Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Copyright: © 2022 Female Startup Club
Joining me today are two of the Co-Founders behind Branch Basics, Allison Evans and Kelly Love.
Branch Basics are non-toxic cleaning products that were created with the most sensitive in mind. They clean powerfully using only the highest quality, plant-based ingredients.
In this episode we’re talking about the importance of having a true purpose and mission to drive you forward in business, what happened when they went through a really tough time in their business and had to close down, and the key learnings for anyone who might be considering going down the path of white labelling a product.
LINKS WE MENTION:
Branch Basics’s Instagram
Branch Basics’s Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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Website: DNRS Dynamic Neural Retraining System
Book: Healing Begins in the Sanctification of the Heart By Dr. M.K Strydom
Videos of Dr Michelle Strydom
Videos: Brain Detox by Dr. Caroline Leaf
Podcast: How I Built This with Guy Raz
Podcast: Wellness Mama
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Joining me today is Kerrigan Behrens, Co-Founder of Sagely Naturals.
SAGELY NATURALS was created with a simple yet powerful goal in mind: to harness the life-changing benefits of broad-spectrum CBD and natural botanicals to help you do more of what you love. Since 2015, Sagely Naturals has worked hand in hand with chemists and naturopaths to create products with an unwavering dedication to whole self wellness. Kerrigan has built the fastest growing and the top performing functional wellness brand that harnesses the power of CBD to provide relief. Since its inception, the brand has been and continues to be on the mission to naturally modernize the medicine cabinet with high-quality, accessible offerings that help women feel their best.
In this episode we cover she and her co-founder Kaley got started with $30,000 of their savings that’s gone on to build the largest female founded CBD company in America in just 5 years, some interesting guerilla style marketing strategies they used to launch and have evolved over the years still to this day and how they got on the radar of Cameron Diaz, now one of the many celebrities who are invested in their business.
LINKS WE MENTION:
Sagely Naturals Website
Sagely Naturals Instagram
Kerrigan’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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📱 Join 160K smart chicks in the Female Startup Club universe:
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→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
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Joining me today is Roxana Saidi, Co-Founder of a company called Táche.
Táche is a female, minority founded and family-run brand that launched recently on November 18th and is the first true pistachio milk in the U.S. It’s healthier than oat milk and tastier than almond milk as can be regularly consumed alone, with no added oils, low in carbs/sugar, steams and foams extremely well, and has a smaller water footprint this is something I cannot wait to try myself. Distinctly delicious, Táche is answering today’s evolving consumer demand for a more healthy, socially impactful and sustainable plant-based milk option.
In this episode we cover the blueprint that Roxana took to launch the brand along with a step by step process of what she needed to do first, why she realised early on she wouldn’t be able to bootstrap this company and her advice for entrepreneurs with a big idea.
Táche is proud to advocate for change through its non-profit partnership with
The Lower Eastside Girls Club of NYC as part of its mission to foster girls’ education and provide them with the mentorship, tools, and support they need to become healthy, successful women
LINKS WE MENTION:
Táche’s Website
Táche’s Instagram
Roxana’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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Article on venture capital being a false safety net.
PR Agency they are working with.
Book: The Lean Startup by Eric Ries
Book: The Hard Thing About Hard Things by Ben Horowitz
All Brene Brown’s audiobooks
Brene Brown’s podcasts
📱 Join 160K smart chicks in the Female Startup Club universe:
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→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me in today’s episode is Christina Stembel, the Founder of Farmgirl Flowers.
Farmgirl Flowers reimagined the way people shop for flowers, plants and non-perishable gifts by offering fewer, better options and a best-in-class unboxing and customer experience. Christina started this business in 2010 and is the only sole female founder & CEO of a large scale e-commerce floral company, who bootstrapped the business into $60+ million in annual revenue.
In this episode we’re covering how Christina went in pursuit of disrupting an industry she had experienced a problem in, how she bootstrapped her brand from a $49k investment into a business that will do more than 60 million in revenue this year, the strategies that she used to acquire customers without a marketing budget and why this year has been her biggest year of growth.
I so enjoyed this episode and came away feeling so invigorated in my own pursuit to build Female Startup Club - and I hope you get that same energy too. As always, please do subscribe, rate and review the podcast if you’re loving these founder stories.
LINKS WE MENTION:
Farmgirl Flowers Instagram
Christina’s Instagram
Farmgirl Flowers Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: FSC20 for 20% off sitewide - no expiration
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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On today’s episode I’m joined by Caroll Lee, Founder of Provenance Meals.
Provenance Meals is a convenient solution for health-conscious people that don't have the time or energy to cook, designed by wellness experts and health-supportive chefs.
