I Am Your Korean Mom

Latest Episodes:

47. How to not be an online networking jerk: what I learned from Keith Ferrazzi Feb 25, 2020

Show notes

Want to pick up fans and customers, wherever you show up online?
If you're not already, you might be accidentally acting like a networking jerk.
I started to read the bestselling book Never Eat Alone, by Keith Ferrazzi, a classic on the topic of business networking. In one of the chapters, he gives SIX tips on how to NOT be a "networking jerk."
These lessons apply exactly to online interactions as well, and I am talking about how to take advantage of his wisdom to rock your online marketing.
If you've been finding online networking awkward, painful or ineffective, listen up. These tips will take you far.

46. A better way to "get" your next client Feb 21, 2020

Show notes

Most of us think we have to jump through all kinds of mysterious hoops to sign our next client.
It keeps us in a busy, stressful cycle of frenetic action.
But it doesn't have to be this way.
What if clients come to YOU while you stand still?
In this episode, I present a metaphor that clarifies how to do this... and why it's a better alternative to running around like a crazy chicken trying to 'find' your next client.
Listen.

45. Three marketing shortcuts you can implement today Feb 18, 2020

Show notes

Make life easier for yourself.
What if spending LESS time on marketing creates MORE results for your business?
We often follow arbitrary rules about how something has to be, or look, and we can end up spending hours, or weeks, working on something when it could have taken us minutes.
You don't need to be smarter or more experienced or more accomplished. You just need a dash of creativity and resourcefulness to get the same results in a fraction of the time.
Here are a few time-saving tips that you can immediately implement.

44. Should you space out your offers? Feb 14, 2020

Show notes

"Jab-jab-right hook."
Some marketing experts recommend that you give, give, give... then sell.
If you do too much asking, they'll get sick of being sold to.
So, the story goes, you shouldn't make "too many" offers.
In this short episode, I'm presenting a different way of thinking about offers, and why it's unnecessary to 'space them out'.

43. How to stop freaking out before and after hitting 'post' Feb 11, 2020

Show notes

Let's face it.
Posting marketing content on social media often feels like a risk.
Is it good enough?
Should I have done it differently?
Is this going too far?
What will people think?
A degree of discernment is useful, but if you often find yourself spending so much time freaking out over these questions that it's slowing you down from taking action, this episode is for you.
I share a way of thinking that will cut through your confusion and self-doubt, and get you results faster than any alternative.

42. How to market with zero anxiety or burnout with Caryn Gillen Feb 07, 2020

Show notes

Wanna know how to SCALE without ads?

Wanna know how to make so much money with a TINY following?

Sick of feeling lonely in your entrepreneurial journey?
We got you.

I interviewed Caryn Gillen, a multiple-6-figure life coach, on how to market the human way, the slow way, the "inefficient" way.

Listen on.

Find Caryn on:
Facebook - https://www.facebook.com/carynflintgillen
Instagram - http://instagram.com/caryngillen

41. How to not be bummed out when nobody responds to your offer Feb 04, 2020

Show notes

You painstakingly create your offer, spend days thinking about it, pour your hopes and dreams on it, review the copy seventeen times, and you finally post it, and...
... crickets!
Ever had this experience? Waves of disappointment, discouragement, and even shame can wash over you. You feel the sharp pang of the vulnerability hangover.
Every entrepreneur will experience this. No exceptions.
And how you navigate moments like these is critical to whether you can grow a business that succeeds in the long term.
In this episode, I share thoughts and strategies that will take you out of the zone of discouragement, back into commitment, hope and action.

40. Why your passion can backfire (and how to fix it) Jan 31, 2020

Show notes

Whenever people who are struggling to grow their businesses tell me how passionate they are about their work, I immediately see a red flag.
To be sure, passion is a beautiful thing. Passion can get you dreaming big, showing up, taking meaningful risks, and serving powerfully.
But when it comes to marketing and messaging, it could be poison.
In this episode, I talk about exactly how that works, and what you can do to make sure your passion is serving you rather than hindering you.

39. How to build immunity to Uncomfortable Marketing Moments Jan 28, 2020

Show notes

I'm running a new challenge for February 2020 in my Facebook group... and there will be prizes!
I am inviting you to join us.
See, there's a concept I came up with, called UMM.
Uncomfortable
Marketing
Moment
Experiencing a lot of them is the only way to grow a business and make more money. And so many of us live in fear of them. So we're going to build immunity via intentional exposure. I am challenging everyone in my group to amass as many of UMMs as possible as possible.
Join us in my Facebook group for the challenge, and win the opportunity to be coached by me.

38. How to get motivated to show up when you don't feel like it Jan 24, 2020

Show notes

If you don't feel like showing up and marketing on social media, it's not because you're lazy or have nothing to contribute.
It's because you have an unquestioned thought.
In this episode, I share the frame I use for myself to show up joyfully, on schedule, every time.

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