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iDigress with Troy Sandidge — Business
iDigress with Troy Sandidge

Want to grow and scale your business with more clarity, strategy, and sustainability?

The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

Copyright: © iDigress with Troy Sandidge

Latest Episodes:

42. Hourly Rates vs Project Pricing: Charge For Value For Results Instead For Time. How To Position Your Price For Exponential Growth Next Year. Dec 27, 2021

Show notes

Do you charge by the hour or by the project?

Is the sales process the one you chose to implement or is it what everyone else told you that your business had to do?

Honestly, are you making the money, getting the business, generating the leads and opportunities you want?

If you hesitated or your answer is no, it might be time to sincerely change some things.

In this episode, I'm going to challenge you on your pricing infrastructure and how you view the value and worth of your business. It's one thing to give value, but do you provide value for time or value for results? There is a difference.

If you want to achieve new growth in the comings years, there comes a time where you must get out of your comfort zone when it comes to pricing, positioning, sales conversations, and being extremely confident and unwavering in your business model and deliverables.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

Hear Chris Do's video on Pricing Positioning & Not Charging Hourly on YouTube

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

41. Create A R.O.W.E. To Victory! How To Approach Your Sales Journey Like Olympians To Win Gold In Business. Dec 10, 2021

Show notes

The odds of becoming an Olympian is roughly 1 in 500,000. In other words, there's a better chance of finding 50 four-leaf clovers than competing for your country at the highest level. But hey, the odds are in your favor to go for gold in business. It's time to apply the Olympic mindset approach in your sales and marketing within your business to win!

This episode will take previous iDigress episodes regarding how to sell and incorporate lessons and methodologies we can learn from Olympians to make our sales process more efficient, increasing the odds of winning the hearts of new customers.

Learn how to create a R.O.W.E. and expand the concepts within my D.A.R.T. Marketing Methodology™ for your business and sales process to be successful.

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How Agencies Can Build Amazing Advertising Campaigns For Clients" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Allen Kay.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

40. The 7 Stages To Unlimited Growth By Applying The C.L.O.V.E.R. Business Framework™ To Unlock Your Growth Mindset To The Next Level Nov 23, 2021

Show notes

Do you believe you can achieve a level of growth you've never seen?

To unlock unlimited growth, you must believe there are no limits. The limits do not exist in your mind.

But you have to elevate your growth mindset in order to reach that higher level of growth and success.

This episode will walk you through my seven stages to achieving sustainable growth and show you how to apply my C.L.O.V.E.R. Business Framework™ to obtain it within your business process and infrastructure consistently.

"The potential within us is limitless - we usually create our own limits." — Dr. John C. Maxwell

Beyond The Episode Gems:

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Achieve And Maintain A Growth Mindset For Your Agency" from the Agency Accelerated Podcast with host Stephanie Liu interviewing Jairek Robbins.

Learn the 3 Modalities To Grow Your Business: Audio Version | Video Version

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

39. Quality vs Quantity. Content Creation vs Content Distribution. Value vs Volume. Which Combination Will Get You The Best Results For Your Business? Nov 10, 2021

Show notes

Quantity vs Quality.

Content Creation vs Content Distribution.

Value vs Volume.

Which combination would you focus on for your business? Social media marketing? Will work for your audience?

It's time to tackle one of the greatest debates in marketing, which is more important: quality or quantity?

This episode is jam-packed with gems, various points of view, and is intended to dig deep into how do we quantify quality, how much volume do you need to do to have effective quantity, and is the quality of content created defined by how many times that piece of content can be repurposed among various distribution channels.

Beyond The Episode Gems:

Book referenced: Six Second Stories by B. Rain Bennett

Free tool to give your website a professional audit and improve your organic traffic courtesy of Ahrefs: ahrefs.com/awt

This episode's Strategy Accelerator segment, sponsored by Agorapulse, spotlights "How To Weave Great Storytelling Throughout Your Marketing" from the Agency Accelerated Podcast with host Stephanie Liu interviewing former Chief Evangelist at Apple and current Chief Evangelist at Canva, Guy Kawasaki.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

38. Jack Of All Trades vs Master Of One: What Really Drives Business Performance Forward? Oct 27, 2021

Show notes

I'm sure you've heard this phrase before, "A jack of all trades is a master of none" right?

Which one would you consider yourself? Jack of many trades or master of one?

But my real question to you is, have you heard the full quote?

In this episode, we'll debunk the truth of this quote and talk about which one is better for business productivity, performance, and sustainable profitability.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

37. How To Build Trust Currency: A Masterclass On Increasing Brand Equity To Maximize Your Business Growth Potential Oct 21, 2021

Show notes

Everyone wants to talk about Brand Identity: Who am I? What am I? What's my niche? Who is my target audience? Where's my community? You know, the usual stuff.
But what businesses don't do enough, is put the time in to understand their level of Brand Equity: How much value do you have in the bank today? How many people are buying into your brand right now? Are you getting enough value back? What is your brand perception and experience among those who engage with your brand? Are you generating enough money through your current brand positioning? And how well does every layer of your brand resonate?

