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    Business

    Imagine If, with Doone Roisin | Conversations on Health, Wealth & Wisdom for Women (formerly Female Startup Club Podcast)

    Join your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.


    Hosted on Acast. See acast.com/privacy for more information.

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    Copyright: © 2022 Female Startup Club

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    Latest Episodes:
    From losing 3 million followers on IG to becoming the go-to multi-million dollar cannabis company, with Kush Queen’s Olivia Alexander Apr 15, 2021
    Show notes

    I’m so thrilled you’re tuning into this episode today with Olivia Alexander - the Founder of Kush Queen.

    Since 2015, Kush Queen has been committed to providing the finest cannabis, wellness, and lifestyle products. Under Olivia’s direction, Kush Queen has grown to become the premier female-focused cannabis lifestyle brand and has catapulted into a multi-million dollar company, distributed to 1000+ accounts, stocked in the likes of Urban Outfitters and partners with incredible brands like Alice and Olivia.

    In this episode we cover:

    • Why it’s important to build your email and SMS database over social media: and spoiler alert it’s because she learned the hard way when she lost an Instagram account with 3 million followers.
    • The marketing risks she took that quantum leaped her forward.
    • How she overcomes the challenges that inherently come with working in this industry.

    LINKS WE MENTION:


    Kush Queen's Website

    Olivia's Instagram


    Kush Queen's Instagram


    Female Startup Club's Instagram


    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Community: Clubhouse


    Website: Dr. Molly - Molly Maloof, M.D.


    Female Startup Club’s Private Facebook Group


    Listener Research: Hello@femalestartupclub.com

    Promotional code: Use Startup20 at checkout to receive 20% off your order

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How to start a fashion footwear brand + reaching “overnight success” after 10 years, with Angela Scott Apr 13, 2021
    Show notes

    Today’s episode is a real goodie, I’m speaking to Angela Scott about her namesake brand From The Office of Angela Scott.

    Founded a decade ago for Women Who Mean Business,™ The Office of Angela Scott is more than just a luxury footwear brand, it represents the collective power of all women. A perfect trifecta, The Office of Angela Scott is a woman-owned, woman-run and woman-funded brand designed to pave the way for professional women, one beautiful shoe at a time.

    But Angela’s story isn’t one of overnight success, she’s been grinding away and she shares so openly and honestly that it was only 2 years ago she felt a true inflection point where everything started to just click.

    This is an episode about that relentless pursuit and conviction about what you’re doing in the world and why you’re doing it. We speak about how she’s funded the business and why it’s important to ask for help and turn to the people around you, and some of her key learnings from along the way. Like the power of truly understanding your customer and putting them at the forefront of everything you do.


    LINKS WE MENTION:


    The Office Of Angela Scott's Website


    The Office of Angela Scott's Instagram


    The Office of Angela Scott's Facebook


    Female Startup Club's Instagram


    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Podcast: The New York Times – The Daily hosted by Michael Barbaro

    Listener Research: hello@femalestartupclub.com

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How to start a candy brand and unblock self limiting beliefs, with Behave’s Mayssa Chehata Apr 10, 2021
    Show notes

    Joining me on the show today is Mayssa Chehata, Founder of the better-for-you candy brand Behave.

    Behave is a modern, low-sugar, low-net-carb candy brand helping you reclaim your cravings with its debut product - gummy bears. And sour gummy bears! Bringing a culinary first approach, Behave is reinventing the candy experience with better-for-you, chef-crafted sweets, elevated flavors and all natural ingredients. It's rebelling against the notion that candy can’t be good for you!

    In this episode we’re covering:

    • How Mayssa built one of her key partnerships with a celebrity chef through cold outreach
    • The tools she used to unblock her limiting beliefs around money and what that meant when it came time to fundraise
    • And her key learnings around networking and building your personal community

    LINKS WE MENTION:


    Mayssa's Instagram


    Behave's Instagram


    Behave's Website


    Female Startup Club's Instagram


    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Book: You are a Badass by Jen Sincero


    Book: You are a Badass at Making Money by Jen Sincero


    Website: Gander, Inc.


