I Love Marketing

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Latest Episodes:

Return On Genius: How To Maximize Ideas, Execution and Connections - I Love Marketing Episode #203 May 25, 2015

Show notes

Show Notes:

Joe and Dean share the concept of Return On Genius and putting yourself in an environment that increases your ideas and connections
How to get a 10x return on a $25,000 investment and turn it into $250,000
What's more valuable: Ideas or Execution? Joe and Dean discuss...
The two most valuable questions an entrepreneur can ask
A unique way to shift how you think about every investment you make in your business and life
Inside The Mind of a Genius Networker: How Joe created the highest level network in the world

Brian Kurtz and Joe Polish On How To Hire A Marketing Consultant - I Love Marketing Episode #202 May 18, 2015

Show notes

Show Notes:

What to look for in a highly skilled copywriter to write your sales letters
What you should look for in a consultant (before spending any money)
How to create incentives for consultants to help maximize your results
One key element of hiring a marketing copywriter

Creating a Thriving Company Culture with Zappos CEO, Tony Hsieh - I Love Marketing Episode #55 May 11, 2015

Show notes

Episode 201: Joe Polish interviews Zappos CEO, Tony Hsieh

Personal and Emotional Connection (PEC): Customer Service is more about an attitude and the ability to help a customer and go above and beyond.
The long-term vision & values are dictated from the top, but then, most of the decision making comes from the frontline employees, because they're the ones that are closest to the customers anyway.
How can we create that environment and what processes can we have where employees feel like they not only have permission but are encouraged to just be themselves and let their true individuality and creativity shine?
Definition of 'Brand': A shortcut to an emotion or a set of emotions.
Consumers/customers are in control of your brand.
Hire for Culture: "We have these 10 core values, and we want people that basically have the same personal core values."

How To Build, Protect and Pass On Your Wealth With Myra Salzer - I Love Marketing With Joe Polish and Dean Jackson Episode #200 May 04, 2015

Show notes

Show Notes:

How Myra became one of the top experts in the world on preserving wealth and inheritance
The right way (and wrong way) to leave wealth and assets to your children, family or loved ones
Myra shares the one word difference between wealth creators and inheritors
The #1 appeal you can offer and market to people who have money
Challenges inheritors face and strategies for overcoming them
Navigating family issues that come with inheritance and wealth
Myra clarifies the biggest inheritance myths and misconceptions
The safest way to become wealthy (and dangers to watch out for)
How to use money to solve problems, enhance your quality of life and create more freedom

Bizzie Gold On The Health Benefits Of Buti Yoga - Bonus Episode Apr 30, 2015

Show notes

http://ILoveMarketing.com/ButiYoga

Bonus Episode: Bizzie Gold and Crystal Palermo talk about the health benefits physically and emotionally related to doing Buti Yoga

Link To Video On Youtube https://www.youtube.com/watch?v=D04-kOiTb30

Show Notes:

What is Buti Yoga: Yoga with tribal dance with awesome music

Yoga: The Science of the mind and body, and the means to unite

Buti: Cure to something hidden or kept secret

Website: ButiYoga.com

World Renowned Artist, Wyland On Essential Strengths And Qualities for Success - I Love Marketing Episode #199 Apr 27, 2015

Show notes

The most interesting and the most un-interesting thing to one of the world's greatest artist
The energy it takes to think big vs. to think small
The definition of "ART"
Essential Strengths & Qualities for Success
How to know when you've reached the top & how to be really lucky

Two Proven Phrases To Increase Your Conversions And Transform Your Business - I Love Marketing Episode #198 Apr 20, 2015

Show notes

Episode 198:

The best book ever written about Internet Marketing...published before the internet existed!
Michael shares ADVANCED ways to think about lists, offers and copy
Key differences between ""opportunistic"" and ""committed"" customers
On your opt-in buttons, use these two proven phrases to increase your conversions: ""_____ _____ _____!"" OR ""_____ _____!"" The biggest marketing obstacle business owners face and how to overcome it in a way that creates deeper customer relationships
A psychological secret Nelson Mandela knew that could transform your business

Joe Polish Presents To A Group Of Fine Artists About The Art Of Marketing Apr 13, 2015

Show notes

Episode 197:

The #1 thing you can do once someone buys your art that helps you become more well-known
The Artists Three Tools (How to use them to better understand your collectors, differentiate your art and create an unforgettable experience)
Down to earth strategies for positioning you and your art
Why you should avoid ""waiting to be discovered"" (It happens once in a while, but do THIS instead to increase your chances of having your work discovered...)
A simple, honest way for you to get more business and referrals
What Damien Hirst knows about selling his art
The Art of Marketing: How your story can become the basis for your art
The number one question on all collectors and customers minds
3 things you need in order to sell more of your art
How to expand your gifts and impact the world
The way to get a complete marketing education for free"

The Art Of Entrepreneurship and The Wisdom Bookshelf - I Love Marketing With Joe Polish And Dean Jackson #196 Apr 06, 2015

Show notes

Joe talks about his exploration into the art world
The commonalities between entrepreneurship and art
Dean and Joe discuss "The Wisdom Bookshelf"
One of the best books you can read to feel less overwhelmed
A transformative method and mindset for tidying up your life
How to clear your mind of clutter and experience more freedom
Leave a comment here:

http://ILoveMarketing.com/196

Interview with Eelco de Boer On How To Increase Subscribers, Increase Revenue and Build A Successful Business Mar 30, 2015

Show notes

Show Notes:

* From Record Collecting Hustler to Marketing Maven: Eelco shares his journey to internet marketing and business success

* Eelco reveals strategies and techniques that are working right now for increasing revenue, subscribers and more

* The Power in Non-Sexy: Simple, non-fancy, timeless tools and models you can use to achieve extraordinary growth

* Eelco gives you three techniques for taming the technology monster (If you are addicted to checking email, Facebook and so on, you HAVE to hear this...)

* The Healthy Growth Triangle: 3 steps to scale your company, increase your profits and have a greater life

* Personal development habits that make you happier, more relaxed and more productive

* What Eelco learned from Richard Branson and Warren Buffett that can make you more successful

* Everyone has a gift. Here's how to find out what YOUR gift is and what to do once you find it

* The most important thing to do when you are starting out as an entrepreneur (and what to do if you're already successful)

* Eelco's best piece of business advice for creating a life you love

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