Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Copyright: © 2022 Female Startup Club
Joining me on today’s episode of the show is the founder behind a company called La Luer. Nicole invented a skin tech product called the Mira device - and my goodness - you’ll never need to pay for a facial again.
La Luer was born out of Nicole’s need to develop a solution to maintain healthy skin while working long hours. She struggled with dullness, blemishes and uneven skin tone.
From thousands of topicals and hundreds of at home tools, to 10-step skin care routines and in-office treatments, Nicole was overwhelmed with all the available options on the market. She was surrounded by other women facing similar frustrations.
Tune in to hear her story, how she launched and how she’s grown this business.
LINKS WE MENTION:
La Luer Website
La Luer’s Instagram
Nicole’s Instagram
Female startup club’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
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Joining me on the show today is Alison Cayne, the founder of New York based biz Haven’s Kitchen.
Originally a cooking school that started out in 2012, Haven’s Kitchen is now helping cooks of all kinds in the kitchen with their ridiculously yummy looking, vibrant squeeze sauces.
I highly recommend jumping on the website to get a taste for what these delicious pouches look like. As soon as you see them I can guarantee you’ll want them in your life! I’m keeping faith that they’ll make their way to a wholefoods in London someday soon.
In this episode we’re covering Ali’s 8 year journey and so many lessons she’s learned along the way including the major moment she realised she would have to close down the best performing side of the business earlier this year due to the pandemic.
LINKS WE MENTION:
Terra Cycle: partnered with Haven’s Kitchen on recycling their pouches
CASTE: The Origins of Our Discontents by Isabel Wilkerson
WHO: Solve Your #1 Problem by Geoff Smart and Randy Street
Skincare line used by Ali Cayne
Haven’s Kitchen Website
Haven’s Kitchen Instagram
Ali’s Instagram
Female Startup Club’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on the show today is Dianna Cohen, the founder of haircare essentials startup, Crown Affair. Crown Affair is a company that’s reimagining hair rituals and taking a considered approach for the top of your noggin.
And this story all starts from an unassuming google doc. When Dianna decided to share her hair care routine with some women in her life - and that document suddenly went all over the internet -she saw an opportunity to innovate in a space that she had such a fond personal connection with, and bring her past industry experience in building brands for companies like Away, Outdoor Voices and The Wing into her DTC brand.
Launched pre pandemic Dianna shares the lessons she’s been learning along the way, how she approached her pitch and the importance of community and storytelling.
LINKS WE MENTION:
New York mag Crown Affair’s Towel Review
Crown Affair's Website
Crown Affair's Instagram
Dianna's Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on the show today is Hilary Quartner, co-founder of Hilma.
Hilma launched January 2020 by 3 remarkable women; Hilary Quartner, Nina Mullen and Lily Galef, and makes natural alternatives to your medicine cabinet staples that are backed by scientific research. They offer clean label and clinically researched herbal-based alternatives for upset stomach relief, head tension and allergy and immune support.
In this episode we cover how they approached formulation, a really interesting marketing campaign they used during launch to get the word out there and what made them attractive to Forerunner Ventures when they got to pitch.
LINKS WE MENTION:
Hilma’s Instagram
Hilary’s Instagram
FSC’s Instagram
STARTUPCLUB20
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me on the show today is Isabel Aagaard, one of the co-founders behind sustainable startup LastObject.
LastObject is creating sustainable reusable alternatives to replace single use items in your bathroom like the Q tip, tissues and cotton pads with many more to come.
A big part of this episode is talking about the incredible kickstarter campaign that put them on the map, reaching their goal in just 22 minutes and going on to raise $1.3M over the following months. We dig into how they built their email database and how much it cost to acquire the initial 40,000 subscribers.
LINKS WE MENTION:
LastObject’s Instagram
Isabel’s Instagram
FSC’s Instagram
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Joining me in today’s episode is Melanie Bender, Founding General Manager of Versed Skincare.
Versed launched as the first community-driven mass beauty brand and the first clean skincare line to debut in over 1,850 stores as part of Katherine Power’s lineup of super impressive brands including Who What Wear and Avaline. Driven by a team of skin experts and a community of 16 million people, Versed’s mission is to make clean products for all, with the planet in mind. They help you find what you need to use and what you need to know—from the right product mix, to ingredient breakdowns (the good and the bad), and late-night chats about those lingering pimples.
