Growth Experts with Dennis Brown

GE Ep 279 [2020] - Top 10 Content Marketing Tools for 2021 Dec 25, 2023

In this episode, I'm gonna share with you my Top 10 Content Marketing Tools that I think you should definitely check out for 2021. Tune in to find out what these tools are and how they can greatly benefit you. Enjoy!

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www.askdennisbrown.com/search

GE Ep 247 [2020] - How to Find Your Exact Target Market on LinkedIn in Record Time Dec 18, 2023

Today I'm gonna save you hours and hours of your time finding your exact target market in LinkedIn with this tip that I'm gonna share. So tune in and listen well because you don't want to miss this, Enjoy!

Get your FREE Cheat Sheet!

"Must know boolean search techniques for finding more qualified leads on LinkedIn"

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GE Ep 327 [2021] - The Biggest Marketing Mistake to Avoid in 2021 Dec 11, 2023

In this episode, I'm gonna share with you the biggest marketing mistakes that I see people are doing INCLUDING MYSELF!. So listen well because you don't want to miss this one. Enjoy!.

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GE Ep 255 [2020] - Should You Join A Mastermind Group? | 7 Questions You Need to Answer Dec 04, 2023

In this episode, I share my personal experience with masterminds and why you may want to consider starting or joining one. Plus I walk you through 7 questions that will help you figure out if a mastermind is right for you. Enjoy!

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GE Ep 338 [2021] - Should You Buy an Established Business in 2023? Nov 27, 2023

In this episode, I'm gonna share with you some pros & cons of buying an established business. I know that it can be challenging buying or selling a business and hope you can garner something from this. So grab a pen & paper, jot down some notes and enjoy!

Are you getting a steady flow of highly targeted leads from LinkedIn?? If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

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GE Ep 238 [2020] - Shocking Results of My LinkedIn Content Experiment Nov 20, 2023

Today I share the eye-opening results from a LinkedIn content experiment I did recently. You will be surprised how I was able to 10x the overall reach of my LinkedIn posts by making some minor tweaks.

If you stick around to the end of the episode, I offer you a free download that summarizes the results and even shares the exact LinkedIn posts I created to increase my overall content reach. Enjoy!

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GE Ep 335 [2021] - Reasons Why I Closed A Multi 6 Figure Consulting Business Nov 13, 2023

In this episode, I'm gonna share with you 3 reasons why I closed a highly lucrative consulting business to pursue my passion. Curious? Tune in to find out why. Enjoy!

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GE Ep 224 [2020] - My Top 5 Favorite Marketing Podcasts Nov 06, 2023

Today I'm going to share with you my top 5 marketing podcasts. These are all podcasts that I listen to on a regular basis. Now of course my list changes from time to time but currently these are my go to shows. Enjoy!

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GE Ep 297 [2020] - My Top 3 Marketing Lessons From 2020 Oct 30, 2023

In this episode, I'm gonna share with you 3 growth lessons that I've learned in 2020. As I have been reflecting back over the year on some of the key and critical lessons that I learned so that I won't make the same mistakes over. So tune in and enjoy!

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GE Ep 306 [2021] - New Clubhouse App, All Hype or Must Have? Oct 23, 2023

Today I share my personal thoughts on the NEW Clubhouse app craze that is all a buzz these days. Including what exactly is Clubhouse as well as the pros and cons that I have observed so far. Enjoy!

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GE Ep 333 [2021] - My 3 Highest ROI Marketing Channels in 2021 Oct 16, 2023

Today I'm gonna share with you "My 3 Highest ROI Marketing Channels". These are the exact 3 channels that I'm currently using to get the biggest ROI in my business. Tune in and Enjoy!

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GE Ep 249 [2020] - LinkedIn Tip For Getting Targeted Leads Sent To Your Inbox Everyday Oct 09, 2023

Today I'm gonna share with you a LinkedIn tip that can generate inbound leads for your business EVERY SINGLE DAY! It still shocks me how few LinkedIn users actually know that this feature exists and is super simple to use. So stay tuned and enjoy!

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GE Ep 245 [2020] - LinkedIn Hack No One Uses That Helped Me Generate Over $1 Million in Sales Oct 02, 2023

In this episode, I share a LinkedIn hack that helped me generate over $1 MILLION in sales. It's absolutely FREE so tune in, jot down some notes, and enjoy!

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GE Ep 243 [2020] - How to Steal Your Competitors Top Converting Marketing Campaigns Sep 25, 2023

Today I share an easy and free to steal your competitors winning marketing campaign! YES, you've heard me right we are gonna steal your competitors' marketing campaign (Legally of course haha). So grab a pen and paper and jot down some notes. you're not gonna want to miss this one..

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GE Ep 284 [2020] - How to Grow Your Email List and Increase Sales with Online Quizzes Sep 18, 2023

In this episode, I'm gonna share with you "How to grow your email list and increase sales with online quizzes!". Listen to this very simple 6 part framework that will help you start your own quiz, grow your email list, and start increasing sales. Enjoy!

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GE Ep 259 [2020] How Learning to Say NO Helped Me to Grow an 8 Figure Business Sep 11, 2023

Today I talk about one of the most important lessons on my 25 year journey as an entrepreneur. It really is the secret that most top entrepreneurs rarely talk about. It's not always popular but it's definitely necessary. I share with you why this strategy has been so powerful for me. Enjoy!

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GE Ep 251 [2020] - How I Grew My Online Course By 144% During a Global Pandemic Sep 04, 2023

Today I share exactly how I was able to grow my online course sales by 144% during a global pandemic! My simple 3 step approach is very effective so I hope you enjoy and are able to leverage at least one of the strategies in your business. Enjoy!

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GE Ep 319 [2021] - How to go From Zero to a 1,000+ YouTube Subscribers FAST! Aug 28, 2023

In this episode, I'm gonna share with you guys How to go From Zero to a 1,000+ YouTube Subscribers FAST! Yeah I know it sounds too good to be true, but I promise you that these will definitely increase your subscribers. So grab a pen & paper jot down some notes and enjoy!

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GE Ep 208 [2020] - 3 Deadly LinkedIn Mistakes to Avoid at All Cost Aug 21, 2023

In this episode, I talk about 3 deadly LinkedIn mistakes that I see people making every single day. If you avoid these mistakes you will be ahead of 90% of the crowd on LinkedIn.

FREE EBOOK - "7 Habits of Highly Successful LinkedIn Users"

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GE Ep 263 [2020] - Are You Making This Marketing Mistake? Aug 14, 2023

Today I'm gonna talk about The Biggest Mistake That Most Entrepreneurs are Making and it's driving me CRAZY!! and that mistake is NOT FOCUSING ON BUILDING YOUR EMAIL LIST. Tune in to find out the stats I will share to prove that EMAIL IS NOT DEAD.

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GE Ep 321 [2021] - 7 Ways to Make Better Live Video on Social Media Aug 07, 2023

In this episode, I'm gonna share with you "7 Ways to Make Better Live Videos On Social Media". These tips are coming from my personal experience and these are practical tips, particularly for people who are just getting started or want to get started. So tune in and enjoy!

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GE Ep 302 [2021] - 7 of My Favorite Tools For Managing Remote Teams Jul 31, 2023

In this episode, I'm gonna share with you 7 of my favorite tools for working with a remote team. Since the global pandemic, working from home has been an even bigger trend. Can you imagine, 70% of the world's workforce is working remotely at least 1 day a week! Blew your mind? me too. So tune in jot down some notes and enjoy!

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GE Ep 314 [2021] - 6 Marketing Tasks That I Outsource and Why? Jul 24, 2023

Today I'm gonna share with you 6 Marketing Tasks that I Outsource and Why I Outsource them. So be sure to tune in and enjoy.

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GE Ep 300 [2020] - 5 Ways to Come Up with Great Content For Your Next Blog, Video or Podcast Jul 17, 2023

In this episode, I'm gonna share with you "5 of my favorite ways to come up with new content ideas". I know that there are dozens and dozens of ways to come up with new content ideas, but here are 5 of my favorite ways to do it. Tune in and Enjoy!

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GE Ep 323 [2021] - 5 Copywriting Hacks that Helped Me Generate Over $100,000 in Profit Last Month Jul 10, 2023

In this episode, I'm gonna share with you "5 copywriting hacks that helped me to generate over a $100,000 in profit last month!." Yes, you heard it right, a $100,000!. This will help you improve your conversion, get more customers & drive more revenue. So tune in and enjoy!

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GE Ep 265 [2020] - 4 Tools to Help You Grow Your Email List Fast Jul 03, 2023

Today is a continuation of last weeks topic about email marketing. This week I share 4 of my favorite tools that had helped me personally in building my own email list! So relax and enjoy.

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GE Ep 220 [2020] - 3 Tips For Creating A High Growth Culture in Your Business Jun 26, 2023

Today I am sharing 3 tips for establishing a high growth culture in your business. These are the things that I have done to stimulate growth over the last 25 years as an entrepreneur. So grab a pen and paper then take down some notes people.

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GE Ep 267 [2020] - 3 Reasons Why YOU Need to Be Doing Live Video Jun 19, 2023

In this episode, I'm gonna share with you 3 reasons why you need to be doing a LIVE video. Live video has literally changed the way I do business and has translated to a ton of new customers. Now it's your turn so enjoy the show!

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GE Ep 354 [2021] - The Reason Why 80% of Businesses Never Sell w/ Michelle Seiler Jun 12, 2023

A merger and acquisitions expert, Michelle has perfected her craft and is now regarded as a leader in the industry. In this episode, she dissects the 6P method to sell your business; people, product, process, proprietary, patrons, and profits.

Michelle is the founder and CEO of Seiler Tucker Inc. She’s gained over 20 years of experience in the industry and has sold over 1k businesses, all with a great track record in success. Her 3rd book, Exit Rich, serves as a guide on how to sell your business using two approaches, first focusing on what you want to do and second on how to build and sell a sustainable business. 

Tune in to hear Michelle’s story…

[00:00] Introduction to Michelle Seiler

[03:00] Exit Rich

[05:44] 80% of businesses will never sell

[09:50] The six P’s: People

[12:47] Product

[15:47] Processes

[18:23] Proprietary

[23:27] Patrons

[24:42] Profits

[26:12] Favorite growth tool

[27:52] Favorite book

[28:46] Connect with Michelle

Resources:

Connect with Michelle:

Website: SeilerTucker.com

Take the 6P Quiz

Buy Exit Rich here

Michelle’s Favorite Business Tool:

CRM

Michelle’s Favorite Book:

Think and Grow Rich by Napolean Hill

The One Thing by Gary W. Keller

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Scaling Up By Vernie Harnish

GE Ep 353 [2021] - How to Hire A-Players to Help You Grow Your Business FAST! w/ Ugis Balmaks Jun 05, 2023

Founder of Recruiter Mill, Ugis Balmaks, the objective is to help small businesses find A-players for their team. Through many years of trial and error, Ugis has developed the skill to find the best candidate and learned what distinguishes an A-player from a C-player. In this episode, Ugis breaks down the fundamentals on what to look for in a candidate, how to research them, ways to drive applications, and details on the filtering process.

Ugis is based out of Budapest, Hungary. After running and selling a 7-figure iPhone photography business, he discovered a niche in the market for recruitment. Having already learned what the challenges are when hiring, Ugis launched Recruiter Mill in 2020 with a goal of helping businesses find the top 1% players.

Tune in to hear Ugis's Story...

[00:00] Introduction to Ugis Balmaks

[01:57] What is Recruiter Mill?

[02:54] iPhone photography business

[03:30] Recruiter Mill

[04:55] The difference between an A player and a B player

[06:28] Framework on hiring A talent

[09:18] Research your desired candidate

[10:17] Drive applications

[16:14] Filtering process

[20:09] A players vs C players

[23:19] Final words of wisdom

[24:45] Favorite tool

[25:20] Favorite book

[25:44] Connect with Ugis

Resources:

Connect with Ugis:

Website: Recruitermill.com

Ugis’ Favorite Business Tool:

Help Scout

Ugis’ Favorite Book:

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GE Ep 352 [2021] - How to Avoid The Million Dollar Mistake! w/ Mike Zeller May 29, 2023

As America’s #1 expert in helping high achievers find their genius, Mike shares his knowledge on how to avoid making the million-dollar mistake and how to help audiences tap into their genius using these four pillars: finding your unique talent, key relationships, defining life moments, and values and passions.

Mike wrote the book The Genius Within (launching Oct 22nd) to help unpack his own areas of genius with a goal to help others do the same and avoid making the million-dollar mistake. He’s owned several businesses in the past that ranged from real estate, sustainable fashion, and a marketing agency.

Tune in to hear Mike’s story…

[01:07] Introduction to Mike Zeller

[02:02] The Genius Within

[04:00] Former businesses

[05:29] The million-dollar mistake!

[08:55] Playing out of positions

[11:03] How can the audience tap into their genius?

[16:04] Recap on the 4 pillars of tapping into your genius

[17:30] Final words of wisdom

[22:22] Favorite growth tool

[23:14] Favorite book

[24:16] Connect with Mike

Resources:

Connect with Mike:

Purchase The Genius Within

Website
Text 4727 to receive a link to the book

Favorite Business Tool:

Voice Memos and Mindmaps

Favorite Book:

80/20 Sales and Marketing; The Definitive Guide to Working Less and Making More by Perry Marshall

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GE Ep 351 [2021] - How to Use Instagram DM Automation to Get More Customers w/ Mike Yan May 22, 2023

Mike is the CEO and co-founder of ManyChat, the world’s learning marketing platform that helps people connect with their customers through messaging apps. Due to the recent DM chatbox automation feature from Instagram, users are now allowed to automate messages to their followers. Mike breaks down the many advantages that come with this new feature along with common growth tools.

Mike’s goal is to disrupt the 5 billion dollar email marketing industry by bringing the convenience of messenger to business and customer communication.

Tune in to hear Mike’s story…

[00:00] Introduction to Mike Yan

[02:19] ManyChat

[03:37] Big changes going on in social media messaging apps

[05:30] How to use chat box automation to drive customer conversion

[07:57] ManyChat subscription

[09:25] What is DM automation?

[17:33] Commons growth tool

[23:33] Final words of advice

[25:21] Favorite tool

[26:21] Favorite book

[27:00] Connect with Mike

Resources:

Connect with Mike:

Website: ManyChat.com

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you By Rob Fitzpatrick

Mike’s Favorite Business Tool:

Slack, Notion, and Telegram

Mike’s Favorite Book:

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Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Vernie Harnish

GE Ep 350 [2021] - How to Use “The Ironman Growth Formula” in Scaling & Growing Your Business w/ Robert Clinkenbeard May 15, 2023

Author of the book Ironman Mindset for Entrepreneurs, Robert Clinkenbeard, joins us today to discuss how he found, grew, and sold his 20 million dollar landscape company by incorporating his knowledge as an Ironman triathlete into the business world. Robert shares the 4-step growth model he calls The Ironman Growth Formula that gives some insight on ways to scale your own business.

Fifteen years ago marked the launch of Robert’s Phoenix-based commercial landscaping company. Through the years, he was able to expand into Las Vegas, opening multiple branches, making him one of the largest landscaping companies in the Southwest. In 2016 Robert sold his 20 million dollar business; he took his expertise and started coaching and consulting businesses all over the U.S. and Canada.

Tune in to hear Robert’s story…

[01:05] Introduction to Robert

[02:08] Writing Ironman Mindset for Entrepreneurs

[03:18] Current ventures

[04:01] Ironman competing

[05:54] Find your north star

[08:36] Breaking it down to manageable pieces

[11:59] Surround yourself with key people

[13:29] Building a leadership team

[16:19] Building frameworks for your team

[20:27] Final words of wisdom

[21:29] Favorite growth tool

[21:58] Favorite book

[22:22] Connect with Robert

Resources:

Connect with Robert

Website: TheRadixGroupLLC.com

Buy his book: Ironman Mindset for Entrepreneurs

Robert’s Favorite Business Tool:

Align Today and Trello

Robert’s Favorite Book:

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GE Ep 349 [2021] - How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke May 08, 2023

Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.

Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.

Tune in to hear Rachel’s story…

[01:12] Introduction to Rachel Brenke

[02:07] Background on Rachel

[04:08] History of Rachel’s businesses

[06:22] How to tap into and monetize your niche market.

[11:26] Framework on narrowing down your niche

[15:07] Approaching a unique selling position

[17:39] Expanding from being the Contract Queen

[20:00] Sell it before you make it

[23:26] Final words of wisdom

[24:29] Favorite growth tool

[24:56] Favorite book

[26:33] Connect with Rachel

Resources:

Connect with Rachel:

Website: RachelBrenke.com

Website: TheLawTog.com

Website: FitLegally.com

Influence: The Psychology of Persuasion by: Robert B Cialdini PhD

Rachel’s Favorite Business Tool:

Monday.com

Rachel’s Favorite Book:

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GE Ep 348 [2021] - The Triple Threat YouTube Method to Scale Your E-com Brand w/ Jeremy Gillespie May 01, 2023

Built To Scale is a paid performance company that helps e-commerce business scale their ads. In this episode, Direct response marketing expert and CEO Jeremy Gillespie shares his triple threat method to scaling an e-commerce brand using primarily YouTube ads. He breaks it down into three simple steps: creative aspect, account structure, and landing pages and details an in-depth process into building landing pages.

Jeremy began his career in the world of start-ups in Pittsburgh, Pennsylvania. He fell into the growth market field with a focus on paid media. During his time there, he learned distinctive ad strategies to generate business which eventually led him to work for LinkedIn. Years later, Jeremy relocates to San Francisco to build Built To Scale and has since accumulated ten years of experience under his belt.

Tune in to hear Jeremy’s story…

[01:07] Introduction to Jeremy Gillespie

[02:11] Background

[03:40] Scaling e-commerce brands

[05:01] Vetting a successful product

[07:31] Triple threat method to scale an e-commerce brand

[09:04] 1st - The Creative Structure

[14:44] 2nd - Account Structure

[19:48] 3rd - Landing pages

[22:44] Process for the landing page

[25:42] Favorite growth tool

[26:16] Favorite book

[26:46] Connect with Jeremy

Resources:

Connect with Jeremy:

Website: BuiltToScale.co

Jeremy’s Favorite Business Tool:

Supermetrics

Jeremy’s Favorite Book:

The Lean Startup by Eric Ries

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The Challenger Sales by Brent Adamson and Matthew Dixon

GE Ep 347 [2021] - How to Leverage Appointment Setters to Unlock 7 Figures in Revenue w/ Lloyd Yip Apr 24, 2023

Founder of The Setter Machine, Lloyd Yip, simplifies his approach to gaining leads and funneling sales using appointment setters. He breaks down organic outreach, organic inbound, and paid traffic to point out the flaw some strategies carry versus the strengths of others.

Before living the digital nomad life, Lloyd pursued a more traditional career path of startups, specifically enterprise software. Around him, he was witnessing friends starting their own businesses and scaling them up to 7 figures. Llyod knew he had the skills to do the same it was just a matter of execution. He pulled the trigger with his first fully digital business, and through this, he saw a gap in the market for appointment setters.

Tune in to hear Lloyd’s story…

[01:00] Introduction to Lloyd Yip

[02:31] Background

[06:28] Leveraging appointments setters to open 7 figures of revenue

[08:45] Organic outreach

[12:40] Organic inbound marketing

[16:03] Where does the appointment setter come in?

[20:31] Bridging the gap using setters

[21:39] Paid traffic

[26:18] Favorite tool

[28:23] Favorite book

[29:11] Connect with Lloyd

Resources:

Connect with Llyod:

Website: Settermachine.com

Lloyd’s Favorite Business Tool:

Text Expander

Lloyd’s Favorite Book:

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GE Ep 346 [2021] - Why SEO and Content Marketing Are More Important Than Ever in 2021 w/ Rahul Aggarwal Apr 17, 2023

Co-founder of Designhill, Rahul Aggarwal, unveils how he found an untapped market and scaled it into a massive online platform that holds design 300k professionals in over 100 countries, all by taking a different SEO and content marketing approach. We get into the best three strategies for profitable content marketing, including a bonus strategy involving customer reviews.

Born in a 3rd generation entrepreneur family, Rahul knew he was destined for business. When he returned from university, he got together with his father and grandfather to build a business that needed branding and design, though to his surprise, this task ended up being an uphill battle. It was from this experience that birthed the idea of Designhill.

Tune in to hear Rahul’s story…

01:06 Introduction to Rahul Aggarwal

01:51 Designhill

03:44 Inspiration for Designhill

06:37 SEO and content marketing

10:18 Making it profitable

14:39 Three strategies for profitable content marketing

18:43 Traffic through SEO

20:42 Get reviews!

22:00 Favorite growth tool

23:23 Favorite book

24:52 Connect with Rahul

Resources:

Connect with Rahul:

Website: Designhill.com
LinkedIn

Rahul’s Favorite Business Tool:

Trello

Rahul’s Favorite Book:

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Christopher Lockheed

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GE Ep 345 [2021] - 2 Marketing Hacks That Swag.com Use to Hit Over $3 Million a Month in Sales w/ Jeremy Parker Apr 10, 2023

Serial entrepreneur Jeremy Parker took one look at the promotional product industry, saw the cracks, modernized it, and built a multi-million dollar company from it. In this episode, Jeremy shows us how he swept Swag.com off its antiquated roots and into today's success using two simple marketing hacks that anyone can adopt.

Jeremy graduated from college as a documentary filmmaker; coming right out of college, he worked for MD Sport, one of the largest promotional product companies. During his time there, Jeremy had already started his first company, Tilt Media, which was later bought out by a publicly-traded company. In 2016, he launched Swag.com and has now done six years of business.

Tune in to hear Jeremy’s story…

[01:14] Introduction to Jeremy Parker

[02:17] Swag.com genesis

[03:53] Tippt media

[07:39] Marketing hack Part 1 - Purchasing of name up front

[11:19] Marketing hack Part 2 – Getting your name out there

[15:18] Offline viral loop

[22:06] Favorite growth tool

[22:44] Favorite book

[24:36] Connect with Jeremy

Resources:

Connect with Jeremy:

Website: Swag.com
Email: jeremy@swag.com

Jeremy’s Favorite Business Tool:

Hubspot

Jeremy’s Favorite Book:

Living with a SEAL – Jesse Itzler

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GE Ep 344 [2021] - How to Raise Million to Finance Your Business with Crowdfunding w/ Teague Egan Apr 03, 2023

CEO and founder of EnergyX, Teague Egan, takes us on a journey into the future like no other. Energy Exploration Technologies is on a mission to provide the world with clean energy and on this episode, he walks us through the unconventional path of crowdfunding his business and marketing through avenues like YouTube and podcasts.

On a serendipitous trip to Bolivia, Teague found himself on the world’s largest lithium reserve. Having been a tesla owner and shareholder since ’13, it dawned on him the massive amount of lithium these electronics cars required; from this experience, Teague set out to create the most cost-effective and efficient lithium battery.

Tune in to hear Teague’s story…

[01:01] Introduction to Teague Egan

[01:57] EnergyX

[03:06] Coming up with the idea

[06:24] Raising capitol

[09:51] Two avenues when starting a venture

[11:11] Record label

[12:46] Platform used for crowdfunding

[15:05] Key components in crowdfunding

[18:08] Driving awareness

[21:32] How would you crowdfund if you had to do it over again?