    Listener research: hello@femalestartupclub.com

    Female Startup Club’s Private Facebook Group

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How Supper Clubs became the secret sauce behind the Tiny Organics community, with Betsy Fore and Sofia Laurell Apr 08, 2021
    Show notes

    Joining me on the show today are the co-founders behind Tiny Organics, Betsy Fore and Sofia Laurell.

    Tiny Organics is the early childhood nutrition company with organic, plant-based, fresh-frozen meals built on vegetables and essential fruits.

    In this episode we hear the startup story of Betsy and Sofia, how they launched to 100 mums, and their secret sauce to community building; their Tiny Supper Clubs.


    LINKS WE MENTION:


    Betsy's Instagram


    Betsy's LinkedIn


    Sofia's Instagram


    Sofia's LinkedIn


    Tiny Organics' Instagram


    Female Startup Club's Instagram

    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Partnership for a Healthier America


    Documentaries: Netflix - True Crime


    Book: Be 2.0 by Jim Collins and William Lazier


    Book: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight


    Female Startup Club’s Private Facebook Group

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Using your customers to lead product development and building a company with a truly unique point of difference, with Volition Beauty’s Brandy Hoffman Apr 06, 2021
    Show notes

    Joining me on the show today is Brandy Hoffman, Co-Founder of Volition Beauty.

    Putting the power of innovation into the hands of the consumer, Volition has turned the beauty industry on its head through the use of community crowdsourcing to find the most in-demand products not yet on the market. The collection of clean skincare has come from the hearts and minds of half a million women in the brand’s fanbase, coming to life by 50+ expert labs.

    In this episode we cover:

    • Why it’s so important to be clear on what makes your brand different and unique
    • The importance of understanding your customer and what they actually want from skincare
    • And the why behind their innovative formulation and innovation process

    LINKS WE MENTION:


    Volition's Instagram


    Volition’s Website


    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Book: The Ride of a Lifetime Lessons Learned from 15 Years as CEO of the Walt Disney Company by Robert Iger


    Podcast: Sway by Kara Swisher


    Podcast: Pivot hosted by Kara Swisher and NYU Professor Scott Galloway


    Female Startup Club’s Private Facebook Group

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How this impact driven personal care brand launched by giving thousands of products away for free, with Hiki’s Ariel Wengroff Apr 03, 2021
    Show notes

    Joining me on this episode is Ariel Wengroff.

    This woman is an absolute powerhouse with so many interesting projects under her belt. Having spent many years working at Vice and building out their female focused media vertical, she’s since produced Gloria Steinam’s film Woman, she’s co-founded Arfa Inc. which is a consumer goods company that produces personal care brands Hiki and State Of, she’s recently launched a production company and she’s an advisor for LionTree. A new age digital meet investment banking company.

    In this episode we’re chatting through the development of Arfa and what it looks like to build out a portfolio of brands through a collective of real folks, a very unique launch for Hiki and her key advice for women who have a big idea.

    LINKS WE MENTION:


    Arfa's Instagram


    Hiki's Instagram


    State of's Instagram


    Ariel's Instagram


    Female Startup Club's Instagram

    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Podcast: Still Processing by Wesley Morris and Jenna Wortham


    Podcast: RadioLab by with Jad Abumrad, Lulu Miller, and Latif Nasser


    Book: It Didn’t Start With You by Mark Wolynn

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Key learnings from bootstrapping her beauty brand + how to price your products with Rosen’s Jamika Martin Apr 01, 2021
    Show notes

    Joining me on the show today is Jamika Martin, Founder of Rosen Skincare.

    Rosen is a company creating the next generation of acne care. It’s made for the gen z and millennial demographic in mind with out of the box branding, language and price points.

    In this episode we’re talking about Jamika’s journey of bootstrapping her beauty brand and how she’s approached working capital, a quick tutorial on how to approach pricing your products in the beauty space and the key to building a strong foundation when it comes to marketing.


    LINKS WE MENTION:


    Rosen Skincare's Website


    Rosen Skincare's Instagram


    Jamika's Instagram


    Female Startup Club's Instagram


    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    The Ads MBA by Female Startup Club

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    This company fights climate change with upcycled food waste + how to use LinkedIn to grow your business with Renewal Mill’s Caroline Cotto Mar 30, 2021
    Show notes

    Joining me on the show today is Caroline Cotto, Co-Founder of Renewal Mill.

