I Love Marketing

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**I Love Marketing**

I Love Marketing is an ever expanding world-wide community of people that love marketing and want to keep innovating and learning. This podcast is for Entrepreneurs, small business owners or even start-ups that want inspiration and ACTIONABLE marketing strategies about direct mail ideas, lead generation, lead conversion, getting referrals, email marketing and more. Joe and Dean also discuss psychology, books, people and productivity.

Latest Episodes:

What Insights Joe and Dean Gained From Attending Abundance 360 Summit 2015 Feb 02, 2015

Show notes

In episode 186, Joe and Dean discuss:

THE COMING TECHNOLOGICAL BOOM: How some new companies are going from $0 to $1 BILLION in as little as 18 months
"People That Don't Know The Information In THIS BOOK Are Screwed!": The one book you MUST read as soon as possible if you don't want to be left behind...
Dean shares "The 6 D's of Exponential Growth" he learned from Peter Diamandis and how you can use them to spot huge opportunities in your market
One skill that will give you and your company an unfair advantage in the near future (and it's not technological skill!)
Joe shares how you can use marketing to influence and connect with industry transformers
The story of how Joe, Genius Network, Dan Sullivan and Strategic Coach helped Peter Diamandis move the Abundance movement forward through marketing
Want To Partner With Joe and Dean? Joe and Dean share how you can!

Join the conversation on this episode here: http://ILoveMarketing.com/186

Jon Congdon Shares Insights to Product Development and Project Management Jan 26, 2015

Show notes

In episode 185 Joe Polish interviews Jon Congdon, Co-Founder of Beach Body and they discuss:

The Lifetime Value of a Customer: If we kept putting good products out, then our own consumers would be more likely to buy more stuff. Not only that, they'd be more likely to tell their friends to buy stuff from us.
Transparency: We made ourselves very transparent to our customers early in the evolution of the company, through message boards and other online communities.
Nothing is really that important: You can get really stressed out over the small stuff and the big stuff. But at the end of the day, it turns out that it's kind of all small stuff. If you realize that they're not that important, then you are better at making very critical decisions.
Like Who You Hire: We don't really want to hire anybody that we don't want to hang out with at our holiday party. I think that kind of goes for the vendors that we work with, too. Sometimes, you have a choice of 3 or 4 vendors that all qualify in that regard, and you just have to go on, Hey, who do I like?
Hire Optimists: If an optimist is faced with a problem, they know they can solve it.
Identifying Pessimists: Ask them about companies they worked for. If they keep talking about the companies as if they were stupid in the decisions they made and they weren't wise about this and they didn't do this right, and that's why each of the companies they've worked for has not succeeded in some way, and if it's always completely externalized, that means that the person is probably a pessimist.

Joe Polish and Dean Jackson Discuss A Simple 3 Part Marketing Formula - #184 Jan 19, 2015

Show notes

In episode 184, Dean and Joe discuss:

Behind-The-Scenes Of A Health And Nutrition Empire: Joe shares the money-making and marketing strategies he discovered as Bill Phillip's marketing consultant on-and-off for over a 13 year period!
The elegant idea Joe gave Bill Phillips that led to Bill granting over 575 children's wishes and receiving their highest award
One of the most effective ways to present and sell your products and services (If you use what Joe shares here, it bonds your prospects and customers to you and has them see you as the most trustworthy company to do business with over almost every other competitor in your industry)
Joe's #1 strategy for creating an E.L.F.™ (Easy, Lucrative, and FUN!™) money-making machine that does a lot of your marketing and selling FOR you (It takes a little bit of time to set up, but once you have it created the payoff is HUGE!)
Joe reveals the story behind Bill Phillips "Physique Transformation Contest" and "Body Of Work" documentary
How Joe came up with "The New Theory Of Evolution" which became the visual communication and famous brand logo for Bill's company Experimental and Applied Sciences (EAS)
THE $4,000,000+ FORMULA: Using this 3-part marketing formula could be worth a BIG cash windfall to you (Joe originally shared this formula with Bill Phillips and it helped make Bill's company an additional $4.5 million!)

http://ILoveMarketing.com/184

Peter Diamandis on Thinking Big and Bold Jan 15, 2015

Show notes

Here are some of the points discussed in Dr. Peter Diamandis' Presentation on having a BOLD and Abundance Mindset

Evidence Of Abundance: Why were are working less, increasing our standard of living, reducing poverty, accessing more and more technological capability for far cheaper than ever before, living longer than ever, are safer than ever, and living in the most peaceful time in history.
The Secret Of How Billionaires Think: Peter Diamandis sat down with four billionaires - Larry Page, Elon Musk, Jeff Bezos, and Richard Branson - and after asking them questions, he discovered 6 "Thinking At Scale Strategies" they use to think big and act boldly. Here's what they are...
How to go from "I have an idea" to a $1 billion company in just 2 years time (It's possible today. Here's the reason why AND what you can do right now to ride the billion dollar wave...)
Insights into the 8 innovation principles Google uses for having people from around the world help solve their problems, iterate fast, and impact millions of lives
Peter shares his 6 D's framework that simplifies technology and gives you and your business the power to predict where technology is going
4 critical insights for being more innovative, staying ahead of competitors, and having a 10x mindset
3 key questions to ask yourself if you want to grow globally, go exponential, and take advantage of the latest cutting edge technologies

Get Peter Diamandis' new book Bold here:

http://ilovemarketing.com/peter-diamandis-bold/

Interview With Jon Webel On The Power of Digital Direct Mail and EDDM Jan 12, 2015

Show notes

In episode #182 Joe Polish, Joel Cohen and Jon Webel discuss:

Joe's #1 stealth marketing method that gives you a huge advantage over your competitors
How to potentially double, triple, or even quadruple your business using direct mail
A technology you can use to increase your sales (This "extreme customization" creates tailor-made, engaging messages that fit your prospects and customer almost perfectly)
A strategy Joe taught one of his past clients that brought in an additional $3,000,000.00 in revenue and how you can use it today to generate a BIG cash windfall
One of the most successful lead generation offers you can use that increases the number of people coming to you asking "When can I pay you to start?" instead of "How much do you charge?"
How to get paid higher prices, increase your repeat business, and and have more customers and clients referred to you
The Power of Personalization: How to increase the relevance of your message in a way where customers and prospects can't ignore you
600% INCREASE IN RESPONSE: A simple change you can make to your messaging that increased one business owners response rates by 600%...
What every business owner and marketer should know about "Every Door Direct Mail" (How it works, why it differentiates you, and how to do it right OR have it done right FOR YOU...)