[24:10] Favorite growth tool

[25:09] Favorite book

[26:16] Connect with Teague

Resources:

Connect with Teague:

Email hello@energyx.com
Website: Energyx.com
Instagram
Twitter
NetCapital

Teague’s Favorite Business Tool:

Salesforce

Teague’s Favorite Book:

Make Your Bed by Admiral McRaven

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GE Ep 343 [2021] - The Secret to Creating Magnetic Messaging w/ Michael Zipursky Mar 27, 2023

CEO of Consulting Success®, Michael Zipursky, walks us through the two major components of marketing he stands by; ideal client clarity and the magnetic message with an added three parts on developing a magnetic message for your ideal client.

Michael was born in Toronto and raised in Israel for 5 years of his infancy. When he moved back to Canada, Michael did not know a word of English. Feeling ostracized, he took this energy a funneled it into sports and himself. Once entering his first year at university, Michael and his cousin Sam started their own consulting business focusing on web design. Two more businesses later, they got back together to start Consulting Success® which he is now the CEO of.

Tune in to hear Michael’s story…

[01:09] Introduction to Michael Zipursky

[02:36] Background

[06:21] Two components for marketing

[07:26] Ideal client clarity

[12:09] The magnetic message

[13:29] Three-part formula on developing a magnetic message

[19:12] Consulting early stage startups

[23:27] Consulting Success free resources

[23:47] Favorite growth tool

[25:35] Favorite book

[26:48] Connect with Michael

Resources:

Connect with Michael:

Website: Consulting Success®
The Consulting Blueprint

Michael’s Favorite Business Tool:

Krisp

Michael’s Favorite Book:

The Infinite Game by Simon Sinek

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GE Ep 342 [2021] - How to 5X Your Revenue with the 4 R’s w/ Dan Morris Mar 20, 2023

Scaling a business in the middle of a pandemic can’t possibly be an easy feat, but Dan Morris did it. With help from his team over at Mind Racer, Dan was able to help a sass company 5x their business using what he calls the four R’s; review, refine, roll out, repeat (and replace). This is only a dent in a goal that is positively impacting 1,000 businesses by 2025.

Dan is an investor, advisor, and growth expert, and being the youngest of four high-performing siblings meant consistently needing to overachieve. Though he had no desire to pursue higher education, Dan focused on perfecting what he was good at; selling. Through this, he earned the trust of entrepreneurs, which in turn resulted in promotions and access to greater opportunities.

Tune in to hear Dan’s story…

[01:10] Introduction to Dan Morris

[01:50] Case study

[02:32] Backstory

[05:46] Biggest changes between pre-pandemic, mid pandemic, and present time

[08:41] Mindracer process

[10:33] The four R’s process: review, refine, roll out, repeat

[13:52] Refine and Roll-out

[16:24] Review to rolling it out

[19:19] Review is always the most important thing to change

[22:21] Biggest changes made that allowed sass company to 5x

[25:24] Establish and keep going

[26:40] Favorite growth tool

[27:19] Book

[28:00] Connect with Dan

[29:10] Outro

Resources:

Connect with Dan:

Website: Mindracerconsulting.com
LinkedIn

Dan’s Favorite Business Tool:

Hubspot

Dan’s Favorite Book:

The ONE thing by Gary Keller and Jay Papasan

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GE Ep 341 [2021] - Why Working Harder is NOT the Key to Scaling Your Business w/ Mark Jacobs Mar 13, 2023

With over 20 years of experience in executive leadership consulting, Mark Jacobs gathered his knowledge and opened his own company, Scalewerks. Scalewerks is a holding company that focuses on accelerating businesses that are in their early or mid-life. In this episode, Mark gives us a quick rundown on how the Scalewerks process works using 4 quick bucket items; 1st working hard, 2nd creating process, 3rd customer value/experience, 4th redesign of the business model.

Mark comes from the quality management world, so naturally, process is important to him. At the age of 26, Mark found himself in a meeting with his last employer, Motorola, where he thought to himself if this is really the direction this company was headed? Wanting to offer more to business, Mark finally broke away to become an entrepreneur.

Tune in to hear Mark’s story…

[01:13] Introduction to Mark Jacobs

[02:03] Challenges most often seen,

[02:32] Background on Mark

[04:00] Entrepreneur for 20 years

[05:36] Scalewerks today

[06:57] An accelerator

[09:56] The Scalewerks process

[13:58] Understand customer loyalty process

[18:04] Best metric in determining customer loyalty

[20:01] How it Impacts a company from a sales-marketing perspective

[22:21] Modular producer

[22:54] Asking the right questions on the front end

[24:44] Favorite growth tool

[25:32] Favorite Book

[26:00] Connect with Mark

Connect with Mark:

Website: Scaleworks.com
Email: Mark@scalewerks.co

Mark’s Favorite Business Tool:

Loyalty research data

Marks’s Favorite Book: The Untethered Soul by Michael Alan Singer

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GE Ep 340 [2021] - The 7 Figure Pandemic Pivot w/ Sheila Bella Mar 06, 2023

Sheila Brown, a two-time 7-figure business owner, walks us through having to build a business from scratch twice. March 2020, Sheila was forced to shut down, and instead of waiting around, she built a new business online where she now makes close to 400k a month. In this episode, Sheila gives a rundown on how she made it happen.

At 28 years old, Sheila found herself in the worst position she could imagine; broke, jobless, and divorced. Being sick and tired of living this life, Sheila found a permanent makeup and training course that was only 5-days long and from there, her brick-and-mortar business emerged. A decade later, Sheila would have to go through the whole process again only this, through online platforms only.

Tune in to hear Sheila’s story…

[01:08] Intro to Sheila Bella

[02:16] Backstory on Sheila

[06:10] Brick and mortar business

[08:51] Investing in business coaching and mentorship and masterminds

[10:24] Roadmap for launching new online business

[13:28] Transferring skillsets from real life to online

[15:22] The primary growth engine process

[17:30] Tactical weekly rundown

[20:11] Pivoting engagement into a business conversation

[24:18] The organic process

[25:32] If you can't beat fear, so do it scared

[26:31] Favorite growth tool

[26:50] Favorite Book

[27:07] Connect with Sheila

Connect with Sheila:

Instagram
Website
Podcast: Pretty Rich Podcast
Give her a call: 310-388-4588

Sheila’s Favorite Business Tool:

Kajabi

Sheila’s Favorite Book: Mindset by Carol West

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GE Ep 339 [2021] - How to Build A $25 Million Dollar Ecomm Brand with Clickfunnels w/ Jack Murphy Feb 27, 2023

23-year-old multimillionaire Jack Murphy is an entrepreneur and digital marketing expert. In this episode, Jack walks us through how he built “I Love My Freedom” into a massive brand generating 25 million in sales a year, all by learning how to leverage click funnels and using subscription newsletters to his advantage.

Since the young age of 7 years old, Jack found himself building websites and selling products on eBay. By the time he got to high school, Jack had made his own motivational sports e-commerce brand. When 2015 came around, and Trump announced his run for presidency, Jack had a hunch that he would win, and thus, I Love My Freedom was born.

Tune in to hear Jack’s story…

[01:08] Intro to Jack Murphy

[01:57] Backstory on Jack

[03:14] Pivoting to online marketing

[05:03] Tapping into a movement

[06:56] Framework on using click funnels

[09:15] What a click funnel looks like

[13:58] Next step to monetizing that customer

[17:38] Conversion rate of SMS vs email

[21:17] Subscriptions built around the “I Love My Freedom” brand

[24:11] Providing a physical newsletter

[26:43] Building an e-commerce brand in 2021

[28:26] Favorite tool to grow business

[28:44] Favorite Book

[29:18] Connect with Jack

Resources:

Connect with Jack:

Instagram Facebook

Jack’s Favorite Business Tool:

Clevia Jack’s Favorite Book:

Russel Brunson's Books

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GE Ep 337 [2021] - How to Optimize an Underperforming Sales Team w/ Ali Mirza Feb 20, 2023

Founder of Rose Garden Consulting, Ali Mirza, is an entrepreneur and visionary and in this episode, Ali gives a detailed rundown of three strategies he uses to optimize underperforming sales teams and reveals the making of his new book “Predictable Closing,” set to be released early fall. 

Ali Mirza started in sales at the age of 21 when he was going door to door selling life insurance. During his short four years there, Ali became a sales manager while building a sales team of 50 reps. Ultimately, he recognized that this was not the type of lifestyle he wanted to pursue and so then he started Rose Garden Consulting, now 10 years later he is one of the top consultants in the game.

Tune in to hear Ali’s story…

[01:07] Intro to Ali Mirza

[02:11] Background

[04:38] Book - Predictable Closing

[06:34] How to optimize an underperforming sales team

[07:42] Strategy

[09:53] Understanding and defining the numbers

[11:38] Only way to grow a business is through visionaries

[13:26] Listening in on calls

[15:14] Break them down to systemic issues

[18:19] Timeline on performance

[19:44] Never apologize for not taking it easy

[20:35] Favorite growth tool – Google calendar

[20:57] Books that have helped

[21:25] Connect with Ali

Resources:

Connect with Ali:

Ali’s Favorite Book:

The 48 Laws of Power by Robert Green
Predatory Thinking by Dave Trott
Alchemy by Rory Sutherland

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GE Ep 336 [2021] - From Startup to Over 6,000 Customers in Just 4 Months w/ Sean Matson Feb 13, 2023

As a serial entrepreneur, Sean Matson is bringing disruptive technologies to market and empowering others along the way. With 5 deployments under his belt, Sean is no stranger to a challenge. His experience on the front lines uniquely prepared him to create innovative products for both civilian and military life. Sean shares how his high-touch customer acquisition strategy has attracted customers to his most recent endeavor, Cardomax.

Sean Matson served 13 years as a Navy Seal before plunging into entrepreneurship full-time. Most recently, Sean launched Cardomax, a liquid supplement company committed to producing high quality supplements with clean ingredients. Sean is also CEO of MATBOCK, a veteran owned and operated business that creates lighter and more practical equipment for every environment. Additionally, Sean helped found Shop Decon, a veteran owned cleaning supplies company. His passion for business started while he was still serving in the Navy SEAL Reserves, with the launch of Strike Force Beverage and Aceso Plasma, LLC.

Tune in to hear Sean’s story…

2:13 – Starting a company while on duty

3:11 – Benefits of liquid supplements (instead of powder)

5:33 – Designing for our troops

6:54 – Customer acquisition…even at a loss

8:04 – Full product vs. the sample

9:40 – Putting your money where your mouth is

11:00 – Not your average “abandon cart” email

13:30 – Creating customers for Life

14:29 – Customer Acquisition Cost vs. Lifetime Value

16:11 – The art of the reply

17:36 – Handwritten notes & retention

19:36 – Different is better than “better”

23:01 – Favorite growth tool (Klavyio) and Favorite Book (The Rise of Superman)

Resources:

Connect with Sean Matson …

Facebook: sean.matson

Instagram: sean.matson & cardo_max

Try Cardomax: Cardomax.com & Sample Packs

Sean’s Favorite Book: The Rise of Superman by Steven Kotler

Sean’s Favorite Tool: Klaviyo

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GE Ep 334 [2021] - How to Create Product Lead Content w/ Xenia Muntean Feb 06, 2023

At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product-led content to grow her business.

Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable.

Tune in to hear Xenia’s amazing story…

1:17 – Overview of Planable

3:11 - Workflow problems at the social media agency + the Solution

5:09 – The journey… 0 to 1000

7:17 - Fundraising & Break-Even points

8:29 – Product-led content and SEO

11:48 – All about intent!

13:11 – Unique content based on customer data

15:04 – Leveraging data for a compelling story

17:09 – Sharing stories through case studies & ebooks

17:53 – Over-experimenting, doubling down, and letting go

21:10 – Autopsies for your experiments

22:47 – Favorite growth tool (Superhuman) and favorite book (Stop Overthinking)

Resources:

Connect with Xenia Muntean

Facebook: Xenia Muntean

Website & Trial: Planable.io

Discount Code: Growth30 (30% off paid plans for 3 months)

Xenia’s Favorite Book: Stop Overthinking by Stephen Scott or Stop Overthinking! By Daisy Kinge

Xenia’s Favorite Tool: Superhuman

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GE Ep 332 [2021] - How and Why Talent is The Best Growth Strategy w Reid Lappin Jan 30, 2023

Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.

Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.

Tune in to hear Reid’s exciting story…

2:19 – What is Vokal? 3 Buckets for Quantitative Growth

3:19 – Being the Best Option vs. Being the Only Option

5:58 – Why you need multiple playbooks

7:30 – Track Record vs. MBA

8:58 – Buyer Behavior…What you need to know

10:48 – Creating a self-generating talent engine

12:10 – Evolving into the modern digital economy

13:23 – Leveraging LinkedIn for outreach

14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers

15:00 – Wealth & Wisdom from the CEO in the recruiting process

16:08 – What’s not working…

18:14 – Engineering your Finances to attract top talent

19:38 – Sharing the upside

22:13- Profit Sharing & Equity Programs

23:55 - Retention through Culture, People, and Momentum

24:50 – The Mission & The Metrics

25:40 – Reid’s Favorite Tools & Books

Resources:

Connect with Reid Lappin…

LinkedIn: Reid Lappin

Website: Vokal.io

Reid’s Favorite Books:

Work Rules by Laszlo Bock (Formerly Senior VP of People Operations at Google, Inc.)

Creativity Inc. by Ed Catmull (President of Pixar Animation & Disney Animation)

Reid’s Favorite Growth Tool:

Creating Content on LinkedIn

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GE Ep 331 [2021] - Why 98% of Businesses Never Break $1 Million in Sales w/ Susie Carder Jan 16, 2023

Moms will do anything for their kids…and Susie Carder is no exception. A single mom of two daughters, Susie was struggling to make ends meet as a hairdresser. Determined to give them (and herself) the best life possible, she got on the “whatever it takes plan.” Little did she know this plan would soon turn into 5 multi-million-dollar companies and two 10 million+ dollar businesses. We discuss how Susie’s sales & business strategies allowed her to scale her businesses to exponential success.

Recently featured in The New York Times, Forbes Magazine, and the Associated Press, Susie Carder is the creator of radical business strategies that have helped thousands of entrepreneurs achieve exponential growth and triple their profits. She is the creator of 10 organizations and the author of Power your Profit.

Currently, Susie coaches small business owners, managers, and entrepreneurs in professional management and efficiency to streamline channels of profit for companies. Previously, Susie was president and COO of Motivating the Masses, Inc., an international transformation and training company for small business owners led by Lisa Nichols. 

Tune in to hear Susie’s amazing story…

1:08 – Susie’s story from hairdresser to owner of two 10-million-dollar businesses

4:45 – How Susie created a 7-figure launch during the pandemic (+ you can too!)

6:18 – Why 98% of businesses never hit 7 figures…

7:50 – You’re not charging enough! (And getting the plan on paper)

9:11 – Who is your ideal qualified candidate?

11:27 – Stop marketing to your fans…

13:19 – Being accountable to the numbers… This is how you price your services!

15:15 – Summary of Susie’s Steps: Step 1 -Getting the Plan on Paper; Step 2 Finding Ideal Qualified Candidates; Step 3 – Being accountable to the numbers

15:53 – How managing units (not dollars) is the key to 7 figures

17:39 – Steal Susie’s sales script!

19:48 – You’re making it too hard… But the details still matter

23:15 – Favorite tool for business (Trello); Favorite Book (Hook Point by Brendan Cane)

Resources:

Connect with Susie Carder…

Facebook: @SusieCarder

Instagram: @susiecarder

Website: SusieCarder.com (Find Susie’s book Power Your Profit here)

Click link for book and receive $5k in bonuses: Including Susie’s Cash Calculator & Financial Tool for Projections

Susie’s Favorite Book: Hook Point by Brendan Cane

Susie’s Favorite Tool: Trello

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GE Ep 329 [2021] - How to Get Big Media Exposure For Your Small Business with No Money w/ Zack Teperman Jan 09, 2023

Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm.

In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up!

During this interview, we discuss:

[02:21] – Backstory on Zach Teperman

[03:41] – Zach’s specialization (or not) in pr

[05:05] – Clients

[05:48] – How Zach generated exposure and create awareness

[08:28] – Getting big media exposure with little to no money

[12:28] – Discover what your story is

[15:07] – Planning for the interview

[17:41] – Build credibility and maintain realistic expectations

[20:51] – New media

[23:02] – Advice for small businesses starting off

[24:18] – Think outside the box

[25:43] – Favored growth tool

[26:07] – Book recommendations

[26:42] – Connect with Zach

FIND ZACH:

Website – ZTPR.NET
Instagram
Twitter

BUY ZACH’S BOOK:

Cut the Bullshit

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The Innovator’s Dilemma by Clay Christensen

GE Ep 326 [2021] - How R-Zero Disrupted A 100 Year Old Industry While Doing $11 Million in Sales in Year 1 w/ Eli Harris Jan 02, 2023

Eli Harris founded two successful startups before the age of 30 and is now the President and Co-Founder of R-zero, taking on his biggest challenge yet, which is to tackle the transmission of pathogens in the covid-19 era and into the future. Eli founded R-zero in April of 2020 and in less than a year, he’s made over $11 million in sales.

Listen in as Eli shares how he disrupted a 100+ year old industry and made over $11 million in sales during a global pandemic, as well as what R-zero is doing to impact the fields of healthcare and pathology. He shares insight into the benefits of using UVC towers and technological innovations to prevent infection, R-zero’s unique subscription service, and misconceptions of the accessibility of industry disruption.

During this interview, we discuss:

2:25 – Eli’s entrepreneurial journey

4:01 – About R-zero & What attracted you to pathology and pandemics?

7:08 – What is your market?

7:41 – 2 ways R-zero disrupted the disinfection industry & R-zero’s value proposition

12:48 – Identifying an audit trail and innovating a product for dynamic commercial spaces

16:58 – Creating awareness with effective marketing strategies & The importance of a great team and channel partners

21:14 – Misconceptions of industry disruption

22:44 – Eli’s favorite growth tool

23:27 – His most recommended book

23:52 – How to connect with Eli

Plus, a whole lot more!

Resources:

R-zero

Salesforce

Email Eli: eli@rzerosystems.com

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Winning Digital Customers by Howard Tiersky

GE Ep 326 [2021] - Critical Step For Every Small Business Post Covid -19 w/ Howard Tiersky Dec 26, 2022

Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world.

One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow.

During this interview, we discuss:

2:59 – About Howard’s book: Winning Digital Customers

4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients

8:00 – Howard’s business growth

10:06 – Why do rapid customer research?

13:45 – A simple framework for how to do rapid customer research

22:27 – Making customer research actionable

28:43 – Expert advice on researching customers

30:07 – Howard’s favorite growth tool

30:58 – His most recommended books

32:00 – How to connect with Howard and get a copy of his book

Plus, a whole lot more!

Resources:

Digital Darwinism by Tom Goodwin

Awaken the Giant Within by Tony Robbins

Think and Grow Rich by Napoleon Hill

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177 Mental Toughness Secrets of the World Class by Steve Siebold

GE Ep 324 [2021] - From $10k to $300k Per Month in 30 Months w/ Ahmad Munawar Dec 19, 2022

Ahmad Munawar is the Founder of Boutique Growth and the creator of the 90 Day Pipeline, a coaching program that helps B2B consultants and service providers fill their pipeline with 5 and 6-figure deals without begging for referrals, wasting time networking, or spending money on advertising.

Listen in as Ahmad breaks down his framework for how he went from a solopreneur to a CEO making $300,000/month in 30 months. He emphasizes the importance of having a desirable offer, solving bottlenecks in your business, and reinvesting your profits in your company instead of giving yourself huge paychecks.

During this interview, we discuss:

3:16 – What led Ahmad to become an entrepreneur

4:52 – About his company, Boutique Growth

6:54 – How Ahmad grew from $10k/month to $300k/month

11:57 – Best strategy for testing offers

14:28 – Scaling marketing

19:30 – Scaling sales

22:16 – Scaling delivery and fulfillment

28:49 – His biggest challenge right now

29:14 – Ahmad’s favorite growth tool

29:35 – His most recommended book

29:53 – How to connect with Ahmad

Plus, a whole lot more!

Resources:

90 Day Pipeline

Notion

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Revenue Growth Engine by Darrell Amy

GE Ep 322 [2021] - How to Set Growth Goals During Uncertain Times w/ Darrel Amy Dec 12, 2022

Darrell Amy is a growth strategist, speaker, and the author of the best-selling book, Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth. He’s also the host of the Revenue Growth Podcast and co-host of the Selling from the Heart Podcast. Darrell is here to talk to us about how to set growth goals in an uncertain market, which is a topic that’s very relevant to 2021, yet not talked about much. Setting goals while transitioning out of a pandemic will be challenging, but in this episode, Darrell gives you valuable information and advice that will help you set smart business goals in 2021.

Tune in to learn methodologies for projecting future performance based on past performance and the top mistakes businesses make when setting goals, as well as in their approach to growth strategies. Darrell teaches you the importance of using net new and cross-selling in your growth strategies and shares resources you can take advantage of to help launch your business to new heights this year.

During this interview, we discuss:

2:26 – Why Darrell focuses on growth + Mistakes businesses make when setting goals

5:46 – Darrell’s background and his role as a growth strategist

8:36 – How to set aggressive but realistic growth goals + Revenue growth drivers

13:26 –Methodologies for projecting future performance based on past performance using net new

19:56 – The importance of calculating revenue per customer for cross-selling growth

25:53 – Advice for setting growth goals in 2021

26:19 – Darrell’s favorite growth tool

26:50 – The book he recommends the most

27:26 – How to connect with Darrell and get his best-selling book for FREE

Plus, a whole lot more!

Resources:

Revenue Growth Podcast

Selling from the Heart Podcast

Growth IQ by Tiffani Bova

HubSpot

Never Lose a Customer Again by Joey Coleman

To get the Planner Spreadsheet for Revenue Growth Goals, text REVENUE to 21000

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Listen to Episode #24 with Elaine Pofeldt

GE Ep 320 [2021] - How to Pivot and Thrive During A Global Pandemic w /Elaine Pofeldt Dec 05, 2022

Elaine Pofeldt is an independent Forbes journalist and the author of The Million-Dollar, One-Person Business. Elaine is back on Growth Experts to share the updates she’s made to her book since we last spoke, featuring fascinating case studies of million-dollar, one-person businesses. She talks about how these businesses were impacted by the covid-19 pandemic, innovative pivots they’ve made, and methods they’ve used to diversify and scale their revenue.

Tune in to learn how savvy businesses are coming out of the pandemic stronger than ever, the importance of consistency and dedication in growing a business, and how to diversify your revenue in 2021. Fortune favors the bold and this episode highlights businesses that embody that phrase to the fullest!

During this interview, we discuss:

2:00 – How the pandemic has impacted Elaine’s business

2:36 – About her next book, Tiny Business, Big Money

3:43 – A case study of a million-dollar, one-person business and how they’ve been impacted by the pandemic

7:35 – The importance of revenue diversification and how to diversify and scale your revenue

10:36 – Growing your business by creating online courses and masterclasses

14:52 – More case studies of million-dollar, one-person businesses with innovative approaches

21:19 – The #1 reason why businesses fail

22:09 – A case study of a million-dollar, one-person business who leverages Instagram influencers

25:48 – How to connect with Elaine and get her book

Plus, a whole lot more!

Resources:

Elaine Pofeldt’s website

The Million-Dollar, One-Person Business by Elaine Pofeldt

Joey Healy Eyebrow Studio

Podia

Teachable

Ocean Audit

Jaime Jay of Bottleneck Distant Assistants

Chvker by Nazlia Yunus

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Connect with Accelevents on Facebook

GE Ep 318 [2021] - How to Leverage Virtual Events to Grow Your Small Business in 2021 w/ Jonathan Kazarian Nov 28, 2022

Jonathan Kazarian is the Founder and CEO of Accelevents, an all-in-one virtual and hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and memorable experiences. As many organizations are pivoting from live events to virtual or hybrid events, Jon is the expert you need to listen to if you want to make that transition as seamless as possible. Most small businesses don’t throw events… but they’re missing out on huge growth opportunities! Jon works with many small businesses that have seen tremendous success with virtual events by using the Accelevents software.

