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    Business

    iDigress with Troy Sandidge

    Want to grow and scale your business with more clarity, strategy, and sustainability?

    The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

    Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

    Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

    Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

    iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

    iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

    Advertise

    Copyright: © iDigress with Troy Sandidge

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    Latest Episodes:
    92. How To Lead A Profitable, Sustainable, Successful Modern Business That Actually Works Sep 21, 2023
    Show notes

    Why do many business leaders expect other people to just "understand" their value in the marketplace?

    You created an LLC. You bought a domain. You built a website. You posted on LinkedIn, Instagram, and TikTok.

    And you're just expecting folk to come running to you after you announced you exist as a business or provide a new service?

    I'm sorry to bring you back to reality, but that's a dream that typically won't come to pass out of the gate.

    Profitable businesses become profitable businesses from great leaders who can provide a clear understanding to others about the value of the business, the impact of the service, the why behind your existence, and where you can take others.

    Whether you're a solopreneur, a co-founder, an executive leader, a director, a manager, or somewhere in between, a business doesn't grow, survive, thrive, scale, and expand without high-quality leadership across the board to drive revenue, leverage effective marketing, produce concrete sales tactics, and cultivate great company culture.

    The question becomes, are you that leader? Can you be that leader? How do you be that leader? And what does that look like?

    This episode will expand on questions you must answer to know what type of leader you are and where you fit into your business. We will also explore the honest truth behind the key metrics to pursue to scale your business and the myths we debunk behind what many leaders need to stop focusing on because it's a waste of time, money, and resources.

    This episode is full of heart, energy, and a barrage of reality checks served with a side of truth.

    iDigress Exclusive: This is the first iDigress episode with a video recording counterpart on YouTube. If you watch the video on YouTube and guess one of the random pop-culture phrases throughout the episode correctly and share in the comments, you will have a chance to win a free virtual copy of my book, Strategize Up! I will also give the person or business that provides the best comment summarizing the episode on YouTube an exclusive 1:1 with me for an "Ask Me Anything" experience.

    Note: There will only be five winners awarded a virtual copy of my book and one winner for an exclusive 1:1. You must be subscribed to my YouTube channel and leave the appropriate comment for a chance to win.

    Beyond The Episode Gems:

    Discover All of the Podcats on the HubSpot Podcast Network

    Get Free HubSpot Marketing Tools To Help You Grow Your Business

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Grow Your Business Faster Using HubSpot's CRM Platform

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy's Instagram @FindTroy


    91. How To Eliminate False Perceptions Of Your Business Value Parallel To Market Demand & Start Doing The REAL Work To Obtain Quality Sales! Aug 14, 2023
    Show notes

    Many businesses let the fear of hearing "no" stop them from being aggressive in sales. They shouldn't.

    It's not about hearing "no" occasionally in the sales cycle when it's more about do you know whether or not the market is saying "no" to your offerings as a business? Is there demand and need? Do they understand?

    This is the part where many businesses create a false perception of their business value and demand in the market.

    In many ways, more businesses need to think like lawyers and position their efforts to maintain a high winning percentage.

    You must understand the facts and seek the truth in order to operate, market, and sell accordingly.

    Beyond The Episode Gems:

    Discover All of the Podcats on the HubSpot Podcast Network

    Get Your Tickets for INBOUND

    Listen to Ep 85 of the Augmentors Podcast featuring me: Strategy Hacking with Troy Sandidge

    Chris Orlob, CEO at PClub.io 3 Sales Lessons LinkedIn Post

    Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

    Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    Get Free HubSpot Marketing Tools To Help You Grow Your Business

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Grow Your Business Faster Using HubSpot's CRM Platform

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Need a Growth-Focused Brand Consultancy? NoMiddle.com


    90. Power, Peace, & Profit: How To Run A MultiMillion Dollar Business For Maximum Productivity & Sustainability. Jul 22, 2023
    Show notes

    Power. Peace. Profit. — three things you must have to create a sustainable, successful and growing business.

