Stay ConnectedJoin your host and hype girl, Doone Roisin, for full access to the best knowledge, tips, and strategies from the world’s most exciting (and successful) founders & entrepreneurs doing multi 7, 8 & 9 figures in revenue – who happen to be women. This is the go-to space for early stage dreamers women-in-progress to be inspired to start their side hustle or business, and get help along the journey.
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Copyright: © 2022 Female Startup Club
In this new mini series within the FSC podcast, I’m taking you on the journey while I develop my non alc wine brand and build it in public. Everything from money stuff, to how you divide the company, learnings as we go and the ups & downs of building a CPG brand.
If you have something you want me to cover reach out on Twitter or Instagram
Female Startup Club's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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In this episode you’ll hear my convo with Lindsay Holden, one of the 3 co-founders behind Odele. I learned so much in this episode when it comes to tips on launching into the likes of Target. How she pitched her manufacturer to get them to fund the entire development process which blew my mind, why she chose a sampling program and shipped circa 5000 samples out over performance marketing in the beginning and the challenge that indie brands have when wanting to succeed in retail.
Odele is a clean, inclusive, salon-quality hair care brand that comes in beautiful packaging and is priced for the everyday consumer at $11.99.
LINKS WE MENTION:
Odele's Instagram
Lindsay's Instagram
Lindsay's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: NPR’s How I Built this with Guy Raz
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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In today’s episode I get to learn from two brilliant women; Coco Meers and Marcy Capron-Vermillion. They’re both serial entrepreneurs, they’ve both exited businesses and we’re going through the ins and outs of their latest venture Equilibria. We talk about what was wrong with Coco’s first business model, vaginas and the key lessons you need to know when building your own biz.
Equilibria is a Chicago-based CBD company offering premium, farm-fresh, full-spectrum CBD products. In a sea of CBD brands, Equilibria proudly offers personalized dosage support led by a team of seasoned cannabis educators and unparalleled quality from their exclusive bioscience partner, all to advance the mission of balance for women.
LINKS WE MENTION:
Join Hype Club at femalestartupclub.com/hypeclub
Equilibria's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Book: The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers by Ben Horowitz
Book: The Founder’s Dilemmas by Noam
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Today I’m chatting with Alexandra, the Founder of Kasama Rum.
As the daughter of the Belvedere and Chopin vodka co-founder, Alexandra brings the same level of quality and experience her family company was built on to her first solo venture. Kasama is distilled in the Philippines, bottled at her family's distillery in Poland, and enjoyed around the world. Leaving behind the typical tropes associated with old-school rum brands like sailors and pirates and absent of heavily spiced flavor profiles - Kasama brings a refreshing approach in both branding and palate to a category in need of a breath of fresh air.
If you’re in the alcohol industry or you’re wanting to launch a spirits brand, this episode was a real eye opener for me. We chat through how she sold out of her first batch of 12,000 bottles in less than 3 months, why she’s not optimising for profits and what she learned from the family biz that she’s putting into action with Kasama.
Omg. July 12!!!!!! Have you marked this date in your diary?! It’s the launch date for our private network and if you’re a woman building a cpg slash ecomm brand, this is built with you in mind. You can pop your name on our waitlist which is growing everyday and makes me so excited to see - at femalestartupclub.com/waitlist and we’re going to let you know the second it goes live. We only have 50 spots, we’re starting small and trust me you’re going to want to be part of this from the get go.
LINKS WE MENTION:
Kasama Rum's Instagram
Promo: Use FEMALESTARTUPCLUB for free shipping
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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This is my story; where I came from, why Female Startup Club exists and the future.
Brought to you by Klaviyo.
LINKS WE MENTION:
Doone's Instagram
Doone's Twitter
Female Startup Club Waitlist
Female Startup Club's Instagram
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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In this episode I’m chatting with the founder of Type A, Allison Moss.
By making safer, high-performance personal care, Type A are on a mission to help people lead healthier lives by making it easy to switch to better-for-you products. They’re mostly known from their hero deodorant which is patented and unlike anything else on the market. We’re covering how you actually do that, the costs involved and how to launch into retail with your dream retailers.
If you haven’t heard me shout about our private network yet omg you’re in for a treat!! The date is set and we are launching on July 12! We’ve built what you’ve been asking for and we are so excited. I am so excited! This is a place we can connect and learn from each other. You’ll have access to some of the amazing women from the show for our take on Modern Mentorship, meet women who are building the next wave of the world’s best cpg and ecommerce brands - myself included, use our resident experts for things like Facebook ad reviews, business coaching and all sorts of business resources to help you grow your biz.
