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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Latest Episodes:
    FBU 472: 4 Ways to Scale an Offer + Make More Money Per Unit of Time Feb 10, 2025
    Show notes

    You only have a finite amount of time and energy, so if you want to be able to make more money in your business, you're going to have to learn to scale. Scaling your business isn't making more money by putting in more time—it's making the same (or more!) money in less time, without sacrificing the quality of experience your customers are getting. Today, Jill is sharing 4 methods you could layer in to your business in order to start scaling.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 471: 5 Habits of High Performers (Mastermind Recap) Feb 05, 2025
    Show notes

    After over a decade as an entrepreneur, Jill has noticed several habits that all high-performers have. These qualities aren't innate, but rather behaviors that anyone can learn that greatly influence the level of success you can achieve. Building a business is innately personal development and you'll need to be aware of your patterns in order to implement new ones. Anyone can be a high-performer, no 3-hour morning routine or cold plunge needed.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 470: Knowing the Difference Between "Hard" and "Miserable" in Your Business Feb 03, 2025
    Show notes

    Running a business is hard, but it doesn't have to be miserable. Difficult situations in life and entrepreneurship are inevitable, so if you want your business to go far you need to be able to see your pains as puzzles, stay tenacious, and be able to differentiate between the need-to-haves and the nice-to-haves. Things won't always be difficult, and while easy is earned, you shouldn't be miserable on your way there.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 469: How Often Should You Raise Your Prices? Jan 29, 2025
    Show notes

    When you start selling your services online, you're not just a coach anymore—you're also a business owner, which means that your time is in higher demand, and therefore worth more money than ever before. You can raise your prices at any time, just because you want to, but if you're feeling timid about asking for more, there are a few scenarios that can help you feel more confident in asking for more.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 468: On Productivity: Balancing Your Old Schedule with a New Business Jan 27, 2025
    Show notes

    The first few years of building a business often looks like adding many hours of work (of brand new skills!) on top of an already busy schedule. With jobs and families to attend to, it's a good idea to show yourself some compassion for not being able to do everything, while focusing on getting consistent with the tasks that really move the needle towards business success. It's going to take time and effort to grow your business, so if you don't have a lot of time to spare, you'll need to be strategic with your effort.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 467: How to Use Facebook and Instagram Ads in 2025 Jan 22, 2025
    Show notes

    Launching the same product to the same people for years isn't going to help your business grow—you need to get in front of new eyes. Organic growth should always be part of your strategy, but in time you might want to layer in the use of Facebook and Instagram ads to start scaling in a big way. You don't need to be using ads right away, but when and if you're ready, Jill is sharing her best ads strategies, including which types of ads to use and which to avoid, the 101 on CPC and CPL, and how to nurture your leads once you have them in your ecosystem. You can advertise without wasting money, and done right, the money you spend on ads will come back to you ten-fold.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 466: How to Make $25,000 in 90 Days (On Pace for a $100k Year) Jan 20, 2025
    Show notes

    Making $100,000 in a year is easier to accomplish than you might imagine, and if you break your revenue goals into 4 quarters of the year, it becomes even more attainable. This episode features a super simple blueprint that online fitness business owners can follow to make $25,000 of revenue in 90 days. It takes effort, but for entrepreneurs who are consistently showing up and ready to get strategic, making 6-figures is entirely possible.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 465: My 3-2-1 Method for Productivity Jan 15, 2025
    Show notes

    When you first get started in your online business, there are a million things to worry about. Plenty of entrepreneurs feel like they're constantly busy, but as they look back at their days, it seems like nothing important gets done. Your energy is a finite resource, so if you want to be productive you have to get strategic. In this episode, Jill shares her 3-2-1 method method for productivity, which helps business owners streamline your daily, weekly, and monthly efforts on things that actually make a difference in your business success.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 464: 6 Things I'd Tell My New Online Entrepreneur Self Jan 13, 2025
    Show notes

    There's a logistical side of business, and anyone can find success in it with the right mentor and the right tools, but there's a second side that's much more difficult to succeed in, and it's all the intangible things going on inside your head as you build your business. Anyone can be successful if they just keep going, but very few people have the mindset necessary to keep moving forward. If Jill was starting her online business from scratch, there are 6 thing she'd want to know in order to view obstacles as puzzles to solve and to maintain the growth mindset necessary for long-term success.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 463: Thank You Pages: The Most Underutilized Page on the Internet Jan 08, 2025
    Show notes

    There's one page that almost every single business uses that is highly underutilized in marketing and conversion—the Thank You Page. Whether your Thank You page comes at the tail end of a free opt-in or a paid offer, you can always use it to provide value, gather market research, or even promote low-ticket tripwire offers. Utilized correctly, you can increase engagement in your offer and increase conversion rates. In this episode, Jill shares some actionable insights you can start using right away for improving conversion rates on your Thank You pages.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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