Listen in as Jon teaches you how to leverage virtual events in order to connect your customers, optimize your partnerships, and grow your small business. Plus, you’ll learn the many benefits of attending and hosting virtual live events.

During this interview, we discuss:

1:51 – Why Jon started Accelevents

5:28 – The impact of hosting events

6:35 – How Accelevents differs from other virtual event experiences

8:18 – How to use virtual events to connect with customers, optimize partnerships, and grow your business

15:21 – What to expect when creating a virtual event

17:55 – Engagement on the platform: Audio, video, text chat, etc.

19:16 – The access to data you get from hosting a virtual event

21:03 – Jon’s favorite growth tool

21:40 – His most recommended book

22:08 – How to connect with Jon

Plus, a whole lot more!

Resources:

Accelevents

Intercom

The Great CEO Within by Matt Mochary

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The Media Mentoring Program

GE Ep 317 [2021] - How to Get Featured in the Media w/ Christina Nicholson Nov 21, 2022

Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews.

Christina’s here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you’ll learn what the best platform is for building relationships with journalists and other members of the media.

During this interview, we discuss:

2:32 – Why Christina decided to pivot from reporting to public relations

3:50 – How PR has changed over the years + About Media Maven’s mentoring program

5:43 – Why podcasts are a great place to get publicity + About Podcast Clout software

8:53 – Step by Step: How to successfully create your first media pitch

22:50 – The exact pitch Christina sent to get on Smart Passive Income Podcast for the first time

23:43 – Christina’s favorite growth tool

24:12 – Her most recommended book

24:54 – How to connect with Christina

Plus, a whole lot more!

Resources:

Media Maven

Podcast Clout

Listen to Media Maven’s Podcast

Christina’s Pitch to Smart Passive Income

Google Calendar

Secrets of the Millionaire Mind by T. Harv Eker

Follow Christina on Instagram

Follow her on Twitter

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Connect with Bill on LinkedIn

GE Ep 315 [2021] - The Science Behind What’s Working in Marketing Today w/ Bill Durrant Nov 14, 2022

Bill Durrant is the Founder and President of the fasting growing full-service media agency in the world and Ad Age’s Small Agency of the Year, Exverus Media. Bill and Exverus empower growth-stage, culture-creating brands through data, creativity, and insight-driven media planning. He develops creative media ideas and grows brands that he believes in. On top of that, he’s the author of a new book, Digital Stone Age.

Is TV dead? Despite the rise of digital media and advertising, Bill is here to discuss what’s really working to drive growth in business, giving us the scientific research behind why we need to execute a balance of traditional brand building tactics with modern, digital brand building tactics.

Tune in to learn the best way to grow a brand in 2021 and beyond, why it’s importance to stay ahead of measuring and understanding success, and what advertising strategies businesses with smaller budgets should be using.

During this interview, we discuss:

2:08 – The inspiration behind Bill’s book, Digital Stone Age

3:32 – Bill’s entrepreneurial journey + How his agency has growth in the past decade

5:31 – The most effective way to grow a brand in 2021 + Binet and Field study

10:04 – Is TV dead or are agencies just trying to push digital advertising too much?

11:26 – How brands with smaller budgets and investment levels benefit from the same media strategies as large companies

13:16 – Shifts in media and marketing to be aware of in 2021 and beyond

16:19 – Where is TV going and how is television going to compete with other media channels?

18:27 – How to be one step ahead of measuring and understanding success

20:25 – Data and privacy concerns + Technological innovations in privacy

24:39 – Bill’s takeaway about the mindset needed for building your brand effectively

25:23 – Bill’s favorite growth tool + How it works

26:10 – His most recommended book

26:42 – How to connect with Bill and get a copy of his book

Plus, a whole lot more!

Resources:

Exverus Media

Get his book: Digital Stone Age

Binet and Field study

theTradeDesk

Concentric Market

Restoring the Soul of Business by Rishad Tobaccowala

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The Internet’s Best Copywriting Course

GE Ep 313 [2021] - SEO Tips to Outrank 9 Figures Business on a Shoestring Budget w/ Jacob Mcmillen Nov 07, 2022

Jacob McMillen is a freelance copywriter who helps people use writing to build their careers and businesses. He also owns the #1 spot on Google for the highly-coveted keyword, ‘copywriter’. Jacob is here to talk about how he outranks 9-figure businesses on Google Search with a small budget and how you can do the same exact thing.

Tune in to learn how Jacob grew his sales to $25k/month by using simple SEO strategies, a savvy mindset, understanding your search engine, and maximizing time spent on page.

During this interview, we discuss:

2:15 – Jacob’s journey to discovering SEO and copywriting

3:11 – What is copywriting?

3:38 – The Internet’s Best Copywriting Course

4:12 – How long it took for Jacob to rank #1 for the keyword ‘copywriter’

6:01 – How to outrank large companies on Google

12:04 – The importance of being willing to invest your time in SEO research

13:30 – What happens when you rank high for a keyword + How many search inquiries per month does the keyword ‘copywriter’ get?

14:49 – Using a mindset of teaching or instructing in your content + The ranking metric that is one of Jacob’s keys to success

18:45 – Having multiple drafts and evolving your content as you get new ideas

20:41 – Don’t assume the market is saturated with SEO… Google adjusts its algorithm frequently!

22:43 – Jacob’s favorite growth tool + How it works

23:08 – His most recommended book

23:48 – How to connect with Jacob

Plus, a whole lot more!

Resources:

Visit Jacob’s website

Write Bites

Ahrefs

Made to Stick by the Heath Brothers

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Hacking Growth by Sean Ellis and Morgan Brown

GE Ep 311 [2021] - Facebook and Google Ad Hack that Reduces Lead Cost By Up to 10X w/ Hamlet Azarian Oct 31, 2022

Hamlet Azarian is a senior growth advisor and numerical, results-driven executive who blends marketing, technical, and operational skills to deliver long-term, scalable growth for traditional, direct mail, and digital companies. Hamlet is here to discuss a Facebook and Google ad hack that he’s discovered and proven successful in reducing your per lead costs by up to 10x.

Tune in to learn a hack for getting new clients after starting a business and how the growth tool he developed works.

During this interview, we discuss:

2:34 – How Hamlet helps his clients + What led him to working with technical growth

4:56 – How Hamlet got his first few clients + A hack for getting clients

7:42 – The breakdown of his Facebook and Google ad hacks

13:30 – The difference between online data and offline data + How to supplement data to optimize ads

17:36 – Experimenting with open targeting

20:17 – The breakdown of his Google ad hack

20:35 – Hamlet’s favorite growth tool + How it works

23:38 – His most recommended book

24:13 – How to connect with Hamlet

Plus, a whole lot more!

Resources:

Connect with Hamlet on LinkedIn

Follow him on Twitter

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Million Dollar Bedroom by Matt DeCoursey

GE Ep 309 [2021] - How to Prepare Your Business Now For A Successful Exit in the Future w/ Richard Lau Oct 24, 2022

Richard Lau is the creator of NamesCon, now part of the GoDaddy family, and an entrepreneur who has generated millions of dollars of revenue in the internet and domain name industry. Richard recently successfully exited Resume.com and is now working on Logo.com. He’s here to share wisdom gained from his success in exiting several online business models, detailing what you need to know to position and package your business for exit in preparation for exiting several years into the future.

Tune in to learn tips and tricks, as well as lessons learned, from an expert on preparing yourself and your business for a smooth and profitable exit. We talk about the importance of having a buyer’s mindset, contracts and documentation in place, awareness around licensing, having relationships with business brokers and lawyers, and much more.

During this interview, we discuss:

3:15 – How Richard became successful in the domain industry

5:04 – A domain name he wishes he didn’t sell

7:28 – Learning about exiting a business from those who have done it before

9:12 – Why you need to look at your business from a buyer’s perspective and mindset

13:17 – Having contracts and documentation in place with everyone you work with

14:18 – Being aware of licensing

18:48 – The importance of having relationships with a business broker and a lawyer

23:00 – Changing your attitude towards tasks you dislike

23:43 – Clean, professional accounting

24:45 – The problem with a Founder/Owner driving the majority of the revenue

27:07 – The power in diversifying your revenue

28:00 – Richard’s favorite growth tool

28:39 – His most recommended book

29:29 – How to connect with Richard

Plus, a whole lot more!

Resources:

NamesCon

Logo.com

Resume.com

Reach out to Richard on LinkedIn

Email Richard: Richard@logo.com

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Get a FREE copy of Build Cool Shit by Dan McGaw

GE Ep 307 [2021] - How to Leverage Automation to Save Time and Money While Increasing Sales w/ Dan Mcgaw Oct 17, 2022

Dan McGaw is an award-winning entrepreneur and speaker, as well as the Founder and CEO of McGaw.io, an analytics and marketing technology consultancy. As one of the original growth hackers, Dan is here to give insights into how to leverage automation to save time and money, as well as grow your topline revenue.

Tune in to learn the benefits of leveraging text messaging and other digital channels as marketing tools in your business, in addition to the many tools Dan recommends for integrating automation into your business processes.

During this interview, we discuss:

2:16 – The inspiration behind Dan’s book, Build Cool Shit

3:07 – About McGaw.io

4:05 – The growth Dan and the firm has seen from 2019-2020 + The growth they’re projecting for the future

5:40 – The importance and potential benefits of automation in business

6:48 – How Dan has used automation to grow his business

9:35 – Automation as a tool for businesses with tight budgets

10:26 – Saving time + Customer acquisition: Lead scoring

12:31 – Great tools to score leads: The benefits of Autopilot

14:55 – What’s relevant and compelling today about automation based on the recent shifts in marketing?

16:24 – Examples of text-based automation (SMS) that aren’t spammy

22:49 – How to fill your marketing funnel with text message users + Giving leads credit vs. coupons

25:33 – Dan’s biggest piece of advice on making automation personalized and engaging

26:56 – Dan’s favorite business growth tools

27:44 – His most recommended book

28:23 – How to connect with Dan

Plus, a whole lot more!

Resources:

The Hard Thing About Hard Things by Ben Horowitz

Stillness is the Key by Ryan Holiday

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The Levitan Pitch by Peter Levitan

GE Ep 305 [2021] - 3 Tips For Selling Enterprise Accounts Virtually w/ Peter Levitan Oct 10, 2022

Peter Levitan is a consultant for advertising, digital, and public relations agencies, helping them to build kick-ass business development programs. He’s also the host of the Advertising Stories podcast. Peter is here to discuss his consulting work as well as some of the concepts he shared in his book, The Levitan Pitch, with a focal point of selling enterprise accounts virtually. Tune in to learn tips and techniques for mastering the virtual pitch, along with how you can make a lasting impression by leveraging a powerful “leave behind” before or after your virtual business meeting.

You don’t need to throw away the fundamentals of sales, building rapport, and nurturing business relationships to successfully pitch in a virtual space. In fact, you should keep those fundamentals in mind and make minor adjustments to keep them relevant. Throughout the conversation, Peter emphasizes understanding technological barriers, utilizing stagecraft to be unignorable, and prioritizing body language and eye contact in online communication. Are you ready to master the virtual pitch this year?

During this interview, we discuss:

2:38 – Peter’s background

2:47 – The inspiration and mission behind The Levitan Pitch

5:34 – How does the classic concept of pitching and selling large enterprise accounts translate into the modern world? How do business owners embrace that change?

9:16 – The best advice for navigating virtual business meetings and sales presentations

12:35 – Have you ever used your skills to raise capital? + More on crafting your Zoom call

15:47 – The importance of body language and eye contact in virtual communication

17:08 – Recording and sending informative videos ahead of your virtual meeting

18:47 – What to do after a virtual business meeting: Tips for extending the digital experience beyond one call

20:32 – How Peter leveraged “leave behind” by making a microsite for his client

25:24 – The power of bringing in 3rd party voices to reinforce your discussion

26:21 – Peter’s favorite business growth tools

27:35 – His most recommended book

28:21 – How to connect with Peter

Plus, a whole lot more!

Resources:

Connect with Peter on LinkedIn

Visit his website: www.PeterLevitan.com

Email Peter: peter@peterlevitan.com TikTok

David Meerman Scott's books

The Marketing Book Podcast

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Listen to episode 132 with Dan Lok

GE Ep 303 [2021] - Scalable Copyrighting Formula w/ Dan Lok Oct 03, 2022

Dan Lok is a serial entrepreneur, author, eight-figure business owner, and an expert in copywriting. Dan is back on the show to discuss his scalable copywriting formula and the strategy he designed to work for modern copywriting in 2020 and beyond. He also divulges expert advice on how to bring longevity and the ability to pivot to your business.

Tune in to learn what copywriting truly is and why it’s important for selling on social media, as well as how to narrow down your messaging to be extremely effective and attractive. Everything is easier when you have a strong hook and Dan believes words are the true currency of business. Do you agree?

During this interview, we discuss:

2:26 – What Dan is working on right now

3:33 – Unique software he has acquired and launched recently

5:00 – A bit about Dan’s background + What is copywriting?

8:07 – The difference between old school copywriting and modern copywriting

10:47 – The importance of effective copywriting on social media

13:11 – How Dan approaches copywriting in a scalable format + What is your unique mechanism?

20:17 – Dan’s candid thoughts on direct response copywriting and branding

22:42 – Leveraging the Brand Triangle: Personal brand, company brand, and product brand

27:23 – The importance of learning the fundamentals and proper skills of copywriting + Hiring and working with copywriters

31:04 – A few simple tricks anyone can use to make sure their copy is effective

24:37 – How to connect with Dan

Plus, a whole lot more!

Resources:

Instant Scripts

www.DanLok.com

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Create Your Own Life Podcast

GE Ep 301 [2021] - 3 Insider Secrets to Getting More Clients with Podcasts Sep 26, 2022

Jeremy Slate is a podcast and public relations master, as well as the CEO of Command Your Brand, a PR agency that books guests on podcasts to help them grow their brands and helps people in the podcast space utilize their content effectively. Jeremy is back on the show for the second time to divulge three insider secrets to getting more clients through podcasts.

Tune in to learn how to maximize your ROI and get more clients with proven tactics (plus a few bonus PR hacks) he’s used with his own business and his own clients.

During this interview, we discuss:

1:30 – Jeremy’s background + About Command Your Brand

4:36 – How to deliver an effective call to action with a dedicated landing page

9:14 – Utilizing email sequences

11:23 – Facebook Pixel code on your landing page

12:25 – How to leverage retargeted ads for your podcast

15:50 – Who do these strategies work for?

16:44 – Being effective with your appearances in the media

17:17 – How to connect with and work with Jeremy

Plus, a whole lot more!

Resources:

Command Your Brand

GetEmails

Facebook Pixel The 7 Reasons You’re Not Getting Featured In Your Favorite Podcast

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GE Ep 298 [2021] - #1 Reason Why You Need Start Doing Video w/ Cheryl Tan Sep 19, 2022

Cheryl Tan is a journalist, business owner, media trainer, and video coach who helps entrepreneurs show up better on camera. Because she is a video marketing and video creation expert, Cheryl is back on the show to discuss her five-part, no-fail framework for leveraging videos to grow your business.

Tune in to learn the importance of using video as a marketing and growth tactic (especially in 2021), getting comfortable with creating relevant video content for your ideal audience, how to utilize videos as sales, customer support, and public relations tools, and even the best methods of promoting your unique video content.

During this interview, we discuss:

2:18 – Cheryl’s background

3:24 – Why you need to start using video in your business

5:36 – Getting comfortable with the uncomfortable and the imperfect: The more you create videos, the better you’ll get!

8:58 – The 5 P’s of Cheryl’s video formula

10:51 – Preparing for video creation: Camera, audio, and lighting

12:17 – Positioning: Who are you connecting with? How are you going to connect with your audience?

15:24 – Process: Your creative process, scheduling, live videos, and getting support for your video creation process + A tip for getting comfortable in front of the camera

22:01 – Publishing: Overcoming the fear of uncertainty + Videos as a time-saving sales tool

28:42 – Promoting: Where and how to promote your video content + Understanding the motives behind promotion

34:55 – Why Cheryl created this framework

37:02 – Video isn’t about going viral, it’s about connecting with and showing who you are to your audience.

38:59 – How to connect with Cheryl

Plus, a whole lot more!

Resources:

Cheryl’s YouTube

CherylTanMedia.com

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EntreLeadership by Dave Ramsey

GE Ep 296 [2020] - How to Leverage Intellectual Property to Scale and Exit Your Business w/ Devin Miller Sep 12, 2022

Devin Miller is an entrepreneur, intellectual property (IP) expert, a patent and trademark attorney, and the Founder and CEO of Miller IP Law. He specializes in protecting startups and entrepreneurial companies with IP legal advice, setting them up for success. Devin is here to discuss how to leverage IP to scale and potentially exit your business, giving examples based on his experience with his own business and with his clients. He details

Tune in to learn the three components of intellectual property, how to utilize patents to grow your business, and the right and wrong ways to raise capital. Plus, he shares a powerful piece of advice to keep in mind while considering the use of IP in your business strategies.

During this interview, we discuss:

2:16 – Devin’s background + About the MBA competitions Devin entered

8:27 – What is intellectual property? + What Devin does as an IP attorney

10:30 – Leveraging IP to raise capital and as a differentiation strategy

14:24 – How does a patent protect you? How can you monetize your patent?

17:27 – Good and bad ways to use a patent to raise capital

20:14 – Leveraging IP and talent in developing ongoing IP in an exit strategy

25:50 – The one piece of advice Devin would give to businesses: Have a strategy in place!

26:28 – His favorite growth tool

27:40 – His most recommended books

28:47 – How to connect with Devin

Plus, a whole lot more!

Resources:

Hubspot

That Will Never Work by Mark Randolph

Get a FREE strategy meeting with Devin

Miller IP Law Firm

Meet with Devin

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Join the Clients & Community Facebook Group

GE Ep 292 [2020] - How to Start and Grow Wildly Profitable Client Getting Facebook Groups w/ Landon Stewart Sep 05, 2022

Landon Stewart is a Co-Founder of Clients and Community, a company who has been building client-getting Facebook groups for over four years. His super power is helping consultants, coaches, service providers and entrepreneurs use Facebook groups to get more clients. Landon is here to discuss his proven strategy for starting and growing revenue-generating, client-generating Facebook groups. He touches on how he got clients early on in the business’s life, what types of content do really well with engagement on Facebook, and his #1 recommendation for using this strategy.

Tune in to learn how to grow a Facebook group and email list, write and promote content, bond with your group members, and use the Undercover Conversion Method to get paying clients.

During this interview, we discuss:

2:22 – The backstory of Clients & Community

5:00 – LinkedIn groups are dead but Facebook groups continue to grow: Why are Facebook groups so popular?

7:40 – How did you get clients early on in your business?

9:38 – Landon’s strategy: Getting good at growing the group and email list

14:30 – Writing and promoting content and bonding with your group members

17:03 – Achieving high click-through and engagement rates with text marketing

18:25 – Inside Facebook groups, what types of content do really well with engagement?

19:58 – The Undercover Conversion Method: Using messaging to convert people into customers

24:01 – Have you experienced group members buying from you because you’re giving away so much free content?

25:00 – Takeaways from this episode

26:32 – The typical product offers they have in the marketplace: Coaching program + Software

26:39 – Landon’s #1 recommendation

27:16 – His favorite growth tool other than his own

27:46 – His most recommended book

28:56 – How to connect with Landon

Plus, a whole lot more!

Landon's Websites and Resources:

Clients & Community

Landon's Facebook

GroupKit

Pipedrive

Cashvertising by Drew E. Whitman

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Ultimate Guide to Facebook Advertising 4th Edition + Free Interviews

GE Ep 290 [2020] - Facebook Deep Funnel Marketing Strategies w/ Bob Regnerus Aug 29, 2022

Bob Regnerus is an Author and Co-Founder of the digital marketing agency, Feedstories. Bob is an expert in digital marketing, specifically regarding video. Since 1998, he’s been helping his clients achieve their goals through digital media and storytelling, as he’s an expert in Facebook advertising and deep funnel marketing strategies. Bob is here to discuss those concepts, along with the value in creating a retargeting campaign and differentiating yourself against other coaches, consultants, etc. He also shares a cost of conversion comparison that is sure to peak your interest.

Tune in to learn two strategies for people in the education space, people who are coaches or consultants, service businesses, or even eCommerce businesses to implement when trying to scale and gain some ROI from Facebook advertising.

During this interview, we discuss:

1:52 – About Bob Regnerus

4:11 – When was your recent book released, what is it about, and who is it for?

5:17 – The value in pulling ideas from different sources and teaching yourself about topics you want to know about

6:49 – What is Deep Funnel Marketing and Retargeting and why are they important?

13:03 – Retargeting vs. Cold Traffic + A common mistake people make

15:02 – Most funnels repel too many people: There are people falling off your funnel that don’t need to be falling off your funnel.

17:04 – Establishing and creating a retargeting campaign

18:04 – Strategy #1 to implement when you’re trying to scale: Leading with content with the article strategy

22:33 – A cost of conversion comparison

25:47 – Strategy #2 to implement when you’re trying to scale: The video strategy

29:28 – Establishing your relationship with your customer + Differentiating yourself

30:51 – Bob’s favorite growth tool other than his own

31:56 – His most recommended books

32:51 – How to connect with Bob and buy his book

Plus, a whole lot more!

Bob's Websites and Resources:

Feedstories

Breakthrough Advertising by Eugene M. Schwartz

80/20 Sales and Marketing by Perry Marshall

Start With Why by Simon Sineck

Monday

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The 4-Hour Workweek by Tim Ferriss

GE Ep 288 [2020] - Is SEO Dead? w/ Chris Porteous Aug 22, 2022

Chris Porteous is the CEO of Grey Smoke Media, which builds sales funnels and marketing workflow solutions for businesses across North America. His growth-focused agency, My SEO Sucks, has helped clients generate tens of millions of dollars and has one of the lowest churn rates of the industry. Chris is here to address the question: Is SEO dead? We discuss the importance of looking at SEO as part of your entire business, its future, and your journey in marketing, as well as the biggest changes he’s seen in SEO in the last few years.

Tune in to learn which aspects of SEO aren’t working today that were working a few years ago, like over-optimized SEO keywords and link building methods, as well as how to leverage SEO optimization holistically across all your social media channels to build your digital footprint and increase your SEO’s effectiveness.

During this interview, we discuss:

1:51 – About Chris Porteous

3:07 – Did you raise any capital for your ventures or did you bootstrap?

3:21 – Chris’s take on the question: Is SEO dead?

4:34 – In the four years you’ve been growing your agency, what are the biggest changes you’ve seen in SEO?

8:08 – Building a holistic footprint for better results: The larger it is, the easier you’re going to rank for more valuable keywords

10:45 – How does SEO tie in to social media?

14:16 – The power in shifting to publishing fewer blogs per month and focusing on higher quality

18:06 – Updating your content + Incorporating user/client questions into your website copy

19:21 – An exciting SEO process they’re using right now to build out their footprint

21:31 – The big takeaway from this episode: Integrating SEO into your entire marketing funnel

22:07 – Chris’s favorite growth tool

22:47 – His most recommended books

23:38 – How to connect with Chris

Plus, a whole lot more!