So! If you are a woman in the cpg slash ecomm world you can pop your name on the waitlist at Femalestartupclub.coms/waitlist and head to my Instagram highlights @dooneroisin for more details like the pricing, the why and the where.
LINKS WE MENTION:
Allison's Instagram
Type A's Instagram
Type A's LinkedIn
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Newsletter: Retail Brew
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Today I’m chatting with Lauren Montgomery about her company, Monty’s. We talk about her career pivot from fashion to vegan cheeses, what happened when she set out to be the best at something and the serendipity of changing direction from bootstrapping the business to bringing on a new business partner that grew the brand exponentially.
Monty’s makes plant-based cream cheeses and butters using only clean and flavorful ingredients. Made from real-food ingredients, Monty’s selection of plant-based essentials includes no additives and provides a nutritious foundation for living a sustainable and vibrant lifestyle.
LINKS WE MENTION:
Monty's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
This episode is with Stephanie Lee from SELFMADE.
SELFMADE is a culmination of Stephanie’s lived experiences and spurred from healing from her own mental health crisis. She began her journey as a field organizer on the Obama presidential campaign, and quickly moved to the White House where she worked for the First Lady Michelle Obama. She then changed direction from politics into the prestige of the beauty industry as a product developer at MAC Cosmetics in New York City. While dealing with depression and anxiety, she left the corporate world to travel the globe solo and hear from women about their experiences about their own self-worth and emotional wellbeing. That’s when SELFMADE was born.
If you love Stephanie’s story and you’re building an ecommerce brand in the beauty space, you might be interested in checking out our private network where you can access modern mentorship from women on the show, like minded women in the ecommerce / cpg space and experts. You can pop your name on the waitlist at femalestartupclub.com/waitlist and you’ll be the first to know when we open our doors for founding members.
LINKS WE MENTION:
SELFMADE's Instagram
Stephanie's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Book: Daring Greatly by Brené Brown
Podcast: Hidden Brain: A conversation about life's unseen patterns
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Joining me today is Amanda Niu, Co-Founder of Eva. We’re chatting about her startup story with mattresses, the power of performance marketing and why your network is so important.
Eva is accelerating towards becoming Australia's leading digital furniture company. What started with an award-winning mattress-in-a-box has grown into a range of high-quality homewares and furniture, thoughtfully designed in Melbourne. Eva offers same-day metro delivery and a 120-night trial to test out your sweet dreams.
While we’re here, Our private membership slash network is launching soon!! Like you’ll hear Amanda talk about in this episode - building your network and surrounding yourself with people who are going through a similar journey to you is so important when building a brand. You can pop your name on our waitling list at femalestartupclub.com/waitlist to keep in the loop about becoming a Founding Member when the doors open. The network will bring you Modern Mentorship from women on the show like Amanda, a network of other women building CPG brands and access to our resident experts who can help with things like Facebook ads, coaching and copywriting.
LINKS WE MENTION:
Eva's Instagram
Amanda's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
Today I’m chatting to one of the women behind Swoon, Cristina Ros Blankfein. If you’re building a brand in the beverage space - this is an episode for you! This is a chat about the industry overall, the role that Amazon plays in a CPG brand and how a rebrand led to the biggest step change in the business.
Swoon is modernizing classic drinks, starting with lemonade and iced tea that hits a sweet spot previously missing in the beverage aisle. Swoon’s low-glycemic take on drinks offers a sweetness profile that sits between a seltzer and a fruit juice, so you can always have another. The brand was founded by two friends with the same need: a Type-1 diabetic and a mom of three, both looking for full-flavor, healthy beverage options.
If you’re interested in learning more from Cristina and the women you’re hearing from in the show - be sure to sign up to the waitlist for our private digital network where you can access a community of women building cpg brands in the ecomm space and what we’re calling modern mentorship. Go to femalestartupclub.com/waitlist.
LINKS WE MENTION:
Swoon's Instagram
Jennifer's Instagram
Cristina's Instagram
Female Startup Club's Instagram
Doone's Instagram
In partnership with Klaviyo, the best email marketing tool for ecommerce businesses.
Female Startup Club's YouTube
Female Startup Club’s Private Facebook Group
Say hello to Doone: hello@femalestartupclub.com
Podcast: How I Built This with Guy Raz
📱 Join 160K smart chicks in the Female Startup Club universe:
→ Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc
→ Female Startup Club's Instagram: www.instagram.com/femalestartupclub
→ Doone Roisin's Instagram: www.instagram.com/dooneroisin
→ Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Hosted on Acast. See acast.com/privacy for more information.
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