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iDigress with Troy Sandidge — Business
iDigress with Troy Sandidge

Want to grow and scale your business with more clarity, strategy, and sustainability?

The iDigress Podcast helps founders, marketers, entrepreneurs, and business leaders simplify growth by turning strategy, growth systems, positioning, and performance into sustainable profitability and scalable revenue.

Hosted by Troy Sandidge, aka the Strategy Hacker®, iDigress breaks down the marketing frameworks, business insights, sales principles, brand positioning, market differentiation, value creation, AI-era growth shifts, and proven methodologies Troy uses as a founder, growth strategist, board advisor, marketing consultant, acclaimed author, and global keynote speaker to help brands clarify their message, identify their value, strengthen their market position, build smarter systems, and accelerate growth.

Through solo deep-dive episodes, strategic workshop breakdowns, and masterclass conversations with high-level leaders, founders, and experts, iDigress delivers an unapologetically candid, highly energetic, and culturally fluent podcast experience that makes complex growth strategy clear, practical, and actionable.

Across 15+ years, $200 Million+ in client revenue generated, 40+ brands launched, and 600+ stages worldwide, Troy brings the clarity, frameworks, and firepower to help growth-minded leaders strategize smarter, systemize what works, and scale without creating unnecessary complexity.

iDigress is where strategy meets systems, where marketing meets momentum, and where sustainable growth becomes easier to understand, build, and accelerate.

iDigress is a Webby-nominated podcast on the HubSpot Podcast Network.

Copyright: © iDigress with Troy Sandidge

Latest Episodes:

12. All Successful Businesses Are Direct. Have The Courage To Be Firm, Confident, & Authentic In Your Business Offerings. Dec 06, 2020

Show notes

Being direct is essential to earning trust, maintaining a relationship, and ultimately getting sales.

A lack of directness suggests weakness and uncertainty, which can be a disconnect to ready buyers.

How do we become more direct with our messaging, branding, positioning, marketing, and selling?

If people don't know what you want...

If people don't know what you do...

If people don't know what you offer...

If people don't know the problem that you solve...

If people don't know you exist...

You can't make any money.

You can't grow a business.

You'll never win.

You need to be direct and broadcast who you are.

Make the ask.

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Support The Podcast & Connect With Troy:

• Rate & Review iDigress: iDigress.fm/Reviews

• Get Strategy Solutions & Services: FindTroy.com

• Buy Troy's Book, Strategize Up: FindTroy.com/Strategize-Up

• Follow Troy on Twitter: Twitter.com/FindTroy

• Follow Troy on LinkedIn: LinkedIn.com/in/FindTroy

#Basketball Dec 02, 2020

Show notes

We have a fascination with basketball. March Madness is a name that describes it well: Chaotic. Full of endorphins. We're screaming. We're excited. We're stressed. We're on the edge of our seats, waiting for the ball to go in the hoop, to determine who will become victors.

How does the art of basketball help you with growing your business?

Are you strategic enough? (Coach)

Do you have the vision? (Point Guard)

Can you hit it from deep? (Shooting Guard)

How are you in close range? (Power Forward)

Can you stand your ground and finish? (Center)

Let's talk about practice... Practice?

Yes, practice!

Do you have that mamba mentality?

How bad do you want to win?

How much worse do you hate to lose?

Tune in to find out.

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

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Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

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Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

Ep 10. The Future Of Marketing Is Leaving The 5 Ps And Embracing The 4 Es. Nov 25, 2020

Show notes

What is the future of marketing?

Where is marketing going?

How should I market in 2021?

Technology is changing.

Socioeconomics is changing.

We're living in a pandemic.

This all influences consumer habits and, consequently, marketing.

People have pushed the Four Ps forever.

The future of marketing is going to drop the Four Ps (Product, Price, Place, and Promotion) and elevate the Four Es.

This new approach to the customer value proposition embodies Engagement, Exclusivity, Experience, and Emotion.

More on this in Ep10, #Future

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• Rate & Review iDigress: RateThisPodcast.com/iDigress

• Get Strategy Solutions & Services: GrowWithTroy.com

• Follow Troy on Twitter, LinkedIn, YouTube, Instagram, & Clubhouse @FindTroy

#Risk Nov 18, 2020

Show notes

You hear about the inspiring stories of Jeff Bezos, Bill Gates, Mark Zuckerbeg, and others all the time. It makes you think that, if you just gathered up enough courage and jumped in the deep end, then you would achieve the same outcome. I've experienced the same feelings. This is an example of survivorship bias.

Here's what you don't read or hear about a lot: You rarely hear the story of the person who quits their well-paying job, takes out a massive loan and goes bankrupt. But guess what? It happens all the time. Businesses don't die with a roar. They usually die with a whimper quietly when no one is looking.

There's risk in starting a business. There's risk in telling your story. Because the outcome may not be what you originally thought, and that's a hard pill to swallow.

People telling tall tales of success from the stage talk about all these amazing things. They may tell you, "Yeah. I failed five times, 10 times, 25 times. But on the 26th time, I made it." They skim through that period of failure. That period could have been one year. That period had been 10 years. That period could have been 45 years of sacrifice.

