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    Business

    Hashtag Authentic – for creatives, dreamers & business owners online

    A podcast for dreamers, makers and creatives who want to grow their online business without having to sell their soul.

    In each episode, certified coach and UK Instagram Expert Sara Tasker and her guests share inspiring stories, practical strategies and social media insights to help you create the life, presence and business of your dreams.

    meandorla.substack.com

    Advertise
    • Apple Podcasts
    • Google Play
    • Spotify
    Latest Episodes:
    Dignity in the doing, with Annabelle Hickson Oct 14, 2019
    Show notes

    Things we talk about in this episode:

    • Annabelle's journey to becoming an accidental florist
    • The pitfalls of renovating an old house
    • The joy of engaging in the nature around you
    • Creativity and 'dignity in the doing'
    • Finding beauty in the mundane
    • Using real life experiences to connect with your audience
    • Annabelle's podcast, and the challenges of public speaking when you're really more of a writer
    • Being a 'webtrovert' (an introvert who blossoms online)
    • Forming real friendships through social media
    • Managing self-criticism

    Links mentioned in this episode:

    • Annabelle's book - A Tree in the House: Flowers for your home, special occasions and every day*
    • Annabelle and Gillian's podcast - Dispatch to a Friend
    • Gillian Bell's instagram - @gillianbellcake
    • Fiona Pickles Instagram - @firenzaflowers
    • The Moth Snowstorm
    • Lit Up podcast
    • Emily Dickinson
    • My Open Kitchen
    • My Instagram - @me_and_orla

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Ten things to do when it feels like you're failing Oct 07, 2019
    Show notes
    • My book, Hashtag Authentic*
    • My blog and website meandorla.co.uk

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Dreaming about what you're really good at, with Chupi Sweetman Oct 07, 2019
    Show notes

    Things we talk about in this episode:

    • Chupi's journey so far, and how she was inspired by her mum
    • Being homeschooled in Ireland
    • Her early years in business, writing a cookbook as a teenager and being scouted for Topshop at 21
    • Working alongside her husband
    • Why you should focus your dream on what you are really good at
    • Why you should employ people who are better at their job than you are
    • How social media has helped Chupi's business grow
    • Winning awards including Irish Tatler Women of the Year Award, and why it can be more powerful to lose
    • The obstacles and prejudices Chupi has faced as a female creative entrepreneur
    • Why creative businesses should be taken seriously

    Links mentioned in this episode:

    • Chupi's online jewellery (trust me, you want to click!)
    • Chupi's Instagram @chupi
    • What To Eat When You Can't Eat Anything*, the cookbook Chupi wrote in her teens
    • Niki Groom's Instagram @miss_magpie_spyand Hashtag Authentic Podcast
    • The Magdalene Laundries
    • Chupi's Woman of the Year Award - Irish Tatler
    • Hipstamatic
    • The Guardian's Past Notes column
    • From Bee With Love's Instagram @frombeewithlove(formally Bookish Bronte)
    • My book, Hashtag Authentic*
    • My blog and website meandorla.co.uk

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Using Instagram to figure out your dreams, with Naomi Bulger Sep 30, 2019
    Show notes

    Things we talk about in this episode:

    • Naomi's background in media, marketing and journalism
    • Naomi's role in Me & Orla
    • How the Insta Retreat helped Naomi grow her Instagram and her business
    • The 'Instagram vernacular', and the importance of creating for your audience
    • Why it's vital to recognise and acknowledging your dreams
    • The importance of leaving scope for your dreams to evolve
    • The magic of indulging your passions and interests

    Links mentioned in this episode:

    • My next Instagram class, enrolling 1st October 2019
    • Naomi's Instagram
    • Naomi's website
    • My book, Hashtag Authentic* (yes, I'm probably going to link to this in every show notes for the rest of eternity...what of it?)
    • My blog and website meandorla.co.uk

    * denotes affiliate links


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Lessons learned from taking time out Sep 23, 2019
    Show notes
    • My next Instagram class, enrolling 1st October
    • My first Instagram post back
    • My book, Hashtag Authentic* (yes, I'm probably going to link to this in every show notes for the rest of eternity...what of it?)
    • 24/7: Late Capitalism and The End of Sleep*
    • TiredTrauma on Tumblr

    * denotes affiliate links


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    LIVE in Edinburgh, Sara Tasker and Dominique Davis in conversation Sep 23, 2019
    Show notes

    Things we talk about in this episode:

