Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Copyright: © 2022 Female Startup Club
Joining me on the show today are the two co-founders behind Needed, Ryan Woodbury and Julie Sawaya.
Needed is a nutrition company on a mission to empower women to find real nourishment on their journey to motherhood and beyond. They partner with women's health practitioners and mums to make better nutritional products and information more accessible in order to optimally nourish women going through pregnancy and motherhood. A really interesting fact they shared with me is that 97% of pregnant women in the US take a prenatal vitamin, yet 95% plus are still deficient in key nutrients.
In this episode you’ll learn how long it takes to develop new vitamins from scratch. Spoiler alert: it’s multiple years. How they used free reviews to drive customer acquisition and their biggest driver for growth right now.
LINKS WE MENTION:
Needed's Website
Needed's Instagram
Ryan's Instagram
Julie's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on the show today is Rebecca Melsky, Co-Founder of Princess Awesome and Boy Wonder.
Princess Awesome makes clothes for girls with themes usually found only in the boys' section. Think: dresses with dinosaurs, dragons, math, and science. Their little brother brand, Boy Wonder, similarly flips the script on boys' clothes.
In this episode you will learn how Rebecca went about finding her manufacturer and where you can start looking for factories too, how she uses email marketing provider Klaviyo as a primary growth driver for her business, and her key advice for women who have a big idea.
LINKS WE MENTION:
Princess Awesome’s Website
Princess Awesome’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
Promotional code: FEMALESTARTUPCLUB, 20% off, expires 3/31/21
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on today’s episode is Kelsey Moreira, Founder of Doughp.
Serving up nostalgia with every scoop and curating special moments of self-love, Doughp is the legit cookie dough company that burst onto the dessert scene in 2017 in San Francisco. After a journey in self-discovery and sobriety, Kelsey renewed her love for baking and inadvertently created an amazing edible cookie dough recipe from scratch that can be enjoyed either raw or baked. Kelsey recently took Doughp on ABC’s hit show “Shark Tank” and she was named in Forbes 30 Under 30 for how quickly she’s grown this business and her mission-driven mentality behind it.
In this episode you’ll learn how to start a dessert brand, what happens when you don’t strike a deal on Shark Tank and how Kelsey’s driving growth online.
LINKS WE MENTION:
Doughp’s Website
Doughp’s Instagram
Kelsey’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on today’s show is Jordan Schenck - Co-Founder and CMO of Sunwink.
Sunwink is a plant powered wellness company for the masses. Their first products to market are a suite of sparkling tonics that have functional benefits from the superfoods and superherbs within and taste delicious.
In this episode we’re covering so much of the good stuff, like how Jordan came to be part of this project in the first place after heading up the marketing for Impossible Foods, the critical importance of branding and brand building and her key advice for women who have a big idea.
LINKS WE MENTION:
Sunwink's Website
Sunwink's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
Promotional code: Please use the code STARTUP15 for 15% off which will expire in 6 months. The discount code is limited to one use per customer and cannot be applied to subscription or value pack orders.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on the show today is Sophie Kahn and Bouchra Ezzahraoui, Co-Founders of Aurate.
Aurate is the premier, direct-to-consumer fine jewelry brand offering ethically sourced, luxury jewels without the retail markup. Founded in 2015 by Bouchra and Sophie, the company seeks to democratize the fine jewelry industry through its online driven model, accessible price points and social impact strategy. All of their jewelry is designed and manufactured with love in New York City.
In this episode we’re chatting through how they got started and brought this brand to market, why authenticity is so important in today’s world, and the key takeaways from raising capital.
LINKS WE MENTION:
Aurate’s Website
Aurate’s Instagram
Sophie’s Instagram
Bouchra’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
If you’re interested in being part of our listener research please email Doone via hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on this episode is Fran Dunaway, founder of TomboyX.