That's what I want to talk about in this episode: Risk. We don't talk about risk enough when it comes to business. We don't talk about risk enough when it comes to marketing. So, I think it's time we talk about it. This is episode number nine, #Risk

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

#Freestyling Nov 11, 2020

Show notes

No main hashtag title. No core focus. Just freestyling marketing knowledge bombs on this episode of iDigress from the correlation of storytelling and memory to the difference between marketing vs branding, and the five questions you need to ask yourself to have a successful business.

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

#MarketingSystems Nov 04, 2020

Show notes

It's imperative that you don't approach marketing as a broadcast. You need systems, strategies, structures, processes, techniques, and tactics, all intertwined to get the results that you want.

In trying to achieve the results that you want, you need to start with reverse engineering.

What are your revenue goals?
What is the deadline you want to put on that?
What are you currently making in revenue?
Do you have the capacity?
Do you have a team?
Do you have the time and ability to learn, or do you have the capabilities to outsource and delegate?
What do we have to work with?
How would you rate yourself?
How would current customers rate you?
How would your community rate you?

You see, we need to analyze all of this and put it together to create certain benchmarks and milestones. You need to know where you are the strongest and where you are the weakest. You can then start the outline to create a strategy to fortify and implement a system. And under that system, add structure and analysis and put all of that together to move things forward.

This is episode number seven, #MarketingSystems

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

#Purpose Oct 28, 2020

Show notes

The reason behind your brand's existence matters more than it ever has. If you do not define your purpose, you may have a few winning months, quarters, and maybe even years. But you will not win the race. At least not with today's consumers. Let your purpose be the engine for your growth.

This is episode number six, #Purpose

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

#Perfection Oct 21, 2020

Show notes

Perfection is an illusion.

Pursuing it is both dysfunctional and quite frankly, a waste of time. There is no perfect individual. There is no perfect business plan. There is no perfect strategy. There is no perfect anything. Stop trying to be the perfect business. Stop trying to have the perfect strategy before you launch something.

You cannot anticipate every outcome, every variable, or every obstacle before you move forward. Pursue progress, not perfection.

In this episode of iDigress, it's all about why you should let go of the perfection mindset and instead embrace the "progress over perfection mindset". Perfection is a waste of time. Did you know you’re more likely to achieve your set goals when you pursue progress and not perfection?

It is important to understand that you cannot anticipate every outcome or obstacle and the best way to deal with them is to have a realistic and flexible strategy in whatever you do. Listen in to learn how to take action and apply the ‘progress not perfection’ concept in your marketing strategy to see the change you want to see.

“We will never be perfect, but we can all make progress.”

What You Will Learn:

• How to improve 1% of what you do every day and in 70 days you’ll be twice as good as you’re today.

• How to figure out a flexible and nimble strategy for your business with wisdom.

• Having the right mindset to perform well in business will in turn help you hit your bottom-line.

• Learn to make a realistic plan that’s fueled by optimism, passion, and community.

• The power of focusing on the community while being genuine and authentic.

Book Mentioned:

The One Percent Solution by Gordon Lafer

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

#RelationshipStatus Oct 07, 2020

Show notes

What's your relationship status in your business? Is it happy and in love? Is it complicated? Is it undeveloped or undefined?

Regardless, one thing is 100% true: Your relationship status between your business and your audience is vital for your survival.

In this episode, we're going to talk about how to speak that love language in your business, how to get that coveted status out of your business relationships that will convert into revenue, ROI, and retention.

This is episode four, #RelationshipStatus

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

#Positioning Sep 30, 2020

Show notes

Position = Power

One of the hardest things Troy has had to learn in business was how to position himself. Many people who want to elevate their business to a sustainable level with a more profitable structure need to position themselves in a very different way. Simply accepting money for the product or service you provide can make you a profit, but does it make you profitable?

On this episode of iDigress, host Troy Sandidge breaks down the significance of these questions:

Is the time you’re putting in worth the result (or profit) of your work?

How much do you actually need to charge and to market yourself for people to buy your product or service so that you become sustainable and profitable?

Many of us are conditioned to price our products and services at a lower price so that people will buy them, but this doesn’t take you very far.

Do you think of your business as a premium brand?

How much is your brand truly worth?

You need to position yourself and your brand in the most ideal ways, from positioning your message to attract the right audience to position your business on the platforms that complement your strengths. You must amplify who you are, where to find you, and the value you provide. Be magnetic and pull your audience in to interact with you.

What problem(s) do you solve and who typically needs those problems solved?

Once you have the answer to that, then you can execute your positioning strategy!

Position. Amplify. Magnify. This will give you the results you desire. Remember, you don’t have to be #1. You just have to focus on your audience and creating and retaining those relationships with them.

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Rate & Review iDigress Podcast: RateThisPodcast.com/iDigress

#####

Looking for direction in your business?

Searching for clarity in your messaging?

Having difficulty connecting to your target audience?

Wishing you had a roadmap to navigate platforms & trends?

Looking to systemize your marketing to reach your destination?

If you’re internally screaming yes to any of these questions, connect with Troy below to discover how you can finally get the answers and solutions you need!

#####

Connect with Troy:

Follow Troy on Twitter: Twitter.com/FindTroy

Connect with Troy on LinkedIn: LinkedIn.com/in/FindTroy

Subscribe to Troy's YouTube Channel: YouTube.com/FindTroy

Looking for a marketing strategist to build the structure, strategies, and systems you need to get the success you want and the ROI you desire in your business? Book a discovery call to talk with Troy at FindTroy.com.

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