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    Business

    iDigress with Troy Sandidge

    Want to grow and scale your business with more clarity, strategy, and sustainability?

    The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

    Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

    Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

    Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

    iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

    iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

    Advertise

    Copyright: © iDigress with Troy Sandidge

    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    72. How Content Creators Can Increase Their Authority, Influence, & Impact With JP Hightek Nov 07, 2022
    Show notes

    In this "Ask The Strategy" episode, I talk with Global Branding Expert JP Hightek about creating content to increase your GAP — Growth Authority, and Profitability. In Part 1 of this two-part episode, I cover things from the deep work to establishing a foundation where authentic content can come from, how my content has increased my authority, the process required to help you grow in your content and in your business, and the results of that from my book to being the host of INBOUND 2022 and more.

    We also discuss your time management, chasing your vision, embracing your gift, productivity fundamentals, creating automation and systems, and accepting change in order to evolve. A lot of content creators aren't making money, aren't breaking into their niche industry, and aren't gaining the visibility and opportunities they want because they aren't disciplined and patient in their content creation development. JP and I talk about what you can do as a content creator to change that.

    Enjoyed this episode? You can watch the full livestream episode with JP Higktek on YouTube here.

    JP and I will also be speaking at the Content Creators University: Creators Unleased Act 2 Conference, which you can register for free here.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Listen to JP Hightek's podcast: Content Creators University With JP Hightek

    Get Your Free Tickets To Content Creators University's Creators Unleashed Act 2 Virtual Conference

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    71. Too Big, Too Fast, Too Broad. Why You Need To Think Smaller, Move Slower, And Be More Specific With Your Audience To Get A Yes To Your Offer. Nov 04, 2022
    Show notes

    Your target audience is too big. You're moving too fast. Your sales messaging is too broad. What you need to do is think smaller, move slower, and be more specific with your offer in order to grow your business. The reality is, in many cases, we either have too much zeal or too much fear to change directions when clearly we've hit a massive roadblock that is not going away anytime soon. If you're serious about leveling up the abundance of your business now and in the years to come, you might need to hit ctrl, alt, delete, and end all tasks. Clear everything. Then reprioritize your priorities, marketing and sales efforts, and your overall business approach to how you position, present, and project the value of your offer.

    P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening!

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    70. Warning: This Is Why Your Business Isn't Where You Want It To Be (And How You Can Fix It) Starting With Having Clarity! Oct 31, 2022
    Show notes

    A confused mind will never buy. To be real, if you aren't getting the attention, the engagement, the conversations, and ultimately the sales you want, it's because of either two things: 1) you're talking to the wrong audience or 2) what you're saying doesn't make sense to anyone, and therefore no one sees your value will not and buy your product or service.

    The biggest reason you're not getting where you want to go, making the money you want to make is because you aren't being clear enough about who you serve, what it is that you do, what marketing tactics you need to do, your sales techniques you need to implement, and your brand messaging. You may think you are speaking in a language your ICP can understand and see the value of your MVP. But let's keep it real, if that were the case, you'd be making the money and success you wanted by now.

    This episode is not meant to hurt but to provide tough love and challenge you to look at every part of your business differently in order for you to grow to the level you want starting right now.

    P.S. If you leave me a review on this podcast and share a link when the review is posted on Twitter, tagging me (@FindTroy), I will send you a free copy of my book, Strategize Up, but only to the first 10 people. One lucky person will get a free strategy session with the Strategy Hacker as well! Good luck, and happy listening!

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    69. INBOUND 2022 Recap Part 2: Breaking Down Day 1 Through Day 3 Plus Expounding On Obama Day & Why Being The Host Of Your Own Experience Gets You Customers. Oct 17, 2022
    Show notes

    This episode is devoted to recapping INBOUND 2022 (Part 2), where I was the host/emcee of the event. I carry on my conversation from the previous episode covering my experience from Day 1 to Day 3, giving more insights into meeting Viola Davis, reflecting on Obama Day, and some of the challenges and pivots I made throughout as host.

    And if you wanted a complete play-by-play of my entire experience at INBOUND 2022, it is far too long for a podcast episode, but I got you covered as you can click on the link below to watch a debrief on Instagram Live that's over an hour long of me sharing every intimate detail I can think of giving reactions, answers questions, and much more.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Watch my Top 5 Moments of INBOUND 2022 here.

    Watch my full play-by-play Instagram Live recap of INBOUND 2022 here.

    Register for INBOUND 2023 and get a discount while you can here.

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    68. INBOUND 2022 Recap Part 1: Meeting Viola Davis. Seeing President Barack Obama. How I Prepared To Be The Host. And More! Oct 17, 2022
    Show notes

    This episode is devoted to recapping INBOUND 2022 (Part 1), where I was the host/emcee of the event. How did I get the opportunity? How did I get prepared to take the stage? How did I juggle all of my responsibilities on and off the big stage while giving a dynamic experience for those in-person at Boston and all who watched all over the world? Not to mention meeting Viola Davis, seeing President Barack Obama, and much more. So let's dive in and talk about it!

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Watch my Top 5 Moments of INBOUND 2022 here.

