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    Business

    Hashtag Authentic – for creatives, dreamers & business owners online

    A podcast for dreamers, makers and creatives who want to grow their online business without having to sell their soul.

    In each episode, certified coach and UK Instagram Expert Sara Tasker and her guests share inspiring stories, practical strategies and social media insights to help you create the life, presence and business of your dreams.

    meandorla.substack.com

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    Latest Episodes:
    A life that feeds what you need, with Rebecca Schiller Oct 15, 2021
    Show notes

    Things we talked about:

    • The trials and tribulations of being a “goat doula”
    • Her new book Earthed, and its journey from concept, through to the transformation it underwent while she was writing, due to pressures from within (mental health) and without (a pandemic)
    • How she actually managed to get it written, with all this going on
    • The challenges and joys of writing autobiographically
    • We dug into the need to be honest with ourselves about how we want our lives to look… and to recognise the good stuff in there, even if reality doesn’t match the fantasy
    • And about lessons learned about life in pandemic times: acknowledge the difficult stuff, but don’t give up on your dreams
    • We talked about the process of being diagnosed with ADHD (both of us), and how those diagnoses changed our lives – in many cases for the better
    • The fear of not being taken seriously by your GP
    • The way the lifestyles we choose can be – subconsciously – self-medication
    • Rebecca talked about following the things that interested her, even if that meant changing careers, and finding herself subconsciously being drawn to a life that fed what she needed
    • And (this is a big one, I think), we talked about loving your brain! Loving the way it works, and the things it can do, regardless of whether or not it conforms with the way society says “all” brains should work
    • The importance of nature – and simple connections with animals – in keeping us grounded and helping us both give and receive unconditional love

    Where to find Rebecca online:

    • Rebecca’s book Earthed, which came out in May this year
    • Her website: www.rebeccaschiller.co.uk
    • Find Rebecca on Instagram: @rebecca.schiller

    Where to find Sara:

    • Sara’s website: meandorla.co.uk
    • Sara on Instagram: @me_and_orla

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Live coaching calls from the Insta Retreat Sep 30, 2021
    Show notes

    Each week in the insta retreat we have 2 calls - one with a business/IG focus, and one like this, for mindset issues. Find out more and join in the fun at The Insta Retreat


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Finding your ‘techquilibrium’ with Becca Caddy Sep 27, 2021
    Show notes

    Things we talked about:

    • Why so many of us feel suspicious about new technologies, and how we can change the narrative
    • The way artificial intelligence (AI) reads and interprets our interests and activities in order to deliver content to us… and the impact that content can have on us
    • Approaching social media mindfully, by noticing the impact certain content has on our moods and behaviours, and carefully curating what we choose to consume
    • The difference between active and passive behaviour on social media
    • Technologies (other than social media) that Becca is loving… and thinking outside the box for ways in which technologies can improve our lives
    • The often-fraught topic of addictions, in relation to using our devices and social media
    • Thoughts about influencers and unhealthy comparisons
    • Becca shared her top tips for healthy ways to live with technology
    • And finally, I asked Becca to share what she would like the landscape of technology to look like in 10 years
    • The Insta Retreat - My tell all, best selling course for Instagram creatives and business owners.

    Where to find Becca online:

    • Becca’s new book, Screen Time (https://www.waterstones.com/book/screen-time/becca-caddy/9781788704212)
    • Becca’s website: beccacaddy.com
    • Becca on Twitter: @beccacaddy (https://twitter.com/beccacaddy)
    • Becca on Instagram: @beccacaddy (https://www.instagram.com/beccacaddy/)


    Where to find Sara:

    • Sara’s website: meandorla.co.uk
    • Sara on Instagram: @me_and_orla

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    “On the human spectrum” with Katherine May Sep 22, 2021
    Show notes

    Things we talked about:

    • Allowing ourselves to feel good when things actually go well
    • The synchronicity of things happening when they’re supposed to (and when you’re ready)
    • Defining success for ourselves (and it’s not always what we assume it might be)
    • How lockdown taught Katherine to create her own “sense of safety” following the success of her book, by creating courses to shore up her income
    • Finding ways to own your own story, message and brand
    • How Katherine’s approach to Instagram evolved from “sharing pictures” to “telling stories”
    • Katherine’s experience of coming back from “an anxious pattern of behaviour” around social media
    • The quiet activism in the premise of Katherine’s book, Wintering, which is all about periods of life in which we feel cut off from the rest of the world
    • Not always having to be “on” and “up.” As Katherine says, “The vision of us being always up discounts useful wonderful things like thinking, reflecting…”
    • How we’ve all learned things about ourselves during lockdown, and the way our priorities (and what we are willing to accept) have changed
    • Being diagnosed as autistic, quite late in life, allowed Katherine to make the personal changes she needed: “How to meet my own needs, rather than how to solve me”
    • The experience of living life as a neurodivergent person
    • Finding your right people online (if you lose followers after sharing your true self, then you’ve lost the right followers - you don’t want them)
    • And this piece of wisdom from Katherine, for anyone who identifies with our “neurodivergent” conversation: "Your identification is yours. It doesn’t need the approval of a doctor or your mum.”
    • The Insta Retreat - My tell all, best selling course for Instagram creatives and business owners.

