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    Business

    iDigress with Troy Sandidge

    Want to grow and scale your business with more clarity, strategy, and sustainability?

    The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

    Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

    Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

    Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

    iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

    iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

    Advertise

    Copyright: © iDigress with Troy Sandidge

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    62. We Are All In The Farming & Construction Business: Sowing Seeds & Building Bridges To Grow Opportunities & Drive Revenue Aug 05, 2022
    Show notes

    Two things you need to learn in order to successfully launch, grow, maintain, and scale your business: sowing and building.

    There's an art, science, and philosophy to sowing seeds that we can apply to sales nurturing and enablement.

    The ability to build is critical when it comes to the sustainability of your business, especially in times like these navigating a post-pandemic, pre-recession, volatile marketplace.

    Mastering both skills of thinking like a farmer and a builder will help ensure the continuation of your business now and the success of your business in the weeks, months, and years to come.

    Let's break down why we need to approach sales as to sowing seeds and how building bridges is better than constructing sales funnels to drive more revenue in a more simplified, durable way in these modern times.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Join my All Things Strategy Community on Twitter for upcoming exclusive content!

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    61. Guess Who: How To Prospect Opportunities To Attain & Retain Business That Will Make Your Life Happy Jul 25, 2022
    Show notes

    Are you good at prospecting?

    Every business must do it, and every successful business is good at it.

    But the approach and strategy to holistic prospecting have changed drastically.

    To be the best you can be at prospecting, you must understand what makes a good prospect for you and your business.

    And you must understand the difference between intent and actual action. Don't confuse or mistake the two.

    Many don't do the deep work beyond establishing an audience profile, developing a pitch, and driving a marketing message.

    But have you identified how you want to win business and have clients, customers, and community who allow you to have the business and ultimately the life you want from it? Let's go deeper and explore how to create the criteria for optimal prospecting to attain and retain business that will make your life happy!

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast

    Discover The 5 Growth Secrets To Get More Business via Agorapulse

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Join my All Things Strategy Community on Twitter for upcoming exclusive content!

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    60. How To Master Your Craft In Just 10,000 Hours Jul 18, 2022
    Show notes

    Many people have a ton of talent. But there aren’t that many who have the discipline, determination, and drive to manifest the potential of their talent to an extremely high level.

    To be a master of something, a master of your craft, Malcolm Gladwell says you need at least 10,000 hours.

    Now in the grand scheme of things, that’s only 1.142 years. Doesn’t seem like a lot, right?

    But in actuality, that’s a lot of time to invest.

    Let's dive in deep and break down what's necessary to become a legitimate master, a subject matter expert in whatever your talent, passion, and discipline are!

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast

    Discover The 5 Growth Secrets To Get More Business via Agorapulse

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Join my All Things Strategy Community on Twitter for upcoming exclusive content!

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    59. How We Think Determines Our Success: How To Master Being Agile Like Water To Think, Act, & Grow! Jul 01, 2022
    Show notes

    It is common knowledge that matter exists in three states—liquid, solid, and gas.

    Water can transition between these states depending on the temperature it is exposed to.

    Often, as professionals, businesses, or even in our personal lives, we refuse to change our state to adapt, survive, and thrive in our environment.

    A big reason for us not growing and taking action comes down to our thinking.

    Let's explore how to master our thoughts to be agile as water to transition to the necessary state of being in order to succeed.

    Are we in the right state of mind in order to position ourselves and/or our business to be in the right state to grow?

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast

    Discover The 5 Growth Secrets To Get More Business via Agorapulse

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Join my All Things Strategy Community on Twitter for upcoming exclusive content!

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    58. The Four Currencies You Must Have In Order To Achieve In Business And In Life Jun 20, 2022
    Show notes

    There are only four true currencies out there. And no, I’m not talking about crypto.

    The four currencies are:
    1. Your Time
    2. Your Money
    3. Your Knowledge
    4. Your Skill
    This episode breaks down how to acquire, maintain, and utilize the four currencies to get what you want, both professionally and personally.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Listen to this Strategy Accelerator Episode with Agency Accelerated Podcast

    Discover The 5 Growth Secrets To Get More Business via Agorapulse

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Join my All Things Strategy Community on Twitter for upcoming exclusive content!

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy



    57. The Secrets To Growth And The Game Changing Approach To Conquering Your Sales Pipeline Jun 14, 2022
    Show notes

    Did you know that growing a business is actually difficult? I'm sure you did.

    But did you know a big secret in growing, sustaining, and scaling a business comes down to having clarity?

    Sometimes we are too quick to take action and don't spend enough time asking the right questions and getting the right answers before making any moves.

