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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 462: The Year of the Passive Evergreen Sales Funnel: An Experiment Jan 06, 2025
    Show notes

    It's a new year, and with that means a new business strategy for JillFit. Today, Jill is teaching all about passive evergreen sales funnels and how to implement them into your business model. You've probably heard about passive sales in the past, but "passive" is a bit of a misnomer—there's nothing in business that takes no effort at all, but there are sales mechanisms you can set up that will require a lot less energy. While this strategy is almost opposite to a launch, it's important to balance launching and evergreen strategies in order to see business growth.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 461: Identifying Your 2025 Business Intention (and What the Heck is a Business Intention) Jan 01, 2025
    Show notes

    You made it to 2025! It's a brand new year, so if you haven't had a chance yet, it's the perfect time to set your business intentions for 2025. Your intentions will guide your decision-making throughout the year, so it's important to set both qualitative and quantitative goals to reach for. This year, things are looking a little different for JillFit, and Jill is so excited to share some real-time results with you.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 460: The 5 Dial-Movers that Helped JillFit Have Its Highest Revenue Year Ever Dec 30, 2024
    Show notes

    In the last FitBizU episode of this year, Jill wanted to reflect on the past year and shares insights JillFit achieved its highest revenue year ever. Sometimes we can think that business growth happens solely in leaps and bounds, and while it certainly can, there is a lot of growth that occurs as a result of small changes done consistently. Today, Jill discusses the importance of consistency, effective marketing strategies, and building a strong team culture. The smallest changes can make the biggest impact, and this year was proof of that at JillFit.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 459: REPLAY - Easy and Tactical Strategies to Attract Your Ideal Client Dec 25, 2024
    Show notes

    As you build your online business, it's important to deliver your message to the right people. You want to attract the right audience while also trying to reach more people, and that's a valid strategy. However, it's normal if – in the very beginning – only friends and family are paying attention to your service or buying from you. In this episode, Jill gives you ideas on what to do if your audience is not your ideal client, yet.

    "Don't feel like if it's someone you know that they're not a qualified lead." – Jill Coleman

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 458: REPLAY - How to Justify Increasing Your Prices Dec 23, 2024
    Show notes

    You're not just a coach or a personal trainer anymore, you're a Digital CEO, which means that your time is now in higher-demand than it's ever been. It's time to increase your prices! Maybe you're struggling with impostor syndrome when it comes to raising your rates, but your time is valuable. Plus, when you charge more, you put yourself on the hook to rise to the occasion and become a better coach. It's time to know your own value and raise your rates. This episode will give you the step-by-step to justify your price increases to your clientele.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build

    anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 457: REPLAY - Pep Talk: Your Work is Changing People's Lives Dec 18, 2024
    Show notes

    In this episode, Jill gets real about the very necessary mindset shift you have to make when it comes to selling. Sometimes, coaches feel a little icky about selling. Doubtful thoughts still come to mind from time to time, making fitness professionals wonder if what they're doing really matters and whether or not people are getting something from their content. In this episode, Jill shares an important message, explaining that even if you don't know about it, someone is having their life changed because of your work.

    "If you don't believe in what you're selling, who else is going to? The most important person to sell on your offer is you." – Jill Coleman

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: Pep Talk: Who Said It Was Going to Be Easy?

    Fit Biz U: 3 Ways to Bust through a Business Plateau

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 456: REPLAY - 6 Key Steps for Starting Your Online Business from Scratch Dec 16, 2024
    Show notes

    It's really easy to compare your journey with someone else's. It's sort of inevitable to keep comparing numbers, followers on social media, results, etc. However, what most people don't think about is that everyone started a business from scratch and everyone thought it was really hard at the beginning too. In this episode, Jill debriefs the 6 key steps for starting an online biz from the very beginning.

    "I always try to remind my clients that they're not supposed to know how to do this." – Jill Coleman

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    You May Also Like

    Fit Biz U: Adopting a Business Mantra

    Fit Biz U: Being the Best to Build Your Business

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 455: 4 Steps to Take Now to Ensure Your Biggest Launch Ever in Q1 Dec 11, 2024
    Show notes

    In this episode, Jill shares essential strategies for ensuring your most successful launch ever in Q1 of 2025. It's important to take breaks, especially during the holiday season, but its also the perfect time to prepare for the next business year. There are four key steps to prepare for a successful launch: avoiding launches in the first two weeks of January, building familiarity with your offer, conducting market research, and understanding your numbers to set lead goals. Be proactive in their marketing efforts and to focus on the outcomes their audience desires, and your income (and impact!) will continue to grow.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 454: Tie Up These 5 Year-End Loose Ends Dec 09, 2024
    Show notes

    There are still 3 weeks left until the end of the year, which means there's still time to tie up a few loose ends to to boost cash flow and prepare for the new year. Energy can feel low at this time of year, so you don't need to prepare a full launch, but there are a few things you can do to fill up your roster for 2025 and look into mentorship that can help your business take off.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 453: How to Sell "High Ticket" Fitness + Nutrition Coaching Dec 04, 2024
    Show notes

    Selling high-ticket fitness or nutrition coaching can be difficult—it takes time to get results, and investing feels risky. But if you want to make real money online, you need to feel confident and comfortable selling high-ticket programs. In this episode, Jill shares her tried and true strategies for selling high ticket fitness programs, emphasizing the importance of effective messaging, marketing, and the right mindset. She also shares insights on conducting successful sales calls and building value for services, ultimately encouraging fitness professionals like you to stand firm in your worth and confidently sell your coaching services.

    Get on the Interest List for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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