Hashtag Authentic - for creatives, dreamers & business owners online

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**Hashtag Authentic – for creatives, dreamers & business owners online**

A podcast for dreamers, makers and creatives who want to grow their online business without having to sell their soul.

In each episode, certified coach and UK Instagram Expert Sara Tasker and her guests share inspiring stories, practical strategies and social media insights to help you create the life, presence and business of your dreams.

meandorla.substack.com

Latest Episodes:

Understanding Instagram Trends (And how to use them for growth) Nov 16, 2020

Show notes

Things I Talk About In This Episode:

The evolving trends of Instagram
How our fears and doubts stay the same, no matter how the platform evolves
The risks and costs of buying too heavily into one trend
Why I'm always wary of one-size-fits-all solutions online
The importance of staying connected to your own creative vision and voice
How to use trends for growth without getting blown off-path
The importance of building meaningful connections with your audience/customers

Links mentioned in this episode:

My Instagram
My Insta Retreat Class
An example of my window photos
My Vodafone Business Story
My upcoming Lunch N Learn session in growing your Instagram, with Vodafone Business UK and Enterprise Nation

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Food from the heart, with Skye McAlpine Nov 09, 2020

Show notes

Things We Talk About In This Episode:

The world changed between the time Skye wrote this book and when it was published. We talk about how she faced the challenge of publishing a book about feeding the people you love, when you’re not allowed to be with them. (Spoiler alert: being apart from the people we love makes us value those times we do have together, even more)
The creative ways we have responded to lockdown, finding unique (safe) ways to gather, and cooking with limited ingredients
How lockdown is impacting our children, but not necessarily in the same way that it is affecting us
The positive ways in which lockdown encourages us to pause for meals and enjoy eating together
Ready-chopped onions!
The difference between simply cooking to one recipe, versus pulling an entire meal together
How truly universal food can be (“everyone eats - if we don’t, we die!”) and the myriad cultural, historical and aspirational elements we bring to our cooking that make it so very personal
How to set up two kitchens in two different countries
Our guilty food confessions
And the market for someone to invent a ready-made choux pastry!

Links mentioned in this episode:

Skye’s new book, A Table for Friends
Skye’s first book, A Table in Venice
Hive online (where Skye suggests you can buy her book - and others - while supporting independent sellers)
Skye on Instagram: @skyemcalpine
Skye’s range of tableware for Anthropologie
Me on Instagram - @me_and_orla

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Connecting to Your Creative Courage, with Maressa Fernandez Oct 20, 2020

Show notes

Things We Talk About In This Episode:

The business idea that grew out of Maressa’s own creative slump
How important it is to value creativity (Maressa says it’s the uniqueness that makes us human) even if the people around us - and society in general - don’t recognise the value
The challenge of finding the balance on Instagram (and elsewhere) between “what I want to share” and “what people want”
Developing an Instagram account that creates space for you to be a whole person, and that can evolve alongside your interests
How talking to camera on video became a way for Maressa to make her content more accessible to people with visual and hearing disabilities
The way in which Maressa uses her platform to talk about anti-racism, in a way that started out from a need to share and evolved into a process of very personal and vulnerable education
Talking to our children about racism (“we need to see colour in order to see privilege”)
Maressa’s Patreon space: why she started it, how she structures it, and how creating a paid space enabled Maressa to start valuing herself, and helped members of her community likewise value themselves
The difference between consciously selling, versus sharing with genuine excitement about what we are doing
Parenting and creativity, and how Maressa models the creative life to her children

Links mentioned in this episode:

Maressa on Instagram: @maressamade
Mareesa’s Patreon community
Maressa's Maker Affirmations series
Some of Maressa's Anti Racism videos: here, here and here
Nova Reid's HA podcast episode “Anti-Racism Work for Well-Meaning Liberals”
Nova Reid's Instagram
The Insta Retreat

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Finally going freelance, with Fiona Thomas Sep 22, 2020

Show notes

Things We Talk About In This Episode:

Why you don't need a huge audience online to be successful
How to get organic reach on Instagram without having to pay for ads
Photography for Instagram, and how it differs from conventional photography
Pivoting your business, and why it pays to put yourself at the heart of your brand
The difference between being a freelancer and an entrepreneur/business owner
Promoting a book during lockdown, and the unexpected benefits of “marketing for introverts” when almost everything has to happen online
How the workplace might look on the other side of COVID
Caring for your mental health as a freelancer, and recognising that mental health goes beyond mindset
Relaxing the idea of rigid timetables, and embracing routines that work for our health and happiness
The value of having a person outside our situation, such as a coach, help us recognise and overcome our limiting beliefs
Managing your finances, including building a financial buffer, pricing yourself, planning for holidays, and avoiding the limitations of exchanging time for money
Fiona’s experience delivering a donation-based course, giving away content, and the balance of making support and content accessible to all, while still running a profitable business

Links mentioned in this episode:

Tickets to Fiona's virtual Book Launch with me, October 1st 2020
Fiona's podcast, "Out of Office"
Her book “Out of Office” on Amazon
Her Instagram: @fionalikestoblog
Fiona's website, fionalikestoblog.com
Her Twitter profile, @fionalikes
Our first podcast episode together, here on Hashtag Authentic
My Instagram Class, The Insta Retreat