    Named a World Changing Idea by Fast Company, Renewal Mill is an award-winning, next-generation ingredient company that fights climate change and global food loss by upcycling byproducts from food manufacturing into premium ingredients and products.

    In this episode you’ll learn how Caroline’s been driving growth through LinkedIn as her primary channel, innovative ways to get startup capital and specific slack channels anyone in the food industry should join.

    LINKS WE MENTION:

    Renewal Mill's Instagram


    Caroline's Instagram


    Female Startup Club's Instagram


    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Website: Tech Stars – accelerator programs for entrepreneurs


    Website: Upcycled Food Association - nonprofit focused on reducing food waste by growing the upcycled food economy.


    Community: Start Up CPG - community for emerging brands and those who support them


    Community: Natural Bay Area


    Newsletter : Food Tech Connect


    Community: Clubhouse


    Promo code: FIGHTFOODWASTE for 15% off order, one use per customer

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    How to get stocked in Wholefoods & scaling a business in the CPG industry, with Red Clay Hot Sauce Co-Founder Molly Fienning Mar 27, 2021
    Show notes

    Joining me on the show today is Molly Fienning. Co-Founder of Red Clay Hot Sauce.

    Like the name suggests, this is a mighty hot sauce. Red Clay is a cold-pressed, made-for-foodies hot sauce & hot honey brand, which was named "Tabasco for the 21st century" by Food and Wine Magazine. Crafted by a talented Southern Chef, Red Clay sauces lead with flavor to enhance your plate of food, versus burning your palate with excess heat.

    Red Clay is thoughtful about craft and high-quality ingredients, which is why chefs and foodies (like Martha Stewart!!) prefer this sauce over others. It's the only cold-pressed, fermented hot sauce and the only 100% raw hot honey on the grocery shelf.

    This is such a great episode for anyone in the food biz. Molly really takes us through what the growth has looked like year on year - right down to the numbers, specifically how she got the brand into Wholefoods and what it looks like to join a pre existing brand as a co-founder later on in the journey. Plenty of key insights that I know you’re going to appreciate!!


    LINKS WE MENTION:

    Red Clay’s Website


    Red Clay’s Instagram


    Molly’s Instagram


    Female Startup Club's Instagram


    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Podcast : Dare to Lead by Brene Brown – Episode with Dr. Sarah Lewis


    Podcast: Dr. Sarah Lewis Podcast


    Female Startup Club’s Private Facebook Group


    The Ads MBA by Female Startup Club


    Promotional code: FSC25 for 25% off site-wide.

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


    Partake Founder Denise Woodard shares her key learnings in building the allergy friendly cookie company that Rihanna and Jay Z invested in Mar 25, 2021
    Show notes

    Joining me on today’s episode is Denise Woodard, Founder of Partake foods.

    Partake is a US-based line of super yummy snacks that are also gluten-free, vegan and allergy-friendly. The company was founded in 2017 by Denise when her then 1 year old daughter Vivian was diagnosed with several food allergies. Now in more than 6,000 retail stores across the US including Target and Whole Foods, Partake is on a mission to make better-for-you, safe snacking enjoyable, inclusive and accessible.

    In this episode we chat about Denise’s purpose driven approach to creating this company, how she got the likes of Rihanna and Jay Z investing in her business and what the early grind looked like for her when she was just starting out.


    LINKS WE MENTION:


    Partake Food's Website

    Partake Food's Instagram

    Denise’s Instagram

    Female Startup Club's Instagram

    In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.


    Podcast: Unfinished Biz

    Female Startup Club’s Private Facebook Group


    Promo code for Female Startup Club listeners: FSC15 - Use code for 15% off a purchase at partakefoods.com (Shipping is only available in the US currently.)

    📱 Join 160K smart chicks in the Female Startup Club universe:


    → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc

    → Female Startup Club's Instagram: www.instagram.com/femalestartupclub

    → Doone Roisin's Instagram: www.instagram.com/dooneroisin

    → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/

    Hosted on Acast. See acast.com/privacy for more information.


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