    Where to find Katherine online:

    • Katherine’s website, katherine-may.com [https://katherine-may.co.uk] where you will also find her books
    • Katherine on Twitter: @_katherine_may_ [https://twitter.com/_katherine_may_]
    • Katherine on Instagram: @katherinemay_ [https://www.instagram.com/katherinemay_/]
    • Katherine’s podcast, The Wintering Sessions [https://katherine-may.co.uk/winteringsessions]
    • The True Stories Writing School [https://www.truestorieswritingschool.com], home of Katherine’s online courses

    Books we mention in this episode:

    • Wintering: the power of rest and retreat in difficult times [https://bookshop.org/books/wintering-the-power-of-rest-and-retreat-in-difficult-times/9780593189481]
    • Electricity of Every Living Thing: a woman’s walk in the wild to find her way home [https://uk.bookshop.org/books/the-electricity-of-every-living-thing-a-woman-s-walk-in-the-wild-to-find-her-way-home/9781409172512]
    • The 52 Seductions [https://uk.bookshop.org/books/the-52-seductions/9780755362530]

    Where to find Sara

    • meandorla.co.uk
    • Instagram - @me_and_orla
    • My website designer - stories studio

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Being a multi-hatted freelancer, with Anna Codrea-Rado Jun 10, 2021
    Show notes

    WHAT WE TALKED ABOUT

    • Anna and I discuss the difference between the business of writing, and the writing of writing
    • The fear that so many of us feel of showing up, and putting ourselves out there or “being seen to try”. Anna says this is “straight-up embarrassment,” and we feel this way whenever we step outside the norm (even if we are embarrassed for positive reasons, like receiving a compliment)
    • But in addition to this, she says that what holds us back, post-pandemic, is “very low emotional reserves.” All of us have a lower baseline of resilience which makes pitching scarier, and rejection harder to take
    • Recognising when you’re in burnout (and remembering that you don’t have to have all the answers before you’re allowed to help anyone else!)
    • Defining freelancing and the many roles that freelancers need to play. Learning to be both boss and employee, and knowing when to shift between these modes
    • Seeking a balance between working ON the business versus IN the business. Anna says she spends 20 percent of her time actually writing… but she’s working on increasing this!
    • The bonkers (Anna’s word but I wholeheartedly agree!) system that rewards creative people for doing a good job by making them managers - a completely different skill-set and a role that a lot of creative people don’t actually aspire to take on
    • Working with people in your business from a place of collaboration, rather than management
    • Getting comfortable with sales (and moving on from the door-to-door salesman stereotype)
    • “Dirty capitalism” versus “clean capitalism” (in other words, the conflict-that-shouldn’t-be-a-conflict of doing the right thing while also making money)

    LINKS WE MENTIONED

    • Anna’s book, “You’re the Business: How to Build a Successful Career When You Strike Out Alone”
    • My first chat with Anna, on “Life Lessons for Freelancers” -
    • The book Anna mentions, “A World Without Email: Reimagining Work in an Age of Communication Overload” by Cal Newport
    • The quote I was trying to remember is attributed to Ellevest co-founder and former Citigroup CFO Sallie Krawcheck, who said, “About the most powerful thing you can do to help a society and economy is get more money in the hands of women.” Hear hear!

    WHERE TO FIND ANNA ONLINE

    • Anna’s podcast, Is this working? Which she co-hosts with Tiffany Philippou
    • Anna on Twitter (she’s @annacod)

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    The Dangers of People Pleasing, with Sally Hardie May 03, 2021
    Show notes

    Sally is joining me for weekly bonus coaching calls in my upcoming Insta Retreat class. Enrol now at meandorla.co.uk

    Sally’s free program, “stop people pleasing in 5 days”

    Sally's Website

    The Life Coach School

    Sally's Instagram @sallyhardie_coach

    My Instagram


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    What the F is up with Instagram Hashtags? Apr 30, 2021
    Show notes

    If you want to know more about my tell all Instagram class The Insta Retreat follow this link

    To read my companion blog post 'What the F is up with Instagram Hashtags?' follow this link