    • Dominique's journey to 500k + followers.
    • Behind the scenes of All that is She
    • Setting and following Instagram trends
    • Playing the Insta game, and why being authentic is better than following trends
    • Introducing 'boy Dom'
    • Juggling a family life whilst running a business from home
    • Money shame, and why it's difficult to talk about financial success
    • What Dominque's average day looks like
    • The real story of how much work a sponsored post takes to create
    • Putting all your eggs in one digital basket/platform
    • How the algorithm has affected Dominque's account
    • The impact of the ASA guidelines on sponsored content
    • How Dominque has personally grown over the last three years

    Links mentioned in this episode:

    • My next Instagram class
    • Dom's previous conversation on the podcast
    • My book, Hashtag Authentic*
    • My Instagram (@me_and_orla)
    • Domique's Instagram (@allthatisshe)
    • Our sponsor for the event, Mirabeau wine
    • My highly technical rosédeliciousness scale
    • All that is Three
    • Scenes from the ceiling
    • Mrs Hinch's Instagram
    • The Slow Traveler's Mrs Hinch article
    • Book - Weapons of Math Destruction*
    • Taylors of Harrogate * denotes affiliate links

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    LIVE in London, Sara Tasker and Dolly Alderton in conversation Sep 23, 2019
    Show notes
    • My book, Hashtag Authentic*
    • Dolly's book, Everything I Know About Love*
    • Dolly's new novel, Ghosts - available for preorder here
    • My Instagram (@me_and_orla)
    • Dolly's Instagram (@dollyalderton)
    • Dolly's Twitter (@dollyalderton)
    • Brene Brown / vulnerability hangovers*
    • Our sponsor for the event, Mirabeau wine
    • My next Insta Retreat class

    * Indicates affiliate links


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    #PODSTRIKE Sep 20, 2019
    Show notes

    http://www.podstrike.net/


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    LIVE in Manchester, Sara Tasker and Laura Jane Williams in conversation Apr 01, 2019
    Show notes

    Things we talk about in this episode:



    • Reading from Hashtag Authentic's introduction

    • How I started out on Instagram by seeking beauty in an uncompromising environment

    • My previous job, working in speech therapy for the NHSWhy communication is central in everything I do

    • Why I believe it's ok to create a 'highlight reel'Why visuals are the best communication tool

    • My chronic illness (dysautonomia), and how this impacts on my workWhat my average day looks like

    • Spoon theory

    • My initial vision in setting up my business, and my career path

    • The need for a new wave of honest marketing and business

    • Why I don't need a digital detoxHow to start out on Instagram from scratch (audience question)

    • Why there will always be an Instagram community for you, no matter what your interest (audience question)

    • My future dreams and ambitions (audience question)The importance of not being soley led by what your audience wants

    • Who inspires me (audience question)Why going "off piste" in search of inspiration brings the best results


    Links mentioned in this episode:



    • My book, Hashtag Authentic

    • My Instagram (@me_and_orla)

    • Laura's Instagram (@laurajaneauthor)

    • Our sponsor for the event, Mirabeau wine

    • The rosé deliciousness scale

    • Laura's writing courses

    • POTS

    • Spoon theory

    • Ira Glass quote - The Gap

    • Pet crows and ravens

    • Tori Amos

    • Ani Difranco

    • Elizabeth Day - How to Fail podcast espiode Raven Smith


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
    Essential Wisdom for Working Women, with Otegha Uwagba Mar 03, 2019
    Show notes

    Things we talk about in this episode:



    • Why Otegha left her career in advertising for freelance life

    • Starting a business by following interests and opportunities, instead of by intent

    • When your personal brand is your real self, and how this can help weed out inappropriate clients

    • Not worrying about being liked by everyone - and not putting everyone else's needs above your own

    • Reclaiming words like 'marketing' and 'entrepreneur', and the different ways to build a business that balance personal and commercial imperatives

    • The changing metrics of businesses, and the things small business owners are nailing over bigger businesses

    • How small businesses and entrepreneurs benefit from being more nimble and agile - an essential skill for the digital world

    • How Otegha self-published her first book as a special project, through a Squarespace website, promoting it entirely by herself

    • How the book got picked up by a publisher, and the transition from self-published to being represented by a bigger publishing house

    • Otegha's upcoming book, a money memoir, and what we all need to talk about money

    • Why we're all scared of talking about money, and the shame, guilt and baggage we all secretly carry


    Links mentioned in this episode:



    • Women Who -"a URL and IRL community for creative working women" (love this tagline!)

    • Roxanne Gay - Bad Feminist

    • Otegha's book, The Little Black Book: a toolkit for working women

    • Otegha's upcoming money memoir, We Need to Talk About Money

    • Dear Sugar's podcast episode with Oprah Winfrey

    • Something I wrote for Stylist mag about how becoming the breadwinner changed my marriage


    Order my book UK / US / Australia


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com
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