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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 379: Basic Online Business Terms to Know Mar 27, 2024
    Show notes

    In today's episode, Jill provides an overview of basic online business terms you should know as an internet entrepreneur. She explains the three phases of customer acquisition: awareness, lead generation, and conversion. Jill emphasizes the importance of creating an irresistible offer that includes the promise, process, price, value, bonuses, risk reversal, and urgency. She also discusses the role of lead magnets, landing pages, and sales pages in capturing leads and converting them into customers. Jill explains the concept of email marketing and the difference between nurture sequences and sales funnels. She also touches on paid traffic, ad copy, thank you pages, tripwires, launches, and evergreen offers.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 378: Exactly How I'd Capitalize on a Viral Video Mar 25, 2024
    Show notes

    The Instagram algorithm rewards intermittently, and right now seems like a great time to try to get your posts in front of more eyes. For some, going viral is the goal of Instagram and while it can be a great way to build up an audience, it isn't always what it's cracked up to be. If you dream of going viral, make sure you're creating content relevant to your niche, have somewhere to send new followers and keep them nurtured so that when the time comes to sell your products, you have an audience that's excited to invest.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 377: Steps for How to Sell a Program Before You Create It Mar 20, 2024
    Show notes

    No one wants to spend hours, days, weeks, or even months creating a program you know is great, just to get no sales. If you don't want to spend time creating a product no one wants, you can always sell the product before it's even been made! This is something Jill often does at JillFit when creating courses or group offerings. The most important thing to keep in mind if you want to sell something before you've even made it, like most things in online business, is that you need to be take action in the face of uncertainty, be able to work under pressure, and most importantly, to trust yourself and your ability to put together a program that helps people.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 376: Steps to Level Up the Customer Experience for Your Clients Mar 18, 2024
    Show notes

    While this podcast often focuses on everything that happens before you make a sale, it's important not to forget what comes after: fulfillment and customer service. In today's episode, Jill shares what needs to happen on the other side of the "buy" button so you can guarantee your clients have an amazing experience with you and get results. Customer experience is often forgotten, so when you ensure your clients are getting what they need, you're already ahead of the pack. If you want to grow your business, you need to make sure you're giving a great experience.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 375: 3 Steps to Recording a Stellar SOLO Podcast Mar 14, 2024
    Show notes

    In Jill's opinions, podcasting is one of the best things you can do for your online business. Public speaking is a non-negotiable business skill, and podcasting is a great way to practice. Not only that, but when potential customers listen to your podcast, they get a sense go who you are and what working with you could be like. And with over 800 episodes of experience, Jill knows first-hand the kind of impact it's making on her business. In this episode, Jill is sharing 3 steps to recording a stellar podcast, all on your own.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 374: The Camera Scenario: THE #1 Tool That Will Transform Your Messaging Mar 12, 2024
    Show notes

    Sometimes you may wonder why people aren't connecting with your content, aren't engaging with you, and aren't buying your services; it's likely because they don't truly see how your products can help them. There's one tool Jill teaches online biz owners to use that will completely change the outcome of all your messaging and marketing: the camera scenario. When you think about following your ideal clients' "before" and "after" selves around with a camera, you get clearer and more specific about the language that helps them see that you really do understand their struggles, and you have the solution to feeling better!

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 373: Gradually, Gradually, Gradually, SUDDENLY: How Success Really Works Mar 06, 2024
    Show notes

    We're never in charge of how long it takes to build trust in online business, and because of that, growth often happens slowly over time, and then all at once. In this episode, Jill shares personal stories and insights about building a successful online personal brand. She emphasizes the importance of gradually building trust with potential clients and customers and the eventual role of ads in scaling a business. Jill also discusses the need to manage expectations and motivations, normalize small money in the early stages, and enjoy the process of building a business. She encourages listeners to stick with it, iterate, and stay consistent in order to achieve long-term success.

    Listen to the Secret Podcast HERE!

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 372: Can Your (Small) Audience Sustain a Group Offer? Mar 04, 2024
    Show notes

    In this episode, Jill discusses what to do if you feel like your small audience can't sustain a group coaching offer. She explains the three types of offers: coaching, cohort, and courses. Jill recommends starting with one-on-one coaching if you want to make decent money with a smaller audience, and emphasizes the importance of having experience with one-on-one coaching before transitioning to group coaching. Jill advises beta testing and using coaching pods as a way to start small and get feedback. She also discusses the importance of managing expectations and metrics when launching a group offer.

    Doors are open for FBA! Join HERE!

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 371: Letting Go of the Fear of Judgement Changed Leah Marie's Life Feb 29, 2024
    Show notes

    There are plenty of reasons why people are too afraid to start online businesses, but mindset challenges and fears of judgement tend to be most common. These fears keep us from showing up fully, but at some point, being of service to people has to be more important to you than the fear of judgement. In this episode, Jill talks to current FBA student, Leah marie, about the mindset challenges that were holding her back and how taking the leap to join FBA changed her business and her life. If you're feeling uncomfortable and scared about the idea of investing in your business, that's a clear sign that you know, deep down, it's what you need to do to up level.

    Doors are open for FBA! Join HERE!

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


    FBU 370: Exactly How Concita Made Back TWICE Her FBA Investment in 2 Weeks Feb 28, 2024
    Show notes

    It's easy for Jill to talk about why FBA is a great investment—it's her program!—but what about hearing about it directly from someone who has first-hand experience? Concita Thomas is a current FBA student with over 20 years in the fitness industry and 10 in the online space. After building her business on her own for a decade and not gaining as much traction as she'd like, Concita wanted to get back to basics and joined FBA. Within 2 weeks, she made back double the amount she invested in her business, and is more confident in her business than ever before. As Concita says, if you decide to make FBA worth your time, money, and attention, it'll surpass your expectations. You don't have to be certain, you just have to show up.

    Doors are open for FBA! Join HERE!

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu


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