    Register for INBOUND 2023 and get a discount while you can here.

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    67. How To Create A Growth Engine For Startups To Survive, Thrive, & Stay Alive Oct 10, 2022
    Show notes

    Less than 10% of all startups will succeed. Why aren't more succeeding? Because they don't implement and excel at building a custom growth engine designed for the sustainability and scalability of their startup to achieve hyper-growth and longevity, whether that's to become one of the new breeds of legacy brands or to sell or eventually be acquired. Learn how to attract and convert your ICP from your content velocity and the concepts to increase the valuation of your MVP in this episode.

    I spoke to hundreds of startup founders as a keynote speaker at Glorium Technologies' Startups: Funding & Beyond 2022, where I gave all the essential tea to building the infrastructure and instilling the concepts necessary for your startup to be among the 10% that make it all the way. This episode pulls from my live keynote as well as my book. The link to the full keynote is below.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Watch my keynote session at Startups: Funding & Beyond 2022

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    66. Pay Me What You Owe Me — How To Navigate Seasons Of Famine & Still Obtain Abundance Sep 22, 2022
    Show notes

    Have you ever been in a situation where you're waiting for a client to pay you? Maybe you're waiting for that signed contract to come through? Does it feel like you're always playing the waiting game? Waiting for someone to get back to you, for payment to process, for those "promised" referrals, and so forth? This is the episode for you.

    People want to grow 3x, 5x, 10x, or even 100x, but most don't have the capacity, capabilities, and growth mindset to match that level of scalability. Proper preparation prevents poor performance. How confident are you in your business? Are your systems, infrastructure, and stack efficient? Stay ready so you don't have to get ready.

    Unfortunately, if you've been in business long enough, these things will inevitably happen. Your job is to make sure when the unexpected happens, it doesn't completely destroy your business. Having the right mindset, structures, systems, sales framework, and marketing ideologies in place can help. This is the way.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    65. Set Goals. Achieve Goals. Repeat. Sep 02, 2022
    Show notes

    Growth in anything requires consistency and productivity in your actions.

    Stop saying what you can't do and start making the time necessary to do.

    Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.

    The people that may judge your value or ability in many cases are only looking through a very narrow lens, and their lens was wrong. Their opinion doesn’t determine your value. You determine your value by your outputs and outcomes.
    Everyone wants to be like Michael Jordan. Not everyone has the mentality to continue to work like him, even when some of the very ones he looked up to the most doubted his ability, dismissed his potential, and dismantled his desire to achieve what we all know now he could do and did in fact achieve. But to be like Mike, you have to continue the path no matter what happens.
    Set goals. Achieve goals. Repeat. Set goals. Achieve goals. Repeat.
    It’s the little wins compounded over time that help you capitalize on the big moments.
    So if you want to be the MJ of your field, industry, business, etc, make sure you maintain the tenacity, determination, hunger, poise, patience, fortitude, diligence, and work ethic necessary to do so.
    No one can’t write your story but you.
    So stop giving outside opinions that don’t line up the power to create the narrative of how far you can go or what you can be.
    You are in the process of writing your story.
    Do the work. Set your goals. Achieve your goals. And watch how much growth you achieve.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    64. Growing Fast & Scaling Faster Starts With Fortifying Your Brand's Growth Engine For Optimal Acceleration Aug 26, 2022
    Show notes

    Everybody wants to grow, and they want to grow fast.

    Everyone wants to scale, and they want to scale even faster.

    We all want to fly like lightning, strike like thunder, and give a "here comes the boom" as we assert our dominance and value in the marketplace. But here's the thing, not everyone can, and most won't simply because as they were trying to increase speed and boost momentum, they didn't check the fundamentals. They haven't fortified their brand's foundational necessities to have the capacity and capability to grow at the rate they want.

    Let's discuss how to accelerate your growth engine to maximize your profitability and the speed of your growth potential.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Discover how Agorapulse is helping businesses measure the impact of social media and prove ROI

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    63. The #1 Psychological Approach And Best Practices By Amazon To Becoming A Better Leader & Maximizing The Productivity Of Your Team Aug 19, 2022
    Show notes

    Two words can make all the difference in being the best leader possible and maximizing your team's productivity. The two words are listening and motivation. When you practice active listening and know the motivation behind every team member, you can catapult your business to growth potential you didn't even think was possible.

    Pulling from Amazon's Leadership Principles, Maslow's Hierarchy of Needs, and McClelland's Human Motivation Theory, I break down how you can triangulate the most effective path to evolving yourself into the best leader you can be while developing your team to be more productive, driven, motivated, accountable, and successful while simultaneously creating a dynamic culture that retains your employees and accelerates your business success sustainably.

    Beyond The Episode Gems:

    See what the HubSpot CRM can do for your business at HubSpot.com

    See all of the podcasts on the HubSpot Podcast Network

    Register for Agorapulse's Agency Summit To Learn How To Scale Your Agency

    Get Your FREE Tickets to the World's Largest Virtual Email Marketing Conference -- Guru Conference

    Buy My Book Strategize Up to maximize the growth potential of your business using strategic frameworks.

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


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