In this episode we cover her journey to launching a second business and what she learned through the first time around, the power of starting small and building slowly, and advice for founders who are just getting started. Remember to stick around until the end to get her ultimate ‘get smarter’ recommendations.
LINKS WE MENTION
Caroll’s Instagram
Provenance Meals instagram
Provenance Meals website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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Book: Eat a Peach by David Chang
Book: Minor Feelings by Cathy Park Hong
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on today’s episode I’m joined by Cayla O’Connell Davis, Founder of Knickey.
Knickey is a DTC women’s underwear brand offering the best basic briefs from certified organic cotton--by women, for female-identifying humans. Making organic the everyday option through elevated, affordable intimates, Knickey is for the woke woman who seeks comfort, versatility, durability, and certified sustainability. GOTS, Oeko-Tex and Fair Trade certified to be exact. Because it’s better for your body, your wallet and our world.
This was such a fun episode and it’s packed with plenty of interesting insights and learnings ready for you to take into your own business! Like how a recycling program became the top driver for growth in the business, and how a Booty call service appealed to a new audience, along with Cayla’s learnings as an entrepreneur along the way. Make sure you stick around to the end to hear her advice for female founders and some resources you don’t wanna miss!
LINKS WE MENTION:
Cayla’s Instagram
Knickey’s Instagram
Knickey’s Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
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Podcast - Masters of Scale by Reid Hoffman
Podcast - Planet Money by NPR
Podcast - Startup Therapy
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on today’s episode is Kara Goldin, Founder and CEO of hint, inc.
This is an incredibly special milestone for me as it’s our 100th episode! I started Female Startup Club to help other women in progress, like myself, learn and be inspired by women who are building badass businesses and changing the world and I’m so thrilled to be speaking with an entrepreneur who has built something really incredible over the last 15 years.
Born in San Francisco, hint, inc. was founded in 2005 by entrepreneur Kara Goldin. It started as a healthy lifestyle brand best known for its flagship product, hint water- a delicious, unsweetened flavored water. Kara started the company with a simple idea: to make water that tastes great. To do away with all the sugar and diet sweeteners. And to give her family and friends something better that they would love. Today, hint is going beyond water to give people better, healthier experiences that they can truly enjoy and share.
We chat through her mission for building this business, what propelled her forward in realising that she would need to create and educate in an entirely new category and her advice for entrepreneurs with a big idea.
LINKS WE MENTION:
Kara’s Instagram
Hint’s Instagram
Hint's Website
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotional code: FSC20 for 20% off sitewide - no expiration
Book:
Undaunted by Kara Goldin
Undaunted by Kara Goldin - AMAZON
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on todays’ episode is Lauren Picasso, Founder of Cure Hydration.
Cure Hydration is an organic electrolyte powder that has 4x the electrolytes of sports drinks, but no added or artificial sweeteners, sold in more than 5000 stores.
In this episode Lauren shares her journey to starting the business and how she validated her idea, a crazy to-market launch strategy that landed her thousands and thousands of emails and lessons she’s learned along the way.
LINKS WE MENTION:
Lauren’s linkedin
Cure Hydration’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Promotion code: FSC20 for 20% off, no expiration
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on today's episode Is Sara Cullen, Founder of GEM.
GEM is a functional food company designing a next-generation health system. Created in response to the failing reductionist approach to nutrition, GEM focuses on improving our health at the cellular level. As cell health determines the performance of everything in bodies from brain health to digestion, GEM focuses on delivering important nutrients that work together synergistically to help cells function at their healthiest. Using real food, not supplements, as the vehicle to deliver these nutrients, the Daily Essentials regimen improves everyday health outcomes from energy and brain function to gut health and inflammation.
In this episode we’re covering how Sara went about building this business and the exact steps she took to get a product to market that was exactly what the consumer wanted, through an ongoing private beta group. We also cover her tips for fundraising and lessons learned along the way.
LINKS WE MENTION:
GEM’s Website
GEM’s Instagram
Sarah’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on the show today is Alexa Buckley and Sarah Pierson, Co-Founders of the wildly popular footwear label Margaux.
Margaux is on a mission to democratize luxury footwear. Inspired by the spirit of American style and informed by smart design, Margaux's classic styles have been re-engineered with best-in-class technical design, allowing for shoes that are as beautiful as they are comfortable. And because they know that one size does not in fact fit all, their shoes come in an extended range of sizes and widths—meaning there's a perfect fit for everyone.
In this episode we’re covering the moment Sheryl Sandberg inspired them to change directions and leave their corporate job offers to pursue entrepreneurship, how they grew their brand through mega influencer collabs, and the insights learned along the way in creating a successful footwear label.
LINKS WE MENTION:
Margaux’s Website
Margaux’s Instagram
Alexa’s Instagram
Sarah’s Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Armchair Expert Podcast by Dax Shepard
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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