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    Business

    iDigress with Troy Sandidge

    Want to grow and scale your business with more clarity, strategy, and sustainability?

    The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

    Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

    Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

    Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

    iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

    iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

    Advertise

    Copyright: © iDigress with Troy Sandidge

    • Apple Podcasts
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    Latest Episodes:
    32. You Have The Potential. How To Achieve Your Full Business Potential When Others Don't See It. Aug 19, 2021
    Show notes

    There are very hard truths that I really want to break down. Not everybody will see the potential of your business. Not everyone will see the potential of what you bring to the table. Not everyone will see your potential as an employee. Not everyone can see your potential as a startup. Not everyone will see your potential as a freelancer.

    Now that we've gotten that out the way, let me also make this very clear: that person is only one person who does not see the value in what you feel is valuable.

    You have to keep going. This is the part where you must simply have conviction and have the understanding while possessing the patience to trust your skillset, to trust your ability, to trust yourself, to trust that what you want will manifest in time.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    31. Aladdin Gave Us The Formula To Sell Better. Give Your Customer "A Whole New World" Experience! Aug 18, 2021
    Show notes

    How do you get people to buy more than once? You need to understand the needs and wants of how a sale actually works. People know exactly what they want to buy, or they discover what they want to buy.

    Qualify versus disqualify. Disqualify in order to maximize your efforts to those who do qualify. Take joy in disqualifying because it will save you so much time, money, effort, and energy.

    If you're in the value game business, you're giving value, and whatever you put out there, people are either qualifying or disqualifying themselves from taking the next action or subsequent action. The value is going to help them understand where they want to go.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    30. Creating Content Consistently Is The Bare Minimum. Creating Content That Converts Consistently Is The Goal. Aug 17, 2021
    Show notes

    It's not enough to create good content consistently. It's not enough to get awards and features and guest appearances and all these different things if the work and energy and effort and time it takes to get those things or be a part of those things or create those things does not establish and create the perception you need in order to get the result that you want.

    All this effort, all this energy, all those resources, and maybe all this money being exerted into content with the intentions of building brand equity, growing your business, establishing as a thought leader, as a strong presence within your industry, your clients, or consumer base, whatever it might be, and it doesn't do that, will fail. It's not working efficiently. It's not working effectively for the intent and purposes of why you're doing it.

    Remember, we got to always be creating, but creating is only part of the journey. We have to couple that with creating content that connects. It is not enough to create good content consistently.

    Let's celebrate when our content:

    • Connects to people
    • Convinces others of our worth and truth
    • Commands attention
    • Controls the narrative of our brand equity
    • Converts people into believers of our skills and buyers of our products or services
    • Compliments all the hard work we do behind the scene

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    29. Master These 3 Modalities To Grow Your Business: Mindset, Marketing, & Money. Aug 16, 2021
    Show notes

    Growing your business on any scale is hard. But we can simplify the process, increase our momentum and obtain scalable results that can then be converted into a system to produce sustainable success by focusing on three things:

    1. Growth Mindset
    2. Growth Marketing
    3. Growing Your Money

    In this episode, you will get the three strongest techniques I give to my clients to master each one of these modalities.
    • The C.L.O.V.E.R. Business Framework™ to activate a growth mindset.
    • The D.A.R.T. Marketing Methodology™ to accelerate growth marketing.
    • The L.E.A.D.S. Generator Blueprint™ to grow your money.
    All of which will contribute to achieving growth in your business!
    And if you listen to the end you will receive information on how to get a free ebook coupled with the video presentation version of this episode to help you grow your business even more!

    Watch my presentation covering my trademarked frameworks and systems to grow your business.

    Buy my book Strategize Up to get the blueprint for maximizing the growth potential of your business.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    28. Nurturing 101: Effective Tips & Tactics To Nurture From Awareness To Acquisition & Beyond. Jul 29, 2021
    Show notes

    It doesn't matter how beautiful your product, service, or messaging is, if you don't have a way to distribute it so people see it, all your effort wouldn't exist. The other thing, it's not enough for people to see it. They want to take an action. Once they take the action, you have to be able to have a way to nurture them. You have to have a process to nurture your customers before and after they buy your product or service.

