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    Business

    Hashtag Authentic – for creatives, dreamers & business owners online

    A podcast for dreamers, makers and creatives who want to grow their online business without having to sell their soul.

    In each episode, certified coach and UK Instagram Expert Sara Tasker and her guests share inspiring stories, practical strategies and social media insights to help you create the life, presence and business of your dreams.

    meandorla.substack.com

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    • Apple Podcasts
    • Google Play
    • Spotify

    Latest Episodes:
    Behind the scenes of my book deal & writing process Feb 21, 2019
    Show notes

    Things I talk about in this episode:



    • A reading of one of the sections in Hashtag Authentic - Our Visual Culture

    • Why I ended up working directly with a publisher without an agent - and why I'll do it differently next time

    • What happened when my publisher retired mid-way through the process

    • How self doubt showed up for me during the writing process, and how I (re)learned to advocate for myself

    • What the book's about, and digging into the different chapters

    • One of my fave photos I've ever taken

    • How I'm publicising the book on social media

    • Why any book around Instagram needs to tackle imagery, photography and editing

    • My hopes for the book and its messages around Instagram and wider social media


    Links mentioned in this episode:



    • Pre Order my book UK / US / Australia

    • My upcoming Live book events


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Fashion blogging, fast fashion & accountability with Erica Davies Feb 12, 2019
    Show notes

    Things we talk about in this episode:



    • Erica's move from working as a journalist and fashion editor to running her own 'mini magazine' on her Instagram & blog

    • The impact of showing your real self online

    • Moving away from London - and how this brought Erica clarity on her brand and voice

    • Being a 40-year-old, size 12-14 fashion blogger - and why there's the need for every kind of body on Instagram

    • Ways to make money as a fashion influencer - sponsored posts, ongoing brand partnerships, affiliate links etc.

    • The importance of due diligence when choosing sponsorships and partnerships

    • Transparency about sponsored content, and respecting your audience's trust

    • The lack of transparency around adverting and product placement in traditional media such as magazines and music videos, and the inequality of the conversations around it

    • 'Fast fashion' and why we all should be buying fewer clothes

    • The problem of money when it comes to choosing between fast fashion and more ethical brands

    • Using your "influence" in positive ways, and to change the industry

    • Why fashion and interior design is not superficial or frivolous

    • Managing the demands of family life as a self-employed person


    Links mentioned in this episode:



    • Stacey Dooley Investigates - Fashion's Dirty Secrets

    • Erica's manifesto for moving away from fast fashion

    • Marks & Spencer, one of Erica's long term brand partners

    • How Erica explains her sponsored work to her audience

    • My paid partnership post with Starbucks (ad)

    • Brene Brown

    • Erica's Instagram

    • Product placement in Katy Perry's videos - check out the pointlessly gratuitous logo belt and glasses shots in the club scene!

    • Erica's Blog


    Pre Order my book UK / US / Australia


    My upcoming Live book events


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    The Inside Scoop on Using Pinterest For Growth Jan 30, 2019
    Show notes

    Things we talk about in this episode:



    • What is Pinterest, and why you should be using it

    • Advice and top tips on how to get the best out of Pinterest for your business

    • Updates on new Pinterest tools

    • How to organise or repurpose your boards

    • An introduction to Pinterest Themes

    • The joy of planning your pins and boards

    • Using Pinterest as a visual search engine

    • Why you should upgrade to a business account


    Links mentioned in this episode:



    • Lauren Laverne on Pinterest

    • Pinterest 100 - The top trends for 2019

    • Talonted Lex

    • Pinterest best Practice blog post

    • Carrie - Wish Wish Wish

    • Ifttt - Connecting Pinterest to Instagram

    • Zoe's Pinterest board

    • Reena's Pinterest board


    Pre Order my book UK / US / Australia


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Planning, organising and editing your life, with Anna Newton Jan 20, 2019
    Show notes

    Things we talk about in this episode:


    Anna's new book - An Edited Life


    How Anna got started online


    How our favourite platform online can change and evolve


    The importance of following your interests


    How Anna built an audience that has grown and evolved with her


    The importance of planning and structure when managing your social media accounts


    How to do YouTube if you're camera-shy


    Dealing with critical comments/reviews


    Anna's epic organisation skills, and how we can all be a bit more like her


    The importance of reflection and celebrating our achievements, instead of always chasing the next big goal


    Where to draw the line with what to share online, and how we can all find our own comfort zone with it


    The magic of following your gut instincts


    Whether everyone has a guilty messy place, like 'Monica's Cupboard' in FRIENDS.