When TomboyX founders, Fran Dunaway and Naomi Gonzalez, started the company out of their garage, they did so because of one simple fact - they wanted underwear that fit who they are, not who others told them to be. It became very clear very quickly that they were not alone. TomboyX is dedicated not only to making high-quality apparel that fits everyone who loves it, but also striving for an ethical supply chain, deep community engagement, and pushing the apparel industry out of the box and into the future.
In this episode we cover how Fran and Naomi, partners in love and business, saw a huge gap in the market and launched TomboyX with a killer crowdfunding campaign, had the courage to change direction which - spoiler alert- majorly paid off, and how they’ve built a brand and community that’s allowed them to work organically with superstars like Lizzo.
LINKS WE MENTION:
TomboyX Website
TomboyX Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
PODCAST - LOOSE THREADS
PODCAST - BRENE BROWN
BOOK - Billion Dollar Loser
BOOK - Flash Boys
NEWSPAPER - NY Times
NEWSPAPER - Washingtonpost
MAGAZINE - NBR
MAGAZINE - NY mag
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on today’s episode is Erica Liu Williams, Founder of Gr8nola.
Gr8nola is delicious, low-sugar granola made with unique & functional superfoods. Born in Erica’s kitchen during a cleanse, tested & proven at the farmers market, and voted into the pantries of Silicon Valley’s biggest tech companies like Google, Twitter and more, their mission is to create superfood snacks that are as delicious as they are gr8 for you so you can eat, feel and be your best.
In this episode we cover how the idea came about to start a brand centred around granola, the power of network, how she went about finding customers and her biggest drivers for growth.
LINKS WE MENTION:
Gr8nola’s Website
Gr8nola’s Instagram
Erica’s LinkedIn
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promo code: JOINTHECLUB - 15% off your first order
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on the show today is Kimberly Lewis, Founder of CurlMix.
Curlmix is a haircare brand for curly hair, made simple. But as many stories go, the brand wasn’t always what we know it as today. When Kim started the brand back in 2015 it was originally a subscription DIY beauty and haircare box. When it was failing and Kim was close to giving it all up, she pivoted and went on to scale the brand to a 1M that same year.
Since then the brand has had continued growth, and in this episode Kim shares all! From her numbers to her growth strategies, how she identified the pivot and the books every entrepreneur should read.
LINKS WE MENTION:
CurlMix’s Website
CurlMix’s Instagram
Kimberly’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Listener research: If you’re interested in being part of listener research please reach out to Doone directly at hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on the show today is Olamide Olowe, founder of Topicals.
Founded by two young women of color with chronic skin conditions, Topicals is transforming the way you feel about skin by making the treatment of stigmatized skin conditions like eczema and hyperpigmentation synonymous with the luxury and fun of self-care. Believing you shouldn’t have to hide, feel less-than, or settle for products that don’t serve or speak to you, Topicals products are effective and luxurious, but won’t break the bank.
In this episode we cover so many need-to-know things especially if you’re just getting started. Like the importance of marketing where other brands aren’t. And spoiler alert, the brand did more than 50% of their launch revenue through a surprising channel. Putting the customer at the very forefront of what you’re doing and building strong relationships, and an interesting campaign with the help of Lindsay Lohan.
LINKS WE MENTION:
Topicals’s Instagram
Topicals’s Twitter
Topicals’s Tiktok
Topicals’s Website
Olamide’s Instagram
Olamide’s Twitter
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: Use the code “FSC” for 10% off your order.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on the show today is Ashley Merrill. Founder of luxury sleepwear company Lunya.
Lunya is a company that’s reinventing sleepwear for the modern woman through carefully crafted pieces that are transitional and beautiful.
In this episode we’re covering Ashley’s path to getting started, her advice for the early days of building a business in the fashion industry and why a wholesale model didn’t work for her in the beginning.
LINKS WE MENTION:
Lunya’s Website
Lunya’s Instagram
Lunya’s Facebook
Lunya’s Tiktok
Ashley’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's Instagram
Industry Press: Lean Luxe
Book: City of Girls by Elizabeth Gilbert
Are you a small brand? We’d love to hear what’s working for you right now! Reach out to Doone directly at hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
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