales and revenue for your business in 2022.

    On this episode, I redefine the quality vs quantity debate forever. I showcase how livestreaming or direct-to-consumer content of any kind will help you scale faster while reducing friction and time to market. I also spotlight in my strategy accelerator sponsored by Agorapulse how to build a customer advocacy program and why it's important to your content marketing strategy and your bottom line featuring Adobe's Global Head of Customer Advocacy, Kevin Lau.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    Watch Phil's full live stream interview with me: Sales & Marketing Processes Debunked

    Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and Kevin Lau

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    48. Four Lessons To Reach A Billion Dollars In ARR And How To Create The Catalyst For Business Sustainability & Growth Scalability! Mar 11, 2022
    Show notes

    Let's be honest, scaling a business is not for the faint of heart.

    It's incredibly challenging and involves a lot of risk, sacrifice, patience, poise, and persistence.

    In order for your business to scale effectively, you must have a clear path on what you need to do to make that leap in growth.

    On this episode, I cover the four lessons Kieran Flanagan, SVP of Marketing at HubSpot, reflects on that attributed to HubSpot reaching one billion ARR. I also talk about the business, marketing, and mental approach necessary to start achieving disruptive growth in your specific marketplace as well as how to onboard clients faster using evergreen content to close more deals.

    Beyond The Episode Gems:

    Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

    See what the HubSpot CRM can do for your business at HubSpot.com

    Kieran Flanagan's four lessons that scaled HubSpot to a billion dollars in ARR

    Kieran Flanagan's newsletter: KieranFlanagan.io

    Listen to Agorapulse's Agency Accelerated Podcast Episode with Stephanie Liu and Paddy McGill

    See the Top 80 Marketing Podcats by FeedSpot

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    47. Real Money Moves Requires You To Position Your Business With A Growth Mindset Using The Right Language, Relationship Marketing, & Psychology To Get Those Money Bags! Feb 22, 2022
    Show notes

    Who wants to make some money?

    A sustainable, scalable, successful business simply requires consistently being able to do one thing: make money.

    Now money is definitely not everything to building and maintaining a business, but without it, nothing can build from it.

    This episode is a fast pace, worldwide of information, passion, and various conversations featuring me on different mediums expressing and echoing a singular message: the right mindset + the right marketing will lead you to the right abundance of money to build the business you need to create the life that you want.

    P.S. Want a chance at $50,000 for your business? I share an opportunity on how this episode, so listen up!

    Beyond The Episode Gems:

    Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

    See what the HubSpot CRM can do for your business at HubSpot.com

    Hear the full recording featuring Aneka Grandison, A. Fitzgerald Hardnett, and myself on Clubhouse here

    Watch the live stream featuring Jessika Phillips, Mike Gingerich, and myself on YouTube here

    You can also read the full article breakdown on Why Your Marketing + Money Mindset Matters In Business here

    FedEx 2022 Small Business Grant Contest:

    Enter the FedEx 2022 Small Business Grant Contest here for your chance to win up to $50,000 for your business!

    The deadline to enter the FedEx 2022 Small Business Grant Contest is February 28th, so get to it!

    I explain how the contest works, the criteria, and the prizes in more detail here, and the steps to submit your entry here.

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    46. How To Become A Better Ally For Black Businesses, Professionals, Creators, All Black Everything! Feb 07, 2022
    Show notes

    There are 3 As to becoming a better ally for black businesses, professionals, creators, leaders, all black everything.

    The three things are awareness, accountability, and action.

    This episode is all about education, enlightenment, and empowerment to articulate in a very candid way why learning how to be a better ally to black employees, coworkers, leaders, businesses, professionals, creators, audiences, customers, clients, listeners, viewers, etc will make a significant impact to your business.

    This is the episode to share with your teams, colleagues, audiences if you're trying to find someone who can articulate the value of allyship, the moral, ethical, and business reasons why supporting black, elevating black, buying black, and employing black can change the very trajectory and profitability of your entire business.

    I ask that you listen with an open mind with the intent to understand.

    Beyond The Episode Gems:

    Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

    See what the HubSpot CRM can do for your business at HubSpot.com

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    45. Business Is A Mind Game Pt 2. How To Apply Behavioral Science To Eliminate Friction Costs & Optimize Mode Of Payment To Persuade The Customer To Say Yes And Trust You. Jan 30, 2022
    Show notes

    This is Part II of the Business Is A Mind Game series tackling how to incorporate behavioral science and integrate it within your marketing, sales, UX/UI, lead pipeline, messaging, branding, and communication with your ideal customer base.

    I will show you how understanding mental accounting, friction costs, and mode of payment from a behavioral science perspective is critical in optimizing your approach in maintaining and gaining new business in this ever-changing digital world we live in now.

    I will also be making a special announcement and sharing some exclusive insights on some upcoming episodes of iDigress.

    Please don't forget to leave a review of this podcast if it has brought you value for you and your business!

    Beyond The Episode Gems:

    Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

    See what the HubSpot CRM can do for your business at HubSpot.com

    Listen to Part 1: How To Apply Behavioral Science In The Minds Of Your Customers To Increase Your Profit Margins.

    Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

    Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    44. Business Is A Mind Game Pt 1. How To Apply Behavioral Science To Head E.A.S.T. In The Minds Of Your Customers To Increase Your Profit Margins. Jan 21, 2022
    Show notes

    If you are trying to market and sell something, you are in the behavioral science business.

    Unless a business influences behavior, it will not succeed. A business needs people to buy and use its products and services to generate revenue. It needs people to make and deliver those products and services. And it needs to do those things better than its competitors to survive and grow.

    If there is one thing to learn from behavioral science, it is this: what people do is often not the same as what they say they do, or intend to. If a business does not employ this understanding of how people make decisions – that they are frequently driven by subconscious or external factors they are not aware of – they will fail.

    This episode will breakdown:

    • What is behavioral science and why should I care
    • How can a business incorporate behavioral science, economics, and psychology to better performance and results
    • How to use the E.A.S.T. framework to be on top of mind with customers
    • How understanding the M.I.N.D.S.P.A.C.E. framework will help you understand the nine forces that drive human behavior
    • The three ways to incorporate behavioral economics to optimize business operations

    Beyond The Episode Gems:

    Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

    More information on E.A.S.T. framework and MINDSPACE framework: thedecisionlab.com

    • Listen to Ep 40 to unlock your growth mindset to enable you to apply behavioral science better.

    • Listen to Ep 34 to optimize your customer journey in your marketing and sales to maximize growth.

    • Listen to Ep 33 to know how to position your messaging as either a pain reliever or a pleasure provider.

    • Listen to Ep 29 to master the three modalities to grow your business: mindset, marketing, and money.

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    43. Do You Know Your Number? Hold Yourself Accountable To Achieve Your Business Goals In 2022! Jan 12, 2022
    Show notes

    There's only one question you need to have the answer to in order to create a roadmap to make 2022 your best year yet in your business: 'What's the number?'

    Understand that number also represent everything you want your business to do for you. And when you have clarity about the cost that comes with the success you want, you then can reverse engineer it into actionable tasks you must achieve daily to get it.

    Beyond The Episode Gems:

    Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

    Watch the video of me talking with Phil Gerbyshak on Sales & Marketing Processes Debunk'd on YouTube

    • Listen to Ep 42 on how to negotiate and position your business when it comes to sales.

    • Listen To Ep 26 to learn the two-word sales manifesto that will help you accelerate your sales strategy.

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


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