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Keep Selling Your Wonderful Thing Sep 09, 2020

Show notes

Things I Talk About In This Episode:

Why we get tempted to make something new instead of doubling down on selling what we've already created
What to do when you think you've run out of marketing ideas
Why our brains like to keep us from doing things that are new
The benefits of creating and selling a long-term product
Lessons learned from maintaining a bestselling online class for 4+ years
The difference between when your product is the problem vs when it's your marketing or offer

Links mentioned in this episode:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Anti-Racism Work for well-meaning Liberals, with Nova Reid Jun 05, 2020

Show notes

Things We Talk About In This Episode:

Nova's career path through acting, singing and psychotherapy, and how she came to anti-racism work
Nova's wedding blog and the lack of diversity in the wedding industry
Nova's work educating white people about white supremacy
The boundaries and safeguards Nova has to put in place due to the trauma of her work
The origins of racism and white supremacy in the UK and beyond
Why we need to do the work personally, and not just put the blame of white supremacy on big institutions
The practical work we need to take to dismantle white supremacy together
Why silence is so dangerous, and how the powerful majority needs to step up
Why Nova believes holding compassion is vital to facilitate change
Screwing up on your anti-racism journey, and accepting feedback along the way
How the current political turmoil might be a necessary catalyst for change
How relating racism to feminism can help some people begin to understand the work
Nova's personal healing journey, and how trauma can be carried through generations
Why Nova won't be doing this work long term (so grab your chance to work with her now!)

Links mentioned in this episode:

Nova's website
Nova's new podcast, Conversations With Nova Reid
Nova's Instagram @novareidofficial
Nova's @novareidoffic
Nova's excellent anti-racism courses for individuals and small businesses
Nova's TED talk - "How you have the power to change the world"
Nova's Courageous Courage Class for allies
Courageous Courage for BME women
Nova's "pick my brain" consultancy sessions
The Bridge Retreat

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Flying your 'freak flag', with The Good Ship Illustration May 06, 2020

Show notes

Things We Talk About In This Episode:

What's great, and not-so-great, about conventional art education
The balance between profitability and individuality, and where mainstream advice often goes wrong
Creating an online class for the first time, and building a mailing list
Why it's so hard, and so important to get to grips with your own creative voice
The magic of imperfection in all things

Links mentioned in this episode:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

An Indistractable Q&A, with Nir Eyal Mar 25, 2020

Show notes

Things we talk about in this episode:

Why being truly indistractable isn't really the aim
“A mistake repeated more than once is a decision” ― Paulo Coelho
Why your goal should be growth, not perfection
Why we can't rely on willpower and self control
The antidote to impulsiveness
How time-boxing your calendar gives you freedom
Why we can't blame our phones for our distraction
How to stay indistractable when spending time with our kids (even when it's boring!)
The power of changing our thinking from 'have too' to 'choose too'
The tyranny of the to-do list
Being indistractable with ADHD
How to keep to a schedule, even when we don't want to
Getting started on a task
Why accountability is key to staying focused
How to turn distraction into laser sharp focus

Links mentioned in this episode:

The Flock Community - get notified
My 15 Minute Magic Class - enrolling now
My Instagram, Twitter and website
Nir's previous conversation on Hashtag Authentic (episode 82)
Nir's Instagram and Twitter
Nir's book, Indistractable: How to Control Your Attention and Choose Your Life
Nir's website, Nir & Far
Hooked, Nir's first book
Nir's free schedule maker
Focusmate accountability partners

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Redefining 'entrepreneur', with Angelica Malin Mar 09, 2020

Show notes

Things we talk about in this episode:

Women for Women's #MessageForMySister campaign
How Angelica started About Time Magazine and built her readership
How the title survives online when so many others have folded
Finding mentors, and how sometimes the best mentors can be people you've never met
The value of meeting fellow entrepreneurs and creative business owners
How the difference in experience affects the terms used for women in business
Why true entrepreneur spirit doesn't need to look like Richard Branson
Approaching business with 'playful curiosity', and why joy is vital in what you seek to establish
Angelica's upcoming book
Starting a business straight out of University
The need for women-only events, and why wellbeing and business should both be on the agenda
The challenges of establishing and organising a large event
Developing the skills to run a team
Angelica's advice for someone just starting out

Links mentioned in this episode:

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

Creating with Courage, with Rachael Lucas Jan 26, 2020

Show notes

Things we talk about in this episode:

Rachael's new book - The Telephone Box Library
The need for 'comfort reading' and gentle entertainment in a difficult world
Why women's fiction is so important, and the power of a quiet message in accessible form
Social media as a force for good
Why feeling uncomfortable about what you share can be a good thing
The power of finding your 'inner American' for self confidence
Creativity and courage
Procrastination, and lessons from 15 Minute Magic
Living with Autism and ADHD as an adult, and as a parent of neurodiverse children
Rachel's young adult fiction novel with an autistic protagonist - The State of Grace
Real self-care and why self advocacy can be so difficult
Our book giveaway - enter on Rachael's Instagram by 3/2/20

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

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