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    Business

    Fit Biz U

    Welcome to Fit Biz U with host Jill Lockwood, Certified Personal Trainer and Nutrition Coach turned business mentor for thousands of fitness professionals over the last decade. Here at FBU, Jill will be sharing tactical and actionable strategies for those that want to quit the time-for-money grind and make a bigger impact and generate real money online. Jill will be in the trenches with you as you create new coaching programs, launch new online products, and scale your business to multiple six-figures and beyond! Here you will always get real, honest advice, no BS, zero smoke and mirrors, a touch of tough love, and plenty of action steps you can implement right away.

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    Copyright: © 2020

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    Latest Episodes:
    FBU 492: 3.5 Ways to Get Your First Client as a Brand New Online Coach Apr 21, 2025
    Show notes

    When you're just getting started as an online coach, you may have to do things you wouldn't normally, like coach for free or for very little money, to start building up your coaching skills and client base. You should also consider using your personal connections on Facebook and Instagram to fill your client roster, even though the people you know personally aren't always your ideal client. Today, Jill shares personal anecdotes and practical tips—including beta testing and niche launches—to help new coaches effectively promote themselves and attract clients.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 491: 3 Ways to Create More Time to Work "On" The Business (Rather Than "In" It) Apr 16, 2025
    Show notes

    There are a million little things you could be doing in your business at any given moment, but if your goal is to grow your business, you're going to need to create some space to work on the bigger-picture actions and ideas. At times, it feels easier just to check little things off a to-do list, but constantly using your time and energy on the day-to-day things leaves no space for you to simply sit and think. In this episode, Jill shares 3 ways she creates space on a regular basis to work on the things the move her business forward.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 490: Factors that Help You Decide Which Type of Lead Magnet to Create Apr 14, 2025
    Show notes

    Today, Jill discusses how to choose the right type of lead magnet based on your business goals and audience needs. There's a difference between the lead magnets you'll use for evergreen offers and launches, so the one-size-fits-all approach won't work anymore. You'll need to align your lead magnet with your pricing strategies and level of audience engagement, but at the end of the day, your biggest concern should be building and maintaining relationships with your potential clients once they're in your ecosystem.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 489: Incorporate "Block Time" + Level Up Your Productivity Apr 09, 2025
    Show notes

    At the beginning of your online business journey, you might still be working in the gym or at a corporate job, and more than likely you won't have tons of time to devote to building out your online offerings. The good news is, you don't need a lot of time to build your business—you need focused time. Productivity is not about the amount of time spent working but rather the focus and energy dedicated to tasks, which is why Jill highly recommends creating "block time" for yourself, setting boundaries, and incorporating anchor actions to enhance your energy levels. If you know how to leverage your time, you'll see significant results in business and personal life.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 488: Building Rapport + Connection as Your Audience Grows Apr 07, 2025
    Show notes

    As an online business owner, you're in the trust business. Your potential clients need to know, like, and trust you before they'll feel comfortable spending money on your services. The best way to increase that rapport and trust starts with authentic personal connection—that means sharing pieces of your personality so your audience knows who you are! Today, Jill shares her experiences with audience engagement and how to effectively communicate personal stories to foster deeper relationships with your followers. Yes, you need to be an expert in your business, but you also need to be relatable and, most importantly, human.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 487: What is Contextual Selling, and Are You Doing Enough of It? Apr 02, 2025
    Show notes

    The more you talk about your offers, the more sales you'll make. That may seem aggressive and insincere, but talking about your offers doesn't have to mean making hard sales pitches every day—instead you can mention your offers frequently within the context of your daily life, and in doing so, you'll build trust and familiarity with what you sell.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 486: Growth vs. Nurture Content: What's the Difference? Mar 31, 2025
    Show notes

    There's so much mystery around social media. Knowing what to post and how to grow your account can feel impossible, and while growth may be difficult, it isn't impossible. Once you know the different types of content, you can put a plan in place that will make social media growth less mystifying. In this episode, Jill discusses top, middle, and bottom of funnel content, and how to utilize each type to attract, nurture, and convert followers into customers. Getting followers is only the first half of the battle—once you get the numbers, you'll need to form deep and impactful relationships with those people.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 485: How to Respond to Meanness, Snark and Trolling Mar 26, 2025
    Show notes

    It feels like haters and trolls are at all-time high on social media. If you're a woman with an online presence, someone will always have something to say and your confidence will always trigger people. But you can't control how people perceive you, so you'll have to learn how to deal with the meanness, snark, and trolling that runs rampant if you're serious about running an online business.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 484: Get Scrappy and Do the Most in Your Launches Mar 24, 2025
    Show notes

    You don't always have to be doing the most in your business, but when you're selling, it makes sense to go all-in on your selling to have the most successful launches possible. You always have a say in how your business is faring, and as long as you're willing to do a little more than the average person, you'll be setting yourself up for the kind of business outcomes you dream about. In this episode, Jill shares a handful of pre-, post- and mid-launch strategies you can implement to increase your launch's potential.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


    FBU 483: Paid Versus Free Lead Magnets: What's the Difference and Which is Best? Mar 19, 2025
    Show notes

    Most lead magnets are free experiences, but there's always an option to run a paid one. There's plenty of value someone can get from a free experience, but there's truth in the saying that when people pay, they pay attention. Today, Jill talks the difference between free and paid lead magnets, sharing the benefits and the disadvantages of each. You always have the option to experiment and find out which is right for your business.

    Get on the waitlist for FBA:

    https://jillfitfree.com/fba-waitlist/

    Jill is a fitness professional and business coach who effectively made the transition from training clients in person and having no time to build anything else to training clients online and actually being more successful. Today, Jill helps other coaches to do the same.

    Connect with me!

    Instagram: @jillfit | @fitbizu

    Facebook: @jillfit

    Website: jillfit.com


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