Chris's Websites and Resources:

Email Chris: chris@myseosucks.com

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The E-Myth by Michael E. Gerber

GE Ep 286 [2020] - How to Leverage Partnerships For Rapid Growth w/ Tim Higham Aug 15, 2022

Tim Higham is an entrepreneur with 25+ years of experience and several exits under his belt. He is currently the leading visionary and creator of AscendTMS, the world’s most popular TMS (Transportation Management System) software with over 30,000 customers in 20 countries. Tim is here to talk about how he is leveraging a unique partnership model to grow his business. He explains how the model works, who his first big partnership was, and the framework for how he monetized this partnership model. Tim also details how he scaled his processes holistically and nurtures his client relationships so that everyone profits.

Tune in to hear some wise words on the benefits of using a milestone approach when going digital and the disadvantages that arise when you have too many developers on a project.

During this interview, we discuss:

2:45 – What is TMS and how did Tim get into this industry?

13:44 – How a partnership model took Tim’s business to the next level

18:40 – Who the first big partnership integration Tim got was

20:15 – The framework for how he was able to monetize this model

22:18 – How Tim scaled his processes holistically after delivering customers to his clients + How he nurtures his relationships with his clients

27:24 – Using a milestone approach: The whole world is going digital, but you don’t need to solve the entire digital paradigm shift overnight…

29:57 – The downfall with having too many developers on a project

31:02 – Tim’s favorite growth tool

31:51 – Tim’s most recommended book

34:08 – How to connect with Tim

Plus, a whole lot more!

Tim's Websites:

Learn more about AscendTMS

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GE Ep 285 [2020] - My NEW Google Ad Experiment w/ Oliver Chwojko Aug 08, 2022

Oliver Chwojko is Growth Experts’ resident Google Ad Expert and works with Triple R Marketing. Oliver is here to discuss our new remarketing campaign and to explain how to generate leads and sales by using Google Ads in the cold traffic, where it can scale up. We break down the purpose and strategy behind this basic search campaign and even dive into Google’s new campaign for increasing brand awareness and engagement, Discovery Campaigns.

Tune in to learn about the update that Google is launching soon for credit-related ads, the biggest factor to consider when launching Google Ads, and how we’re using a quiz and a webinar as strategic parts of the marketing funnel to achieve a specific goal in the campaign. Stay connected with Growth Experts to see the results of our campaign!

During this interview, we discuss:

2:05 – Introducing our campaign study

3:10 – The first step in creating a cold audience list from existing traffic

4:09 – Creating brand awareness with keywords

4:47 – The goal of the campaign + Their strategic plan for reaching that goal

7:40 – Oliver’s thoughts when I shared this idea with him

8:53 – Why our ads stand out (in a non-salesy way)

10:34 – Breaking even as a win: Return on ADSPEND

12:15 – The purpose of this basic search campaign

12:39 – The biggest factor to consider when launching Google Ads

13:08 – Data Oliver is gathering based on different audiences

15:12 – Google’s new type of campaign for increasing brand awareness and engagement: Discovery Campaigns

16:47 – Update on zip code targeting with ads about credit-related products

18:21 – How to contact Oliver

Plus, a whole lot more!

Oliver's Website:

Email Oliver

Call or Text Oliver: (941) 356-4481

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Contagious by Jonah Berger

GE Ep 283 [2020] - Over $250k in Ecom Sales in 24 hrs w/ No Paid Ads w/ Jordan West Aug 01, 2022

Jordan West is an entrepreneur who almost went bankrupt owning a Mexican chain restaurant. He’s built multiple 7 figure businesses and now helps eCommerce stores move from 6 to 7 figures in revenue using strategies he uses on his own business. Jordan and his family own a clothing brand called Little & Lively, as well as an eCommerce marketing agency called Mindful Marketing. He also hosts the Secrets to Scaling Your eCommerce Brand Podcast. Jordan is here to speak on how he was able to generate over $250,000 in eCommerce sales in 24 hours with no direct paid ads.

Tune in to learn the steps he took to develop his strategy, including gating his website, creating a VIP group, and an SMS list. Jordan explains how he’s able to scale a very personal message that’s included with every purchase and shares two books that helped him on his entrepreneurial journey.

During this interview, we discuss:

2:37 – About his eCommerce brand, marketing agency, and mastermind

6:00 – The breakdown of Jordan’s strategy for generating revenue: VIP group + SMS list

12:22 – With paid ads, how did you get people to go from a Facebook ad onto the SMS list?

13:53 – How often to message people on your SMS list

15:10 – Password protecting your website during launches

16:38 – How many products/SKUs did you release in this launch?

17:00 – The caveat to paid ads

17:50 – The special extra they’re including with every order + How they’re managing it at scale

19:32 – Some valuable strategies aren’t scalable

20:13 – Jordan’s favorite growth tool

20:55 – Jordan’s most recommended book

22:18 – How to connect with Jordan

Plus, a whole lot more!

Jordan's Websites:

Shopify

Profit First by Mike Michalowicz

Mindful Marketing

Little & Lively

Join Jordan’s Mastermind

Email Jordan

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Connect with David on LinkedIn

GE Ep 282 [2020] - How to Thrive vs Survive During the Global Disruption w/ David Kidder Jul 25, 2022

David Kidder is an experienced entrepreneur, angel investor, and Co-Founder and CEO of Bionic, a company that installs proprietary solutions designed to unlock new growth and competitiveness for the world’s largest enterprises. David is here to talk to us about how to shift from surviving to thriving and what that looks like in business. He emphasizes solving customer needs in relation to how they’ve changed, experimentation with customers, and ambidextrous leadership. Our relationships with our personal and professional domains, as well as our relationships to our customers and their needs have all changed. Tune in to learn how you and your business can shift with them!

During this interview, we discuss:

2:41 – David’s backstory on how he got into investing and entrepreneurship

4:18 – Some of Bionic’s partners

5:53 – Why are we surviving rather than thriving?

7:41 – What are we trying to solve in relation to how has the need changed?

09:29 – The difference between surviving and winning

10:05 – Shift your mindset towards acceptance and experiment with solutions to your customers’ problems

14:00 – Togetherness: The most effective ways to make discoveries about customers

17:05 – The Bionic Burst Community

19:38 – Ambidextrous leadership: Thinking about digital and growth transformation

20:47 – What does other experimentation look like?

23:24 – Combat fear with responsible abundance

24:41 – David shares his favorite growth driver.

25:14 – His most recommended book

Plus, a whole lot more!

Visit David's Websites:

Email David: david@onbionic.com

DavidSkidder.com

Bionic

Buy his Book!

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Connect with her on LinkedIn

GE Ep 280 [2020] - How to Leverage Tik Tok without Learning How to Dance w/ Mae Karwowski Jul 18, 2022

Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing.

During this interview, we discuss:

2:32 – About Obviously and why Mae started it

3:14 – What drew Mae to social media marketing?

4:10 – Brands Mae has worked with + Examples

5:15 – Why you need to consider getting on TikTok

9:30 – How to work with influencers on TikTok

11:27 – Why utilizing micro influencers is better

12:58 – An example of a campaign that works well with micro influencers on TikTok

14:17 – Cost: What to expect to pay influencers on TikTok

17:36 – Working with Millie Bobby Brown’s line Florence by Mills

18:07 – Tips on how to select the right influencer on TikTok

19:55 – Analytics tools Obviously uses

20:56 – What Mae wants people to know about influencer marketing

22:42 – The importance of the messaging and campaign in influencer marketing

24:52 – Stay connected with the people that love your brand

25:49 – She shares her favorite growth driver.

26:23 – Her most recommended book

Plus, a whole lot more!

Visit Mae's Websites:

Email Mae: mae@obvious.ly

Follow her on Twitter

Follow her on Instagram

Obviously

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Connect with him on Facebook

GE Ep 278 [2020] -Over 220,000 Leads in 6 Weeks w No Paid Ads w/ Manuel Suarez Jul 11, 2022

Manuel Suarez is the Founder and CEO of AGM Marketing Agency, which has generated over 3 billion views and 5 million leads with social media marketing. Manuel is here to talk to us about his lead generating strategy, starting with finding your unique superpower and why it’s essential to excessively communicate about it via content creation, so that you can offer your value to the world. He speaks on the importance of structure and strategy in creating value for the world and how to make people see the value in free products to keep them engaged with your brand.

During this interview, we discuss:

2:19 – Manuel’s backstory: How bankruptcy lead to entrepreneurship

7:35 – Introducing the framework behind his lead generating strategy

10:17 – Figuring out your superpower

12:41 – Execution: Excessively communicate about your superpower

15:18 – Determine your value, create content to offer that value to the world, and then structure your content creation

18:20 – You really have to care about people and work to make their lives better!

19:27 – Manuel’s go-to entrepreneurial tool: Chat marketing + How he makes people value free products

24:34 – What to do after executing your campaign

27:05 – Manuel talks about his favorite growth tool.

27:50 – His most recommended book

Plus, a whole lot more!

Visit Manuel’s website:

Follow him on twitter

Follow him on Instagram

Connect with him on LinkedIn

Subscribe to his YouTube Channel

AGM Marketing Agency

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GE Ep 277 [2020] - How to Get, Keep, Grow A Successful Business w/ Bryan Clayton Jul 04, 2022

Bryan Clayton is the CEO and Co-Founder of GreenPal, an online marketplace that connects homeowners with local lawn care professionals. He was also the Co-Founder of Peachtree. Bryan is a believer that you can grow any idea into a successful business with the “Get, Keep, Grow” concept and being relentless with learning and improving.

During this interview, we discuss:

2:42 – The story behind why Bryan decided to launch GreenPal.

4:54 – How does he fund his business?

6:26 – Bryan shares insight into the size of the business.

8:23 – He explains his concept of “Get, Keep, Grow” and how he implements it.

15:33 – What did Bryan realize he needed to apply to GreenPal to make their value stick to consumers?

18:00 – The importance of making mistakes and being relentless about constant improvement

19:39 – What you need to think about and act on in order to see growth in your business

21:49 – Bryan shares a story of why you shouldn’t always follow the footsteps of other companies.

22:39 – How to increase durability in your business

23:48 – Bryan divulges his favorite growth tool he uses to grow GreenPal.

24:47 – Then, he recommends one of his favorite books to us.

Plus, a whole lot more!

Bryan’s Website:

www.yourgreenpal.com

bryan@yourgreenpal.com

You can also find GreenPal on the Google Play Store or Apple’s App Store!

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Follow Derek on Twitter Brightpearl

GE Ep 274 [2020] - 3 Critical Steps to Turnaround a Struggling Startup w/ Derek O'Carroll Jun 27, 2022

Derek O’Carroll is the CEO of Brightpearl, a retail operations platform for retailers and wholesalers. Derek worked with many startups and has made many exits in his career. He got involved with Brightpearl when it wasn’t profitable and is here to talk to us about how he facilitated Brightpearl’s turnaround. Derek details the process he went through to evaluate what was working and what wasn’t, to get rid of unprofitable customers, and the key project that he started when he first joined the company. Tune in to learn the impacts of changing pricing and customer focal point on Brightpearl’s churn and dollar retained revenue, as well as the strategies Brightpearl uses to get new customers.

During this interview, we discuss:

1:08 – A bit about Derek’s background

3:00 – Introducing the turnaround of Brightpearl

3:30 – What is Brightpearl and why did Derek choose to work for Brightpearl?

5:09 – How Derek identified companies in markets that could be disrupted

6:33 – The size and scope of Brightpearl: Now & Then

9:14 – How to win $100 just for listening to this podcast!

10:16 – The strategies they’re using to get new clients

13:01 – How Derek evaluated what was working and what wasn’t working at Brightpearl

15:20 – Adjusting pricing + Getting rid of unprofitable customers

17:30 – Changing the culture to drive profitability

18:27 – The key project that Derek started when he joined Brightpearl

19:50 – Big takeaways from that project

22:18 – Impacts of changing pricing and customer focal point on churn and dollar retained revenue

24:08 – What they changed within their engineering team to control the growth of legacy

26:27 – What is Derek’s dream business superpower?

28:22 – Derek shares his favorite growth driver.

28:58 – His most recommended books

29:30 – How to get in touch with Derek

Plus, a whole lot more!

Derek's Websites:

Escaping the Build Trap by Melissa Perri Rubicon by Tom Holland

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Connect with him on LinkedIn

GE Bonus Ep [2020] - 3 Amazon Trends that Every Brand Needs to Know in 2020 w/ John Ghiorso Jun 20, 2022

John Ghiorso is the Founder and CEO of Orca Pacific, a full-service agency focused exclusively on helping brands succeed on Amazon. He started the company 12 years ago and they now work with over 100 brands, managing their sales channel and optimizing their Amazon advertising campaigns. John is here to talk to us about the three major trends regarding Amazon that businesses need to pay attention to in 2020. He speaks on making sure you’re using all the Amazon advertising properties at your disposal, doing your advertising budgeting in a way that is driven by performance, and having a strong content and SEO strategy. Tune in to learn why it’s critical to get your business online and the value in focusing on content marketing and what’s important to your audience.

During this interview, we discuss:

2:18 – Orca Pacific’s evolution and growth

4:31 – Has the covid-19 pandemic heightened the need for brands to get on Amazon?

6:33 – The strategy that leads to Orca Pacific’s customer acquisition

9:38 – Trend #1: Search & Display Advertising

12:50 – Trend #2: Budgeting with KPI’s

14:40 –Trend #3: SEO & Content Strategy

15:51 – Examples of native content on Amazon

17:23 – Insight on browse and research behavior on Amazon

18:04 – Brands to look at for inspiration on Amazon content

19:18 – John shares his takeaway regarding Amazon’s fast-changing environment & thinking outside the box

19:53 – What is John’s dream business superpower?

20:40 – John shares his favorite growth driver.

21:25 – His most recommended book

Plus, a whole lot more!

John's Websites:

Orca Pacific

Listen to his podcast: eCommerce Deep Dive

Evernote

Traction by Gino Wickman

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Get Andy's Book called "Bling"

GE Ep 272 [2020] - How to Get Into Flow State to Double Your Productivity w/ Andy Seth Jun 13, 2022

Andy Seth is the CEO of Flow Marketing and has 4 successful 7 figure exits as an entrepreneur. Flow Marketing is recognized as being in the top 10% of B-Corps worldwide and they are the first agency in the nation to be accredited with federally registered apprenticeships. He also helped more than a thousand low-income students go to college on scholarships.

During this interview we discuss:

1:46 - How Andy helped send a thousand plus students to college on scholarships.

5:42 - Why did Andy started Flow Marketing and what's Flow Marketing exactly?

9:47 - Andy implemented policies to help his leadership team get into "Flow State" and then this happened as a result!

12:22 - What is the definition of "Flow State?"

13:18 - Andy shared exactly how we can put ourselves into Flow State.

14:37 - The 4 components to the energy cycle of flow.

17:24 - Can I tap into Flow State everyday?

19:05 - How can we start achieving or tapping into Flow State?

21:44 - Can I make it into a routine?

25:52 - Andy shares his favorite growth tool/software.

26:14 - He recommended one of his favorite book to us.

PLUS A WHOLE LOT MORE!!!

Andy's Websites:

www.andyseth.com

www.feelmeflow.com

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Connect with AC on LinkedIn!

GE Ep 270 [2020] - How Drips.com Hit Top 20 Fastest Growing Tech Company w/ Partnership Marketing w/ A.C Evans Jun 06, 2022

Ac Evans is a pioneer in conversational marketing and the CEO and Co-Founder of Drips.com. Drips is the first conversational texting company of it's kind. They founded a new category and are leading the way for some of the world's biggest brands in the world to use automated humanized conversations at scale.

During this interview we discuss:

1:59 - AC shares what exactly is Drips.com and how how they humanized the automated conversations.

4:03 - The experience of their clients and how they leveraged this to enhance their target market.

7:19 - He shares their growth numbers and stats.

9:25 - Are they planning on raising capital?

10:16 - How they managed grow rapidly even while bootstrapping finances.

13:16 - AC shared exactly how they leverage partnership marketing to see huge growth.

17:01 - What's the difference between channel marketing and partnership marketing

20:24 - How focusing on companies that you have the most symbiotic relationship can bring about huge success to both you and your partner company

23:26 - AC shares his favorite growth tool/software.

25:49 - He recommended one of his favorite book to us.

Plus a whole lot more!

Ac's Websites:

www.drips.com

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Get a Special Offer From Brian on RestoraPet Products!

GE Ep 266 [2020] - Iteration & Optimization Are Key to Growth w/ Brian Larsen May 30, 2022

Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.

During this interview we discuss:

1:54 - Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet.

6:52 - Are they planning to for additional funds as they are early in the game?

7:38 - He shared a bit of an insight as to the size, scale, or progress of their business.

10:14 - Brian unpacks for us the very first step in this framework and what's their priority.

10:59 - How creating a "voice" that represented their exact target market was one of the keys to success.

12:27 - Understanding who their most valuable customers?

14:17 - How do they iterate and optimize their creatives?

18:59 - He shared how they split tested their website messaging and design and how it impacted their overall results.

22:00 - A great piece of advice if you are gonna start a business or grow their business.

22:32 - Brian shares his favorite growth tool/software.

23:01 - He recommended one of his favorite book to us.

Plus a whole lot more

Brian's Websites:

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www.lifestyleentrepreneurspress.com

GE Ep 264 [2020] - How to Add $100k in Profit By Launching a Book w/ Jesse Krieger May 23, 2022

Jesse Krieger is the Publisher For The Passionate and is the Founder of Lifestyle Entrepreneur Press. He believes it's possible to change the world with your words. He's also the author of a best selling book called "Lifestyle Entrepreneur"

During this interview we discuss:

2:09 - Jesse shares his backstory on how he stumbled upon this Lifestyle Entrepreneur.

4:17 - How exactly does Jesse help Authors with their books?

5:25 - He shares the #1 business superpower he wished he had.

6:59 - Why should you write a book and why it is important?

10:05 - Samples of putting "Offer Pages" in your book depending on your business or service.

12:25 - Jesse shared with us his experience of exactly how he made $100K in profit by launching a book.

15:10 - He shares example of how some of his clients have used books to get more clients.

18:49 - Why a book is one of the best ways to get free PR and media recognition.

19:51 - Jesse answers the questions, "If you could give one piece of advice to somebody who's debating in writing a book, what would it be?"

21:29 - Jesse shares his favorite growth tool/software.

22:15 - He recommended one of his favorite book to us.

Plus a whole lot more!

Jesse's Website:

www.publishizer.com

Connect with Jesse on Every Social Media Platform! Just Search Jesse Krieger

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Connect with Anand on LinkedIn!

GE Ep 262 [2020] - Why You Need to Start Thinking Outside the Sales Funnel w Anand Kishore May 16, 2022

Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities.

During this interview we discuss:

01:45 - Why and how Anand launched AspireIQ.

4:12 - What exactly does AspireIQ do?

5:17 - He shares their revenue and growth #'s

6:36 - Anand picks one business superpower he wished he had.

8:26 - How and why is it important to build a relationship and investing it in community.

9:31 - He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B.

12:07 - We talk about why community is the future of marketing, customer engagement and brand?

13:24 - How and why you need to identify your high value relationships and how to make them a part of your community.

14:40 - Why its important to take a more holistic approach to community vs just focusing on leads/clients.

15:25 - Anand shares an example of how community can be used to lead a prospect through the buying process.

17:15 - The power of thinking outside of the sale funnel

20:56 - He shares his favorite growth tool/software.

22:00 - Anand recommends one of his favorite book.

Plus a whole lot more1

Anand's Websites:

FREE Resources www.aspireiq.com/growth-experts

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GE Ep 258 [2020] - How Push Notifications Can 10X Your Results Over Email w/ Ravi Trivedi May 09, 2022

Ravi Trivedi is the Founder of Push Engage which is a browser notification platform with customers in over 150 countries, his customers include Mattel, 1-800 Flowers and the list goes on. They deliver over 5 BILLION notifications per month! and he's also the founder of CouponRani.

During this interview we discuss:

2:13 - How and why he started Push Engage

4:31 - Their #1 strategy for getting customers

7:25 - He shares exactly how push notification can 10X your results compared to email marketing.

12:47 - We talked about the stats of Push Notifications vs. Emails

14:37 - He shares a client success story around lead generation when using push notifications.

16:52 - How to decrease your form abandonment percentage?

19:16 - How cart abandonment works and how you can use push notification to retarget them.

21:25 - What are other segmenting strategies work well with push notification.

23:16 - How does a drip campaign works w/ push notification.

25:18 - Two important tips when selecting a push notification vendor.

27:06 - Ravi shares his favorite growth tool/software.

27:35 - He recommended one of his favorite book to us.

PLUS a whole lot more!

Ravi' Websites:

Questions? ravi@pushengage.com

www.pushengage.com

Follow Ravi on Twitter!

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Instagram [Free Giveaways

GE Bonus Ep [2020] - One of My Favorite Ways to Convert Website Visitors into Customers After They Leave Your Site w/ Oliver Chwojko May 02, 2022

Oliver Chwojko is a Google Ads expert at Triple R Marketing. the team at Triple R has personally helped me with me optimize my Google ads and I have seen great results. I decided to have him on our show today because he's the guy behind the scenes doing all the hard work and the one that had figured out how to get me a great ROI on my Google ad spend.

During this interview we discuss:

2:40 - Oliver gave us a quick backstory on how and why he specialized in Google ads.

4:43 - We discuss what exactly is Google Remarketing ads are and why they can be so effective.

8:16 - We talked about the difference between cold campaigns vs warm campaigns ad campaigns.

10:04 - Oliver shares his step by step process for creating high converting Google remarketing ads

12:44 - Simple tips from Oliver on how to figure out exact keywords to target to get the best results.

14:47 - How does "Negative Keywords" work?

16:16 - The most important component in any ad copy.

17:00 - How many ads would Oliver suggest to start out with? and how many would we use to test it?

19:24 - Oliver's thoughts on "Ad Fatigue"?

21:51 - A great tip for maximizing Google remarketing ads.

23:40 - How much budget should you start out with for re-marketing campaigns?

24:45 - Oliver shares his favorite growth tool/software.

25:43 - He recommended one of his favorite books to us.

PLUS a whole lot more!

Oliver's Websites:

Special Offer! Email Oliver to save $650 when starting a new Google Ad Campaign. [Limited to first 5 people]

Just email Oliver at oliver@triplermarketing.com

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Here's a FREE gift from Aleric!

GE Bonus Ep [2020] - How to Use YouTube to Get Consistent B2B Leads & Clients w/ Alerick Heck Apr 25, 2022

Aleric Heck is the CEO of AdOutreach which helps clients leverage YouTube ads to get more leads and clients for their business. He's grown his own YouTube channel to over 400 thousand subscribers! He's also a member of the 2 Comma Club in Clickfunnels and is well known as one of the top YouTube advertising expert today.

During this interview we discuss:

2:04 - Aleric shares why and how he chose YouTube advertising as a business.

4:13 - He share his company revenue and growth related stats.

6:44 - I ask him to share one thing he sucks at that most people would be shocked about.

11:02 - The biggest mistake that people make when they start to do video ads and how to do it the right way.

11:42 - The 3 key components to high converting YouTube Ads.

16:16 - Aleric shares his 3-D YouTube ads targeting method and how it works.

18:00 - What you need to do if you want scale your YouTube ads?

18:28 - The 3 YouTube Ads Triangle, what it is, and how it works.

23:44 - Do you really need to have a high production value on video?

25:38 - Aleric shares his favorite growth tool/software.

27:32 - He recommended one of his favorite books to us.

PLUS a whole lot more.

