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    Business

    Hashtag Authentic – for creatives, dreamers & business owners online

    A podcast for dreamers, makers and creatives who want to grow their online business without having to sell their soul.

    In each episode, certified coach and UK Instagram Expert Sara Tasker and her guests share inspiring stories, practical strategies and social media insights to help you create the life, presence and business of your dreams.

    meandorla.substack.com

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    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Frequently Asked Instagram Questions Jan 21, 2020
    Show notes

    Things we talk about in this episode:

    • The fears that stop us sharing our creative work
    • Maria's journey from making art in her house that nobody saw, to sharing and selling full time
    • What Maria gained from The Instaretreat
    • The power of a nurturing community
    • Maria's plans for online teaching
    • Instagram's ALT text feature
    • Adding captions to Instagram Stories & IGTV videos
    • Why the Instagram algorithm sometimes seems to hates you
    • Business accounts vs Personal accounts on Instagram
    • Ways to visually showcase a product without being repetitive
    • Ways to visually showcase expertise when you don't have a portfolio
    • Bio-links and link trees for Instagram
    • Hashtags on Instagram, and why they don't always help on every post
    • Ways I've updated my Instagram class, The Instaretreat

    Links mentioned in this episode:

    • Maria's website
    • Maria's Instagram @mariawiggeart
    • My Instagram, Twitter and website
    • My Insta Retreat class, enrolling soon

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Life Lessons for Freelancers, with Anna Codrea-Rado Jan 13, 2020
    Show notes

    Things we talk about in this episode:

    • What journalists and content creators can learn from one another
    • The power of engagement of numbers
    • The content creator/journalist/freelancer as a brand
    • Managing your public versus private self
    • The positives of being more 'reachable' in today's media/content realm
    • Anna's newsletter, how she developed and grew it, and how it now pays her revenue
    • The freelance mindset
    • Why having a key message and consistency is essential for freelancers
    • Why you haven't missed the boat if you want to set out as a content creator
    • Anna's Fair Pay for Freelancers campaign

    Links mentioned in this episode:

    • The Professional Freelancer - Anna's newsletter
    • Anna's Twitter - @annacod
    • Anna's Instagram - @annacod
    • Anna's website
    • #FairPayForFreelancers
    • Anna's podcast - Is This Working?
    • Dolly Alderton
    • Tiffany Philippou
    • Substack
    • Sian Meades-Williams
    • Kat Molesworth
    • Letters From a Hopeful Creative podcast
    • My Instagram and Twitter
    • My Insta Retreat class, enrolling soon!
    • Sign up to join my new free community, The Flock

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    How to be Indistractable in a chaotic world with Nir Eyal Jan 05, 2020
    Show notes

    Things we talk about in this episode:

    • Developing good habits around tech, and managing existing bad habits
    • Distraction vs traction
    • Forethought vs impulse, and how the two interact
    • How procrastination and distraction interlink
    • Why to do lists are generally unhelpful
    • The magic of 'timeboxing'
    • The importance of translating your values into time
    • Using scheduling for relaxation time as well as work activity, so you don't have to feel guilty
    • The truth about multitasking
    • Why seeking happiness all the time trips us up, and we need to allow discomfort
    • Raising indistractable kids, with healthy habits around technology

    Links mentioned in this episode:

    • Nir's Instagram and Twitter
    • Nir's newest book, Indistractable: How to Control Your Attention and Choose Your Life
    • Nir's website, Nir & Far
    • Atomic Habits, Nir's previous book
    • Nir's free schedule maker
    • The Full Focus Planner
    • Brooke Castillo
    • Forest App
    • My Instagram and Twitter
    • My free 15 Minute daily activity prompts for online businesses
    • My 15 Minute Magic program

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Building Community, Online and Beyond, with Sophie Hansen Dec 02, 2019
    Show notes

    Things we talk about in this episode:

