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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

    Advertise

    Copyright: © 2020

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    Latest Episodes:
    FBU 409: How to Use AI Images to Elevate Your Brand with Jenna Soard Jul 10, 2024
    Show notes

    AI is here and companies of all sizes are using to create unique branding, why aren't you? On this episode, guest Jenna Soard discusses the use of AI in branding and graphic design. She shares her background in graphic design and teaching, and how she transitioned into AI design. Jenna explains the process of using AI to create unique and cohesive branding for promotions and launches and emphasizes the importance of creating an elevated version of oneself in branding and how AI can help achieve that. In this conversation, Jill and Jenna explore the benefits of using AI-generated images, such as the ability to try out different concepts without the need for expensive photo shoots or design skills. Jenna shares her experience with AI-generated images and how they can be used in marketing, advertising, and more in the Secret AI Society and its offerings, so make sure to join!

    Connect with Jenna!

    secretaisociety.com

    Check out Ideogramideogram.ai

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 408: A Simple Evergreen Strategy to Increase Your Membership Jul 08, 2024
    Show notes

    Running a membership is hard work—not only do you have to keep your members engaged, but you have the difficult task of convincing people that joining at a monthly fee is worth it. In this episode, Jill shares a strategy she calls the "catch-all method" to increase membership numbers. The catch-all method involves selling a live webinar each month and giving members free access (along with whatever benefits your membership has). But it's not enough to just have the webinar, it has to be extremely compelling and enticing. She suggests doing this strategy every four to eight weeks and highlights the need to provide a great experience to retain members.

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 407: 5 Questions to Ask Yourself if You're Thinking of Starting a Podcast Jul 03, 2024
    Show notes

    Podcasting is an excellent tool for online business and, even though it seems like everyone has a podcast already, a highly under-utilized tool. Many people start podcasts, but very few follow through, so there's a massive opportunity for anyone who is able to start a podcast and actually stick with it. Jill has now published over 900 podcast episodes (not to mention the number of guest episodes she's been on), so there's no better expert. If you're considering starting a podcast of your own, there are 5 essential questions you need to ask yourself before you begin. It's not hard to be a top podcaster, but it does take consistency and dedication.

    How To Start A Podcast FREE Ebook:

    https://the-movement-maestro.ck.page/b53b33557e

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 406: I Did a 30-day Instagram Reels Challenge + Here's What Happened Jul 01, 2024
    Show notes

    Social media can be hit and miss, but if you never play the game, you'll never know if you can be successful or not. For 30 days in June, Jill posted an Instagram Reel every day, so today, she's sharing why she took on the challenge, how it impacted her account, and everything she learned. Jill talks about the quantitative results, such as the number of followers gained and views on her top reels, as well as the qualitative results, including improvements in video editing and understanding how to use Reels as a tool. Video can feel overwhelming, so if you're looking for advice before you hop on camera, you can start here.

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 405: Why You Should Use "Bonuses" in Your Launch + How to Create Them Jun 26, 2024
    Show notes

    Bonuses are an integral part of creating an irresistible offer, so are you using them? In this episode, Jill explains what bonuses are, why they are important, and when you should (and shouldn't) be using them. Jill also shares ideas for creating bonuses, including repurposing old content and collaborating with experts and shares exactly why it's important to strategically choose bonuses that complement the main offer and overcome objections.

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 404: The Do's and Don'ts of Summer Launching Jun 24, 2024
    Show notes

    The summer months are upon us, and as the temperatures raise, people spend more time outside or traveling, and online business tends to slow down. But just because business is slower, doesn't necessarily mean you can't have any successful launches. Today, Jill discusses the do's and don'ts of summer promotions and launches. If you want your offers to sell, you need to work on specific messaging that overcomes the objection of not wanting to do something during the summer, or even consider low-ticket, accountability-based programs that are lower maintenance and don't require a lot of one-on-one attention. The key is to make your offers feel different and tailored to the summer season, that way you're ready to go when fall rolls around.

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 403: How to Design a Course + How to Get People Through It Jun 19, 2024
    Show notes

    In an online business there are a few types of online offerings, and while one on one coaching will probably be the bread and butter of your business as you get started, it's a great idea to build some sort of course to use as a down-sell for anyone not ready to invest in a higher ticket product yet. In this episode, Jill is sharing everything you need to know about courses, including why you might to build one, how to put one together, how to make sure your clients actually comply, and best practices for launching. The best part about building a course? You only have to create it once, and can sell it for years!

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 402: Let's Talk Refund Policies! Jun 17, 2024
    Show notes

    In online business, you have to work with people and sometimes people make mistakes, get sick, have emergencies, or even just change their minds sometimes, which means it's a good idea to have some sort of refund policy in place. In this episode, shares the different schools of thought on refunds and the importance of having a refund policy when scaling an offer to make your potential clients feel safer making a purchase. Jill also talks about the difference between a refund policy and a money-back guarantee, and how to handle refund requests outside of the policy.

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 401: What Exactly Are "Systems" and Do You Need Them? Jun 12, 2024
    Show notes

    Don't let your systems—or lack of systems!—be the thing stopping you from taking action. In this episode, Jill discusses the importance of systems in business. She explains that systems aren't some magical thing that'll change your business, but rather step-by-step processes and that everyone already has systems in place, whether they realize it or not. She emphasizes that systems do not have to be perfect from the start and that they will emerge and improve over time. Jill provides examples of systems in her own business, such as client onboarding and email marketing. She encourages listeners to take action and learn from their experiences in order to develop effective systems.

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 400: 8 Lessons Learned from Hosting 50 Live Events Jun 10, 2024
    Show notes

    In 14 years in the industry, Jill has hosted over 50 live events and has been to even more. Hosting or attending a live event is a powerful tool—it signals to yourself that your business is something you take seriously, not to mention, all the amazing connections you'll make and strategies you'll learn by going. Being in the same room as fellow entrepreneurs can change the game for your business, so if you've ever considered going to a live event, let this be your sign to try and get the most out of your time there.

    Join Jill and the Movement Maestro at #BossUp:

    https://www.jillfitprograms.com/bossup

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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