Aleric's Websites:

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Connect with Aditya on LinkedIn!

GE Ep 254 [2020] - How to Create a Irresistible Offer That Converts w Aditya Nagrath Apr 18, 2022

Aditya Nagrath is the founder and CEO of Elephant Learning which is a math learning platform that guarantees students will learn a full year of math in just three months in less 30 minutes per week. Dr Nagrath bootstrapped elephant learning four years ago and has seen huge growth numbers in terms of users, market shares, revenue. He also has a PhD in Math and Computer Science has experienced as a Software Engineer at the educational giant Pearson and a continuous passion in Mathematics.

During this interview we discuss:

2:32 - Aditya shares a bit of his backstory on how and why he started his business.

05:00 - We talk about the #1 offer that led to over 14,000 paid users joining his program.

5:36 - He shares the #1 growth strategy and channel for growth.

7:17 - How to create and leveraged a "1% audience" to dramatically increase their conversions.

10:38 - We discuss the actual campaign and funnel that they used to convert Facebook users into subscribers.

12:11 - How they were able to create and test hundreds of different versions of their Facebook ads to figure out which were the highest converting.

13:39 - We discuss how ad fatique has impacted their campaigns and how they are adjusting to continue their path to further growth.

16:58 - Aditya shares his overall mission and why he launched a scholarship program to assist those who could not afford it.

22:34 - He shares his favorite growth tool/software.

22:56 - Aditya recommends one of his favorite to the audience.

PLUS A WHOLE LOT MORE!!!

Aditya's Websites:

www.elephantlearning.com

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Learn more about how to launch a virtual Events?

GE Bonus Ep [2020] - How to Run A Virtual Event That Can Outperform A LIVE In Person Event w/ Blue Melnick Apr 11, 2022

Blue Melnick runs Sage Event Management with his wife Bari Baumgardner. Sage specializes in helping speakers, authors and influencers leverage the live and virtual events to launch a 7 figure coaching business in 3 days or less. In the last 30 days, Sage has been transitioning clients from his live in-person events to virtual live events with incredible results. Over the years he's helped his clients generate over 400 million dollars in sales with live events.

During this interview we discuss:

2:24 - Blue shares his story on how he got into live events and what's going on in his transitioning to virtual live amidst the pandemic.

7:48 - Blue shares a unique still that has contributed to the success of his business.

11:17 - The difference between virtual events vs. live events and how to create a better experience virtually.

11:38 - The reasons why virtual outperforms live and why.

12:47 - The 3 main reasons why people come to live events.

13:41 - We talked about why Blue uses Zoom Meetings instead of Zoom Webinars.

20:08 - What's a "Swagbox"? and how it provides a different experience as a part of a virtual event.

22:44 - How they recreated a pre-event concierge-like process virtually and the results.

27:19 - Blue shares his favorite growth tool/software.

28:18 - He recommended one of his favorite books to us.

PLUS a whole lot more!!!

Blue's Websites:

Questions, email: events@poweredbysage.com

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Episode 102 with Jim DeCicco/ Super Coffee

GE Ep 252 [2020] - How Super Coffee Went From $5 Mill Year to $5 Million Month w/ Jim Deccico Apr 04, 2022

Jim DeCicco is the CEO and oldest brother of Super Coffee which started in a college dorm room and is now doing over $5 million per month in sales. This is Jim's 2nd time on the podcast and the previous episodes can be found at the link below.

During this interview we discuss:

1:30 - He shares his personal experience of being infected with the Covid19 and how it impacted him personally and as a business.

2:51 - Jim gives us an update on the companies growth since our last interview over a year ago.

4:02 - He talks about the concept of working IN your business vs. ON your business and why it has been very instrumental to Jim's growth.

7:44 - How and why its important to create organizational capacity.

10:15 - How Jim overcame the challenge of finding the right talent and developing a company culture.

10:50 - He talks about his C.O.A.C.H framework for building a great culture.

13:32 - Jim talks about what Super Coffee is and how the brand has evolved since launching the business.

16:54 - We discuss the importance and roll culture has played in Super Coffee's growth.

19:45 - We discuss the challenges and concept of giving up control in order to facilitate fast growth.

23:55 - A key piece of advice from Jim if your serious about launching a successful brand.

25:12 - Jim shares one business superpower he wished he had.

AND much, much more!

Jim's Websites:

www.drinksupercoffee.com

Follow Super Coffee on Instagram!

Connect with Jim on LinkedIn!

25% DISCOUNT Coupon Code: askdennisbrown

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E81 – Four Stages of Growing a Successful Business with Anik Singal

BONUS - How to Get 3,000 People LIVE On Your Webinar w/ Anik Singal Mar 28, 2022

Anik Singal is the founder and CEO of Lurn.com and he's widely considered as one of today's most successful digital publishing marketers. Anik teaches people how to create their own online hash and based businesses as he guides them through his processes to maximize profit and grow revenues. He's trained over 250,000 students but more impressively, he's generated over $250 million dollars in sales virtually all of that being online and a lot of them are from webinars. He's been ranked by Inc. Magazine two times for his company as one of the Inc. 500 which is one of the fastest-growing private company in America. This is Anik's 2nd time on the podcast and the previous episode can be found at the link below.

During this interview we discuss:

3:15 - Anik gave us a quick summary and backstory of the previous podcast episode 81.

4:22 - A quick story about how Anik founded Lurn.com and what is its vision and mission.

8:14 - Why Webinars are not dead and how it made a huge comeback especially on what's happening nowadays.

8:51 - How and why webinars are more powerful than ever for driving sales.

10:54 - Anik shared the 4 stages of a webinar and how he regulary gets 2,000 to 3,000 people LIVE on his webinars.

13:20 - How data has played a very important part in Anik's entrepreneurial career.

14:02 - The 1st stage: Getting Registrations and he shared to us his biggest secret on how to get registrations.

16:44 - How you can get a book done really really quick to enhance your webinar offering.

19:19 - The 2nd Stage: Warm-Up. Find out how he prepares his audience and gets then excited about the live event.

21:48 - The 3rd Stage: Live webinar. The one things he does differently in his webinar that has helped show up rate, engagement and conversions.

24:31 - The 4th Stage: Post-Webinar. Anik shares his system for more than doubling the show up rate to the webinar.

25:41 - The difference between an encore vs a teplay eebinar?

26:55 - Anik shared how they extend their offer by 7-10 days and still get 33% more revenue.

28:35 - How he segment people using the "upside-down product launch formula"

PLUS a whole lot more!

Anik's Websites:

www.lurn.com

Check out Anik's podcast "The Fighting Entrepreneur"

--------------------------

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www.productlaunchformula.com

GE Bonus Ep [2020] - Over $1 Million in Online Sales in Just 53 Minutes w/ Jeff Walker Mar 21, 2022

Jeff Walker is widely considered as one of the top internet marketing experts online today. He's also the author a New York Times best-selling book called "Launch - An internet millionaires secret formula to sell almost anything online, build the business you love, and live the life of your dream". He's also very well known for being the creator of "Product Launch Formula".

During this interview we discuss:

1:54 - Jeff shares a bit of his backstory on how and why he choose internet marketing.

3:24 - How "Sequences" can be a very powerful sales mechanism.

3:50 - How and why Jeff created his "Product Launch Formula"

4:35 - Jeff's shares some of his crazy launch experience including $1 million in 53 minutes!

6:25 - The evolution of Product Launch Formula and why it still works as well today as 10 years ago.

7:52 - Why you should be a publisher if you're building a business

10:57 - Jeff shared a business superpower he wished he had

12:39 - How product launch formula works and how pre-launch content works?

18:06 - A tip from Jeff on how to get over the fear of being on camera.

22:16 - How long should pre-launch and sales offer views be?

26:03 - What's hope marketing and why you shouldn't depend on it.

26:55 - Jeff shares his favorite growth tool/software.

29:17 - He recommended one of his favorite books to us.

Jeff's Websites:

Get Jeff's book "Launch" on Amazon!

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GE Ep 250 [2020] - How to Buy & Sell Businesses without Any of Your Own Money w/ Bart Rupert Mar 14, 2022

Bart Rupert has a strong mergers and acquisition background across Fortune 500's and startups within industries like technology, software, energy, healthcare, real estate, construction and etc. He's founded nearly 30 companies, negotiated over $500 million dollars in contracts and business deals. Grew a corporate startup from inception to $10 million, grew a healthcare from $8 million to $75 million. Today he's helping companies and everyday people buy and sell companies for a living. Many of his clients who've never bought or sold companies before are working with him to structure deals that result in multi-million dollar payouts in little as 18 months.

During this interview we discuss:

2:42 - Bart shares why he decided to pursue a career focused on buying and selling companies.

8:01 - He shares an example of how he was able to buy a software as a service business that was doing $8 million per year in sales and then grow it to over $75 million per year before selling it.

11:42 - He breaks down his exact 3 part framework for buying and selling businesses without using any of your own money.

13:42 - The best way to source deals that will actually close.

18:14 - Bart shares exactly how to leverage a disruptive deal structure to help close more deals.

23:40 - What is Asymmetric Negotiation and why it is critical to expedite the process of closing a deal.

26:09 - Bart's real-life experience on what NOT to do in a successful negotiation.

28:58 - Bart shares his favorite growth tool/software.

30:21 - He recommended one of his favorite book to us.

PLUS a whole lot more!

Bart's Websites:

www.spartansalliance.com

Send question to austin@spartansalliance.com

----------------------------

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GE Ep 248 [2020] - The QUALIFY Method To Help You Close More Sales w/ Bill Wooditch Mar 07, 2022

Bill Wooditch became the top salesman at a Fortune 500 company in less than two years and a top producer for two consecutive years. He then went on to build his own multi-million dollar company. He's the author of "Always Forward" and "Fail More" which were both top sellers on Wall Street Journal bestseller list.

During this interview we discuss:

1:15 - A quick backstory on how Bill migrated from being in corporate sales to building his own successful business.

3:33 - He shares a bit of an insight into his company today and how he built it.

5:44 - Bill tells us the #1 business superpower he wished he had.

7:34 - The biggest most important questions you need to ask your client/prospect.

11:03 - Bill talks about he difference between his "Q.U.A.L.I.F.Y Method" vs. the typical salesperson questions.

12:14 - We talk about the biggest mistake salespeople make.

15:41 - Some tough love about sales quotas and the importance of managing the right activities needed to go beyond quota.

17:31 - Bill shares to us his most painful failure in his business.

19:00 - The two most important things that you need to show whenever or wherever you are in your sales journey.

20:45 - He shares his favorite growth tool/software

21:04 - Bill recommends one of his favorite book to us.

Bill's websites:

Connect with Bill on every social media platform - @billwooditch

www.billwooditch.com

---------------------

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Get a copy of Martyn's book "1% secret" for free!

GE Ep 246 [2020] - The 1% Secret to Doubling Your Sales w/ Martyn Cook Feb 28, 2022

Martyn Cook co-founded a software company that built multiple 7 figure eCommerce brands and co-founded a high-level digital entrepreneur mastermind that hosts luxury meetups around the world. He's spoken on stages around the world and still somehow found the time to self-publish 2 books. His latest project called "Noobru" a cognition drink is on a mission to fortify a billion meals by 2025 helping to tackle the 2 billion people worldwide with malnutrition problem.

During this interview we discuss:

3:28 - Martyn introduces to us his company called "Noobru"

9:57 - We talk about his NEW book, "1% Secret - How to Scale Your Ecommerce Business From 6 to 7 Figures and Beyond"

10:39 - We discuss the concept and strategy behind 1% secret how to leverage it to see huge growth.

17:21 - He shares how and why his new business, Noobru was able to have early success and growth.

18:32 - We talk about his mission to help fortifying 1 billion meal w/ Noobru?

21:38 - His #1 tip on how to accelerate growth quickly.

26:04 - He shares his favorite growth tool/software.

27:17 - Martyn recommended his favorite book.

PLUS A WHOLE LOT MORE!!

Martyn's Websites:

www.noobru.com

Send Martyn an Email! - martyn@smarterdestiny.com

------------------------

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Get Sean's New Book called "The World's Greatest Business Plan" for FREE!

GE Ep 244 [2020] - 7 Reasons Why You Better Get Branding Right w/ Sean Castrina Feb 21, 2022

Sean Castrina is a serial entrepreneur who's started more than 20 companies and currently running 9 of them. His newest book called "The World's Greatest Business Plan" helps people by providing simple step by step plan for those who cannot afford to fail. He's contributed in some of the most recognized media outlets including Forbes, Yahoo Finance, Amazon BC as well as a guest lecture in some of America's finest colleges.

During this interview we discuss:

1:30 - Sean gives us a quick backstory on how and why started his business.

3:12 - We talk about his new books, "The World's Greatest Business Plan"

6:46 - He shares the number one reason why businesses go out of business and how proper branding can make all the difference.

7:44 - The 1st reason why you better get branding right.

8:46 - The easiest way to brand your company is to do this first.

12:00 - Why branding is by far your most effective sales force.

13:36 - How branding help define your cultural standards.

15:31 - We discuss how branding can give you the blueprint for future staffing.

18:35 -Sean talks about how branding can provide your business"guard rails"

20:32 - Learn how branding can become your biggest asset

21:01 - We talk about Warren Buffet's strategy behind investing in brands vs just businesses.

23:19 - We talk about one question every brand needs to ask.

24:10 - Sean shares his favorite growth tool/software.

25:55 - He recommended one of his favorite book to us.

Sean's Websites:

www.seancastrina.com

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GE Ep 242 [2019] - Why “Reinvention” is the Key to Long Term Growth w/ Matt Sweetwood Feb 15, 2022

Matt Sweetwood is the CEO of LUXnow which has 7 employees and is over $2 million a year ARR. Prior to Lux Now Matt spent 29 years as the CEO of Unique Photo and during that time he took them from $1 million a year to over a $100 million a year. He's also the author of "Leader of the Pack" which is the number 1 seller in the self-help category. His book tells the story of how suddenly becoming a single father made Matt a better person, leader, entrepreneur and father.

During this interview we discuss:

2:20 - Matt shares exactly what Luxnow.com does and the business model.

5:33 - He shares one business superpower he wished he had.

6:37 - We discuss Matt's ongoing journey of reinvention and how it has been a major component of his success.

10:46 - How shares his reinvention framework and how other business owners can deploy it for their businesses.

14:17 - Matt talked about his journey on how and why he reinvented Unique Photo.

17:59 - How he built and reinvented the concept and experience of camera stores.

24:36 - A piece of advice for people who fears reinvention whether it be on business or in yourself.

27:01 - Matt shares his favorite growth tool/software.

27:49 - He recommended one of his favorite book to us.

PLUS a whole lot more!

Matt's Websites:

www.luxnow.com

www.msweetwood.com

@mattsweetwood on all social channels

-----------------------

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Get a copy of David's book "Sell the way you buy"

GE Ep 240 [2020] - Understanding #1 Reason Why People Buy w/ David Priemer Feb 07, 2022

David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He's lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program.

During this interview we discuss:

1:57 - David gave us a quick backstory on his journey in sales.

6:46 - He shares the #1 business superpower he wished he had.

8:32 - We discuss the science behind why and how people buy

13:28 - How you can leverage the concept of "people buy based on their feelings"

17:30 - David shares an example of how they effectively use data to convert people in buying.

19:36 - A great example of how you can magnify data to help persuade people in sales.

22:37 - How you can leverage empathy and question when talking to clients.

26:47 - A great piece of advice for people who love sales.

27:38 - Davis shares his favorite growth tool/software.

28:18 - He recommended one of his favorite book that can help us with our business.

David's Websites:

www.cerebralselling.com

Connect with David on LinkedIn

Learn more from David on YouTube

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Connect with John on LinkedIn!

GE Ep 239 [2020] - Stop Spinning Your Wheels and Start Growing w/ John Ferris Jan 31, 2022

John Ferris is the CEO of inVision Edge which is a management consultancy focused on helping organizations innovate and grow. John has a mission to help leaders and organizations do great things whatever their definition of greatness is. John is a believer in the 3 elements of organizational transformations; Strategy, Innovation, and Leadership. He and his company focus on pragmatic tools, training and coaching that get results fast for their clients.

During this interview we discuss:

1:57 - John shares how and why he developed his strategy and growth framework.

5:02 - John picks the #1 business superpower he wished he had.

6:32 - We discuss how entrepreneurs can stop spinning your wheels and start growing your business.

8:36 - Steps on how to build your own strategic plan that can help you say NO to things that are not critical to growth.

12:34 - How identifying your strengths and weaknesses helps you formulate your strategic plan.

14:08 - John talked about the concept of the "Law of Three" and how it can help you choose your next step on achieving your goals.

16:30 - He shares how to manage and track your strategic plans.

21:11 - PLUS A WHOLE LOT MORE!!

John's Websites:

johnferris@invisionedge.com

Get a free gift from John!

-----------------------------------

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Get Mike's new book called "Fix This Next"

GE Ep 230 [2020] - How One Vital Change Can Level Up Your Business w/ Mike Michalowicz Jan 24, 2022

Mike Michalowicz is the author not only Profit First but also Clock Work, Surge, The Pumpkin Plan and his newest book that is coming out called Fix This Next. By his 35th birthday, Mike had founded and sold 2 companies one to a private equity firm and another to a fortune five hundred. Today his running his 3rd multi-million dollar venture which is Profit First Professionals.

During this interview we discuss:

2:08 - A quick introduction on his new book called "Fix This Next"

3:32 - Mike shares a business superpower he wished he had.

5:46 - The importance of the business hierarchy of needs, what it is and why it's important to understand

10:47 - We talked about the 2 biggest traps for entrepreneurs.

12:53 - How the DNA of business can help you identify the needs in your business that's are not being satisfied.

15:17 - Mike shares a framework to help you identifying the core problem in your business.

19:25 - A couple of tips and techniques if you want to write a book.

20:48 - Mike shares his favorite growth tool/software.

21:49 - He recommended one of his favorite book to us.

Mike's Websites:

www.mikemotorbike.com

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GE Ep 176 [2019] - How to Maintain Growth After Hitting 8 Figures w/ Erik Huberman Jan 17, 2022

Erik Huberman is the Founder & CEO of Hawke Media, a full-service Outsourced CMO based in Santa Monica, CA that launched in 2014 that has grown from 7 to over 120 employees and has serviced 400+ brands including Redbull, HP, Verizon and many more.

During our interview we discuss:

- Erik shares a quick update since his first interview in episode #2. Including an acquisition, getting married and hitting the Inc. 5000 fastest growing company list for the 2nd time.

- We discuss the importance of thinking ahead when it comes to long term growth and how it will change.

- Erik talks about how his strategy has changed from early stage when they were doing low 7 figures as compared to a project $20 million + in 2019.

- He points out the biggest change he had to make in order to maintain their rapid growth.

- Erik talks about one of his biggest mistakes when it came to maintaining growth and how it impacted the business.

- We discuss the most common and difficult challenges entrepreneurs run into while trying to maintain growth year over year.

- Erik shares some of his biggest takeaways from doing 2 acquisitions in less than a year.

- We talk about the difference between bootstrapping growth vs raising outside capital.

- Erik shares one of his top skills he has that has played a big roll in the success in the business.

- He then shares one thing he sucks at that you might be surprised at.

Erik's websites:

www.erikhuberman.com

www.hawkemedia.com

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GE Ep 310 [2021] - How I Generated Over $10,000 in Less than 4 Minutes w/ SMS Marketing Jan 13, 2022

In this episode, I share the behind the scene details of a recent SMS/Text marketing experiment. Including how I was able to generate over $10,000 in sales in just 4 minutes. So grab a pen jot down some notes you guys don't wanna miss this.

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

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Get A FREE Sample of Jackies Appreciation Marketing System

GE Ep 215 [2020] - How to Leverage Appreciation Marketing to Grow Your Business w/ Jackie Ulmer Jan 10, 2022

Jackie Ulmer is a business skill and mindset coach that specializes in helping solo entrepreneurs with their marketing, messaging, follow up, and time and productivity management. She launched her business in 1994 and has sold products/services in over 40 countries using the exact strategies she teaches.

During this interview we discuss:

2:00 - Jackie tells us her unique backstory.

5:25 - She shares the business superpower she wishes she had.

11:19 - What is appreciation marketing?

13:21 - Jackie shares exactly how she uses appreciation marketing to grow her business.

16:54 - How to stimulate conversation and enhance the relationship with your client.

20:41 - She shares some results from some of her past campaigns.

25:07 - Jackie shares her experience with referral marketing.

28:33 - She shares her favorite growth tool/software.

30:14 - Jackie recommends one of her favorite books.

Jackie's website:

www.streetsmartwealth.com

www.jackieulmer.com

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GE Ep 316 [2021] - 7 Tips For Writing Irresistible Headlines For Your Blog, Podcast or Social Media Jan 06, 2022

Today I'm gonna share with you "7 Tips/Secrets to Creating a Winning Headline". Did you know? 8 out of 10 people will read your headline but 2 out of 10 will read the rest. So get a pen and paper. jot down some notes and enjoy!

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Get Ryan's Free Book "The Tenant Screening Process"

GE Ep 223 [2020] - Always Be Testing | How to Test Your Way to Growth w/ Ryan Coon Jan 03, 2022

Ryan Coon is a co-founder and the CEO of Avail, an all-in-one software solution designed for do-it-yourself (DIY) landlords that are used by more than 600,000 landlords and tenants across the United States. His goal is to help the real estate market to become as transparent and as efficient as the stock market.

During this interview we discuss:

1:18 - Ryan introduces Avail and how does it work.

8:08 - He shares their #1 channel for acquiring NEW Saas customers.

9:58 - Ryan shares his ABC - Always Be Testing framework including how to apply it to the top/middle/bottom of the funnel.

12:12 - He shares top-of-the-funnel tips and strategies to improve funnel conversions.

13:12 - We talked about they test their brand messaging on social media.

15:18 - Ryan shares their #1 social media channel that gives them the best engagement.

15:57 - How they integrated the "Always Be Testing" framework when it comes to landing pages to increase conversions.

20:47 - The importance of testing your pricing model and the HUGE impact it has had on their business.

23:54 - Ryan shares an inside secret on how they are able to convert free users into paid users.

26:18 - PLUS a whole lot more!

Ryan's website:

Follow Ryan on Instagram

Follow Ryan on Twitter

Connect with Ryan on Facebook

Connect with Ryan on LinkedIn

Learn more from Ryan at YouTube

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GE Ep 308 [2021] - Top 5 Small Business Sales CRM’s to Check Out in 2021 Dec 30, 2021

In this episode, we are gonna talk about 5 Small Business Sales CRM Tools that you can use to help increase your sales. So jot down some notes tune in and enjoy!

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www.integratorandco.com/growthexperts

GE Ep 216 [2020] - Leveraging Your Value Ladder to Create High Converting Funnels w/ Joel Luis Dec 27, 2021

Joel Luis is the CEO of Integrator Co. which is a digital marketing agency that helps businesses create high converting funnels. He is also a podcast host which is his "Startup Dad Revolution Podcast"

During this interview we discuss:

1:56 - Joel shares why he became an entrepreneur how it led him to becoming a funnel expert.

4:01 - He shares the one business superpower he wishes he had.

5:47 - Joel's shares his #1 strategy for getting new clients

7:47 - We talked about what a value ladder is and how to leverage it to increase sales.

11:00 - He then explains the 3 different types of conversion funnels he builds.

18:19 - How the ascension funnel differ from any funnels and why is it important.

25:20 - We talk about how to build out your very own value ladder.

27:52 - Joel shares one of his favorite growth tool/software.

29:33 - He recommended one of his favorite book to us.

