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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 482: Mentally Managing the Rollercoaster of Launching Mar 17, 2025
    Show notes

    Launching can feel like a rollercoaster of emotions, but it's one of the best ways to make money in your business, so if you want to be successful online, you're going to have to learn to manage those feelings and just keep going. In this episode, Jill Coleman highlights the importance of expectation management, understanding the launch process, and maintaining a positive mindset throughout your launches. Launching is hard, but it's important to get resourceful and scrappy when facing challenges, and to always reflect on your performance post-launch to improve how you launch again in the future.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 481: Objection Handling That Doesn't Feel Gross Mar 12, 2025
    Show notes

    No one likes being forced into a sale. So, when it comes to handling objections during sales calls, it's important to view sales calls as conversations rather than high-pressure situations—not every potential client is a good fit, and that's okay! In this episode, Jill is sharing how she handles objections by categorizing buyers into low and high information types, and shares strategies for addressing common objections, particularly around money. Integrity in sales is possible, and when you build an offer you're proud of, you'll have no problem coming in to sales conversations with confidence and authenticity.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 480: Double Your Launch Revenue with Brandon Lucero's Step-by-Step Messaging Playbook Mar 10, 2025
    Show notes

    With social media and online business becoming more and more saturated, messaging is more important than ever—but what is messaging? In this conversation, Jill and return guest (and King of Messaging!) Brandon Lucero explore the evolution of messaging, the importance of effective communication in your business, and how to teach concepts rather than just relaying information. Brandon also shares strategies for effective lead generation and the role of self-identifying content in increasing engagement and conversions, because at the end of the day, the most important element of your business is being able to convert leads into paying clients.

    Join Brandon's FREE Master Your Conversion Messaging Event

    FBU 411: How to Nail Your Launch Messaging with Brandon Lucero

    Connect with Brandon!

    Instagram: @iambrandonlucero

    Listen to the New Generation Entrepreneur Podcast!

    https://brandonlucero.com/

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 479: How to Increase Your Clients' Compliance and Keep Them From Ghosting You with Kasey Jo Orvidas Mar 05, 2025
    Show notes

    In this episode, Jill sits down with Kasey Jo Orvidas to explore the critical role of mindset in coaching and how it impacts client success. They discuss the differences between growth and fixed mindsets, the importance of fostering client autonomy, and strategies for improving motivation, accountability, and retention. Kasey Jo shares insights on overcoming common coaching challenges and emphasizes the power of effective communication and behavior change strategies. They also dive into sales techniques for mindset coaching, how to position yourself in a competitive market, and why understanding client psychology is key to driving lasting transformation. Whether you're looking to refine your coaching approach, improve client results, or grow your business, this episode is packed with actionable takeaways to help you succeed.

    Join Kasey for her FREE Coaching Code Workshop!

    Connect with Kasey Jo!

    Instagram: @coachkaseyjo

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 478: Get More Opt-ins With These 2 Simple Instagram Hacks in March 2025 Mar 03, 2025
    Show notes

    While the Instagram algorithm is always changing, it's still one of the best tools you can use to generate leads and gather opt-ins for your freebies. Opt-ins have been down for many online business owners, but there's no need to fear just yet—Jill knows a few strategies that are working well on Instagram as of March 2025 for both main feed posts and in your Stories.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 477: Intro to FBA Sample Call - "The Soft Skills of Business-Building" Feb 26, 2025
    Show notes

    FBA is now open for limited enrollment—wait-listers only!—so in this episode, Jill is sharing a sample of the first portion of a typical FBA coaching call. This session, Jill shares the soft-skills of running a business, including how to identify and fix energy leaks that are holding you back. If you're on the fence about FBA, you can expect to learn exactly like this (with additional Q&A time directly with Jill!) from the FBA live coaching sessions.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 476: From New Online Coach to Multi-6-Figures with Jen Kirsch Feb 24, 2025
    Show notes

    In this conversation with former-FBA student, Jennifer Kirsch, Jill and Jen discuss how she went from an online business newbie to a multi-6-figure business owner, all over the age of 50. Jen is proof that not only is there no such thing as "too late," but that consistency and hard work is the rocket-fuel you need for success online. Just like you would coach your clients in the gym, you start with mastering the basics, trust the process and yourself, and over time you'll yield amazing results.

    Connect with Jen!

    Instagram: @jenniferkirschfitness

    Website: JenniferKirschFitness.com

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 475: Mindset Yourself: What Would You Tell Your Clients? Feb 19, 2025
    Show notes

    In this episode, Jill discusses the importance of mindset in business building, addressing common frustrations faced by clients, and drawing parallels between fitness and entrepreneurship. All the advice and coaching you give to your clients? It's the same coaching you should be giving to yourself. Persistence, community support, and the application of mindset principles to both personal and professional challenges—all are needed to start your business and keep going.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 474: Permission to Stop Caring About These Things in Your Business Feb 17, 2025
    Show notes

    When you're just getting started in business, every little thing you could do feels really important, but the reality is, you can't care about everything. In fact, that feeling of overwhelm can stop you from taking action on the things that actually matter for business success. Rather than getting caught up in the little things, try to focus on taking action, build relationships, and understand your niche better by getting lots of experience. You have permission to stop caring so much about the little things.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 473: Should You Adopt a "Season of No?" Feb 12, 2025
    Show notes

    In your business, there will be times to say yes to every opportunity, and there will be times to start saying no. It's always a good idea to have boundaries, especially when you need large amounts of focus for growth. So, how do you know when the time is right to start turning things down, and when it's important to say yes to things that come your way?

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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