Interview with Dr. Alan Christianson About The Adrenal Reset Diet And Why So Many People Struggle To Lose Weight Jan 07, 2015

Show notes

Joe Polish interviews Dr. Alan Christianson and they discuss:

Joe Polish interviews Dr. Alan Christianson and they discuss:
Why the strategies most people use to lose weight cause them to gain MORE weight
STRESS AND FAT: The connection between stress and gaining weight (what you need to know)
The reason we put on pounds and how to go from storing fat to burning fat faster
If you've struggled with weight loss and been told it's genetics, Dr. Christianson shares how your weight is connected to your adrenal hormones - NOT genetics...
The truth about calories: What they are and why counting them doesn't work
Eat MORE Carbs?!: Dr. Christianson shares the right time to eat carbs that actually helps you lose weight and balance your hormones
How to get your body back to its natural thin state (and keep it there!)
The 4 causes of weight gain (These causes cause you to gain weight more easily, deprive you of fat burning, and are the source of weight struggles. Dr. Christianson explains what you can do to transform these causes of weight gain into fast fat loss...)
What gluten is, what it does to your body, and why gluten-free is NOT necessarily healthy
What foods to avoid and what foods to eat if you want to sleep better, have more energy and drop the pounds
A simple quiz you can take online that helps you get more control of the fat making hormone that causes you to gain weight
What you need to know about your thyroid and your adrenal gland (and how the right diet could improve both!)
Simple steps you can take to put yourself back on track and better your health
IS YOUR BODY PROGRAMMED TO PUT ON POUNDS?: Our bodies are designed for a past time that doesn't exist anymore and to hold onto fat to protect us from falls, fractures, and famine. Dr. Christianson shares how to turn off your body's "survival mode button" and flip on the fat loss switch

Dean interviews Yuri Elkaim, Author of the New York Times Bestseller "The All Day Energy Diet" - #182 Dec 29, 2014

Show notes

In episode 182, Dean Jackson interviews Yuri Elkiam and they discuss:

Yuri shares how he went from being a professional soccer player...to bed..to no hair on his head!

Dean and Yuri talk about the importance of great titles
Sneaky foods that rob you of your energy
Simple things you can do today to feel more energy right away
Exactly how to eat for All Day Energy

Opher Brayer On How A Sense Of Urgency Can Increase Your Performance And Success Dec 16, 2014

Show notes

In episode #181, Joe and Dean interview Opher Brayer and discuss:

* The importance of having a sense of urgency and how it increases your performance and success

* How entrepreneurs can utilize their knowledge and experience and match it to the needs of the marketplace

* The coming changes in technology and the keys to developing your unique talents if you want to avoid being obsoleted

* Opher takes you through a process for positioning yourself and redefining what you do

* Four steps you must practice daily if you want to develop multidisciplinary talents

http://ilovemarketing.com/181

Joe Polish and Dean Jackson's Best Strategies To Become A Highly Paid Speaker - #180 Dec 01, 2014

Show notes

In episode #180 Joe and Dean discuss:

Joe and Dean discuss many ways you can get highly paid to speak (even if you never want to speak on stage)
The most responsive way to present your products and services
What speaking really is and how to unleash the potential money in your voice
How to get paid by having OTHER PEOPLE speak
Dean shares how he got started (and became successful) in Real Estate
If you're scared to speak, Joe tells you what you can do...
Sales Secrets Of Master Presenters: Dean reveals the tricks, techniques and strategies super-successful speakers use to more easily make more sales
A powerful way to package up your message, make more money, and impact the world

http://ilovemarketing.com/180

Jon Butcher and Kenny Aronoff Interview on 8 Health and Fitness Secrets Nov 25, 2014

Show notes

In episode #179 Joe Polish Interviews, Kenny Aronoff and Jon Butcher and they discuss:

* 8 health and fitness secrets from one of the most sought after and respected drummers in the world (Kenny's played drums for Elton John, Paul McCartney, Rod Stewart, Sting, Smashing Pumpkins, Steven Tyler, The Rolling Stones, and many more and HAS to stay healthy physically, emotionally, and mentally. Here's how he does it...)

* OPTIMAL HEALTH OVER 40: Health fitness and rituals that keep you strong and fit at 40, 50, 60 and longer

* Fight cancer, heart disease, and diabetes with THIS activity

* SURVIVING THE ROCK AND ROLL ROAD: How a rockstar like Kenny stays on the straight and narrow even with temptations on every corner

* How to be a person of truth and honor (Having a purpose beyond your immediate desires)

* The 3 stage life-cycle healthy people focus on during a 24-hour period

* A LOW COST WAY TO GET IN SHAPE: Jon shares how to lose fat, build muscle, and get in the best shape of your life on a budget

* How Kenny maintains a healthy lifestyle in the least healthy industry on the planet

* Jon reveals the fountain of youth (It's a _ _ _ )

* The super simple workout you can do in 7 MINUTES (No more excuses for not working out!)

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