Joel's Website:

Startup Dad Revolution FB Page

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GE Ep 325 [2021] - Advice I Wish I Had As A Young Entrepreneur Dec 23, 2021

In this episode, I'm gonna share with you guys "7 Pieces of Advice for Young and or 20 Something Entrepreneurs." When I was a young entrepreneur I made A LOOOTTT of mistakes along the way, and there's a lot of things I wished I knew. So get a pen and paper jot down some notes because you don't want to miss this one.

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KillerVisualStrategies.com

GE Bonus Ep [2020] - How to Grow Your Business 49% Faster with Visual Content w/ Amy Balliet Dec 20, 2021

Amy Balliet is the CEO and Founder of Killer Visual Strategies, a nationally leading creative content agency. She is the author of Killer Visual Strategies, which provides an essential guide to visual communications and visual content marketing. She’s also a teacher, lecturer, and speaks at dozens of conferences a year. Amy is here to talk to us about how to grow a business 49% faster and the powerful role that visual content creation plays in this growth.

During this interview, we discuss:

2:33 – Amy’s journey to starting Killer Visual Strategies

4:41 – Amy shares insight into the size of the business.

6:23 – Growing your business 49% faster: Where does this statistic come from?

7:17 – What makes effective visual content marketing and why it matters

10:44 – The importance of visual graphics with written content + How Buzzfeed grew so fast

12:40 – We are instinctually visual communicators.

14:55 – Amy divulges her rules for improving your content to grow faster.

21:36 – Types of content that converts well

24:40 – Examples of how people use widgets effectively

27:46 – Impressions are based on design, including form and function.

29:35 – Amy shares her favorite growth driver.

31:12 – Her most recommended book

Plus, a whole lot more!

Follow Amy on Twitter

Buy her book!

————————-

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www.affiliateinstitute.com

GE Ep 256 [2020] - How to Create a Cash Machine That Can Turn $1 into $5 w/ Mathieu Jang Dec 13, 2021

Mathieu Jang co-founded the Affiliate Institute, which is one of the world's foremost affiliate marketing education platforms. He's passionate about disrupting the education system, helping people create their best lives.

During this interview we discuss:

2:24 - He shares his backstory on how he landed in affiliate marketing and why he is so passionate about it his mission.

5:23 - Mathieu explains what the Affiliate Institute is and how it works.

6:44 - We discuss his 1 year growth and future growth plans.

7:45 - Mathieu shares the exact framework on how to acquire customers profitably

9:17 - The power of the consultative sales approach.

10:19 - Why understanding your numbers is critical to success.

10:29 - Why Mathieu is not worried about recouping all of his ad cost on the front end offer.

11:21 - How to calculate your cost to acquire a customer?

12:01 - The key in order for this framework to work for you.

19:36 - Mathieu picks one business superpower he wished he had.

21:24 - He shares his favorite growth tool/software.

22:08 - Mathieu recommends one of his favorite book.

Mathieu's Websites:

Follow Mathieu on Instagram!

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Influence by Robert Cialdini

GE Ep 294 [2020] - From $0 to $3 Million Per Month in 18 Months w/ Jeff Lerner Dec 06, 2021

Jeff Lerner started his career as a jazz musician while learning about online businesses. Since then, he has paid back his insurmountable debt by generating tens of millions of dollars in online sales, building a real estate investment company, founding and selling a two-time Ink 500 digital agency, and launching ENTRE Institute. Jeff is here to discuss the framework he used for going from $0 to $3 million a month in online sales in less than 18 months.

Tune in to learn what’s needed to build awareness and engagement with your brand, his advertising and scaling strategies, and the ground-breaking concept Jeff is obsessed with.

During this interview, we discuss:

2:13 – Jeff’s background

5:15 – What is ENTRE Institute and why did you create it?

8:21 – Why Jeff decided to spend a year building an audience and finding out what value his audience expected from him

12:49 – The real call to action is engagement

13:32 – Knowing the value of an audience makes investment easier

15:36 – Jeff’s ENTRE blueprint + The takeaway from his year in the field: People are sick of the typical “make money online” nonsense

17:45 – His initial and current advertising and scaling strategies

21:36 – Specific strategies he teaches people to use to grow an online business

22:50 – The idea Jeff is currently obsessed with: Qualia

25:22 – His favorite growth tool

26:31 – His most recommended book

27:56 – How to connect with Jeff

Plus, a whole lot more!

Resources:

ENTRE Institute

Claim your FREE resources and training from Jeff

---------------------------------

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GE Ep 312 [2021] - 5 B2B Cold Emailing Tips to Get More Clients with Less Work Dec 02, 2021

Today I’m gonna share with you “5 Tips on How To Leverage Cold Emailing To Get More Clients with LESS Work!”. You guys definitely don’t want to miss this is out!. So grab your pen and paper jot down some notes and enjoy!

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GE Ep 205 [2019] - 3 Mistakes Entrepreneurs Make That Are Holding Back Sales w/ Rene Zamora Nov 29, 2021

Rene Zamora is the creator of the Part-Time Sales Management System which redefines the relationships between small business owners and their sales team. He’s also an author of a book titled, Part-Time Sales Management: For Small Business Sales Teams.

During our conversation we discuss:

– How and why he started his sales career.

– He shares why he decided to become an entrepreneur and consultant.

– Quick overview and premise into his book and how it can help you effectively manage a sales team in 10-20 hours per month.

– I ask Rene what business superpower he wishes he had.

– He shares 3 mistakes that entrepreneurs make when it comes to sales and sales management that are holding back sales.

– The importance of having a strong belief in your sales team.

– Why you need to empower and encourage salespeople to make decisions.

– The pitfall sales managers fall into of micro-managing salespeople and will drive top performers away.

– Why it’s important to listen to your sales team to better understand “real issues” that are negatively impacting performance.

– Rene shares some easy-to-implement strategies to overcome these 3 sales management mistakes.

– He shares his favorite growth tool/software.

– He recommends one of his favorite sales books.

Rene’s websites:

Download FREE Sales Management Guide at the link below www.salesmanagernow.com

Get a copy of Rene’s book: Part-Time Sales Management: For Small Business Sales Teams

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GE Ep 231 [2020] - The Most Overlooked LinkedIn Strategy For Getting New Clients Nov 25, 2021

Today I'm gonna talk about a powerful LinkedIn strategy that is overlooked by many. It's all about leveraging LinkedIn to develop strategic relationships that can pay huge dividends down the road. As a matter of fact, this strategy has helped me to generate well over 7 figures personally. Enjoy!

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GE Ep 268 [2020] - The NO Risk Way to Get Customers with YouTube Ads w/ Justin Sardi Nov 22, 2021

Justin Sardi is a YouTube advertising and marketing expert and also the creator of a leading YouTube marketing software called ”Tubesift” He’s helped thousands of businesses and entrepreneurs increase their revenue with their software and their YouTube ad training courses.

During this interview we discuss:

2:30 – Justin share how and why he chose YouTube ads and why he created his Tubesift software.

7:00 – What are “True View In-stream Ads”?

10:27 – Two ways to target the right people and push away the wrong people with YouTube ads?

13:57 – The best way to select ad placements in YouTube.

14:52 – Do you find that a lot of people are monetizing their videos?

16:11 – Justin shares the exact steps to follow to produce your own high converting YouTube ad.

18:38 – What’s the ideal video length for an ad?

20:40 – Do all ads have to be camera facing? What are other formats that they can do to build an ad?

24:57 – Justin shares his favorite growth tool/software.

25:45 – He recommended one of his favorite book to us.

Plus a whole lot more.

Justin’s Websites:

Get FREE YouTube marketing and advertising training at www.tubesift.com

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GE Ep 291 [2020] - 7 Signs You Will Become A Successful Entrepreneur Nov 18, 2021

In this episode, I'm gonna share with you "7 Signs You Will Become A Successful Entrepreneur". For those of you who're new to the podcast, I have been an entrepreneur for the last 25 years and these 7 signs came from my 25 years of experience of meeting thousands of entrepreneurs. So do some self-examination, jot down some notes, tune in and enjoy!

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Visit Jake & Gino’s website

GE Ep 276 [2020] - 7 Levels of Building A Successful Business w/ Gino Barbaro Nov 15, 2021

Gino Barbaro is a best-selling author and Founder of Jake & Gino, an education platform helping others achieve financial freedom through multi-family real estate investing. Gino and his partner also host the #1 multi-family real estate podcast on iTunes called Wheelbarrow Profits. Gino is here to talk to us about the 7 levels of building a successful business, which really applies to any type of business. He walks us through them step by step and offers great advice for how you can launch your business to new heights while giving real examples with each level.

During this interview, we discuss:

1:41 – Gino’s background and how he got into real estate investing, writing, and podcasting

5:03 – What is multi-family real estate and why do we love it?

7:30 – First level of building a successful business: Get clear with what you want to do

9:53 – Second level of building a successful business: Educate yourself and get a mentor

12:46 – Third level of building a successful business: Take action!

14:55 – Fourth level of building a successful business: Your first deal + Bootstrapping

17:58 – Fifth level of building a successful business: Acquire more customers and deals

21:17 – Sixth level of building a successful business: Start hiring + Build systems

25:10 – Seventh level of building a successful business: Leave your day job + Scaling up + Create your mission statement

27:15 – Gino shares his final thoughts on the seven levels.

27:55 – He shares his favorite growth driver.

28:37 – His most recommended book

Plus, a whole lot more!

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GE Ep 295 [2020] - 3 Reasons Why Entrepreneurs Quit Nov 11, 2021

In this episode, I'm gonna share with you "3 Reason Why Entrepreneurs Quit!". I'm sharing this because I want YOU to be PREPARED no matter where you are in your journey. The reason is I see a lot of entrepreneurs quit when they are very close to reaching their goals and it pains me to see that. So tune in and enjoy!

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Get a FREE copy of Win-Win Selling by Doug Brown

GE Ep 299 [2020] - 3 Things You Must Get Right to Scale Your Business Nov 08, 2021

Doug Brown is a highly-acclaimed sales revenue growth expert and international best-selling author who has coached, consulted, and advised thousands of people and companies. Doug is here to discuss three critical things you must get right in order to scale your business successfully.

Tune in to learn from an expert why it’s important to get your process right, get your people right, and continuously improve the skills that your company possesses, along with how to do so.

During this interview, we discuss:

2:19 – Doug’s background

4:44 – How he works with companies to grow sales to be more profitable

7:36 – Defining and correcting your sales process

12:59 – Getting your people right: Focusing on the customer journey + Assessing and hiring effective talent

16:46 – Improving the skills within your company with continuous learning and training programs

21:51 – Getting to the objective truth!

24:13 – Doug’s favorite growth tool

24:29 – The book he recommends the most

25:31 – How to connect with Doug and get his best-selling book

Plus, a whole lot more!

Resources:

OMG Assessment Tool

Pipe Drive

Value-based Fees by Alan Weiss

Million Dollar Maverick by Alan Weiss

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Are you getting a steady flow of highly targeted leads from LinkedIn??

If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

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GE Ep 271 [2020] - How to Grow Faster By Doing Less Nov 04, 2021

In this episode, I’m gonna talk about “How to Grow Faster By Doing Less”. I’m also gonna share the difference between MULTI-tasking and MONO-tasking! It’s all about prioritizing and getting focused. So tune in and enjoy!

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Get David’s book called “SYSTEMology” here!

GE Bonus Ep [2020] - The 7 Myth of Business Processes Preventing You From Growing w/ David Jenyns Nov 01, 2021

In 2016 David Jenyns successfully systematized himself out of his business which one of Australia’s most trusted digital agencies called MelbourneSeoServices.com. He hired a CEO and stepped back from the daily operations and through this process, he became a systems devotee, founding System Hub and Systemology. Today his mission is to free all business owners worldwide from the daily operations of running their business.

During this interview we discuss:

2:25 – David tells us about his book called “SYSTEMology – Create Time, Reduce Errors and Scale Your Profits with Proven Business Systems”

3:51 – He shares quick backstory about his journey.

7:01 – He shares their revenue, # of employees, their market, and one of their greatest breakthroughs.

8:45 – What does the business look like now that he stepped out of the operations.

11:30 – The 1st Myth: You need 100’s of systems in order to systematize your business.

13:40 – The 2nd Myth: The business owners need to be the one that creates the systems.

15:36 – The 3rd Myth: You’re not gonna have enough time to create the systems.

16:41 – The 4th Myth: You’re going to need complex systems or tools.

18:07 – The 5th Myth: Your Team won’t follow systems and processes.

20:36 – The 6th Myth: Systemization will remove creativity

22:52 – The 7th Myth: Systemizing needs to be like McDonald’s.

25:44 – David challenges business owners to do this.

27:31 – He shares his favorite growth tool/software.

28:04 – David recommended one of his favorite book to us.

Plus a whole lot more!

David’s Websites:

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GE Ep 281 [2020] - 3 Lessons Small Businesses Need to Learn to Grow Oct 28, 2021

In this episode, I’m gonna share with you “3 Lessons Small Businesses Need to Learn to Grow”. You might be surprised that there are similarities in companies that had scaled over 9 figures! what are those? it’s up to you to find out. Enjoy!

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The Reason Why 80% of Businesses Never Sell w/ Michelle Seiler Oct 25, 2021

A merger and acquisitions expert, Michelle has perfected her craft and is now regarded as a leader in the industry. In this episode, she dissects the 6P method to sell your business; people, product, process, proprietary, patrons, and profits.

Michelle is the founder and CEO of Seiler Tucker Inc. She’s gained over 20 years of experience in the industry and has sold over 1k businesses, all with a great track record in success. Her 3rd book, Exit Rich, serves as a guide on how to sell your business using two approaches, first focusing on what you want to do and second on how to build and sell a sustainable business. 

Tune in to hear Michelle’s story…

[00:00] Introduction to Michelle Seiler

[03:00] Exit Rich

[05:44] 80% of businesses will never sell

[09:50] The six P’s: People

[12:47] Product

[15:47] Processes

[18:23] Proprietary

[23:27] Patrons

[24:42] Profits

[26:12] Favorite growth tool

[27:52] Favorite book

[28:46] Connect with Michelle

Resources:

Connect with Michelle:

Website: SeilerTucker.com

Take the 6P Quiz

Buy Exit Rich here

Michelle’s Favorite Business Tool:

CRM

Michelle’s Favorite Book:

Think and Grow Rich by Napolean Hill

The One Thing by Gary W. Keller

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Are you getting a steady flow of highly targeted leads from LinkedIn??

If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

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GE Ep 273 [2020] - How to Increase Sales By Up to 270% Oct 21, 2021

In this episode, I’m gonna share exactly “How to Increase Sales By Up to 270%”. Yes, you heard me right, by up to 270%! It’s a strategy that I have been using since 1994 and it’s called “Social Proof”. Tune in to find out how it can also help you grow and even close more sales. Enjoy!

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Scaling Up By Vernie Harnish

How to Hire A-Players to Help You Grow Your Business FAST! w/ Ugis Balmaks Oct 18, 2021

Founder of Recruiter Mill, Ugis Balmaks, the objective is to help small businesses find A-players for their team. Through many years of trial and error, Ugis has developed the skill to find the best candidate and learned what distinguishes an A-player from a C-player. In this episode, Ugis breaks down the fundamentals on what to look for in a candidate, how to research them, ways to drive applications, and details on the filtering process.

Ugis is based out of Budapest, Hungary. After running and selling a 7-figure iPhone photography business, he discovered a niche in the market for recruitment. Having already learned what the challenges are when hiring, Ugis launched Recruiter Mill in 2020 with a goal of helping businesses finding top 1% players.

Tune in to hear Ugis's Story...

[00:00] Introduction to Ugis Balmaks

[01:57] What is Recruiter Mill?

[02:54] iPhone photography business

[03:30] Recruiter Mill

[04:55] The difference between an A player and a B player

[06:28] Framework on hiring A talent

[09:18] Research your desired candidate

[10:17] Drive applications

[16:14] Filtering process

[20:09] A players vs C players

[23:19] Final words of wisdom

[24:45] Favorite tool

[25:20] Favorite book

[25:44] Connect with Ugis

Resources:

Connect with Ugis:

Website: Recruitermill.com

Ugis’ Favorite Business Tool:

Help Scout

Ugis’ Favorite Book:

——————————————————————————————————————————————

Are you getting a steady flow of highly targeted leads from LinkedIn??

If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Can’t get enough? Connect with me!

GE Ep 304 [2021] - 7 Tips for Better Focus in a Crazy World Oct 14, 2021

In this episode. I’m gonna share with you “7 Tips for Better Focus”. In my experience as an entrepreneur for over 25 years it’s very very hard to stay focus, but here are some useful and effective tips to better your focus. So jot down some notes and enjoy!

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How to Avoid The Million Dollar Mistake! w/ Mike Zeller Oct 11, 2021

As America’s #1 expert in helping high achievers find their genius, Mike shares his knowledge on how to avoid making the million-dollar mistake and how to help audiences tap into their genius using these four pillars: finding your unique talent, key relationships, defining life moments, and values and passions.

Mike wrote the book The Genius Within (launching Oct 22nd) to help unpack his own areas of genius with a goal to help others do the same and avoid making the million-dollar mistake. He’s owned several businesses in the past that ranged from real estate, sustainable fashion, and a marketing agency.

Tune in to hear Mike’s story…

[01:07] Introduction to Mike Zeller

[02:02] The Genius Within

[04:00] Former businesses

[05:29] The million-dollar mistake

[08:55] Playing out of positions

[11:03] How can the audience tap into their genius?

[16:04] Recap on the 4 pillars of tapping into your genius

[17:30] Final words of wisdom

[22:22] Favorite growth tool

[23:14] Favorite book

[24:16] Connect with Mike

Resources:

Connect with Mike:

Purchase The Genius Within

Website
Text 4727 to receive a link to the book

Favorite Business Tool:

Voice Memos and Mindmaps

Favorite Book:

80/20 Sales and Marketing; The Definitive Guide to Working Less and Making More by Perry Marshall

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How to Use Instagram DM Automation to Get More Customers w/ Mike Yan Oct 04, 2021

Mike is the CEO and co-founder of ManyChat, the world’s learning marketing platform that helps people connect with their customers through messaging apps. Due to the recent DM chatbox automation feature from Instagram, users are now allowed to automate messages to their followers. Mike breaks down the many advantages that come with this new feature along with common growth tools.

Mike’s goal is to disrupt the 5 billion dollar email marketing industry by bringing the convenience of messenger to business and customer communication.

Tune in to hear Mike’s story…

[00:00] Introduction to Mike Yan

[02:19] ManyChat

[03:37] Big changes going on in social media messaging apps

[05:30] How to use chat box automation to drive customer conversion

[07:57] ManyChat subscription

[09:25] What is DM automation?

[17:33] Commons growth tool

[23:33] Final words of advice

[25:21] Favorite tool

[26:21] Favorite book

[27:00] Connect with Mike

Resources:

Connect with Mike:

Website: ManyChat.com

The Mom Test: How to talk to customers & learn if your business is a good idea when everyone is lying to you By Rob Fitzpatrick

Mike’s Favorite Business Tool:

Slack, Notion, and Telegram

Mike’s Favorite Book:

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GE Ep 206 [2020] - The Fastest Way I Have Ever Seen to Grow Your Email List Sep 27, 2021

Adam Robinson is the co-founder and CEO of GetEmails.com, which is the worlds first ever email based retargeting software. He recently relocated from NY to CO because he is an avid skier.

During our call we discuss:

– How his roommate, one of the founders of Vimeo, inspired him to become an entrepreneur.

– Adam shares the business super power he wishes he had.

– He shares how and why his original plan failed, which cost him over hundreds of thousand dollars.

– Why he pivoted to GetEmails.com and why it was the best decision.

– We break down the 66% email open rate case study which blew my mind.

– Best practices for engaging new email subscribers.

– Adam shares how one of his ecommerce clients got a 10x ROI using his service during their Black Friday campaign.

– He shares how a publishing client was able to lower his cost per lead by 80%.

– We talk about how GDPR and CAN-SPAM laws impact this email retargeting strategy.

– Adam shares his favorite growth tool/software.

– He recommends one of his favorite books.

– PLUS a whole lot more.

Adam’s website:

www.GetEmails.com

adam@getemails.com

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Scaling Up: How a Few Companies Make It...and Why the Rest Don't by Vernie Harnish

How to Use "The Ironman Growth Formula" in Scaling & Growing Your Business w/ Robert Clinkenbeard Sep 20, 2021

Author of the book Ironman Mindset for Entrepreneurs, Robert Clinkenbeard, joins us today to discuss how he found, grew, and sold his 20 million dollar landscape company by incorporating his knowledge as an Ironman triathlete into the business world. Robert shares the 4-step growth model he calls The Ironman Growth Formula that gives some insight on ways to scale your own business.

Fifteen years ago marked the launch of Robert’s Phoenix-based commercial landscaping company. Through the years, he was able to expand into Las Vegas, opening multiple branches, making him one of the largest landscaping companies in the Southwest. In 2016 Robert sold his 20 million dollar business; he took his expertise and started coaching and consulting businesses all over the U.S. and Canada.

Tune in to hear Robert’s story…

[01:05] Introduction to Robert

[02:08] Writing Ironman Mindset for Entrepreneurs

[03:18] Current ventures

[04:01] Ironman competing

[05:54] Find your north star

[08:36] Breaking it down to manageable pieces

[11:59] Surround yourself with key people

[13:29] Building a leadership team

[16:19] Building frameworks for your team

[20:27] Final words of wisdom

[21:29] Favorite growth tool

[21:58] Favorite book

[22:22] Connect with Robert

Resources:

Connect with Robert

Website: TheRadixGroupLLC.com

Buy his book: Ironman Mindset for Entrepreneurs

Robert’s Favorite Business Tool:

Align Today and Trello

Robert’s Favorite Book:

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Are you getting a steady flow of highly targeted leads from LinkedIn??

If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

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Follow Anthony on Instagram

GE Ep 211 [2020] - How to Generate Over 5,000 Inbound Leads Per Day w Anthony Sarandrea Sep 13, 2021

Anthony Sarandrea went from door to door sales to growing a company that does over $100k/day in revenue. He currently runs a portfolio of websites in the financial niche including Pocketyourdollars.com. He’s also been featured as one of the top “under 30 year old” entrepreneurs and was featured along side Snapchat’s founder Evan Spiegel as one of the “Entrepreneurs that are changing the world”.

During our interview we discuss:

– Anthony shares the business super power he wishes he had.

– The importance of understanding your customers “real why” and how to uncover them.

– Anthony talks about how and why he focuses on top of the funnel marketing with both organic and paid channels.

– How to move top of the funnel leads down the funnel and convert them into an inbound leads.

– Why Anthony decided to focus on driving leads to his partners vs trying to sell them all internally.

– We talk about a video marketing strategy that is working really well for his business.

– The importance of disrupting peoples patterns when it comes to marketing.

– Anthony shares his #1 paid marketing channel including why.

– He shares his favorite growth tool/software.

– Anthony recommends one of his favorite books.

Anthony’s website:

www.anthonysarandrea.com

www.pocketyourdollars.com

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GE Ep 241 [2020] - The Easiest Way to Spy on Competitors, Customers and Even Prospects Sep 09, 2021

Today I share my favorite ways to spy on competitors, customers and even prospects. It’s all about gathering sales and market intelligence to help you grow your business. Imagine if you could get access to the most up to date information to help you make better business decisions. Tune in a learn a super easy and free way to do it now.