    • How Sophie built her online business from a personal blog
    • Life in rural Australia - farming, drought and lots of long drives!
    • Writing her book, A Basket By the Door, and teaching herself photography
    • The power of Instagram for rural producers and product based businesses - especially when you're geographically isolated
    • Finding the beauty in the mundane
    • Why there's space for everyone on the internet, and how to find yours
    • Why you need to 'put your shoes by the door'
    • The power of workshops for bringing people together
    • Starting her new podcast series

    Links mentioned in this episode:

    • Poignant Presents from M.O.S.S, plus Syreeta and Rob's online store
    • Sophie's instagram @locallovely
    • Sophie's blog local is lovely
    • Sophie's book A Basket by the Door
    • Sophie's podcast/workshop/ecourse My Open Kitchen
    • Tessa Kiros, Amiko Davies, Luisa Brimble, Beth Kirby
    • Dispatch to a Friend podcast
    • Hashtag Authentic Ep 74 with Annabelle Hickson (Dispatch from a Friend)
    • My book on photography and Instagram, Hashtag Authentic
    • My Instagram
    • My Twitter
    • My monthly Hashtag Newsletter for Instagram

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Why you need more than Instagram Nov 26, 2019
    Show notes

    Things I talk about in this episode:

    • Episode sponsor, Olympus and the new PEN E-PL10 camera
    • Get 20% off in the Olympus webshop with code SARA20
    • Your customer pathway, and where Instagram sits on it
    • The '7 touchpoint' customer rule
    • Not putting all our eggs in one social media basket]
    • Why relying on only one platform makes sales harder
    • Why images are still (and will always be) key
    • The power of Visual Identity
    • Pictures and symbols for communication
    • Repurposing content
    • Why we all stopped using other platforms - and need to start again
    • How to show up where your customers are
    • How to create a cohesive strategy across all your social platforms

    Links mentioned in this episode:

    • The Olympus PEN E-PL10. Get 20% off with code SARA20
    • My post on the Olympus PEN vs the iPhone camera
    • My 15 Minute Magic program, for procrastinating business owners
    • Letters From a Hopeful Creative podcast
    • Jen Carrington's bridge metaphor - The Bridges To Your Island
    • My Christmas tree photo on Instagram
    • My monthly Twitter chat (back next month!)
    • My book on photography and Instagram, Hashtag Authentic
    • My Pinterest
    • Doxdirect online printing
    • Creative Market, for mock up images
    • My free 15 Minute Magic prompt cards
    • My Instagram
    • My Twitter
    • My monthly Hashtag Newsletter for Instagram
    • The Insta Retreat - my bestselling class for Instagram
    • My tweet that generated a ton of press
    • Brooke Castillo

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Making your own rules on Instagram, with EJ Osborne Nov 18, 2019
    Show notes

    Things we talk about in this episode:

    • Old school vs new style Instagram
    • Instagram as therapy
    • How to know what is or isn't too vulnerable to put online
    • EJ's experience of sharing his trans journey on Instagram
    • Instagram's anti-bullying and moderation features
    • The dangers of chasing likes
    • Controlling your 'inner toddler' instincts
    • Taking Instagram breaks
    • How EJ landed his job as a BBC presenter
    • EJ's reflections on sharing his cancer diagnosis

    Links mentioned in this episode:

    • EJ's Instagram - @hatchetandbear/@ej_osbourne
    • EJ's Website - Hatchet And Bear
    • EJ's Twitter - @HatchetAndBear
    • EJ's BBC TV work - Money for Nothing
    • My Instagram word block list post
    • My new 15 Minute Magic Program
    • My Twitter - @meandorla
    • My Instagram - @me_and_orla

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    "You Look Okay To Me", with Jameisha Prescod Nov 10, 2019
    Show notes

    Things we talk about in this episode:

    • Jameisha’s video creation process
    • The realities of living with a chronic illness, and the importance of awareness
    • Jameisha's experience of getting a diagnosis of Lupus
    • The pros and cons of being your own “google doctor”
    • Racism and conscious/unconscious bias in the health care system
    • How colonialism still shapes medical bias
    • How to advocate for yourself when seeking a diagnosis when you're not being heard
    • The strength of online support communities
    • How You Look Okay To Me came about
    • How Jameisha stays connected to her drive to create dispute illness
    • How chronic illness can shape your career for better and worse
    • The pitfalls and benefits of being honest and vulnerable about your health online