    But to obtain these things, it comes down to your level of productivity through processes, systems, strategies, and infrastructure. And this is where most businesses fail to implement properly which ultimately leads to their downfall.

    In this episode, I'll dive into how I run a multimillion dollar agency all from my iPad while sharing key systems, tools, frameworks, and productivity hacks to manage it efficiently and effectively not just for the best optimization but also for maximum profits.

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

    Get Free HubSpot Marketing Tools To Help You Grow Your Business

    Discover All of the Podcats on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read My Article on Social Media Pulse: AI-Powered Productivity Hacks for Marketers

    Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy


    89. 90 Percent Of Business Ideas Fail. Here's How To Be Part of the 10 Percent That Will Succeed. Jun 28, 2023
    Show notes

    The numbers are in and 90% of all business ideas will fail miserably. But don't fret, most of the ideas fail because many struggle with the transfer of the idea into a tangible product or service that solves a big enough problem to be in constant demand.

    The goal is to take your idea and lay out the vision to then convert that into an actionable plan with a proof of concept that becomes an undeniable product, service, or deliverable that can generate consistent revenue and scale.

    Let's discuss how to be part of the 10% that actually makes it work!

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

    Get Free HubSpot Marketing Tools To Help You Grow Your Business

    Discover All of the Podcats on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy


    88. The Real Reason Why Your Content On Social Media Is Not Making You Money & What To Do About It Jun 19, 2023
    Show notes

    Posting on social media daily? Engaging in all the "best practices" for your social media marketing efforts?

    But not getting the leads, conversations, and sales conversions you want? This is the episode for you.

    Let's break down the most likely culprit for why social media isn't working for your business to drive sales and revenue.

    In this episode, you will also learn the difference between content strategy and content tactics and how to navigate both into an optimal content marketing plan designed to streamline creation and distribution to boost conversions and customers.

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy My Book Strategize Up to Maximize the Growth & Profitability of Your Business

    Get Free HubSpot Marketing Tools To Help You Grow Your Business

    Discover All of the Podcats on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read My Article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    Read My Article on Social Media Pulse: AI-Powered Productivity Hacks For A Social Media Manager

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy


    87. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 2) Apr 18, 2023
    Show notes

    Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

    This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives.

    This episode is Part Two-Part of a conversation where you'll learn:

    • How social media stacks up against other marketing channels
    • Reasons to double-down on organic social media, now more than ever
    • The 3 metrics you should build into every social media campaign
    • How to sell organic social media to your C-suite

    The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

    The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

    The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy my book Strategize Up to maximize the growth and profitability of your business.

    Click Here For Free HubSpot Marketing Tools

    See all of the podcasts on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy


    86. Is Organic Social Media A Marketing Channel That Generates Positive ROI With CMO Of Agorapulse (Part 1) Apr 18, 2023
    Show notes

    Is organic social media a legitimate marketing channel that can be measured and prove positive ROI?

    This a question that has stunned many marketers, crippled many social media marketers, and is something many still question today, especially C-suite executives like CMOs, CFOs, and CEOs who need to allocate budgets and see positive returns on marketing initiatives.

    This episode is Part One of a Two-Part conversation where you'll learn:

    • How social media stacks up against other marketing channels
    • Reasons to double-down on organic social media, now more than ever
    • The 3 metrics you should build into every social media campaign
    • How to sell organic social media to your C-suite

    The Request: Register For The LIVE Great Debate: Is Organic Social Media A Legitimate Marketing Channel Or Not?

    The Test: Share Your Thoughts On If Organic Social Can Be A Marketing Channel, Bonus Points If You Agree With Me!

    The Gift: "Organic Social Media: Is It A Marketing Channel Or Not" Webinar With Darryl Praill, CMO at Agorapulse.