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How to Tap Into and Monetize Your Niche Market w/ Rachel Brenke Sep 06, 2021

Niching down is definitely something you have heard on this podcast before, but our guest today, Rachel Brenke, takes niching to a whole other level. She is the founder of The Law Tog, Fit Legally, and Rachel Brenke. Her expertise allows her to help businesses monetize their niche market by selling before making it and coming up with unique selling positions.

Rachel is a jack of all trades; she is a serial entrepreneur and lawyer and Ironman championship competitor. She earned her degree after becoming an entrepreneur, which she started in the mid-2000s during the height of MySpace. After earning her law degree, Rachel set out to help people start and grow their businesses by niching down.

Tune in to hear Rachel’s story…

[01:12] Introduction to Rachel Brenke

[02:07] Background on Rachel

[04:08] History of Rachel’s businesses

[06:22] How to tap into and monetize your niche market.

[11:26] Framework on narrowing down your niche

[15:07] Approaching a unique selling position

[17:39] Expanding from being the Contract Queen

[20:00] Sell it before you make it

[23:26] Final words of wisdom

[24:29] Favorite growth tool

[24:56] Favorite book

[26:33] Connect with Rachel

Resources:

Connect with Rachel:

Website: RachelBrenke.com

Website: TheLawTog.com

Website: FitLegally.com

Influence: The Psychology of Persuasion by: Robert B Cialdini PhD

Rachel’s Favorite Business Tool:

Monday.com

Rachel’s Favorite Book:

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Are you getting a steady flow of highly targeted leads from LinkedIn??

If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Can’t get enough? Connect with me!

GE Ep 287 [2020] - 4 Big Distractions That Could Derail Your Growth Sep 02, 2021

In this episode, I’m gonna talk about “4 Big Distractions That Could Literally Derail Your Business”. We all know that distractions are everywhere and the key to becoming a successful entrepreneur is to stay very, very focus. So tune in because you don’t want to miss this one. Enjoy!

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Click here to listen to Ray in E39 – The Easiest Way to Convert Your Audience in Clients.

GE Ep 193 [2019] - 3 Sales Rules that Could Earn You Millions w/ Ray Leone Aug 30, 2021

Ray Leone was the top salesman for two International organizations using his Sales Funnel® system that he developed and now teaches all around the world his system. Today he is an award winning consultant, business owner, author and sought after speaker. Ray is the author of Secrets of the Sales Funnel as well as a NEW book coming out soon, called, “Ray’s Rules” which shares 75 sales rules he learned throughout his career.

During our interview we discuss:

– We start out as Ray shares what exactly is Ray’s Rules.

– Then we dive into RULE 29 called “The Turtle”

– Ray shares a story about how rule 29 helped Oracle to increase their sales.

– He explains how the average buyer see’s no distinguishable difference and how to use Ray Rules to be different.

– Then Ray shares his RULE 35 called “The WITY”

– He talks about the importance of the 3 D’s.

– “Don’t ask people to buy your product, ask them to fulfill their dominant buy mode”

– We talk why people in B2B either buy and/or don’t buy and it has nothing to do with price.

– The importance of asking for the order upfront before even talk about price and how to do it.

– Ray shares why he decided to write his NEW book “Ray’s Rules”

– We talk about RULE 24 called “Land Mines”

– Ray tells a story about a pivotal sales experience he has back in 1976 that changed his career.

– He shares two examples of of how to use rule 24 to get more clients.

– And much more…

Ray’s websites:

www.SalesFunnel.com

Email ray@rayleone.com to get a special deal “Ray’s Rules” when it release. Just add “Ray’s Rules” in the subject line.

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GE Ep 222 [2020] - 4 Entrepreneurial Lessons From None Other Than Gary Vaynerchuk Aug 26, 2021

In this episode, I share 4 entrepreneurial lessons from non-other than Gary Vaynerchuk! I do not agree with all of Gary’s ideas, strategies, and philosophies but these 4 are very much in line with mine. Enjoy!

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Free Download- 7 Days to 7 Business Ideas

GE Ep 199 [2020] - Building a Lucrative Business with No Ideas, No Expertise and No Money Aug 23, 2021

Dane Maxwell has started 16 business and failed at 11 times. Each time he learned, figured out what worked and what didn’t and has started 5 successful profitable businesses including The Foundation that specializes in training people to start a business from scratch. He has gone on to create over 15 millionaires with his teachings. He specializes in helping underdogs start successful businesses.

During our interview we discuss:

– We talk about Dane’s new book, Start From Zero and why he decided to write it.

– Why Dane thinks everyone should try entrepreneurship for at least 90 days.

– He shares why you don’t want to take advice from 95 out of 100 entrepreneurs.

– Why focusing on the “mechanism” is the wrong way to start and grow a successful business.

– Dane shares a special gift for all the listeners of Growth Experts. www.startfromzero.com/growth

– He shares his cardinal rule for business.

– Dane unpacks the framework of how to build a lucrative business with no idea, expertise or money.

– We talk about the 4 different brains of successful entrepreneurs.

– He talks about what he calls BDA marketing and why it is such a powerful foundation of starting a successful business.

– He talks about the importance of not trying to change a buyers behavior.

– We talk about his “customer, pain, solution…offer” framework.

– Dane shares is favorite growth tool.

– He recommends one of his favorite books to the audience.

Dane’s websites:

Pre-order Start From Zero Book

www.StartFromZero.com

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GE Ep 269 [2020] - 5 Reasons You Need to Start A YouTube Channel in 2020 Aug 19, 2021

In this episode, I share 5 reasons why you need to start a YouTube channel in 2020. If you are on the fence about starting a YouTube channel or think it’s too late, you definitely need to tune into this short episode. Enjoy!

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The Triple Threat YouTube Method to Scale Your E-com Brand w/ Jeremy Gillespie Aug 16, 2021

Built To Scale is a paid performance company that helps e-commerce business scale their ads. In this episode, Direct response marketing expert and CEO Jeremy Gillespie shares his triple threat method to scaling an e-commerce brand using primarily YouTube ads. He breaks it down into three simple steps: creative aspect, account structure, and landing pages and details an in-depth process into building landing pages.

Jeremy began his career in the world of start-ups in Pittsburgh, Pennsylvania. He fell into the growth market field with a focus on paid media. During his time there, he learned distinctive ad strategies to generate business which eventually led him to work for LinkedIn. Years later, Jeremy relocates to San Francisco to build Built To Scale and has since accumulated ten years of experience under his belt.

Tune in to hear Jeremy’s story…

[01:07] Introduction to Jeremy Gillespie

[02:11] Background

[03:40] Scaling e-commerce brands

[05:01] Vetting a successful product

[07:31] Triple threat method to scale an e-commerce brand

[09:04] 1st - The Creative Structure

[14:44] 2nd - Account Structure

[19:48] 3rd - Landing pages

[22:44] Process for the landing page

[25:42] Favorite growth tool

[26:16] Favorite book

[26:46] Connect with Jeremy

Resources:

Connect with Jeremy:

Website: BuiltToScale.co

Jeremy’s Favorite Business Tool:

Supermetrics

Jeremy’s Favorite Book:

The Lean Startup by Eric Ries

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GE Ep 235 [2020] - How to Get Access to Virtually Anything You Need to Grow Your Business Aug 12, 2021

In this episode, I talk about the power of “digging your well before your thirsty” and how I have leveraged this strategy to get access to capital, talent, PR, expert advice and even clients. Develop relationships with smart, well connected and respected people in all areas of business and life can get you a backstage pass to almost anything. So stay tuned and enjoy!

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The Challenger Sales by Brent Adamson and Matthew Dixon

How to Leverage Appointment Setters to Unlock 7 Figures in Revenue w/ Lloyd Yip Aug 09, 2021

Founder of The Setter Machine, Lloyd Yip, simplifies his approach to gaining leads and funneling sales using appointment setters. He breaks down organic outreach, organic inbound, and paid traffic to point out the flaw some strategies carry versus the strengths of others.

Before living the digital nomad life, Lloyd pursued a more traditional career path of startups, specifically enterprise software. Around him, he was witnessing friends starting their own businesses and scaling them up to 7 figures. Llyod knew he had the skills to do the same it was just a matter of execution. He pulled the trigger with his first fully digital business, and through this, he saw a gap in the market for appointment setters.

Tune in to hear Lloyd’s story…

[01:00] Introduction to Lloyd Yip

[02:31] Background

[06:28] Leveraging appointments setters to open 7 figures of revenue

[08:45] Organic outreach

[12:40] Organic inbound marketing

[16:03] Where does the appointment setter come in?

[20:31] Bridging the gap using setters

[21:39] Paid traffic

[26:18] Favorite tool

[28:23] Favorite book

[29:11] Connect with Lloyd

Resources:

Connect with Llyod:

Website: Settermachine.com

Lloyd’s Favorite Business Tool:

Text Expander

Lloyd’s Favorite Book:

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GE Ep 226 [2020] - 6 Reasons Why You Should Consider LinkedIn Sales Navigator Aug 05, 2021

People ask me all the time, “do I need LinkedIn Sales Navigator to be successful on LinkedIn.” So today share 6 reasons why you might wanna consider upgrading to LinkedIn Sales Navigator.

Fact is, not everyone needs LinkedIn Sales Navigator but if you are in sales, business development or marketing you should definitely tune into these weeks episode to see what you are missing out on. Enjoy!

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Why SEO and Content Marketing Are More Important Than Ever in 2021 w/ Rahul Aggarwal Aug 02, 2021

Co-founder of Designhill, Rahul Aggarwal, unveils how he found an untapped market and scaled it into a massive online platform that holds design 300k professionals in over 100 countries, all by taking a different SEO and content marketing approach. We get into the best three strategies for profitable content marketing, including a bonus strategy involving customer reviews.

Born in a 3rd generation entrepreneur family, Rahul knew he was destined for business. When he returned from university, he got together with his father and grandfather to build a business that needed branding and design, though to his surprise, this task ended up being an uphill battle. It was from this experience that birthed the idea of Designhill.

Tune in to hear Rahul’s story…

01:06 Introduction to Rahul Aggarwal

01:51 Designhill

03:44 Inspiration for Designhill

06:37 SEO and content marketing

10:18 Making it profitable

14:39 Three strategies for profitable content marketing

18:43 Traffic through SEO

20:42 Get reviews!

22:00 Favorite growth tool

23:23 Favorite book

24:52 Connect with Rahul

Resources:

Connect with Rahul:

Website: Designhill.com

LinkedIn

Rahul’s Favorite Business Tool:

Trello

Rahul’s Favorite Book:

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets by Christopher Lockheed

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GE Ep 253 [2020] - #1 Obstacle Holding You Back From Success Jul 29, 2021

In this episode, I share the #1 Obstacle That’s Holding You Back From Success! It’s actually a four-letter word but promise not to swear or cuss in this episode. 🙂 Stay tuned and enjoy!

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2 Marketing Hacks That Swag.com Use to Hit Over $3 Million a Month in Sales w/ Jeremy Parker Jul 26, 2021

Serial entrepreneur Jeremy Parker took one look at the promotional product industry, saw the cracks, modernized it, and built a multi-million dollar company from it. In this episode, Jeremy shows us how he swept Swag.com off its antiquated roots and into today's success using two simple marketing hacks that anyone can adopt.

Jeremy graduated from college as a documentary filmmaker; coming right out of college, he worked for MD Sport, one of the largest promotional product companies. During his time there, Jeremy had already started his first company, Tilt Media, which was later bought out by a publicly-traded company. In 2016, he launched Swag.com and has now done six years of business.

Tune in to hear Jeremy’s story…

[01:14] Introduction to Jeremy Parker

[02:17] Swag.com genesis

[03:53] Tippt media

[07:39] Marketing hack Part 1 - Purchasing of name up front

[11:19] Marketing hack Part 2 – Getting your name out there

[15:18] Offline viral loop

[22:06] Favorite growth tool

[22:44] Favorite book

[24:36] Connect with Jeremy

Resources:

Connect with Jeremy:

Website: Swag.com

Email: jeremy@swag.com

Jeremy’s Favorite Business Tool:

Hubspot

Jeremy’s Favorite Book:

Living with a SEAL – Jesse Itzler

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GE Ep 261 [2020] - This Disease Has Killed More Entrepreneurs than the Black Plague Jul 22, 2021

In this episode, I’m gonna talk about a disease that has killed more entrepreneurs than the black plague! It’s called COMPARITUS and it affects entrepreneurs, salespeople, and marketers every single day. Tune in to learn how to prevent and avoid falling victim to it.

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How to Raise Million to Finance Your Business with Crowdfunding w/ Teague Egan Jul 19, 2021

CEO and founder of EnergyX, Teague Egan, takes us on a journey into the future like no other. Energy Exploration Technologies is on a mission to provide the world with clean energy and on this episode, he walks us through the unconventional path of crowdfunding his business and marketing through avenues like YouTube and podcasts.

On a serendipitous trip to Bolivia, Teague found himself on the world’s largest lithium reserve. Having been a tesla owner and shareholder since ’13, it dawned on him the massive amount of lithium these electronics cars required; from this experience, Teague set out to create the most cost-effective and efficient lithium battery.

Tune in to hear Teague’s story…

[01:01] Introduction to Teague Egan

[01:57] EnergyX

[03:06] Coming up with the idea

[06:24] Raising capitol

[09:51] Two avenues when starting a venture

[11:11] Record label

[12:46] Platform used for crowdfunding

[15:05] Key components in crowdfunding

[18:08] Driving awareness

[21:32] How would you crowdfund if you had to do it over again?

[24:10] Favorite growth tool

[25:09] Favorite book

[26:16] Connect with Teague

Resources:

Connect with Teague:

Email hello@energyx.com

Teague’s Favorite Business Tool:

Salesforce

Teague’s Favorite Book:

Make Your Bed by Admiral McRaven

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GE Ep 257 [2020] - My #1 Hack to Motivate You to Make More Sales Calls Jul 15, 2021

In this episode, I share MY #1 Hack to Motivate You to Make More Sales Calls! This is a very simple hack I have personally been using for over a decade get motivated to make sales calls. Including days where I just didn’t think I had it in me. I am confident it will work for you. Enjoy!

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The Secret to Creating Magnetic Messaging w/ Michael Zipursky Jul 12, 2021

CEO of Consulting Success®, Michael Zipursky, walks us through the two major components of marketing he stands by; ideal client clarity and the magnetic message with an added three parts on developing a magnetic message for your ideal client.

Michael was born in Toronto and raised in Israel for 5 years of his infancy. When he moved back to Canada, Michael did not know a word of English. Feeling ostracized, he took this energy a funneled it into sports and himself. Once entering his first year at university, Michael and his cousin Sam started their own consulting business focusing on web design. Two more businesses later, they got back together to start Consulting Success® which he is now the CEO of.

Tune in to hear Michael’s story…

[01:09] Introduction to Michael Zipursky

[02:36] Background

[06:21] Two components for marketing

[07:26] Ideal client clarity

[12:09] The magnetic message

[13:29] Three-part formula on developing a magnetic message

[19:12] Consulting early stage startups

[23:27] Consulting Success free resources

[23:47] Favorite growth tool

[25:35] Favorite book

[26:48] Connect with Michael

Resources:

Connect with Michael:

Website: Consulting Success®
The Consulting Blueprint

Michael’s Favorite Business Tool:

Krisp

Michael’s Favorite Book:

The Infinite Game by Simon Sinek

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GE Ep 233 [2020] - 4 Unusual Sales Tactics that Convert Shockingly Well Jul 08, 2021

In this episode, I cover 4 unusual sales tactics that convert really well, especially in B2B. Yes, some of these are unorthodox but they can dramatically improve your conversions, thus increasing your sales. So what are waiting for, grab a pen and paper to jot down some notes and hit PLAY!

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How to 5X Your Revenue with the 4 R's w/ Dan Morris Jul 05, 2021

Scaling a business in the middle of a pandemic can’t possibly be an easy feat, but Dan Morris did it. With help from his team over at Mind Racer, Dan was able to help a sass company 5x their business using what he calls the four R’s; review, refine, roll out, repeat (and replace). This is only a dent in a goal that is positively impacting 1,000 businesses by 2025.

Dan is an investor, advisor, and growth expert, and being the youngest of four high-performing siblings meant consistently needing to overachieve. Though he had no desire to pursue higher education, Dan focused on perfecting what he was good at; selling. Through this, he earned the trust of entrepreneurs, which in turn resulted in promotions and access to greater opportunities.

Tune in to hear Dan’s story…

[01:10] Introduction to Dan Morris

[01:50] Case study

[02:32] Backstory

[05:46] Biggest changes between pre-pandemic, mid pandemic, and present time

[08:41] Mindracer process

[10:33] The four R’s process: review, refine, roll out, repeat

[13:52] Refine and Roll-out

[16:24] Review to rolling it out

[19:19] Review is always the most important thing to change

[22:21] Biggest changes made that allowed sass company to 5x

[25:24] Establish and keep going

[26:40] Favorite growth tool

[27:19] Book

[28:00] Connect with Dan

[29:10] Outro

Resources:

Connect with Dan:

Website: Mindracerconsulting.com
LinkedIn

Dan’s Favorite Business Tool:

Hubspot

Dan’s Favorite Book:

The ONE thing by Gary Keller and Jay Papasan

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Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

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GE Ep 289 [2020] - 7 Rules for Becoming a Millionaire Entrepreneur Jul 01, 2021

In today’s episode, I’m gonna talk about 7 lessons that I had learned that will help you become a millionaire entrepreneur. As for me, it wasn’t like I launched my first business and then instant riches, that did not happen to me. But here are 7 lessons that I wished I had known that could’ve got me there faster. Tune in and enjoy!

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Why Working Harder is NOT the Key to Scaling Your Business w/ Mark Jacobs Jun 28, 2021

With over 20 years of experience in executive leadership consulting, Mark Jacobs gathered his knowledge and opened his own company, Scalewerks. Scalewerks is a holding company that focuses on accelerating businesses that are in their early or mid-life. In this episode, Mark gives us a quick rundown on how the Scalewerks process works using 4 quick bucket items; 1st working hard, 2nd creating process, 3rd customer value/experience, 4th redesign of the business model.

Mark comes from the quality management world, so naturally, process is important to him. At the age of 26, Mark found himself in a meeting with his last employer, Motorola, where he thought to himself if this is really the direction this company was headed? Wanting to offer more to business, Mark finally broke away to become an entrepreneur.

Tune in to hear Mark’s story…

[01:13] Introduction to Mark Jacobs

[02:03] Challenges most often seen,

[02:32] Background on Mark

[04:00] Entrepreneur for 20 years

[05:36] Scalewerks today

[06:57] An accelerator

[09:56] The Scalewerks process

[13:58] Understand customer loyalty process

[18:04] Best metric in determining customer loyalty

[20:01] How it Impacts a company from a sales-marketing perspective

[22:21] Modular producer

[22:54] Asking the right questions on the front end

[24:44] Favorite growth tool

[25:32] Favorite Book

[26:00] Connect with Mark

Connect with Mark:

Website: Scaleworks.com
Email: Mark@scalewerks.co

Marks’s Favorite Business Tool:

Loyalty research data

Marks’s Favorite Book: The Untethered Soul by Michael Alan Singer

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GE Ep 110 [2019] - 5 Social Media Hacks You Need to Be Using in 2019 Jun 24, 2021

In this solo episode I share 5 of my favorite social media hacks you need to be using in 2019 to increase your engagement, reach and to develop better relationships with your target market.

If you enjoyed this episode please Rate/Review and most of all SUBSCRIBE to ensure you never miss an episode!

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The 7 Figure Pandemic Pivot w/ Sheila Bella Jun 21, 2021

Sheila Brown, a two-time 7-figure business owner, walks us through having to build a business from scratch twice. March 2020, Sheila was forced to shut down, and instead of waiting around, she built a new business online where she now makes close to 400k a month. In this episode, Sheila gives a rundown on how she made it happen.

At 28 years old, Sheila found herself in the worst position she could imagine; broke, jobless, and divorced. Being sick and tired of living this life, Sheila found a permanent makeup and training course that was only 5-days long and from there, her brick-and-mortar business emerged. A decade later, Sheila would have to go through the whole process again only this, through online platforms only.

Tune in to hear Sheila’s story…

[01:08] Intro to Sheila Bella

[02:16] Backstory on Sheila

[06:10] Brick and mortar business

[08:51] Investing in business coaching and mentorship and masterminds

[10:24] Roadmap for launching new online business

[13:28] Transferring skillsets from real life to online

[15:22] The primary growth engine process

[17:30] Tactical weekly rundown

[20:11] Pivoting engagement into a business conversation

[24:18] The organic process

[25:32] If you can't beat fear, so do it scared

[26:31] Favorite growth tool

[26:50] Favorite Book

[27:07] Connect with Sheila

Connect with Sheila:

Podcast: Pretty Rich Podcast
Give her a call: 310-388-4588

Sheila’s Favorite Business Tool:

Kajabi

Sheila’s Favorite Book: Mindset by Carol West

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GE Ep 92 [2018] - How to Double Your Email Open Rate in 4 Easy Steps Jun 17, 2021

It’s been a while since my last solo episode here on Growth Experts so today I am going to share something that I have been testing and using with great success for several years.

Today I am going to share with you 4 easy to implement tips on how to double your email open rates w/ the goal of increasing sales.

If you implement my 4 easy steps I can almost guarantee your open rates go from 15-20% to 30-40% or more overnight.

Enjoy!

Get a free copy of my book:

www.linkedacademy.com

Connect with me:

Check out my blog:

www.askdennisbrown.com/blog

How to Build A $25 Million Dollar Ecomm Brand with Clickfunnels w/ Jack Murphy Jun 14, 2021

23-year-old multimillionaire Jack Murphy is an entrepreneur and digital marketing expert. In this episode, Jack walks us through how he built “I Love My Freedom” into a massive brand generating 25 million in sales a year, all by learning how to leverage click funnels and using subscription newsletters to his advantage.

Since the young age of 7 years old, Jack found himself building websites and selling products on eBay. By the time he got to high school, Jack had made his own motivational sports e-commerce brand. When 2015 came around, and Trump announced his run for presidency, Jack had a hunch that he would win, and thus, I Love My Freedom was born.

Tune in to hear Jack’s story…

[01:08] Intro to Jack Murphy

[01:57] Backstory on Jack

[03:14] Pivoting to online marketing

[05:03] Tapping into a movement

[06:56] Framework on using click funnels

[09:15] What a click funnel looks like

[13:58] Next step to monetizing that customer

[17:38] Conversion rate of SMS vs email

[21:17] Subscriptions built around the “I Love My Freedom” brand

[24:11] Providing a physical newsletter

[26:43] Building an e-commerce brand in 2021

[28:26] Favorite tool to grow business

[28:44] Favorite Book

[29:18] Connect with Jack

Resources:

Connect with Jack:

Jack’s Favorite Business Tool:

Clevia

Jack’s Favorite Book:

Russel Brunson's Books

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Should You Buy an Established Business in 2021? Jun 10, 2021

In this episode, I'm gonna share with you some pros & cons of buying an established business. I know that it can be challenging buying or selling a business and hope you can garner something from this. So grab a pen & paper, jot down some notes and enjoy!

Are you getting a steady flow of highly targeted leads from LinkedIn?? If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

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How to Optimize an Underperforming Sales Team w/ Ali Mirza Jun 07, 2021

Founder of Rose Garden Consulting, Ali Mirza, is an entrepreneur and visionary and in this episode, Ali gives a detailed rundown of three strategies he uses to optimize underperforming sales teams and reveals the making of his new book “Predictable Closing,” set to be released early fall. 

