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    Business

    Hustle & Flow

    Season 3 is coming soon! Subscribe now so you’ll be the first to know when the next episode drops.

    Hustle & Flow is a weekly podcast for the women who run the world. Hosted by Heather Hubbard, a former attorney turned entrepreneur and strategist, you can expect bold takes, fresh perspectives, and advice that actually helps you run your business and life with more joy and ease.

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    #88: Facebook Ads for Lawyers with Guest Rick Mulready Oct 16, 2018
    Show notes

    Today's guest on the podcast is Rick Mulready, who is not only a Facebook ads guru, but he's my marketing guru! In fact, he's the reason why the Hustle & Flow podcast exists. In this episode, Rick is going to share some of the biggest mistakes he's seeing Facebook ad managers making, what you need to know before you get started running your own ads, how to outsource your Facebook advertising, and so much more.

    Things you will learn in this episode:

    • My own history with Facebook ads and why I sought out Rick for mentorship
    • The importance of having a strategy before you start advertising or even boosting posts
    • Why I test my Facebook ads – and you should too
    • How to determine a budget when starting Facebook ads and which metrics to watch
    • You don't need your whole funnel thought out to start, but you do need this…

    LINKS:

    https://rickmulready.com/

    https://rickmulready.com/category/aoptpodcast/

    https://rickmulready.com/how-to-hire-a-facebook-ads-manager/ *Episode 156

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/88


    #87: Walking the Walk (My Cancer Story) Oct 09, 2018
    Show notes

    This episode is a bit different because I'm sharing about my personal life -- specifically, my diagnosis of melanoma. But this episode isn't just about me. Hopefully, you'll find some nuggets of wisdom that relate to your own struggles and desires to stay "zipped up" as well.

    Things you'll learn in this episode:

    • What motivated me to record this episode, even though it's outside of my comfort zone
    • How I'm dealing with and processing my recent cancer diagnosis
    • Why I initially hesitated to tell others what was going on and why I'm still uncomfortable sharing
    • My struggles with "receiving" and "surrendering"
    • What this means for 2019 (and my business) and how I'll be bringing back more flow into my life

    LINKS:

    http://www.heatherjoyhubbard.com/podcast/lessons-learned/ (#14)

    http://www.heatherjoyhubbard.com/ (bottom of page – Life & Blueprint)

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/87


    #86: Ally Conversation with Joe Drayton of NBA Oct 02, 2018
    Show notes

    I'm so excited to finally launch the Ally Conversation Series here on the podcast, where I'll be interviewing leaders in affinity groups across the country. We are starting with the new President of The National Bar Association (NBA), Joe Drayton, who will be sharing more about his new role and the steps that are being taken to improve diversity and inclusion in the legal field.

    I hope you enjoy this conversation as much as I did, and that you'll look forward to getting to know more about other affinity groups as we move forward. I invite you to join us for a further conversation with the NBA in our new LinkedIn group, All Rise, at http://heatherjoyhubbard.com/linkedin.

    Think you will learn in this episode:

    • What is the National Bar Association and who it aims to serve
    • What services affinity groups provide and whether they are still needed
    • Why is nothing is really changing – and what we can do about it
    • What approaches Joe believes are currently making a difference
    • How lawyers or professionals in the legal industry should approach the NBA to become more integrated
    • What it means to be an "ally"

    LINKS:

    https://www.nationalbar.org/

    https://www.cooley.com/people/joseph-drayton

    https://www.lcldnet.org/

    https://www.nationalbar.org/

    http://www.heatherjoyhubbard.com/podcast/dear-white-men/ (#83)

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/86


    #85: Setting Expectations Sep 25, 2018
    Show notes

    Why can setting client expectations be so tricky sometimes? Today I'm going to help you navigate this issue because by setting client expectations upfront, you're showing that you value the relationship and want to protect it as well as protecting yourself and your business. In this episode, I'm going to walk you through the 4 stages of expectations and how to align them in order to better your client's experience.

    Things you will learn in this episode:

    • When setting client expectations really matters and how it affects you and your business
    • Why expectations are so important for both you and your clients
    • How to start by setting expectations with prospects
    • Why you shouldn't overpromise in the consult stage
    • Considerations for the engagement stage
    • The importance of following through

    LINKS:

    http://www.lifeandlawlive.com/

    https://www.instagram.com/heatherjoyhubbard/

    http://www.heatherjoyhubbard.com/podcast-directory/

    http://www.heatherjoyhubbard.com/2018/05/08/how-to-sell-without-being-salesy/

    http://www.heatherjoyhubbard.com/2018/06/26/the-marketing-matrix-podcast-free-worksheet/

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/85


    #84: Secrets of a Super Connector with Guest Jason DeJonker Sep 18, 2018
    Show notes

    We're pulling back the curtain today and revealing the secrets of a "super connector." Jason DeJonker is a partner at Bryan Cave and one of the best connectors I know. In today's episode, he's sharing his best strategies for turning connections into business opportunities. If you're an extrovert, make sure you're using this playbook. Even if you're an introvert, you'll still learn valuable techniques to make better use of your time when you do have to network.

