I Love Marketing

Latest Episodes:

Dr. Gary Kaplan On How To Be Mentally and Physically Healthy For Life - I Love Marketing With Joe Polish And Dean Jackson - Episode #169 Sep 08, 2014

Show notes

* Over 1/3rd of people in America report having chronic pain. Dr. Gary Kaplan explains why this is and the link between chronic pain and mental disorders

* WARNING: 75% of people who use THESE over-the-counter medications will develop ulcerations in their small intestine (Gary shares what to watch out for...)

* If you have _ _ e _ _ ing problems, and you take these often used pills - even as little as once a week - you could be shortening your life by 5 years! (YET, if you take 3mg to 9mg of completely safe _ e _ a _ _ n _ _ supplements, it could solve your problem AND improve your reflexes)

* "In medicine, under the insurance system, you're penalized for spending time with people and you're rewarded for doing procedures on people..." (Dr. Gary Kaplan reveals the scary truth about our broken medical system - and what you can do to protect yourself...)

* Are there situations where people can't recover from pain? Dr. Gary Kaplan shares the blunt truth AND the most effective ways you can deal with chronic pain based on 30 years of experience

* This deadly disorder is taking DECADES off people's lives! (It's estimated that around 5% of the population has THIS disorder and only 15% of those people have been diagnosed. Don't think you have it? Don't be so sure. Here's what you need to know and look for...)

* When knowing the difference between "symptom" and "disease" is a matter of life and death

* What inflammation REALLY is (Moody? Depressed? Anxious? Trouble sleeping? Irritable bowel? Recurring pain? Your BRAIN could be inflamed without you even realizing it. Here's three immediate steps you can take to stop the inflammation before it gets worse...)

* Three daily actions worth taking if you want to be mentally and physically healthy for life

Ari Meisel On Productivity Secrets Of The Most Effective People In The World - I Love Marketing With Joe Polish And Dean Jackson - Episode #168 Sep 02, 2014

Show notes

* Ari reveals 9 productivity secrets of the most efficient and effective people in the world

* Where to find a pre-vetted, reliable, trustworthy, "gets-it-done-for-you" Virtual Assistant today...AND...the smart way to delegate to your Virtual Assistant

* How Ari went from having Crohn's Disease and being $3,000,000 in debt at 23 years old to competing in Ironman France and becoming a successful real estate developer

* Want a second brain? Here's a tool you can use that organizes and keeps track of almost anything for you (Plus: It's free!)

* The difference between Optimizing, Automating and Outsourcing (Trying to Outsource first is the absolute WRONG thing to do. Here's why and what to do instead...)

* Dean takes you behind the scenes of his Self-Milking Cow Processing Plant

* Trouble Sleeping? Fatigued? Tired? Ari shares his best tips, tricks, techniques, and body hacks for getting a good nights sleep (including how to fall asleep in 8 minutes or less) so you feel fully-rested and rejuvenated

* Toss Your To-Do Lists! The shocking reason why to-do lists are anti-productive and ruining your brain (Here's the #1 productivity tool Ari recommends that helps you become 10x more effective)

* How to free up your time, stress less and do more of what you love

Frank Ferrante About His Movie "May I Be Frank" - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson Aug 22, 2014

Show notes

* FrankFerrante shares the most important lessons he's learned since filming his movie "May I Be Frank"

* How to find the courage to transform misery, shame, suffering, hopelessness, discomfort, anger, resentment, rage, and pain into positive power

* The place Frank went to lose 120 pounds and feel more connected with his family and himself

* 42 days that changed Franks life (and the most important thing you can do for yourself to live a more fulfilling life)

* Is addiction a gift or a curse? Frank, Joe and Morgan discuss the mind of an addict and the real reason twelve steps exist * Sex, Drugs and Transformation: How to shift your perception to have more joy, well-being, and happiness

* Sex, Drugs and Transformation: How to shift your perception to have more joy, well-being, and happiness

Ryan Ellefsen On Payment Processing For Direct Response Marketers - I Love Marketing With Joe Polish And Dean Jackson - Episode #167 Aug 19, 2014

Show notes

* MERCHANT SERVICES 101: How to avoid the dangers of payment processors (and make evil easier)

