Fit Biz U

Latest Episodes:

FBU 399: How to Successfully Shift Your Niche Jun 05, 2024

Show notes

Sometimes the business you end up running is different than the business you first started. People change, and as they do, so does their interests and expertise, so maybe you find yourself wanting to work with a different group of people than you originally intended. In this episode, Jill discusses the process of successfully shifting into a new niche, emphasizing the importance of establishing trust and expertise in the new niche, no different to how you did in your first niche. She provides insights on how to manage the transition, attract the right audience, and maintain consistency in content creation. Jill shares her own experience of pivoting from health and fitness to business coaching, highlighting the key factors that contribute to a successful niche shift.

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 398: 6 Ways to Know if You Should Affiliate Someone Else's Program Jun 03, 2024

Show notes

Affiliate marketing can be a powerful business tool—both to get sales, and to make some income without having a full launch of your own. In this episode, Jill discusses the topic of affiliate marketing and shares six ways to know if you should affiliate someone else's program. She emphasizes the importance of audience fit, integrity, shared audience, and doing thorough homework before affiliating. Jill also highlights the significance of taking time away from your own launch calendar and ensuring the program being affiliated has a track record.

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 397: Exactly How to Price Your Offers May 29, 2024

Show notes

At some point in your business journey, you're going to be in a sales conversation with a potential client and you'll have ask for money. Charging someone money for your services can feel scary because you're putting yourself on the hook to actually deliver a transformation, but if you want this to be a business, you have to be confident about your prices. In this episode, Jill is sharing how to decide on those prices so that you can ask for money and know that you're worth every penny. She includes information about industry standards for pricing, as well as some variables you should consider when increasing or decreasing your rates.

Check out #SixFigureFitness:

https://www.jillfitprograms.com/six-figure-fitness

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 396: "Marketing Around the Marketing" + How You Should Do It May 27, 2024

Show notes

There's traditional marketing, and then there's marketing around the marketing. Your marketing doesn't have to be gimmicky—you can build a strategy based around transparency and inclusion by including your audience in the process of creating and launching a product or program. Jill calls this the 'marketing around the marketing' and in this episode, she explains how it builds anticipation, familiarity, and a sense of exclusivity for your audience. By including them in the journey, they become more invested and likely to purchase your offering. The more you talk about what you're up to, the better it'll do!

Check out #SixFigureFitness:

https://www.jillfitprograms.com/six-figure-fitness

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 395: The 3 Stages of Product Development, Launching + Scaling May 22, 2024

Show notes

What kind of business do you want to create? And do your products and services align with the business model you want to be running? In online business, there are 3 distinct stages of product development, launching, and scaling that you'll have to cross as your business grows. These three main stages are: moving from in-person to online, transitioning from one-on-one coaching to group coaching or bringing on a co-coach, and shifting from group offers to continuity offers. As your business changes, you'll have to try new tactics and at times it may feel like taking backwards steps. But those "backward" steps are necessary if you really want to move forward.

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 394: Are You Currently in a "Success Buffer Period?" May 20, 2024

Show notes

In this episode, Jill discusses the concept of the 'success buffer period' and how it relates to personal and professional growth. She shares her own experiences of feeling overwhelmed and uncertain as she has stepped into new levels of success—maybe you've been there, too, and found yourself wondering, "Can I handle the next level of success?" Jill emphasizes the importance of expressing and normalizing these feelings, as well as seeking support and resources from mentors and communities. She also highlights the need for different inputs and strategies as one progresses in their journey. As always, the best way through is by taking action and working through these struggles in order to achieve clarity and reach new levels of success.

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 393: Sometimes It's Not A Lack of Strategy - What to Do Instead May 15, 2024

Show notes

While Jill is a huge proponent of getting strategic about your online business, there's another, often over-looked element that you'll need to balance if you want to go far: your energetics. You absolutely need strategy if you want your business to work, but it can't only be strategy all the time, you need both. There's always more to learn and always more to think about, but eventually you have to hit publish on that first post or take on that first client—you have to take that first step, and you never will unless you figure out the fears that are holding you back and rewrite those beliefs.

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Check out #SixFigureFitness:

https://www.jillfitprograms.com/six-figure-fitness

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 392: Tools To Increase Client Retention and Keep Clients Longer May 13, 2024

Show notes

Helping your client stick to your program is a skill, but there's a whole other skillset needed to keep your customers buying from you over and over again—we call this "client retention." In this episode, Jill shares insights from her own experiences and provides strategies for increasing client retention. Jill emphasizes the need for an Ascension model, so that clients have a clear path to progress through different levels of offers. By communicating the next steps and qualifications for each level, you can create an aspirational journey for your clients, and make it far more likely that they take that very first step with you.

Check out #SixFigureFitness:

https://www.jillfitprograms.com/six-figure-fitness

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 391: The Latest + Greatest on Instagram Right Now (May 2024) May 08, 2024

Show notes

It's a great time to be a creator! Social media can feel like the Wild West at times and what works always seems to be in flux, but there's no better time than now to start your social media (and specifically, Instagram) journey. Today, Jill is discussing the latest trends and strategies working on Instagram right now, in May 2024. She shares insights on posting with quantity vs. quality as your goal, how to keep people engaged, and techniques to test if you want the algorithm to push your content in front of more eyes. Overall, Jill emphasizes the importance of being active on social media—yes, that means daily posts—and taking advantage of the current opportunities for creators.

Check out Lindsay Huelse for more on Instagram Growth!

https://www.instagram.com/lindsayhuelse/

Check out #SixFigureFitness:

https://www.jillfitprograms.com/six-figure-fitness

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com

FBU 390: How to Use "Beta Testing" as an Effective Lead Magnet May 06, 2024

Show notes

We've talked about how to use beta testing to fine-tune your products before you launch them, but did you know you can use it as a lead magnet, too? In this episode, Jill explains how beta testing can be a valuable tool for gathering feedback, building social proof, and increasing engagement with potential customers before you ever even open cart. Jill shares her experience with beta testing and provides tips on how to effectively implement it as a lead generation strategy. She emphasizes the importance of being specific about the target audience and addressing potential objections. Overall, beta testing as a lead magnet can create a sense of investment and anticipation among participants, leading to higher conversion rates.

Listen to past episodes on Beta Testing:Use Beta Testing to Your Advantage

Online Business Basics Part 5: Create Your First Irresistible Offer + beta test it

Check out #SixFigureFitness:

https://www.jillfitprograms.com/six-figure-fitness

Join Jill and the Movement Maestro at #BossUp:

https://www.jillfitprograms.com/bossup

Get on the Interest List for FBA:

https://jillfitfree.com/fba-waitlist/

Connect with me!

Instagram: @jillfit | @fitbizu

Facebook: @jillfit

Website: jillfit.com