    This episode is taken from a Clubhouse workshop that Troy Sandidge implemented under the Strategy Hackers Academy.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    27. You're Selling Water To People In The Desert. With The Right Positioning & Message, Selling Is A No-Brainer! Jul 27, 2021
    Show notes

    This episode is the continuation and expansion of the previous episode, #DisqualifyToSell. It focuses on the mentality, mechanics, and marketing involved in effective selling. It explains why lowering your prices isn't the best strategy whether in a pandemic or beyond it. It dives into how to deal with handling rejection in the selling process and challenging the stigmas and stereotypes around selling.
    As a brand or business, your positioning and presenting of what you do should feel like offering a cold glass of water to someone in the middle of the desert. They must have it. No questions asked. The sales process should be a no-brainer under the right conditions, positioning, and message.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    26. Disqualify To Sell. Learn How To Save Time & Improve Your Sales Process Using This Simple Sales Manifesto. Jul 01, 2021
    Show notes

    People call you a 'boss' for paying 10K on technology, vacation, tickets watches, etc. But people call you dumb or gullible for paying 10K on strategy, website, branding, marketing, sales coaching. Your time and your business are all valuable and investing in them with bonafide guidance, tools, software support, and infrastructure, all of which will revolutionize you and your business that will reap 10x to a 100x ROI for a long time.

    Honestly, it is time to stop caring about what people can't see (pertaining to your vision) or understand (pertaining to your goals) and start investing.

    Are you actually doing everything that you can to help grow this business? The last time I checked, you didn't want this to be a hobby. So if you're in business, you're going to have to make money. And to make money, you're going to have to learn how to sell efficiently and effectively.

    If you want this business to be successful as bad as you want to breathe, if you want to achieve that vision, if you are sick and you're tired of business not scaling, you're going to have to optimize your selling process.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    25. Your Business Is A Jigsaw Puzzle. In Order To Grow You Must Align All The Pieces. May 28, 2021
    Show notes

    We can map out the life you want to live and the business you want to build.

    We'll remove anything you don't like and you can add on as you see fit.

    But here's the thing: We can't build it all at once.

    So think of it like a jigsaw puzzle.

    First, we need to know exactly what the final picture looks like. This is called strategy mapping.

    Then all we have to do is put it together piece by piece. This is strategy execution.

    Some pieces will focus on business. Some pieces will focus on marketing. Some pieces will focus on growth. Some pieces will focus on social media. Some pieces will focus on branding. Some pieces will focus on community. Some pieces will focus on mindset, and so forth.

    All of these pieces together will complete the vision you so desperately want to build through your business.

    You see, I have strategy solutions that focus on each one of these pieces individually but are also stackable.

    In stacking these strategy solutions, we'll accelerate the completion of the vision that you want for your business and for yourself.

    If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    24. How To Activate The Power Of Strategy To Achieve Business Success On A Level That Will Sustain You For Years To Come May 20, 2021
    Show notes

    Strategy is power.
    Strategy leads to growth.
    Strategy leads to revenue.
    Strategy leads to sustainability.
    Strategy leads to scalability.
    Strategy leads to success.
    Ask yourself, what's your strategy?
    If you hesitated, you might not have an effective one.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


    23. A Clear Vision Is Vital For Any Founder To Bring A Business Into Reality. Make Sure Yours Is Aligned With Your DNA. May 06, 2021
    Show notes

    People are tired of buying a course because sometimes it puts you in a box and it doesn't work exactly for you.

    If you think back to how people work out, they make a tailor-made program for your body type, for your DNA. How you wake up, how you go to sleep, how you eat every different thing, they got to make it very tailored to you for, to make it work for you.

    And that's just your physical health. Let alone your business, let alone how you think.

    #####

    Support The Podcast & Connect With Troy:

    • Rate & Review iDigress: iDigress.fm/Reviews

    • Get Strategy Solutions & Services: FindTroy.com

    • Buy Troy's Book, Strategize Up: StrategizeUpBook.com

    • Follow Troy on Twitter: Twitter.com/FindTroy

    • Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy


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