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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

    Advertise

    Copyright: © 2020

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    Latest Episodes:
    FBU 358: Gatekeeping is out + Why Now is the Non-negotiable Time to Start Your Online Business Jan 29, 2024
    Show notes

    It's no secret—the online space is rapidly evolving, so it's more important than ever to get out there and get your online business started. In the past, the fitness industry, especially online, gatekeeping has been rampant, but it doesn't need to be that way anymore. Gatekeeping is out, inclusivity and gratitude in online interactions is in! In this episode, Jill emphasizes the importance of building a personal brand and developing business skills to stand out in a saturated market, and encourages listeners to invest in mentorship and coaching to really kick-start their success.

    Join Jill in #PostsToProfits Social Media Bootcamp for FREE!

    https://jillfitfree.com/p2p2024/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 357: The Bare Minimum You Need to Build an Online Business Jan 24, 2024
    Show notes

    There are a million ways to build an online business, and a million bells-and-whistles you can be added at any moment, but instead of getting caught up with too many things to focus on, make sure you're setting up a good foundation for your business. In this episode, Jill is breaking down the bare-minimum basics that you'll need to start a profitable online business. She focuses on the three I's: Intrigue Content, Insight Content, and Investment Content, and emphasizes the importance of consistency in posting on social media. Jill also highlights the need for an offer to actually sell, a way to take money, and a platform to deliver services. She also discusses the intangible qualities required for success.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 356: A 17-Year-Long Online Business Success Story with James Wedmore Jan 22, 2024
    Show notes

    So many people experience a defining moment in their lives that causes them to feel unworthy or that they aren't enough, and then they spend the rest of their lives trying to solve that feeling through achievement. It turns some towards entrepreneurship, but those subconscious beliefs hold them back from running the kind of business they dream of, and keeps them acting like an employee when they need to be acting like a boss. In this episode, Jill interviews her very own mentor, James Wedmore, about his own online business success, a journey 17 years in the making. The world you live in is dictated by your own thoughts—are you the one holding yourself back?

    Connect with James!

    The Mind Your Business Podcast

    @jameswedmore

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 355: Online Business Basics Part 5: Create Your First Irresistible Offer + beta test it Jan 17, 2024
    Show notes

    There are more opportunities for success now than ever before, but that doesn't stop the idea of starting an online business seem terrifying and overwhelming. The good news is, once you can master the basics, you can handle anything that comes your way, and that's what the Online Business Basics series has been about. In the final installment, Jill provides insights on how to create your irresistible offer, and the importance of beta testing it before launching. What you have to offer is valuable, and running it through a beta test can help to ensure that you're getting the kind of results for your clients that you've promised them.

    Listen to Online Business Basics Part 1, Part 2, Part 3, Part 4

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 354: Online Business Basics Part 4: How to Get Folks on Your Email List (And Why You Need To) Jan 15, 2024
    Show notes

    In the fourth episode of the Online Business Basics series, Jill shares the importance of email marketing as a foundational business principle. It may seem like an old or unimportant concept, but the old saying that the buyers are in your email list is still true to this day. Email marketing is permission-based marketing, which is a perfect system for both you and your audience—those who want your content get exclusive access, and those who don't can just opt out. Unsubscribes, just like unfollows, are going to happen, so you can't take them personally. Jill shares strategies for building an email list, including evergreen call to action and lead magnets, and encourages consistent communication with subscribers to keep them nurtured and ready to buy when the time is right.

    Listen to Online Business Basics Part 1, Part 2, Part 3

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 353: Online Business Basics Part 3: Using Your IG and FB Stories to Build Trust and Sell Jan 10, 2024
    Show notes

    In part 3 of the Online Business Basics series, Jill emphasizes the need to build a solid brand with meaningful connections if you want to have a long-lasting, lucrative career. By using social media, especially Facebook and Instagram stories, you create a way to connect with and engage your audience as they get to know you. Even if you're terrified to post, stories have the lowest stakes—they disappear after 24 hours! As you showcase your daily activities to your audience, you generate DM conversations and build relationships that can ultimately lead to sales.

    Check out StoryU to master your Instagram Stories:

    https://jillfit.lpages.co/storyu/

    Listen to Online Business Basics Part 1 and Part 2

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 352: Online Business Basics Part 2: Social Media Best Practices (to Acutally Make Money) Jan 08, 2024
    Show notes

    This podcast can get deep in the weeds of business at times, but an overload of information can make you feel like there's too much that needs to be done. And while online business isn't exactly easy, it is simple at it's core. In the second installment of the Online Business Basics series, Jill tackles the role of social media for online business, and the need for growth strategies and trust-building strategies. She highlights the importance of consistency and publishing content regularly, and also discusses the attract and repel concept and the feed forward cycle of attracting customers. Ad coaches and creators, you can't always control how people feel about you, but you can always control the quantity and quality of your content.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 351: Online Business Basics Part 1: Overview of Online Business in 2024 Jan 03, 2024
    Show notes

    There's no better time than the beginning of the year to get back to the basics. This episode is the first in a brand-new series to help you strengthen the foundation of your business. There are three phases of online business you need to understand: awareness, building relationships, and sales. Jill introduces the three types of offers: coaching, cohort, and course, and highlights the benefits and considerations for each. She also breaks down the process of making six figures online and addresses the fear of visibility that many entrepreneurs face.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 350: 5 Ways to Ensure You Have Your Biggest Business Year Yet Jan 01, 2024
    Show notes

    In this episode, the first in a brand new series on business basics, Jill emphasizes the importance of focusing on three key areas for success. She reflects on the milestones of this podcast and shares tips on how to have your biggest year ever in business in 2024. Jill discusses the as if principle and the need to take action to achieve desired outcomes and highlights the significance of increasing revenue through new customers and higher price points. If success is what you dream of, you need to create time and space to work on you business and take 100% responsibility for your success.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 349: Maximizers vs. Satisficers + Pushing Yourself in 2024 Dec 27, 2023
    Show notes

    Are you always pushing for things to be better, or are you more than happy to keep things up how they've always been? In this episode, Jill discusses the concept of "maximizers" vs. "satisficers" and how it relates to personal and business growth. Right now is the perfect time to reflect on the previous year and identify opportunities for growth in the upcoming year. If growth is what you want in 2024, you have to learn to embrace overwhelm and take action to push past comfort zones—you have to become the type of leader *you* need to be in order to achieve success. If you're looking for some practical advice and prompts for setting goals and making meaningful changes in business and life, make sure to tune in to this episode.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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