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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 248: Algorithms, the Future of Online Business + Building a Legacy with The Movement Maestro Oct 17, 2022
    Show notes

    In this episode, Jill and her business partner Shanté Cofield (a.k.a. The Movement Maestro) talk about the future of online coaching businesses, how they see their brands growing and expanding in the upcoming years, and how business owners who are just starting to take clients in, share content, and having an income from it can scale their companies just by being consistent. Tune in!

    "If you guys are on the fence, here's the deal: go make sales. You have people right now in your immediate circle who need help with whatever is that you offer because then you'll have the resources to then put back into the business." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: How to Create a LEGACY Business with The Movement Maestro

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 247: Designing Your "Signature Program" Sep 21, 2022
    Show notes

    The first module on FBA (Fitness Business Accelerator) is all about creating a 1:1 offer for your clients. You can indeed create a group offer right from the start, but it's fundamental to have a 'signature offer. That offer that you can say is your premium product that will draw people's attention. In this episode, Jill explains how you can create yours and why it's so important for your business. Tune in!

    "When we get into marketing, and selling, and talking about your offer, it's not just the 'nuts and bolts', it's the energy that you bring to your offer." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: 3 Ways to Create a Unique Brand

    Fit Biz U: How to Cultivate Self-Worth + Increase Prices

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 246: Why You Should Join Fitness Business Accelerator (FBA) Sep 19, 2022
    Show notes

    This episode is dedicated to FBA (Fitness Business Accelerator), which is opening its doors today! Jill tells a little bit about the early stages of the course and how it was born from another successful program called Best of You. Here, Jill talks about the many benefits of investing in you, your potential, and your business, highlighting that to achieve the next level you must be committed. Tune in!

    "That's the magic of this program: we really wanted to create something where people got results." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: FBA Launch Debrief - Part 1

    Fit Biz U: FBA Launch Debrief - Part 2

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 245: How to Choose the Right Mentorship Sep 14, 2022
    Show notes

    The right mentorship for you has a lot to do with the current level of your business. Beginners, intermediates, and advanced business owners have different priorities, and the mentor you choose to guide you and help you should match that. The first rule: you want to be working with someone who has done the same thing you want to do. In this episode, Jill explains the best strategies to choose the right mentor.

    "Find the person who has the playbook that you need access to and pay them whatever it is to get access to it." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: Finding Your Ideal Mentor Online

    Fit Biz U: What It's Like to Work With Me

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 244: Psychographic Marketing: How to Niche Down Your Ideal Client Sep 12, 2022
    Show notes

    It's not uncommon to get confused about who is the ideal client for your coaching business. Especially if you are coming from an in-person training career, where your clients were all different from each other. Instead of trying to identify your ideal client through demographics (age, gender, weight) why not try to identify through psychographics (habits, activities, personality)? In this episode, Jill explains all about this type of marketing strategy.

    "Nine times out of ten the person that you're going to end up attracting – your ideal client – is probably someone who wants to make the same transformation that you have." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    Join the #FreshFormula with Jill Coleman: jillfitfree.com/freshformula-2022

    You May Also Like

    Fit Biz U: Niched Offerings for More Sales + How to Name Products/Services

    Fit Biz U: Identifying + Selling to Your Ideal Client

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 243: 3 Ways to Create a Unique Brand Sep 07, 2022
    Show notes

    Creating a unique brand is something half intuitive and half strategy. A brand should indeed be all about your personality, your character, and the work you can provide for your clients. But there are some strategies you can follow to level up your brand and achieve the next level quicker. In this episode, Jill shares these 3 strategies (the 3 M's) to attract the right client and be recognized for what you do.

    "If you have good branding then your offers will start to sell themselves." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    Join the #FreshFormula with Jill Coleman: jillfitfree.com/freshformula-2022

    You May Also Like

    Fit Biz U: 6 Key Steps for Starting Your Online Business from Scratch

    Fit Biz U: 5 Questions to Ask to Understand Your Ideal Client

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 242: What if I'm Afraid to Show up Online? Sep 05, 2022
    Show notes

    This episode is part 5 of our mindset series, and it's all about how to overcome the fear of showing up online. We need to be able to show up online in order to build our business, but sometimes it can feel overwhelming and we worry about how other people will react to our online presence once we start talking about our offer. It is necessary to do the work to make this mindset shift and stop worrying about what a random person, or maybe even a family member will think, because they might not be your ideal client, so why should it matter what they think? The important thing is to trust yourself and think of the worst case scenario. Chances are, you totally handle it and it's not as big of a deal as you think.

    "You can't build a business playing defense. Practical pessimism says, if the thing that I'm scared of actually happened, will I be okay? The answer is yes."

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Related Links

    Join The #FreshFormula with Jill Coleman: jillfitfree.com/freshformula-2022

    You May Also Like

    Fit Biz U: Overcoming Overwhelm as a Beginner

    Fit Biz U: Critical Lessons for Having a Long Online Business Career

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 241: Level up Your Social Media Game With These Tips Aug 31, 2022
    Show notes

    Social media is a non-negotiable for someone building an online business. Whether you're better at creating written content or showing your face on videos, you need to be creating some kind of content if you want to build your brand. The reason is simple: the people that will eventually invest with you are all connected there. In this episode, Jill shares important tips to master social media.

    "The reason why you have to be on social in some capacity is because that's where your potential clients are already hanging out." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: Critical Lessons for Having a Long Online Business Career

    Fit Biz U: How I Structure My Week for Productivity

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 240: Finding Your Ideal Mentor Online Aug 29, 2022
    Show notes

    When building your business, it's pretty common to be bombarded with a lot of tips, strategies, and tools from different coaches on social media telling you what to do, how to grow, and how to scale your brand. If you ever feel like this, we got you! In this episode, Jill advises you to be discerning and smart to make the best decision in choosing your "mentor". Focus your attention on this person and learn everything you can.

    "It's really important that if you are feeling burned out and overwhelmed to pick one person to listen to." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: Overcoming Overwhelm as a Beginner

    Fit Biz U: How to Cultivate Self-Worth + Increase Prices

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 239: How to Cultivate Self-Worth + Increase Prices Aug 24, 2022
    Show notes

    In this episode, Jill talks about the importance of cultivating self-worth to be able to charge for the work you do. It is very common to feel your work isn't worth the price you charge, or you are not good enough to be asking people for money, or you're not expert enough to be helping people. For instance, if you think you are not ready to increase your price, it's ok. The confidence to do it will come over time. Tune in!

    "If you don't believe in what you're selling and you're not sold on your offer, then they (clients) are definitely not going to be sold on it." – Jill Coleman

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: Overcoming Overwhelm as a Beginner

    Fit Biz U: Being Resilient about Business Problems

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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