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy my book Strategize Up to maximize the growth and profitability of your business.

    Click Here For Free HubSpot Marketing Tools

    See all of the podcasts on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy


    85. Staying Ahead Of The Game: Exploring 2023 Marketing Trends. Apr 03, 2023
    Show notes

    I had the pleasure of being on a panel for the "Ahead Of The Game: Marketing Trends 2023" event run by HubSpot's Black @ Inbound team. The panel consisted of Tyronna Heath, Jamir Milligan, Resa Gooding, and myself, along with Devyn Bellamy as moderator. In this episode, I spotlighted some of my answers from the event.

    Watch the full recording of the event with answers from all of the great panelists here.

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy my book Strategize Up to maximize the growth and profitability of your business.

    Click Here For Free HubSpot Marketing Tools

    See all of the podcasts on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy


    84. The X Factor To Increasing The Longevity Of Your Business Regardless Of Industry Or Market Most Founders Forget. Mar 29, 2023
    Show notes

    Adaptability = Survivability = Sustainability.
    The numbers have always reinforced that the longer you are able to stay in business during certain milestones, the higher the percentage you will be successful in business. No surprise that the longevity of a business's existence runs parallel with the growth and success of that business. But most emerging businesses need to think long-term and work backwards to reengineer their approach for the short-term.
    Passion. Obsession. Immediate Action. All great and necessary intangibles to get off the ground and liftoff. But certainly, charting out a path to the moon and beyond even before the rocketship is funded and built is part of the process if you want to break through the atmosphere in a mighty way.

    With the rise of AI/ML, as shown through the fast-adopting movement with Chat-GPT as well as this constantly changing and ever-evolving business/marketing landscape that is impacting both legacy and emerging brands, it is getting more difficult to know which way to go, how to fortify, and how to scale your business long-term.

    The secret to the longevity of a business, from brand allegiance and authority to maintaining high-level demand upstream and downstream to even being recession-proof, is all dependent on this one X Factor most business leaders easily forget. This episode dives in and talks about it!

    Beyond The Episode Gems:

    Grow Your Business Faster Using HubSpot's CRM Platform

    Buy my book Strategize Up to maximize the growth and profitability of your business.

    Click Here For Free HubSpot Marketing Tools

    See all of the podcasts on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy


    83. An Audio Open Letter On The Unspoken Truths Marginalized Communities Face In Business & What We Need Leaders To Do About It. Feb 24, 2023
    Show notes

    This is an audio open letter addressing the elephant in the room... why are we still talking about the same things when it comes to being more inclusive, respectful, empathetic, and responsive to black and marginalized leaders, businesses, creators, employees, clients, customers, and communities without more action being taken and more progress being made?

    The truth is we need more to be done to ensure no matter the industry, profession, or business type, from startups to legacy brands and everything in between, the investment in creating a dynamic ecosystem where people can feel empowered to work to their best abilities for the good of the sustainability of the brand and their livelihood is made while building and maintaining a culture standard to mitigate and eliminate additional obstacles and challenges because of their race, skin, identity, gender, socio-economic status, and beyond.

    So let's talk about it. Let's listen. Let's educate. And then let's take action!

    Beyond The Episode Gems:

    Listen to Episode 46: How To Become A Better Ally For Black Businesses

    Ready to delegate to accelerate? Get top fractional admin talent without breaking the bank using Virtual Gurus!

    Buy my book Strategize Up to maximize the growth and profitability of your business.

    Grow Your Business Faster Using HubSpot's CRM Platform

    Click Here For Free HubSpot Marketing Tools

    See all of the podcasts on the HubSpot Podcast Network

    Get Two Free Months of Agorapulse on me: Social.Agorapulse.com/FindTroy

    Read my article on HubSpot's Marketing Blog : 3 Reasons So Many Business Strategies Fail (And How To Succeed)

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

    • Follow Troy on Twitter: Twitter.com/FindTroy


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