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Investing in yourself with food stylist Kimberly Espinel Apr 27, 2021
    Show notes

    WHAT WE TALK ABOUT

    * The often-underestimated importance of being “politely persistent”

    * Starting a blog and Instagram before you become an expert (practising in public), as a way to find clients after you graduate

    * The way Kimberly used Instagram not only as a photography portfolio but also as a way to train her writing voice ahead of writing her book, alongside her blog writing

    * The value of receiving immediate feedback on Instagram to hone our marketing skills: we immediately learn what works and what doesn’t, based on people’s responses

    * A burgeoning shift of women taking up space and creating businesses, that is reshaping our ideas of what it is to be a leader, what a CEO is, and what “sales and marketing” should look like

    * The historic under-valuing of creativity in the mainstream, and particularly in business (creativity is not perceived as productivity, and productivity is how we measure our worth), and how creative people (often women) are forging important changes to that attitude

    * Kimberly’s fabulous words, like a rallying cry, which someone needs to put on Pinterest! “Creativity is joy. Creativity is being alive.”

    * The highs and lows of pitching a book to publishers and agents (and recovering from rejection)

    * Using our public platforms to hold ourself accountable to pursuing our creative dreams

    * The awful summer of 2020, and Kimberly’s personal and professional turning point after reading the rather grim statistics around the number of women of colour who get book deals, and what they get paid…

    * The importance of investing in ourselves (even to putting our money where our mouths are!)

    * The nuts and bolts of self-publishing… beautifully (and being the CEO of your book)

    * Kimberly’s advice for anyone who is seeking the courage to follow their dreams

    LINKS

    My Instagram class The Insta Retreat

    * Kimberly’s Instagram, @thelittleplantation

    * Her book, Creative Food Photography

    * Her podcast, Eat, Capture, Share

    * Kimberly’s blog, with lots of resources on self publishing and food photography

    * Sara’s podcast interview with Fiona Humberstone

    * For self-publishers, Kimberly recommends The Book Launch Show podcast with Tim Grahl

    * More about Clubhouse, a live, audio social media app, currently invitation only


    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Tiktok, Reels and 4 million views in a year With Ida @toeverymom Jan 26, 2021
    Show notes

    Links mentioned in this episode:

    • Ida on TikTok
    • Ida on Instagram
    • Ida on Youtube
    • Ida’s lumberjack TikTok
    • Clubhouse
    • My Instagram Class, The Insta Retreat
    • Me on Instagram – @me_and_orla

    Times for our Clubhouse chat

    16:00 GMT

    11:00 AM EST

    08:00 AM PST

    04:00 AM Sydney




    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

    Following your curiosity, with Mel Wiggins Nov 27, 2020
    Show notes

    Things We Talk About In This Episode:

    • Multi-layered, multi-hyphenated careers and what to call yourself if you’re asked at a party
    • Being led by curiosity, the value of deep-dive research, and the joy of starting something new
    • Mel’s early career in the not-for-profit charity sector, and the turning point she reached that led her to galvanise a group of volunteers and ultimately, to co-create Freedom Acts, a not-for-profit group aimed at ending modern slavery
    • How pregnancy can be an impetus for both creativity and personal rebellion
    • Doing something new, how to “be a learner at every stage,” and how to get things done despite feeling totally unqualified
    • Pivoting careers, self-doubt and self-worth wobbles when it comes to moving from charitable work to for-profit work, the desire to “do good,” and the realisation that roles, and work, can be “both-and” rather than “either-or”
    • Finding your ‘ideal community’ on Instagram, and building space to make that community part of your offline life
    • Starting an “accidental business”
    • Allowing your values to drive your business, or the work you do in the world
    • The inner work that goes into making peace with charging for your services, skills and time
    • That women need to have more stakes and autonomy in economics, finance and making money… and that we are to be trusted
    • Navigating the world of online influence
    • The concept of being influential as an improvement (what it means to be “improvingly influential”)
    • Mel’s research into what people consistently find “influential” in both social and personal contexts (three core pillars of intuition, integrity, and impact)
    • The value of finding and maintaining our own personal boundaries when sharing online
    • The very human desire to “be seen” - and giving ourselves permission to admit this and pursue it

    Links mentioned in this episode:

    • Mel’s website
    • Mel’s business, Assembly
    • Mel on Instagram, @melwiggins
    • Freedom Acts
    • Sara’s podcast episode “Using Instagram for Charity Fundraising, with Creating for Good”
    • Sara’s story in Stylist magazine: “How becoming the breadwinner changed my relationship with my husband”
    • Tara Mohr (coach and author)

    This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit meandorla.substack.com

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