    Links mentioned in this episode:

    • Website - You Look Okay To Me
    • Instagram - @youlookokaytome
    • Twitter - @YouLookOkayToMe
    • Youtube
    • Facebook
    • Jameisha’s personal Instagram
    • Jameisha’s personal Twitter
    • Lupus
    • POTS
    • Benenden Health Insurance
    • My new 15 Minute Magic Program
    • My Twitter - @meandorla
    • My Instagram - @me_and_orla

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Why you're not taking action on your goals - and how to fix it Nov 06, 2019
    Show notes

    Things I talk about in this episode:

    • Getting stuck in passive action - reading books, buying courses, but never doing the work
    • Why I made my new 15 Minute Magic program
    • Why you're not lazy, and procrastination is much more common than we think
    • Why 'willpower' is never enough
    • How resistance is always here for a reason, and how to unpick it
    • "You can't change your mind with your own mind"
    • Headings for worksheet: 1. The thing you want to be doing. 2. What's the feeling? (check the graphic). 3. What's the thought? 4. What would you advise to somebody else?
    • Feelings and thoughts disguised as facts
    • Why too much flexible time is bad for productivity
    • Why scheduling automatically increases action
    • How fear is responsible for a lot of our procrastination
    • Weaponising self doubt and using action to disprove our fears
    • Free downloadable prompt cards

    Links mentioned in this episode:

    • My new 15 Minute Magic Program
    • Free downloadable prompt cards and worksheet
    • My Twitter - @meandorla
    • My Instagram - @me_and_orla
    • Plutchik's wheel of feelings (the emotions graphic I mention)
    • Letters from a Hopeful Creative

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    When your successful business isn't what you want, with Jane Lindsey Oct 27, 2019
    Show notes

    Things we talk about in this episode:

    • How playing the algorithm and customer pleasing game too well can lead us off our true path
    • Building a business with Addisons disease, and working with chronic illness
    • Making successful sales through Not On The Highstreet and other third party platforms
    • Why six figure turnover doesn't always equal high profits
    • How to evaluate whether your business is making you happy
    • Pivoting your business
    • Why Jane is 'anti amazon prime' and encourages slow and mindful sales
    • Offering free shipping, yay or nay?
    • The importance of community, both on and offline
    • Why big Instagram numbers don't also equal lots of sales
    • Building a membership community
    • Investing in professional business coaching support
    • Staying on the right path for your heart and your business

    Links mentioned in this episode:

    • Jane's Website - snapdragonlife.com
    • Janes's instagram - @snapdragon.life
    • Jane's Facebook community
    • Jen Carrington
    • Kate Ferris - simple and season
    • My Twitter - @meandorla
    • My Instagram - @me_and_orla
    • My website

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Staying happy and sane online, with Fiona Thomas Oct 21, 2019
    Show notes

    Things we talk about in this episode:

    • How Fiona found blogging as a way to improve her mental health
    • Fiona's book and podcast
    • The positive power of social media for mental helth
    • Why the friends and communities you make on social media matter
    • Why diet culture sucks
    • How to maintain a healthy relationship with the internet
    • Why your self worth and status should not be defind by your job or levels of productivity
    • How finding you creative outlet can help your mental health
    • Creative flow state, and why creativity takes many different forms
    • The dangers of toxic positivity

    Links mentioned in this episode:

    • Fiona's book - Depression in a Digital Age: The Highs and Lows of Perfectionism
    • Fiona's blog - fionalikestoblog.com
    • Fiona and Amy Holland'spodcast - Positive People Podcast
    • Fiona's instagram - @fionalikestoblog
    • Fiona's twitter - @fionalikes
    • My Twitter - @meandorla
    • My Instagram - @me_and_orla
    • My website
    • Laura Thomas- Hashtag Authentic Episode
    • The Forrest App
    • Jen Carrington
    • I Can Cards - adults, children

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
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