    Links mentioned in this episode:


    An Edited Life - Anna's book


    Free organisation worksheets on Anna's site


    Anna's recent video on her work organisation techniques


    At Home With - Anna's podcast with Lily Pebbles


    RescueTime productivity App


    Marie Kondo


    Pre Order my book UK / US / Australia


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    How diet culture is stopping you from playing bigger, with Laura Thomas PHD Jan 10, 2019
    Show notes

    Things we talk about in this episode:



    • Laura's new book - Just Eat It

    • Laura's career path and journey to Intuitive Eating, and how podcasting shaped her career

    • Defining 'diet culture' why it's unhealthy for you, and it's relationship with the patriarchy

    • Challenging BMI negativity, and why it's a poor indicator of risks to health and disease

    • Laura defines Intuitive Eating, and it's physical and mental health benefits

    • How to spot bad nutrition advice

    • Busting the myths around diets, 'unhealthy foods' and alternative therapies

    • The relationship between food and mental health

    • Dealing with negative responses to her posts


    Links mentioned in this episode:



    • Just Eat It - Laura's book

    • Don't Salt My Game - Laura's podcast

    • Laura's Sunday Times interview with Dolly Alderton

    • The London Centre for Intuitive Eating

    • Health and Care Professionals Council and The Association for Nutrition

    • The Angry Chef

    • Dr Anjali Mahto

    • Laura's articles - We Need To Talk About 'Refined Sugar Free' & Think You Have a Sugar Addiction? Here's Why Cutting Out Sugar Might Actually Backfire

    • [
    • Pre Order my book][1]
      This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
      meandorla.substack.com

    Diving into your Discomfort Zone, with Farrah Storr Jan 07, 2019
    Show notes

    Things we talk about in this episode:



    • Farrah's new book - The Discomfort Zone

    • Farrah career path, and the role failure and discomfort have played

    • The 'London bubble', and why you don't need to be in it to succeed in print media

    • Breaking down the barriers of starting out in journalism, and the need to diversify the media

    • The challenges faced by young people today, and the concept of "generation snowflake"

    • Whether women - or anyone - can ever really 'have it all', or should even want to

    • Why we all need to have a 'failure CV'

    • What lies outside of our comfort zone, and why we need to dive into it

    • The relationship between old and new media, and why Farrah is positive about influencers and bloggers

    • The creation of the Cosmo Influencer Awards

    • Links mentioned in this episode:



      • The Discomfort Zone - Farrah's book

      • Farrah's Instagram

      • My Instagram

      • My book

      • The Insta Retreat


      This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Setting 'tingly' goals for the New Year, With Hannah Bullivant Dec 19, 2018
    Show notes

    The New Year is a natural time for setting goals, plans and intentions - so why do so few of us wind up making them actually happen? And worse, why do they always feel so grim? This week I chat with stylist and writer Hannah Bullivant about her 'January Book' ritual, how it's helped her in her family and professional life, and how setting kind and compassionate goals for ourselves can lead to the kind of leaps forward that we've often been craving. We also talk about finances, self doubt, launching ebooks and online courses, plus mailing list building and more. Full show notes at meandorla.co.uk/podcast59


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Carving out your own corner of the internet, with Interiors blogger Kate Watson Smyth Dec 12, 2018
    Show notes

    Kate Watson Smyth is a powerhouse in the interiors world. A blogger, journalist, podcaster, author and interiors consultant, Kate has the kind of in-depth knowledge and strength of voice that can only come from years of creativity, hard work and life experience. In this episode she shares her route to where she is today, the importance of tenacity and showing up, and how to carve out your own space online with plenty of her trademark humour, insight and passion.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Creating irresistible imaginative Instagram imagery, with Dasha Pear Nov 20, 2018
    Show notes

    Dasha Pears is a conceptual photographer with a unique and magical voice and style. This week Dasha shares how she stays true to her creative voice and delivers value and magic – whether she’s creating for her own pleasure, for her devoted Instagram audience or for one of the brands she works with worldwide. An unmissable episode for anyone at an early stage of building their creative dreams, struggling to find their true style, or who is curious to know about the process behind such incredible, evocative imagery. Full show notes at https://meandorla.co.uk/podcast57-2/


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Brilliant public speaking on your own terms with Viv Groskop Nov 06, 2018
    Show notes

    Public speaking falls outside of the boundaries of the comfort zone for many of us, but is an indispensably valuable skill in many creative careers. In this episode, Viv Groskop, journalist and writer turned stand up comedian, shares the different ways we can show up and truly own the room – without having to compromise on who we truly are.


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

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