    This episode dives into the five growth secrets to gain more growth and learn communication tactics to improve your conversion rate within your sales pipeline.

    Sales always comes down to meaningful relationships.
    My new book Strategize Up expounds on the three relationships of B.A.E. you need to identify by the end of every call.
    • Buyers
    • Advocates
    • Elevators
    Too many are focused only on those who can buy and eliminate those who can’t or have no need to buy right now. Which is the wrong approach. You’ll know in the first five minutes if they are interested, qualified, and ready to be a potential buyer. If they aren’t a buyer, don’t just end the call. Every conversation is valuable and can lead to more invaluable conversations.

    Apply B.A.E. to your rounds of sales calls, outbound messaging, networking, and social media efforts, and see how your whole experience will change.
    You’ll go from thinking win-lose situation to embracing a win-win mentality!

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Discover The 5 Growth Secrets To Get More Business via Agorapulse

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    56. State Of The Business Marketplace: Are The Odds In Your Favor For You To Scale Or For Your Business To Fail? [A Masterclass On Achieving Sustainable Growth] May 27, 2022
    Show notes

    Do you want $500K, $5M, or $50M+ in sales? Are you making the right investments, performing the right marketing and sales initiatives, and embracing the right platforms with the right messaging to position yourself to reach those numbers and beyond?

    The reality is this marketplace is unlike any other we've experienced before. And the honest truth is many Entrepreneurs, Startups, SMBs, Agencies, Marketers, BDMs, SDRs, B2Bs, SaaS, Tech, etc are missing the mark entirely because they haven't positioned the odds in their favor to succeed.

    70% of businesses will fail within five years or less. A big reason is businesses want to grow but don't know how to maintain their growth.

    This episode will explain how to operate, market, and sell your business to achieve sustainability first and scalability second.

    (P.S. The first person to submit a review on this episode will be eligible for a free strategy session with the Strategy Hacker.)

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Watch Agency Accelerated Episode: Elon Musk Owns Twitter, Now What? A Convo with the CMO of Agorapulse

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    55. Are You Focusing On The Wrong ICP To Increase Sales? When Should You Use Inbound & Outbound Marketing In Your Business & Are You Depending Too Much On Social Media? May 19, 2022
    Show notes

    Do you want to generate more growth for your business? Of course, you do.

    But the biggest thing holding companies back from achieving their desired growth comes down to perspective.

    How do you perceive your marketing, messaging, and marketplace?

    How does your ideal client profile (ICP) perceive your marketing, messaging, offering, and brand?

    Have you considered you've been focused on the wrong ICP, which is hindering you from achieving the growth, sales, and benchmarks you need?

    Are you doing too much inbound when you should be doing more outbound or vice versa? The reality is many are running their marketing/sales operations like driving a car that needs an oil change, new tires, new fluids, and has a bad transmission but think just keeping gas in the tank is enough to get to their destination. Sadly, it's not! Find out what you really need to do to scale!

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Watch Agency Accelerated Episode: How To Use Analytics To Increase Your ROI

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    See My Free Course -- Earning The Trust Of Your Audience To Build Brand Authority On Social Media Pulse

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    54. The Blame Game: Marketing vs Sales, Which Is Really Responsible For Growth? May 06, 2022
    Show notes

    Who in your organization is genuinely responsible for growth? Is it marketing? Is it sales? Do you know?

    Is your organization even running and tracking things in an optimal way for you to know what's working and what's not?

    The reality is that many teams, departments, and groups can be doing their jobs but aren't making any progress because they are not doing their jobs as individuals that complement the strengths and negate weaknesses for the organization's greater good.

    I keep it raw and real (and a little edgy) in this episode asking a lot of questions and hoping it compels you to truly think about your teams, the way you do marketing, your sales tactics, and the overall health of your business.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Watch Agency Accelerated Episode: How To Prove ROI To Agency Clients

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    53. You're Tracking The Wrong Data, Your MarTech Stack Is Probably Abysmal, & Your Business Could Use Some S.O.A.P. If You Want To Scale This Year! Apr 25, 2022
    Show notes

    On this episode, I will address something your business is probably doing wrong. You're either tracking the wrong data, haven't implemented or updated your martech stack, or you haven't applied S.O.A.P. to clean your business in a way to optimize it to scale to the level you want this year. Yes, I said what I said, so you should listen to this episode to get the depths of my words to assess your business and apply accordingly.

    P.S. You will also find some bonus content where I talk about the creator economy, Web3, NFTS, blockchain, and community.

    Beyond The Episode Gems:

    Learn more about S.O.A.P. in this featured interview I did with MarTechVibe: Have You Applied S.O.A.P.?

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Learn more and join the Social Media Pulse Community for free

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


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