    Things you will learn in this episode:

    • What it means to be a "natural born connector" and why it's important to be intentional in how you connect with others
    • Ways to leverage your networking gifts as an extrovert
    • How to use legal "issue spotting" techniques in your business development activities
    • The best ways to approach legal events and conferences to maximize your time and effort

    LINKS:

    https://www.bryancave.com/en/people/jason-j-dejonker.html

    http://www.lifeandlawlive.com/

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/84


    #83: Dear White Men Sep 11, 2018
    Show notes

    There's no question that in our industry there is a large bias culture happening. In this episode, I am going to talk about the importance of being an ally, and what we can do to change this culture.

    Things you will learn in this episode:

    • The truth about my bias tendencies
    • A recap of what my mission is
    • Why I will not sacrifice my mission and my values for money
    • What you can do to help as an ally
    • By having the conversations, you can change the culture

    LINKS:

    http://www.lifeandlawlive.com/

    http://www.implicit.harvard.edu/ (Race IAT Survey)

    http://www.heatherjoyhubbard.com/linkedIn

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/83


    #82: Boredom versus Burnout Aug 28, 2018
    Show notes

    If you're feeling overwhelmed, and perhaps unfulfilled, this episode is for you! We often talk about burnout in the legal profession, but we rarely talk about boredom. Both are common problems and show up in similar ways, but they require completely different approaches to solve the underlying issue. Today, we'll get to the bottom of both!

    Things you will learn in this episode:

    • How to differentiate between burnout and boredom
    • Why understanding the difference between burnout and boredom is the key to moving through your unhappiness
    • Common pitfalls and mistakes attorneys make when they feel overwhelmed and unfulfilled
    • Tips and strategies for overcoming each type of problem

    LINKS:

    http://www.legalcareerclarity.com/

    http://www.legalcareerclarity.com/enroll

    http://www.heatherjoyhubbard.com/podcast/Not-All-Firms-or-Companies-Are-Created-Equal/ (#32)

    http://LifeAndLawInBalance.com

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/82


    #81: Networking Nonsense Aug 21, 2018
    Show notes

    Have you ever stopped to consider whether all the time and money you spend on networking makes sense? If you've ever asked yourself this question, or maybe you simply hate networking, then this episode is for you!

    Things you will learn in this episode:

    • When networking can be good for you and your business
    • Why networking without a plan is not going to work
    • How networking may actually be hurting your career
    • The rules to follow for effective networking
    • Other business development activities you should be focusing on instead of networking

    LINKS:

    http://www.legalmasterminds.com/ (4-month Mastermind starting October 29th, 2018)

    http://www.heatherjoyhubbard.com/businessdevelopment

    http://www.heatherjoyhubbard.com/podcast/The-Rich-Is-in-the-Niche/ (#7)

    http://www.heatherjoyhubbard.com/podcast/why-saying-yes-means-saying-no/ (#8)

    http://www.heatherjoyhubbard.com/podcast/legal-sales-funnels/ (#20)

    http://www.heatherjoyhubbard.com/podcast/marketing-matrix/ (#75)

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/81


    #80: Joy in the Law with Guest Diana Maier Aug 14, 2018
    Show notes

    Diana Maier is the founder of Maier Law Group, a firm focusing on employment law and privacy law. In this episode, you're going to hear how she is pushing boundaries and making real change in the legal industry. She reveals exciting details about an upcoming event and how you can be the change you want to see and build your life and legal practice with joy.

    Things you will learn in this episode:

    • What led Diana to make big changes in her career, from lobbyist to public defender to doing plaintiff's work to creating her own employment defense firm
    • How she built her ideal law environment with intention
    • Why her firm's core values are front and center of everything they do
    • What "joy in the law" means to Diana
    • The event and local groups she created to help other attorneys focus on what joy in the law means to them

    LINKS:

    https://maierlawgroup.com/

    https://joyinthelaw.com

    https://joyinthelaw.com/2018-conference

    https://www.awakeningjoy.info/index.php

    Awakening Joy by James Baraz *book, affiliate link?

    Speakers at Sept 28th Retreat:

    James Baraz (https://www.awakeningjoy.info/teacher.php)

    Judi Cohen, Warrior One (https://warriorone.com/team/judi-cohen/)

    Steve Rosenberg (http://www.rosenbergmediation.com/)

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/80


    #79: Fixed Fees - Part II Aug 07, 2018
    Show notes

    In the second installment of our series on Fixed Fees, I'll be sharing your questions and feedback from Part I. How do we price our services, and is there a formula? What I share today on this topic is really going to push you to get creative and look at your services from a completely different perspective.

    Things you will learn in this episode:

    • How fixed fees are impacted by billable hour requirements
    • The factors you want to consider when setting a fixed fee price
    • Why there is no incentive to get better at what you do when billing by the hour
    • The questions to ask yourself to determine what is really valuable about your services

    LINKS:

    http://www.heatherjoyhubbard.com/podcast/fixed-fees-part-i/

    http://www.hourlybillingisnuts.com/ * Hourly Billing is Nuts by Jonathan Stark

    Get full show notes and more information here: http://www.hustleandflowpodcast.com/79


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