Growth Experts with Dennis Brown

Latest Episodes:

E52 - 6 Proven YouTube Targeting Strategies to Get More Clients Jul 05, 2018

Show notes

Brett Curry is the CEO of OMG Commerce, a digital marketing agency and Google Premier Partner. Brett is the author of The Ultimate Guide to Google Shopping published by Shopify. He is also the host of the eCommerce Evolution Podcast highlighting what's new and what's next in eCommerce. He and his team manage Google, Amazon, and YouTube ad campaigns for over 100 growing brands. His insights into Amazon and Google Advertising have been featured on stage at top industry events like IRCE, Seller Summit, and Social Media Marketing World.

During our interview we discuss:

- Brett hates cold calling so he shares the #1 strategy that his company uses to get clients today.

- Brett shares why he loves video marketing so much and why he believes there is such a big opportunity for entrepreneurs and marketers.

- We discuss whether it's better to have a highly produced video or just using an iPhone and the #1 key to success.

- Brett shares how to target true view pre-roll ads in order to get your video ads in front of your exact target market.

- Then Brett shares his strategy for re-targeting your competitor's visitors.

- Brett talks about some of the newest features for YouTube advertiser including target CPA.

- Brett also shares his favorite growth tool/software.

- Then he recommends a good book for the Growth Experts audience/listener.

Brett's website:

www.omgcommerce.com

https://www.linkedin.com/in/thebrettcurry/

http://ecommerceevolution.com/

E51 - How One Simple Conversion Rate Optimization Strategy Increased Sales by Over $30,000 / Week with Chris Dayley Jul 02, 2018

Show notes

Chris is a digital marketing entrepreneur, speaker, and neuromarketer who gets excited about helping businesses learn what their users want on their website, using psychology based testing and analytics. He started his Conversion Optimization agency Dayley Conversion in 2014, which he later merged with Disruptive Advertising, where he currently works as VP of site testing and optimization.

During our interview, we talk about...

- How and why running an "existence test" is an important first test when focusing on conversion rate optimization.

- Chris shares exactly how minor changes to one of his client's websites which increased sales by over $30,000 in one week.

- Chris then shares 2 very important questions, every website owner should ask before trying to improve your conversion rate optimization.

- Then Chris shares his 3 steps approach to website conversion rate optimization.

- Chris talks about how long as well as other metrics to consider when testing your website conversion rate.

- Chris shares his favorite growth tool/software.

- Chris then shares his favorite book.

Chris's websites:

A/B Testing Starter Guide: www.discruptiveadvertising.com/guide

https://www.linkedin.com/in/chrisdayley/

Twitter @atchrisdayley

https://www.linkedin.com/in/chrisdayley/

E50 - The SEO Hack that Can Help You Get Ranked on Page 1 of Google with Aaron Orendorff Jun 28, 2018

Show notes

Aaron Orendorff is the Editor in Chief of Shopify Plus and the founder of iconiContent. Last year, Aaron was named by Forbes as both a "Top 10 B2B Content Marketer" and a "Top 25 Marketing Influencer to Watch." He's been a contributor to sites like Mashable, Entrepreneur, Success, Business Insider, and Lifehacker. Over the last three years, Aaron's written the top-performing and most-shared posts at Content Marketing Institute, Unbounce, Copyblogger, and GetResponse.

In addition to all that, Aaron is the father of three daughters, two bunnies, and the husband of one wife.

During the interview we discuss:

- Aaron shares why he hates Wikipedia plus several lessons he learned about how to write and structure content to make them rank higher on Google.

- Aaron then shares an experiment he ran that helped him to get a top ranking on Google in top 3 in less than 48 hours.

- Aarons shares a super secret hack that he uses to ensure that people read his long-form articles.

- Then he shares one really important step he takes before he creates new content.

- Aaron shares one of his favorite hacks for getting authority sites to link to his long-form content.

- 5 proven steps to getting ranked on page 1 of Google

- Aaron shares his favorite growth tool/software.

- Aaron then goes onto sharing his favorite book on growth hacking.

Aaron's website:

www.linkedin.com/in/aaronorendorff

www.shopifyplus.com

www.iconicontent.com

E49 - How to Get Website Visitors to Refer Your Products/Services to their Friends and Family with Jay Gibb Jun 25, 2018

Show notes

Jay Gibb is the CEO of a B2B SaaS company called CloudSponge and a partner at a distributed software engineering consulting agency called Arizona Bay. He and his team have built hundreds of online businesses with entrepreneurs during his career and he's an expert at helping non-technical entrepreneurs build new software products and manage technology teams for their ventures.

During our conversation we discuss:

- Jay shares how and why he started Cloudsponge.

- Jay shares 4 of his top strategies that Cloudsponge uses to get new customers today.

- He talks about his sales outreach strategy for landing enterprise customers.

- Jay shares 3 tips on how to get who visit your website to share your products/services with their friends and family online.

- Jay shares how a tool like Cloudsponge can literally double the number of online referrals for its clients.

- Jay shares #1 thing he would do differently to get further faster, given the chance to go back to the early days of Cloudsponge.

- We talk about Jay's favorite growth tool/software.

- Lastly, Jay shares his favorite book.

Jay Gibb's websites:

www.cloudsponge.com

https://www.linkedin.com/in/jaygibb/

Email: jay@cloudsponge.com

E48 - How to Start Leveraging Video to Grow Your Business with Cheryl Tan Jun 21, 2018

Show notes

Cheryl Tan has been in TV and news for over a 20-year career and has told thousands of stories while working as a broadcast journalist. Now, Cheryl shares those interviewing and storytelling skills with business owners who want to tell the stories of their companies through video or through the media. Through consulting and done-for-you video services, she helps entrepreneurs be seen as experts in their field. Cheryl currently hosts a weekly TV show that highlights the journey of entrepreneurs called Connect as well her own podcast called "STANDOUT with Cheryl Tan".

