Fit Biz U

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Online Business Basics Part 5: Create Your First Irresistible Offer + beta test it

Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

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Website: jillfit.com

FBU 390: How to Use "Beta Testing" as an Effective Lead Magnet May 06, 2024

Show notes

We've talked about how to use beta testing to fine-tune your products before you launch them, but did you know you can use it as a lead magnet, too? In this episode, Jill explains how beta testing can be a valuable tool for gathering feedback, building social proof, and increasing engagement with potential customers before you ever even open cart. Jill shares her experience with beta testing and provides tips on how to effectively implement it as a lead generation strategy. She emphasizes the importance of being specific about the target audience and addressing potential objections. Overall, beta testing as a lead magnet can create a sense of investment and anticipation among participants, leading to higher conversion rates.

Listen to past episodes on Beta Testing:Use Beta Testing to Your Advantage

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FBU 389: Should You Run A Launch? May 01, 2024

Show notes

Launching is an exhaustive process, and it's not for everyone! So how do you know if running a launch is right for you? Today, Jill delves into the concept of weighing your ROI on launches, and the pros and cons of this business strategy. Jill likes to run JillFit like interval training, which is why she prefers launching—it's high intensity, but always followed by some relaxation. Successful launches can be stressful, especially when contrasted with the sustainability and flexibility of evergreen selling, but both methods have their benefits and entail unique strategy. Launching demands patience and persistence especially, with iterative improvements over time. The lesson: choose the strategy aligning with your business goals, as there's no one-size-fits-all formula for success.

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FBU 388: How to Write High-Converting Emails + Posts with Mike Millner Apr 29, 2024

Show notes

In this episode, Jill interviews Mike Millner, a nutrition coach and host of the Mind Over Macros podcast, about his journey in the nutrition space and his approach to coaching. They discuss the use of macros in nutrition, the importance of articulating the problems you solve and the outcomes you create, and the need for a unique methodology in coaching. They also explore strategies for driving sales to high-ticket, one-on-one coaching offers. Mike and Jill discuss the importance of making direct offers to a warm network and the value of email marketing, while also discussing the challenges of earning trust in the current marketplace. Mike shares his insights on the best practices for emailing your list and the psychology behind it, as well as the importance of solving real problems for your audience.

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@coach_mike_millner

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FBU 387: How Successful Business Owners Handle Inevitable Problems That Come Up In Their Business Apr 24, 2024

Show notes

Successful business owners aren't the type to give up at the first sign of hardship—they trust themselves, they iterate, and they see all problems in their business as puzzles to be solved. Successful business owners see everything as an experiment! There are a million ways to arrive at success and even though sometimes things don't go as planned, it doesn't mean you're not good or that your business is failing. Jill encourages mindset coaches and health and fitness professionals to apply the same principles they teach their clients to their own businesses: to be resourceful, innovative, and decisive. There's always a move to make, and a new puzzle to be solved.

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FBU 386: All Things Sales Calls with Jasmine Shea of The Yes and Co. Apr 22, 2024

Show notes

By now you've heard the cliché, "selling is service," but it's easier said than done to believe it. Society has conditioned us all to think that selling is somehow sleazy or pushy, and even if you're able to make sales, somehow it feels a million times easier to sell another person's product than to ever sell your own. But if you want to help people, sooner or later you're going to have to talk about your product. In this episode, Jill Coleman interviews Jasmine Shea of The YES and Co. about how to make sales calls and truly believe in the service of selling your product. Jasmine shares valuable insights and strategies for conducting effective sales calls, emphasizing the importance of creating a supportive and structured environment during the call, where objections can be addressed and beliefs can be explored. Sales calls don't have to be the enemy—they're a powerful tool for building trust, understanding client needs, and facilitating a transformation that can change your clients' lives.

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FBU 385: Q1 Was JillFit's Best Quarter Ever - Here's How We Did It Apr 17, 2024

Show notes

Quarter 1 of 2024 was JillFit's highest revenue generating of all time, with over $400,000 coming in to the business. Today, Jill is sharing every lesson she learned and differences she + her team made in her business to get to this point. She attributes this success to several factors, including enrolling Legacy and mastermind students in the previous year, offering payment plans, running multiple programs at once, and expanding her team. Jill emphasizes the importance of scaling the business and bringing on team members to handle the increased workload. She encourages listeners to embrace overwhelm as a sign of growth and to trust themselves to find solutions to any challenges that arise.

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FBU 384: How To Identify A Program Or Product To Sell Apr 15, 2024

Show notes

In this episode, Jill answers a question about how to identify a program or product to sell online. She explains that there are three types of online products: one-on-one coaching, group coaching, and DIY offers. Jill always recommends starting with one-on-one coaching for beginners and gradually transitioning to group coaching or DIY offers, and emphasizes the importance of identifying the problem or transformation that you are best at solving and determining who needs that transformation and is willing to pay for it.

Don't forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill's fav books on business!

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Website: jillfit.com

FBU 383: How to Set Up a Referral System for Current or Previous Clients Apr 10, 2024

Show notes

Setting up an affiliate or referral system is a great way to leverage former clients into new ones. When people get great results with you, they're likely to refer your services to people they know, so why not sweeten the deal and make it even more enticing? In this episode, Jill discusses how to set up an affiliate or referral system for current or previous clients and explains the different ways to set up a system. She discusses the importance of offering attractive commissions to incentivize affiliates, providing training and resources to help them promote effectively, and building relationships with affiliates to increase their success. Affiliate programs have been a great success for Jill and many of her clients, and are a great idea to think about adding to your business!

Don't forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill's fav books on business!

Join Jill and the Movement Maestro at #BossUp:

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Connect with me!

Instagram: @jillfit | @fitbizu

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Website: jillfit.com

FBU 382: What To Do When You're Stuck And "Things Aren't Working" Apr 08, 2024

Show notes

In this episode, Jill discusses what to do when things aren't working or when you're feeling stuck in your business. She emphasizes the importance of doing the basics consistently, such as posting on social media and building an email list. Jill also advises focusing on skill-building and creating an irresistible offer that solves a known problem and explains the process of reverse engineering your goals and generating enough inquiries to reach your sales targets. Jill encourages listeners to approach online business as a puzzle and to be resourceful and innovative in finding what works for them.

Don't forget to leave a review (make sure to include your insta handle!) for a chance to win a stack of Jill's fav books on business!

Join Jill and the Movement Maestro at #BossUp:

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