Understanding and reassessing what your brand equity is while checking if it is in alignment with what you need to achieve is critical to how your business shows up and converts. If you recall my episode about the relationship status of B.A.E. among your customers, then this is the next level masterclass around that core point.

It's all about trust. If you have the trust of your customers, clients, network, community, you can stay (and scale) in business.

In today's episode, I'm going to reference a study to talk about trust currency, brand equity, a deep dive into branding, establishing branding positioning, and how it's important to the overall success and sustainability and the scalability and the growth of your business in every facet from you as the business to the consumer, to the customer, to the deliverables and beyond.

Read my free course on Social Media Pulse on how to Earn The Trust of Your Audience.

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

36. Learn From A Door To Door Salesman. Successful Sales, Marketing, & Growth Is A Methodology You Can Only Develop By Knocking. Oct 14, 2021

Show notes

If a client says yes and signs but reneges...
If a client says yes but ghosts you...
If a client says no...
Which situation was worse? The outcome was the same. That particular door of opportunity was not meant to open for you.

We can't control the outcome, just like we can't swim upstream of a waterfall no matter how much effort we put into it.

Whether it's an upmarket acquisition, increasing sales, maximizing marketing, expanding brand authority, and so on, they all require you to do one key thing: keep knocking.

This episode breaks down the mindset, tenacity, patience, poise, and persistence required to be successful at anything in business, from marketing to sales to branding to network and just running your business in general. I will use a simple analogy to convey a big message, so be prepared to go on a mental journey!

Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

35. Do You Have Swagger? Why Your Presentation & Positioning Will Determine Your Level Of Success. Oct 01, 2021

Show notes

Swagger is such a powerful word, and yet it's frequently misconstrued.
The way I see it, businesses, brands, and people with a certain level of swagger typically win.
And who doesn't want to be a winner?
But the question is, do you have that swagger that is infectious enough that attracts, amplifies, and activates people to become your customers, be part of your community, and serve as your extended branding, marketing, and sales teams?
Swagger is imperative to win. Swagger separates you from the competition.
Swagger makes you memorable. When you're memorable, you stay top of mind.
But the key is to make sure you "keep that same energy" at every interaction point with a customer, fan, advocate, prospect, employee, client, etc.
This episode breaks down the importance of swagger and how it is essential to the growth and development of your business, positioning, power, community, and ultimately your business or brand legacy.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

34. Optimize Your Customer Journey! Rebuild Your Marketing & Sales Infrastructure For Sustainable Business Growth. Sep 28, 2021

Show notes

When is the last time you looked at your customer journey through the eyes of your ideal customer? Is your journey optimized and systemized to give the right value at every stage? Are your marketing, branding, SEO, and selling initiatives in alignment with where you are in your business right now? Some businesses' customer journeys and initiatives are stuck on awareness mode when they need to switch to sales, acquisition, and conversions mode.
Let me share with you a 5-point customer journey blueprint that you can modify to fit your current situation. I'll then show you how to expand your marketing and sales tactics and effectiveness using your actual customers. We'll also debunk some myths many businesses are still doing that are costing them sales, repeatable buyers, and causing them to fail.
Businesses that achieve high-level sustainability and scalable success use various strategies and techniques I cover in this episode to grow. Take a listen and adjust your business strategy accordingly.
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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

33. Are You A Pain Reliever Or Pleasure Provider? How You Position Your Brand Messaging Matters! Aug 23, 2021

Show notes

Is your business more like chocolate cake, or a Tylenol? You're probably wondering what in the world am I talking about. Your business is either a pain reliever or a pleasure provider. You either stop pain or you add joy, understanding which one you are, if you're the chocolate cake or you're the Tylenol makes all the difference in your messaging, in your branding and how you articulate yourself and how you position yourself and what techniques and tactics are going to help you grow your business. Because now you know which emotional triggers will give you the result that you want.

If you know that your business is stopping pain, you want to push that pain as hard as you can. And then you hit them with the solution on the other end of the stick.

If you're creating joy, you want to make that joy feel so well that they will see it. Your consumers will want to be happy. It's going to take away all the pain and it's going to give them all the joy. They're getting that dopamine hit. You're speaking right to them because they're going to get joy. They're going to get happiness and that is their expectation.

So understanding if you provide the chocolate cake or you provide the Tylenol, is a big thing to understand in the roadmap, to the growth and the success and the longevity of your business.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: StrategizeUpBook.com

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy bhouse @FindTroy

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