During our interview we discuss:

- How and why she became a TV personality.

- Cheryl shares some tips on how you can get started using video to get more leads and clients.

- We talk about how to leverage 1 to 1 video strategies to reignite stalled sales opportunity.

- Why video is so important and why you need to get started now.

- Cheryl shares her prediction about video as it relates to marketing and lead generation.

- Cheryl talks about why a video going viral is NOT as important as videos with engagement.

- Cheryl talks about her favorite growth tools/software.

- We also talk about Cheryl's favorite book.

Cheryl's websites:

https://cheryltanmedia.com/

https://www.facebook.com/groups/getmediasmart/

E47 - How to Get More Clients Using Social Media without Paid Advertising by Jessica Yarbrough Jun 18, 2018

Show notes

Jessica Yarbrough is the creator of the CEO Babe brand. She is a successful marketing strategist and a leading business consultant for female entrepreneurs. Jessica helps women leverage their unique gifts to create High-end coaching programs, masterminds, and retreats. Her adventures have taken her from burning out in the startup world to spending several years backpacking the world solo, to becoming a single mama with no money and finally to building a successful six-figure consulting business.

During our interview we discuss:

- Jessica shares how and why she started her consulting business.

- Then Jessica dives into her no advertising LinkedIn funnel including one very interesting element that most people would think is counter-intuitive.

- Then we talk about how she pulls vs pushes prospects into her funnels.

- Jessica then shares how she converts leads into appointments and appointments into new clients.

- Last but not least Jessica shares her Facebook lead funnel and how she overcomes the limited reach of the typical Facebook post without paid advertising.

- Jessica shares the biggest challenge that most new coaches and consultants while trying to build a six-figure business.

- She then shares the biggest challenge/mistake she made while trying to grow her business to six figures.

- Jessica shares her favorite growth tool/software.

- Then Jessica shares her favorite book that she recommends to you my audience.

www.theceobabe.com

https://www.linkedin.com/in/jessicayarbrough-bizconsultant/

E46 Q&A - What are the top 2 strategies for building a highly targeted LinkedIn network? Jun 14, 2018

Show notes

During this audience question and answer episode, Michael Back asks me "what are the top 2 strategies for building a highly targeted LinkedIn network?"

I share my top 2 LinkedIn growth strategies I would use if I had to start all over building a highly targeted and highly engaged LinkedIn network, tribe, following.

If you have a question you'd like me to answer and possibly get featured on the show, just go to www.askdennisbrown.com/ques...

E45 - How to Leverage Virtual Assistants to Generate More Leads and Sales with Jeff J. Hunter Jun 11, 2018

Show notes

Jeff J. Hunter is a project manager, consultant and virtual team expert building teams worldwide. He has helped SCALE million dollar Startups to billion dollar enterprises and helped HUNDREDS of entrepreneurs grow their businesses VIRTUALLY. He is also the CEO of VAstaffer.com with a staff of over 50 VA's services hundreds of clients around the globe.

During our interview we discuss:

- Jeff talks about inbound strategies virtual assistants can to do to help CEO's and entrepreneurs can use to generate more leads, clients and sales.

- Then Jeff talks about outbound strategies virtual assistants can to do to help CEO's and entrepreneurs can use to generate more leads, clients and sales.

- Jeff then breaks down some very effective outreach strategies virtual sales assistants can do to help generate more leads.

- We discuss the biggest mistakes the entrepreneurs make when hiring a virtual assistant or VA staffer firm like VAstaffers.

- Jeff shares his favorite growth tool/software.

- Then Jeff recommends a great book for the audience.

Jeff's websites:

www.vastaffer.com

www.jeff jhunter.com

E44 Q&A - How Do I Get More Engagement From My Social Media Posts? Jun 07, 2018

Show notes

During this audience question and answer episode Adrianne Sims-Harris asks, "how do I get more engagement from my social media posts?"

I share 7 tips and strategies I have used to grow my engagement on LinkedIn from 2-3 likes/comments to an average of 100 likes/comments per post.

If you have a question you'd like me to answer and possibly get featured on the show, just go to www.askdennisbrown.com/question

E43 - The Science Behind Why Some Marketing Ideas Work While Others Don't with Allen Gannett Jun 04, 2018

Show notes

Allen Gannett is the founder and CEO of TrackMaven, he's is a frequent writer on creativity, leadership, and marketing for major publications including Fast Company, The Washington Post as well as many others. He's also the author of a NEW book called "The Creative Curve"

During our call we discuss:

- Allen shares what inspired him to write his new book "The Creative Curve"

- He talks about what he found out after he interviewed 25 creatives geniuses.

- He debunks the myth around how creativity can't be learned and developed.

- Allen shares why some marketing ideas work and others don't

- We talk about how Allen uses what he learned writing this book that he uses to get more clients and sales for his own company.

- We talk about how Allen and his team got early customers during the startup phase of TrackMaven and then we pivot talk about how he gets new clients today.

- Allen shares his favorite inbound strategy/channel that they use to get high quality leads.

- We talk about the biggest challenge Allen faced since starting Trackmaven in 2012.

- Allen shares his prediction around marketing over the next 2-3 years.

- Allen shares his favorite growth software/tool.

- Allen wraps it up by sharing one of his favorite books.

- Then he recommends one of his favorite books for the audience.

Allen's websites:

Connect with Allen at www.allen.xyz

Get your copy of the book at www.thecreativecurve.com