We had so much fun recording this episode! We chat about the importance of gathering data to drive forward brand building, why launching into Target was critical to the success of the brand, keeping creativity as a core focus and what’s driving the brands growth right now.
LINKS WE MENTION:
Versed’s Instagram
Melanie’s Instagram
FSC’s Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on the show is the CEO of Malala Fund, Suzanne Ehlers.
For our 80th episode, I wanted to do something a little different to our usual founder stories. But let’s rewind a year. Female Startup Club was born so we could empower women to launch startups and solve global problems, primarily through ecommerce. On May 27th when we launched our very first program for women we also knew we wanted to give back to someone who aligned with our message and in our mission, and for me that meant the Malala Fund. We donate a portion of our sales to Malala Fund, to help the fight for girls rights to have access to 12 years of free, safe, quality education.
So for me, this is a really special episode. Suzanne and I are talking about what it means to have every single girl in the world having access to education. What it means for society, what it means for the economy - and what it means for girls.
Thanks for being part of the Female Startup Club episode! If you know someone who would benefit from hearing this episode please do pass it along so they can have a listen.
LINKS WE MENTION:
Malala’s Instagram
Malala Fund’s Instagram
Suzanne’s Instagram
FSC’s Instagram
Innovations:
Orenda Project by Haroon Yasin, developer of Taleemabad app
Pashtana Durrani in Kandahar, organization with digital e-learning labs powered by solar tools
Kiki James, Radio Programming in Nigeria
Publications:
Digital publications of newsletters created by girls
Books:
The Saffron Tales Recipes from the Persian Kitchen by Yasmin Khan
World Central Kitchen by Jose Andres
Me and White Supremacy by Layla Saad
Podcasts:
Anti-racism Daily by Nicole Cardoza
Following on Instagram:
Brooke Devard’s Instagram
Alaa Murabit, Malala Board Member
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me in this episode is Beth Fynbo - the Founder of Busy Baby!
Busy Baby is the company behind a nifty thing called the Busy Baby Mat and was born out of seeing first hand how difficult it can be when your baby is old enough to start grabbing at things on a table. Beth was a new mum at 40 and looking for products to help her and her friends as new mums, but struggled to find exactly what she had in her mind. She started creating a prototype for her product at home and then set about finding someone to help her bring this idea to life.
We’re talking about the specific steps she took to validate her idea - which was pure genius, how much of her savings she needed to get started, the problems she faced when she started the patent process, what it’s like going through the target accelerator program and the exacts steps she took to grow from 100k in yearly revenue to $1m in sales all the while being a one-woman show.
LINKS WE MENTION:
Busy Baby!’s Website
Busy Baby!’s Instagram
Beth Fynbo’s Instagram
Female Startup Club’s Instagram
Resource for non profit military vetarans or spouses on how to start a business.
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on the show today is the fairy boob mother, Annette Azan. Founder of Nuudii System.
Nuudii system is a radical innovation for women’s boobs, it’s something in between going braless and wearing a bra and is an invention all women can benefit from.
It’s been a decade long journey so far for Annette and in this episode we cover everything from the very beginning when she would lock her prototypes in a safe, to spending years finding her manufacturing partner, how she launched a kickstarter campaign with a goal to raise $10,000 but ended up with a million and the things she really didn’t expect to see in the process.
LINKS WE MENTION:
Nuudii System’s Website
Nuudii System’s Instagram
Annette’s Instagram
Female Startup Club’s Instagram
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me on today’s episode is Aishwarya Iyer, the founder behind the most instagrammable olive oil company you’ll ever come across, Brightland.
Brightland was founded when Aish was going through an elimination diet to figure out what was causing her stomach issues, and she discovered a frightening fact that 80% of the olive oil we consume is actually rotten. I know, so gross. She decided it was time to take this insight and create her own olive oil and boy oh boy are we glad she did.
In this ep we’re covering the fresh approach she took when creating the brand; wanting it to be described like wine and marketing it like a beauty brand. How partnerships have been a critical element to the brands success, and the lessons she learned along the way as a female entrepreneur.
LINKS WE MENTION:
Brightland’s Website
Brightland’s Instagram
Aish’s Instagram
Female Startup Club’s Instagram
In partnership with Klaviyo, the best email marketing tool for eCommerce businesses.
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
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