Ali Mirza started in sales at the age of 21 when he was going door to door selling life insurance. During his short four years there, Ali became a sales manager while building a sales team of 50 reps. Ultimately, he recognized that this was not the type of lifestyle he wanted to pursue and so then he started Rose Garden Consulting, now 10 years later he is one of the top consultants in the game.

Tune in to hear Ali’s story…

[01:07] Intro to Ali Mirza

[02:11] Background

[04:38] Book - Predictable Closing

[06:34] How to optimize an underperforming sales team

[07:42] Strategy

[09:53] Understanding and defining the numbers

[11:38] Only way to grow a business is through visionaries

[13:26] Listening in on calls

[15:14] Break them down to systemic issues

[18:19] Timeline on performance

[19:44] Never apologize for not taking it easy

[20:35] Favorite growth tool – Google calendar

[20:57] Books that have helped

[21:25] Connect with Ali

Resources:

Connect with Ali:

Ali’s Favorite Book:

The 48 Laws of Power by Robert Green
Predatory Thinking by Dave Trott
Alchemy by Rory Sutherland

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Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

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www.askdennisbrown.com/quiz

GE Ep 10 [2018] - How I Generated Over 20,000 Leads By Asking 8 Simple Questions Jun 03, 2021

In my first solo episode on Growth Experts, I decided to share a quick story from 2017.

How I generated over 20,000 leads and over $30,000 in sales while testing a new software product called LeadQuizzes.

In this episode I share...

- How I stumbled upon the product and why I decided to give it a test drive.

- The four different ways I tested the LeadQuizzes product including the results which add up to over 20,000 leads.

- BONUS OFFER where I give you access to one of my top performing quiz funnels.

Collect your BONUS at the link below.

For a free trial to LeadQuizzes go to https://goo.gl/B61LAo

Connect with me below...

www.LinkedIn.com/in/askdennisbrown

www.Twitter.com/askdennisbrown

www.Facebook.com/askdennisbrown

From Startup to Over 6,000 Customers in Just 4 Months w/ Sean Matson May 31, 2021

As a serial entrepreneur, Sean Matson is bringing disruptive technologies to market and empowering others along the way. With 5 deployments under his belt, Sean is no stranger to a challenge. His experience on the front lines uniquely prepared him to create innovative products for both civilian and military life. Sean shares how his high-touch customer acquisition strategy has attracted customers to his most recent endeavor, Cardomax.

Sean Matson served 13 years as a Navy Seal before plunging into entrepreneurship full-time. Most recently, Sean launched Cardomax, a liquid supplement company committed to producing high quality supplements with clean ingredients. Sean is also CEO of MATBOCK, a veteran owned and operated business that creates lighter and more practical equipment for every environment. Additionally, Sean helped found Shop Decon, a veteran owned cleaning supplies company. His passion for business started while he was still serving in the Navy SEAL Reserves, with the launch of Strike Force Beverage and Aceso Plasma, LLC.

Tune in to hear Sean’s story…

2:13 – Starting a company while on duty

3:11 – Benefits of liquid supplements (instead of powder)

5:33 – Designing for our troops

6:54 – Customer acquisition…even at a loss

8:04 – Full product vs. the sample

9:40 – Putting your money where your mouth is

11:00 – Not your average “abandon cart” email

13:30 – Creating customers for Life

14:29 – Customer Acquisition Cost vs. Lifetime Value

16:11 – The art of the reply

17:36 – Handwritten notes & retention

19:36 – Different is better than “better”

23:01 – Favorite growth tool (Klavyio) and Favorite Book (The Rise of Superman)

Resources:

Connect with Sean Matson …

Facebook: sean.matson

Instagram: sean.matson & cardo_max

Try Cardomax: Cardomax.com & Sample Packs

Sean’s Favorite Book: The Rise of Superman by Steven Kotler

Sean’s Favorite Tool: Klaviyo

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Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

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Reasons Why I Closed A Multi 6 Figure Consulting Business May 27, 2021

In this episode, I'm gonna share with you 3 reasons why I closed a highly lucrative consulting business to pursue my passion. Curious? Tune in to find out why. Enjoy!

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How to Create Product Lead Content w/ Xenia Muntean May 24, 2021

At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product led content to grow her business.

Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper's startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable.

Tune in to hear Xenia’s amazing story…

1:17 – Overview of Planable

3:11 - Workflow problems at the social media agency + the Solution

5:09 – The journey… 0 to 1000

7:17 - Fundraising & Break-Even points

8:29 – Product-led content and SEO

11:48 – All about intent!

13:11 – Unique content based on customer data

15:04 – Leveraging data for a compelling story

17:09 – Sharing stories through case studies & ebooks

17:53 – Over-experimenting, doubling down, and letting go

21:10 – Autopsies for your experiments

22:47 – Favorite growth tool (Superhuman) and favorite book (Stop Overthinking)

Resources:

Connect with Xenia Muntean

Facebook: Xenia Muntean

Website & Trial: Planable.io

Discount Code: Growth30 (30% off paid plans for 3 months)

Xenia’s Favorite Book: Stop Overthinking by Stephen Scott or Stop Overthinking! By Daisy Kinge

Xenia’s Favorite Tool: Superhuman

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My 3 Highest ROI Marketing Channels in 2021 May 20, 2021

Today I'm gonna share with you "My 3 Highest ROI Marketing Channels". These are the exact 3 channels that I'm currently using to get the biggest ROI in my business. Tune in and Enjoy!

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How and Why Talent is The Best Growth Strategy w/ Reid Lappin May 17, 2021

Reid Lappin is the Founder & CEO at Vokal, a product growth consultancy based in Chicago, IL. Vokal helps non-digital organizations measure and invest like venture capitalists, as well as design, build, & optimize like start-ups. Reid shares how Vokal helps businesses compete in the unique digital economy. Additionally, Reid provides his best tips for attracting top talent and creating a healthy business.

Recently featured in Comparably’s list of Best CEOs, Reid Lapin is the founder of Vokal, a product growth consultancy helping your favorite businesses compete in the digital era. Reid is also a Partner at Fresh from the Hills Produce and a Mentor at the Food Foundry. Previously, Reid was the Founder of Mobile Makers Academy, an iOS bootcamp in Chicago.

Tune in to hear Reid’s exciting story…

2:19 – What is Vokal? 3 Buckets for Quantitative Growth

3:19 – Being the Best Option vs. Being the Only Option

5:58 – Why you need multiple playbooks

7:30 – Track Record vs. MBA

8:58 – Buyer Behavior…What you need to know

10:48 – Creating a self-generating talent engine

12:10 – Evolving into the modern digital economy

13:23 – Leveraging LinkedIn for outreach

14:20 – Now hiring! Product Engineers, Data engineers, Growth & Performance Marketers, Designers

15:00 – Wealth & Wisdom from the CEO in the recruiting process

16:08 – What’s not working…

18:14 – Engineering your Finances to attract top talent

19:38 – Sharing the upside

22:13- Profit Sharing & Equity Programs

23:55 - Retention through Culture, People, and Momentum

24:50 – The Mission & The Metrics

25:40 – Reid’s Favorite Tools & Books

Resources:

Connect with Reid Lappin…

LinkedIn: Reid Lappin

Website: Vokal.io

Reid’s Favorite Books:

Work Rules by Laszlo Bock (Formerly Senior VP of People Operations at Google, Inc.)

Creativity Inc. by Ed Catmull (President of Pixar Animation & Disney Animation)

Reid’s Favorite Growth Tool:

Creating Content on LinkedIn

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Are you getting a steady flow of highly targeted leads from LinkedIn?? If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

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GE Ep 228 [2020] - 6 Social Selling Mistakes That Are Costing You Money! May 13, 2021

Today I’m going to share with you 6 Social Selling Mistake That Are Costing You Money! Whether you realize it or not, these mistakes are preventing you from building trust, generating leads and getting clients on social media, particularly LinkedIn.

Failing to correct these mistakes will not only lead to frustration but will have a negative impact on your bottom line.

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Why 98% of Businesses Never Break $1 Million in Sales w/ Susie Carder May 10, 2021

Moms will do anything for their kids…and Susie Carder is no exception. A single mom of two daughters, Susie was struggling to make ends meet as a hairdresser. Determined to give them (and herself) the best life possible, she got on the “whatever it takes plan.” Little did she know this plan would soon turn into 5 multi-million-dollar companies and two 10 million+ dollar businesses. We discuss how Susie’s sales & business strategies allowed her to scale her businesses to exponential success.

Recently featured in The New York Times, Forbes Magazine, and the Associated Press, Susie Carder is the creator of radical business strategies that have helped thousands of entrepreneurs achieve exponential growth and triple their profits. She is the creator of 10 organizations and the author of Power your Profit.

Currently, Susie coaches small business owners, managers, and entrepreneurs in professional management and efficiency to streamline channels of profit for companies. Previously, Susie was president and COO of Motivating the Masses, Inc., an international transformation and training company for small business owners led by Lisa Nichols. 

Tune in to hear Susie’s amazing story…

1:08 – Susie’s story from hairdresser to owner of two 10-million-dollar businesses

4:45 – How Susie created a 7-figure launch during the pandemic (+ you can too!)

6:18 – Why 98% of businesses never hit 7 figures…

7:50 – You’re not charging enough! (And getting the plan on paper)

9:11 – Who is your ideal qualified candidate?

11:27 – Stop marketing to your fans…

13:19 – Being accountable to the numbers… This is how you price your services!

15:15 – Summary of Susie’s Steps: Step 1 -Getting the Plan on Paper; Step 2 Finding Ideal Qualified Candidates; Step 3 – Being accountable to the numbers

15:53 – How managing units (not dollars) is the key to 7 figures

17:39 – Steal Susie’s sales script!

19:48 – You’re making it too hard… But the details still matter

23:15 – Favorite tool for business (Trello); Favorite Book (Hook Point by Brendan Cane)

Resources:

Connect with Susie Carder…

Facebook: @SusieCarder

Instagram: @susiecarder

Website: SusieCarder.com (Find Susie’s book Power Your Profit here)

Click link for book and receive $5k in bonuses: Including Susie’s Cash Calculator & Financial Tool for Projections

Susie’s Favorite Book: Hook Point by Brendan Cane

Susie’s Favorite Tool: Trello

—————————————————————————————

Are you getting a steady flow of highly targeted leads from LinkedIn?? If not, I can help…

Get the ultimate guide to generating inbound leads on LinkedIn!

Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide

If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

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How to Use "NPS" to Grow Your Business May 06, 2021

Today, I'm gonna share with you "How to Use "NPS" to Grow Your Businesses. The reason why I decided to tackle this today is that I had released a new Sales Accelerator program. Curious how it went? Find out how NPS played a huge role in this program! Tune in and Enjoy!

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How to Get Big Media Exposure For Your Small Business with No Money w/ Zack Teperman May 03, 2021

Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zach Teperman. Zach began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zach interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zach branched out to launch ZTPR and is now a staple in the public relations realm.

In this episode, Zach expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zach helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up!

During this interview, we discuss:

[02:21] – Backstory on Zach Teperman

[03:41] – Zach’s specialization (or not) in pr

[05:05] – Clients

[05:48] – How Zach generated exposure and create awareness

[08:28] – Getting big media exposure with little to no money

[12:28] – Discover what your story is

[15:07] – Planning for the interview

[17:41] – Build credibility and maintain realistic expectations

[20:51] – New media

[23:02] – Advice for small businesses starting off

[24:18] – Think outside the box

[25:43] – Favored growth tool

[26:07] – Book recommendations

[26:42] – Connect with Zach

FIND ZACH:

Website – ZTPR.NET

BUY ZACH’S BOOK:

Cut the Bullshit

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Instagram [Free Giveaways]

GE Ep 94 [2018] - How I Generated Over $5 Million in Revenue with Just One Webinar Apr 29, 2021

Today I am doing another solo episode where I draw from my own personal experience as an entrepreneur and marketer over the past 25 years.

Specifically I am going to share with you my 4 step framework that allowed me to generate over $5 million in revenue with just one webinar.

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The Innovator’s Dilemma by Clay Christensen

How R-Zero Disrupted A 100 Year Old Industry While Doing $11 Million in Sales in Year 1 w/ Eli Harris Apr 26, 2021

Eli Harris founded two successful startups before the age of 30 and is now the President and Co-Founder of R-zero, taking on his biggest challenge yet, which is to tackle the transmission of pathogens in the covid-19 era and into the future. Eli founded R-zero in April of 2020 and in less than a year, he’s made over $11 million in sales.

Listen in as Eli shares how he disrupted a 100+ year old industry and made over $11 million in sales during a global pandemic, as well as what R-zero is doing to impact the fields of healthcare and pathology. He shares insight into the benefits of using UVC towers and technological innovations to prevent infection, R-zero’s unique subscription service, and misconceptions of the accessibility of industry disruption.

During this interview, we discuss:

2:25 – Eli’s entrepreneurial journey

4:01 – About R-zero & What attracted you to pathology and pandemics?

7:08 – What is your market?

7:41 – 2 ways R-zero disrupted the disinfection industry & R-zero’s value proposition

12:48 – Identifying an audit trail and innovating a product for dynamic commercial spaces

16:58 – Creating awareness with effective marketing strategies & The importance of a great team and channel partners

21:14 – Misconceptions of industry disruption

22:44 – Eli’s favorite growth tool

23:27 – His most recommended book

23:52 – How to connect with Eli

Plus, a whole lot more!

Resources:

R-zero

Salesforce

Email Eli: eli@rzerosystems.com

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The Biggest Marketing Mistake to Avoid in 2021 Apr 22, 2021

In this episode, I'm gonna share with you the biggest marketing mistakes that I see people are doing INCLUDING MYSELF!. So listen well because you don't want to miss this one. Enjoy!.

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Winning Digital Customers by Howard Tiersky

Critical Step For Every Small Business Post Covid -19 w/ Howard Tiersky Apr 19, 2021

Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world.

One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow.

During this interview, we discuss:

2:59 – About Howard’s book: Winning Digital Customers

4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients

8:00 – Howard’s business growth

10:06 – Why do rapid customer research?

13:45 – A simple framework for how to do rapid customer research

22:27 – Making customer research actionable

28:43 – Expert advice on researching customers

30:07 – Howard’s favorite growth tool

30:58 – His most recommended books

32:00 – How to connect with Howard and get a copy of his book

Plus, a whole lot more!

Resources:

Digital Darwinism by Tom Goodwin

Awaken the Giant Within by Tony Robbins

Think and Grow Rich by Napoleon Hill

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Advice I Wish I Had As A Young Entrepreneur? Apr 15, 2021

In this episode, I'm gonna share with you guys "7 Pieces of Advice for Young and or 20 Something Entrepreneurs." When I was a young entrepreneur I made A LOOOTTT of mistakes along the way, and there's a lot of things I wished I knew. So get a pen and paper jot down some notes because you don't want to miss this one.

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177 Mental Toughness Secrets of the World Class by Steve Siebold

From $10k to $300k Per Month in 30 Months w/ Ahmad Munawar Apr 12, 2021

Ahmad Munawar is the Founder of Boutique Growth and the creator of the 90 Day Pipeline, a coaching program that helps B2B consultants and service providers fill their pipeline with 5 and 6-figure deals without begging for referrals, wasting time networking, or spending money on advertising.

Listen in as Ahmad breaks down his framework for how he went from a solopreneur to a CEO making $300,000/month in 30 months. He emphasizes the importance of having a desirable offer, solving bottlenecks in your business, and reinvesting your profits in your company instead of giving yourself huge paychecks.

During this interview, we discuss:

3:16 – What led Ahmad to become an entrepreneur

4:52 – About his company, Boutique Growth

6:54 – How Ahmad grew from $10k/month to $300k/month

11:57 – Best strategy for testing offers

14:28 – Scaling marketing

19:30 – Scaling sales

22:16 – Scaling delivery and fulfillment

28:49 – His biggest challenge right now

29:14 – Ahmad’s favorite growth tool

29:35 – His most recommended book

29:53 – How to connect with Ahmad

Plus, a whole lot more!

Resources:

90 Day Pipeline

Notion

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5 Copywriting Hacks that Helped Me Generate Over $100,000 in Profit Last Month Apr 08, 2021

In this episode, I'm gonna share with you "5 copywriting hacks that helped me to generate over a $100,000 in profit last month!." Yes, you heard it right, a $100,000!. This will help you improve your conversion, get more customers & drive more revenue. So tune in and enjoy!

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Revenue Growth Engine by Darrell Amy

How to Set Growth Goals During Uncertain Times w/ Darrel Amy Apr 05, 2021

Darrell Amy is a growth strategist, speaker, and the author of the best-selling book, Revenue Growth Engine: How to Align Sales & Marketing to Accelerate Growth. He’s also the host of the Revenue Growth Podcast and co-host of the Selling from the Heart Podcast. Darrell is here to talk to us about how to set growth goals in an uncertain market, which is a topic that’s very relevant to 2021, yet not talked about much. Setting goals while transitioning out of a pandemic will be challenging, but in this episode, Darrell gives you valuable information and advice that will help you set smart business goals in 2021.

Tune in to learn methodologies for projecting future performance based on past performance and the top mistakes businesses make when setting goals, as well as in their approach to growth strategies. Darrell teaches you the importance of using net new and cross-selling in your growth strategies and shares resources you can take advantage of to help launch your business to new heights this year.

During this interview, we discuss:

2:26 – Why Darrell focuses on growth + Mistakes businesses make when setting goals

5:46 – Darrell’s background and his role as a growth strategist

8:36 – How to set aggressive but realistic growth goals + Revenue growth drivers

13:26 –Methodologies for projecting future performance based on past performance using net new

19:56 – The importance of calculating revenue per customer for cross-selling growth

25:53 – Advice for setting growth goals in 2021

26:19 – Darrell’s favorite growth tool

26:50 – The book he recommends the most

27:26 – How to connect with Darrell and get his best-selling book for FREE

Plus, a whole lot more!

Resources:

Revenue Growth Podcast

Selling from the Heart Podcast

Growth IQ by Tiffani Bova

HubSpot

Never Lose a Customer Again by Joey Coleman

To get the Planner Spreadsheet for Revenue Growth Goals, text REVENUE to 21000 ————————-

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7 Ways to Make Better Live Video on Social Media Apr 01, 2021

In this episode, I'm gonna share with you "7 Ways to Make Better Live Videos On Social Media". These tips are coming from my personal experience and these are practical tips particularly for people who are just getting started or want to get started. So tune in and enjoy!

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Listen to Episode #24 with Elaine Pofeldt

How to Pivot and Thrive During A Global Pandemic w/ Elaine Pofeldt Mar 29, 2021

Elaine Pofeldt is an independent Forbes journalist and the author of The Million-Dollar, One-Person Business. Elaine is back on Growth Experts to share the updates she’s made to her book since we last spoke, featuring fascinating case studies of million-dollar, one-person businesses. She talks about how these businesses were impacted by the covid-19 pandemic, innovative pivots they’ve made, and methods they’ve used to diversify and scale their revenue.

Tune in to learn how savvy businesses are coming out of the pandemic stronger than ever, the importance of consistency and dedication in growing a business, and how to diversify your revenue in 2021. Fortune favors the bold and this episode highlights businesses that embody that phrase to the fullest!

During this interview, we discuss:

2:00 – How the pandemic has impacted Elaine’s business

2:36 – About her next book, Tiny Business, Big Money

3:43 – A case study of a million-dollar, one-person business and how they’ve been impacted by the pandemic

7:35 – The importance of revenue diversification and how to diversify and scale your revenue

10:36 – Growing your business by creating online courses and masterclasses

14:52 – More case studies of million-dollar, one-person businesses with innovative approaches

21:19 – The #1 reason why businesses fail

22:09 – A case study of a million-dollar, one-person business who leverages Instagram influencers

25:48 – How to connect with Elaine and get her book

Plus, a whole lot more!

Resources:

Elaine Pofeldt’s website

The Million-Dollar, One-Person Business by Elaine Pofeldt

Joey Healy Eyebrow Studio

Podia

Teachable

Ocean Audit

Jaime Jay of Bottleneck Distant Assistants

Chvker by Nazlia Yunus

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How to go From Zero to a 1,000+ YouTube Subscribers FAST Mar 25, 2021

In this episode, I'm gonna share with you guys How to go From Zero to a 1,000+ YouTube Subscribers FAST! Yeah I know it sounds too good to be true, but I promise you that these will definitely increase your subscribers. So grab a pen & paper jot down some notes and enjoy!

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Connect with Accelevents on Facebook

How to Leverage Virtual Events to Grow Your Small Business in 2021 w/ Jonathan Kazarian Mar 22, 2021

Jonathan Kazarian is the Founder and CEO of Accelevents, an all-in-one virtual and hybrid events platform that empowers event organizers and marketing professionals to create authentic human connections and memorable experiences. As many organizations are pivoting from live events to virtual or hybrid events, Jon is the expert you need to listen to if you want to make that transition as seamless as possible. Most small businesses don’t throw events… but they’re missing out on huge growth opportunities! Jon works with many small businesses that have seen tremendous success with virtual events by using the Accelevents software.

Listen in as Jon teaches you how to leverage virtual events in order to connect your customers, optimize your partnerships, and grow your small business. Plus, you’ll learn the many benefits of attending and hosting virtual live events.

During this interview, we discuss:

1:51 – Why Jon started Accelevents

5:28 – The impact of hosting events

6:35 – How Accelevents differs from other virtual event experiences

8:18 – How to use virtual events to connect with customers, optimize partnerships, and grow your business

15:21 – What to expect when creating a virtual event

17:55 – Engagement on the platform: Audio, video, text chat, etc.

19:16 – The access to data you get from hosting a virtual event

21:03 – Jon’s favorite growth tool

21:40 – His most recommended book

22:08 – How to connect with Jon

Plus, a whole lot more!

Resources:

Accelevents

Intercom

The Great CEO Within by Matt Mochary

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The Ultimate Guide to Generating Inbound Leads with LinkedIn

GE Ep 146 [2019] - The Easiest and Most Powerful Way to Leverage Social Proof on LinkedIn Mar 18, 2021

In this solo episode I share one of the easiest and most powerful ways to leverage social proof on LinkedIn to help you stand out from the crowd. It's called LinkedIn recommendations and is one of the most underutilized features on LinkedIn that can help you differentiate yourself from your competition.

Download my NEWEST LinkedIn guide below.

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The Media Mentoring Program

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How to Get Featured in the Media w/ Christina Nicholson Mar 15, 2021

Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews.

Christina’s here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you’ll learn what the best platform is for building relationships with journalists and other members of the media.

During this interview, we discuss:

2:32 – Why Christina decided to pivot from reporting to public relations

3:50 – How PR has changed over the years + About Media Maven’s mentoring program

5:43 – Why podcasts are a great place to get publicity + About Podcast Clout software

8:53 – Step by Step: How to successfully create your first media pitch

22:50 – The exact pitch Christina sent to get on Smart Passive Income Podcast for the first time

23:43 – Christina’s favorite growth tool

24:12 – Her most recommended book

24:54 – How to connect with Christina

Plus, a whole lot more!

Resources:

Media Maven

Podcast Clout

Listen to Media Maven’s Podcast

Christina’s Pitch to Smart Passive Income

Google Calendar

Secrets of the Millionaire Mind by T. Harv Eker

Follow Christina onInstagram

Follow her on Twitter ————————-

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7 Tips For Writing Irresistible Headlines For Your Blog, Podcast or Social Media Mar 11, 2021

Today I'm gonna share with you "7 Tips/Secrets to Creating a Winning Headline". Did you know? 8 out of 10 people will read your headline but 2 out of 10 will read the rest. So get a pen and paper. jot down some notes and enjoy!

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