* Ryan shares THE MOST IMPORTANT statement to have access to (and the money-saving reason why) ... THE MOST IMPORTANT request to make when you set up a merchant account... THE MOST IMPORTANT type of contract you must have with your merchant if you want to avoid getting screwed... THE MOST IMPORTANT reason why you shouldn't use AVS (even though your bank will recommend it)... THE MOST IMPORTANT way to avoid refunds and chargebacks in less than 22 characters... THE MOST IMPORTANT way to choose the right processor... THE MOST IMPORTANT dangers to avoid with bitcoin and new currencies... THE MOST IMPORTANT reason why these merchant services are fine for start-ups (but dangerous and costly if you're NOT)... THE MOST IMPORTANT way to legally stop chargebacks before they happen (and save thousands of dollars)... THE MOST IMPORTANT compliance fee no one is looking at (and costing you money)... THE MOST IMPORTANT action you can take to avoid having your money frozen by a merchant processor... THE MOST IMPORTANT bait-and-switch scam to avoid (and why many people are paying a higher rate than they signed up for)

* 2 ways merchant processors use price to rip you off: 1. _ _ _ _ _ _ _ _ rate 2. _ _ _ _ - _ _ _ _ rate (Here's what merchant processors can legally tell you to lure you in with sexy rates - and then jack up your rate. Ryan shares what you SHOULD be paying and the only real way to avoid these traps...)

* Accept debit cards? Make THIS simple change with your merchant processor and save money immediately

* How to save 1% on your merchant processing and make an extra 10-15% of top-line revenue

Steve Sipress On Direct Response Marketing Strategies - I Love Marketing With Joe Polish And Dean Jackson - Episode #166 Aug 11, 2014

Show notes

* How Steve went from hating his thankless job to hardly working at all and making more money (Steve also shares his first "light bulb moment" in direct response marketing)

* Are you making this advertising mistake most business owners make? (Here's what to do instead to get well-paid and well-known)

* 3 direct response marketing strategies for reaching a larger audience of repeat buyers

* What's Working Now: Steve reveals his newest marketing model for making more money (This model came from a business that was on the brink of bankruptcy, and is now a seven-figure success)

* Why being a small business is a huge competitive advantage IF you do THIS...

* The most overlooked, underutilized, low-cost strategy for realistically getting wealthy

* Joe, Dean and Steve share their biggest business breakthroughs for ultimate leverage, differentiation, and positioning

* Why most businesses go out of business (and the #1 thing you must do if you're going to have a successful, secure, sustainable cash-getting business)

Yanik Silver on Maverick Trips And High Level Mastermind Groups - I Love Marketing With Joe Polish And Dean Jackson - Episode #165 Aug 04, 2014

Show notes

Joe and Yanik pull back the curtain and share the story of how they started their highest level groups
The #1 secret top performers and wealthy entrepreneurs know about getting smarter and super-connected (This is the same secret that historic tycoons like Henry Ford, Harvey Firestone and Thomas Edison discovered...)
The REAL reason successful people join high level networks, masterminds, and adventure groups
Joe shares his "Better Your Best Contest" model formula that leads to members who have more success and pay you more money
What Joe said to billionaire Sir Richard Branson at a private dinner that caused Richard Branson to want to be friends with Joe
Yanik takes you behind-the-scenes of his Mastermind Groups, Retreats and Maverick Business Adventures (and the 3 keys that make Yanik's groups so powerful)
What's the easiest way to set up your own high-level mastermind or network group? Joe and Yanik discuss their most effective strategies and models...
Joe uncovers the rarely-revealed factors that cause high-level, influential individuals to bond and build relationships
What Genius Network is all about and why the top entrepreneurs and direct response marketers in the world are members of it
"The $250,000 Guarantee": Why Joe gives people who join his Genius Network one of the boldest 10x guarantees available anywhere

Brian Kurtz On Building A More Targeted and Responsive Subscriber List - I Love Marketing With Joe Polish And Dean Jackson - Episode #164 Aug 04, 2014

Show notes

After 33 years generating hundreds of millions of dollars with direct response marketing, Brian shares the 9 eternal truths you need to know if you want long-term success
The unusual way you can become more influential, likeable, and connected
Brian reveals his simple LinkedIn strategy for building relationships with hard to reach people (This is the same strategy Brian used to connect and become friends with Jeff Walker, creator of The Product Launch Formula)
2 secrets you can use to build and nurture a more targeted, responsive list (PLUS: 3 factors that tell you who your profitable customers will be)
A big opportunity online entrepreneurs are overlooking (This is the #1 strategy many smart online entrepreneurs could use to make a fortune this year)
How To Insult Your Customers: Brian and Dean talk about the hidden danger of sending THIS type of message to your list (Most people don't even realize the damage they are doing to their list when they send this type of message because the damage doesn't show up until it's too late and your customers leave you to buy from your competitors...)
Brian shares how to make your dreams come true, live past 100, and love your life
How to be part of a one-time only opportunity to see, meet and connect with the greatest copywriters and marketers in the country
The fundamental success secret of the most respected, richest A-list writers and marketers alive (Brian knows this secret because he's personal friends with legends in the field like Gary Bencivenga, Jay Abraham, Dan Kennedy, Joe Sugarman, Parris Lampropoulos, Arthur Johnson, and many more Titans Of Direct Response...)

What Is Real News? Joe Polish And Dean Jackson Reveal The Twist Of Media - I Love Marketing With Joe Polish And Dean Jackson - Episode #163 Jul 21, 2014

Show notes

* Joe shares the story of how he recently met one of Warren Buffett's friends (This is a guy who Warren often visited and mentored!)

* Why you want to be careful before you judge a person or a business (and a technique you can use to make sure the people you deal with are trustworthy)

* Dean explains a shocking story about con artists that swindle intelligent people (and the important business lesson you can learn from it)

* Joe gives a new definition for "marketing" and "selling" that could make you more effective at both (and Dean gives a simple and profound definition for what "innovation" really is)

Bob Serling Interview On Marketing Simplified And Multiplied - I Love Marketing With Joe Polish And Dean Jackson - Episode #162 Jul 14, 2014

Show notes

* A simple strategy you can use attract the most qualified, highest paying clients and customers in your market (This strategy was developed and honed by one of the largest and most successful consulting companies in America)

* How To Catch Fish With Strawberry Shortcake: The biggest mistake business owners make when it comes to increasing response and attracting more leads (and the 2-part solution that turns this mistake into more money)

* Bob shares how to apply his RFMex formula in your business so you're only selling products and services that bring you the most income

* OVERWHELMED? Here's a a powerful (but strange) way to make the right decisions in your business that actually leads to exponential growth (even if you have so much going on you can't think straight)

* Not all dollars you make are equal. Bob shares the "The Principle Of The Unequal Dollar"...and... "The Four Categories of Sales" so you never again waste time on sales that could be damaging your business and INSTEAD you're focusing on customers and clients who return the most value for the least effort

* A time management trick that gives you more focus, gets rid of trivial tasks, and helps you get more done in a shorter period of time so your life and business is E.L.F.™ (Easy, Lucrative, and Fun™)

Jay Abraham With Ethan Willis - Bonus Episode - I Love Marketing With Joe Polish And Dean Jackson Jul 12, 2014

Show notes

What attracted Ethan to Genius Network and why he loves it (Ethan has now been a member of Genius Network for 7 years and counting)
Why Genius Network is the ultimate laboratory to interact with, and access, the greatest entrepreneurial talents, abilities, and ideas
How Genius Network has changed over the years and the one Thinking Tools and processes that has impacted Ethan the most
Why Ethan calls Joe "The Master of Introductions" (When Joe connects people, it's fluid, fun, and sparks fly!)
Ethan was originally skeptical about Genius Network. Here's what Joe and the Genius Network does year after year that has helps Ethan have bigger and better breakthroughs every year
What it's like to be a fly on the wall at Genius Network (Ethan shares how many masterminds feel very protective, stuffy, and competitive…but every Genius Network meeting feels like a reunion of growth-oriented friends who embrace you, have a remarkable level of humility, and understand the trials and tribulations of entrepreneurial life…)
Four people who should NOT be part of Genius Network (Yet, if you meet the criteria that Ethan and Jay lay out, you could be a right-fit…)
Ethan shares the story of how Joe connected him to Brian Tracy and how he's since developed a great friendship with Brian
The simple reason why Ethan gets a huge boost – and his productivity jumps off the charts – after every Genius Network meeting
How Genius Network makes people better off in almost all areas of your life… and… gives you real world, non-theoretical, "working right now" strategies, insights, and money-making realizations from industries and fields you may never have had access to before

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