Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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How to Leverage Press to Build Authority on Google (Dennis Consorte and Jason Barnard) Jan 24, 2023

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Dennis Consorte talks with Jason Barnard about how to leverage press to build authority on Google. Dennis Consorte helps startups and small businesses because he believes that successful entrepreneurs give people hope, and that is more important today than ever. Dennis Consorte does this primarily through digital marketing and building teams and systems that enable incremental and sustainable growth in traffic, conversion and customer retention. He has over twenty years of digital marketing experience and sold his first ecommerce business in 2004. Today, he works as a digital marketing and operations consultant helping online businesses increase traffic, conversions and customer retention. His approach to digital marketing is unique in that he sees every touchpoint along the customer journey as an opportunity to build the kind of relationship one would expect only from face-to-face communication. Team building and storytelling are core to his methodology. Experts cannot claim to be experts just because they say they are. Experts need to prove their worth and let others speak on their behalf. In Google's case, you need third-party sources to help Google clearly understand who you are, what you do, and how much of an expert you really are. One way to do this is through the press. Press matters online and offline, and the incredibly brilliant Dennis Consorte reveals how to use your influence to get into third-party publications in this wonderful episode. He gives great tips on how to top the list of emails journalists receive per day and pique their interest with your story ideas and unique content. It's also important to provide journalists with data and direct them to your website where they can access information. Dennis also discusses how to get quoted in articles, build a foundation and work your way up to major publications. As always, the show ends with passing the baton… Dennis passes the virtual baton to next week’s awesome guest, Burkay Alpyildiz. What you’ll learn from Dennis Consorte 00:00 Dennis Consorte and Jason Barnard 02:04 Why Press Matters Online and Offline 02:42 Kalicube Pro Analysis on Consorte Marketing, Inc. 04:43 How Dennis Consorte Started Focusing on His Personal Brand 05:14 Dennis Consorte’s Reasons for Branding His Name 07:12 Knowledge Panel Done for You Service by Kalicube 07:56 Google’s Need for Third Party Corroboration 09:57 How to Leverage Your Influence to Get into Third Party Publications 12:05 Tips on How to Effectively Approach Journalists 13:40 Building Relationships with Journalists 14:47 Tools That Can Help You Connect with Reporters Looking for Quotes for Stories 15:43 Tips on How to Get Cited by Small Publications and Ladder Up to Large Publications 17:22 How to Develop Story Ideas for a Press Release 19:09 What are Data Stories? 19:24 How Dennis Consorte Creates Unique Content 19:59 Gathering Data Through Surveys 22:07 Creating Engaging Content from Collected Data 26:29 How to Embed Video Content in a Press Release 28:34 Dennis Consorte’s Thoughts on Branded Search and Digital PR 30:47 Passing the Baton: Dennis Consorte to Burkay Alpyildiz This episode was recorded live on video January 10th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Domain Names as Brand Assets (Tatiana Bonneau and Jason Barnard) Jan 20, 2023

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Tatiana Bonneau talks with Jason Barnard about domain names as brand assets. Tatiana Bonneau now works for MarkUpgrade.com and SmartBranding.com with the goal of helping entrepreneurs make better decisions about their online brands. She is interested in entrepreneurship with all its joys and pains, technology and how it affects our lives, names, business names and domains as brand assets. She is happy to help anyone with a serious interest with thoughts and ideas on any of these topics. Every website or business has its own unique domain name. And since it plays an important role in how customers can access or find your website, entrepreneurs and business owners should consider investing in one. The lovely Tatiana Bonneau shares her domain name expertise in this incredible episode. She explains the need for a domain strategy for businesses, its value, and the consequences of not having one. Some entrepreneurs and business owners shy away from the concept of owning a domain name because they don't know enough about it and the cost is too high, but owning a domain name comes with certain benefits, and it's important to understand how it works and how it's an asset to your brand. Tatiana also discusses some tips on buying domain names and what makes a good domain name. As always, the show ends with passing the baton… Tatiana enthusiastically passes over the virtual baton to next week’s groovy guest, Dennis Consorte. What you’ll learn from Tatiana Bonneau 00:00 Tatiana Bonneau and Jason Barnard 02:09 Branded Search (and Beyond) with Jason Barnard 03:17 Tatiana Bonneau’s Brand SERP 05:56 Tatiana Bonneau’s Knowledge Panel 06:13 Kalicube Support Group 06:58 Jason Barnard’s Knowledge Panel Tips 08:15 Is a .com Domain Necessary for Your Exact Brand Name? 11:36 What Makes a Good Domain Name? 13:26 The Value of a Domain Name to Your Brand and the Cost of Not Having One 20:05 Domain Name Tips 22:00 Strategies for Buying a Domain Name so Competitors Don’t Get It 22:51 The Importance of Knowing the Difference Between a Domain Name and URL in a Website 23:15 Why Do Companies Need a Domain Name Strategy 23:35 Different Uses for Domain Names 25:17 How is the Cost of Acquiring Domain Names Determined? 30:40 Brand Consistency 31:47 Passing the Baton: Tatiana Bonneau to Dennis Consorte This episode was recorded live on video January 3rd 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Building a Team Rather Than Just a Group of Coworkers (Mads Singers and Jason Barnard) Dec 30, 2022

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Mads Singers talks with Jason Barnard about building a team rather than just a group of coworkers. Mads has more than 10 years of experience in Fortune 500 companies such as Xerox and IBM and more than 8 years of experience coaching and consulting online entrepreneurs in management and outsourcing. He has also spoken at many major events such as CMSEO, TiECon, DCBKK & DMSS Bali, SEO Spring Training, 7 Figure Seller Summit and the Survive and Thrive Ecommerce Summit. Mads, who currently owns and manages 4 companies and employs more than 100 people, does not just talk the talk, he walks the walk. Mads is not only a management expert, but also an expert in growing and scaling an online business. He is one of the industry experts on the DISC method, which is a cornerstone of his management philosophy, and he shares his knowledge through the Effective Management Mastery course and community. Achieving attainable business goals requires a group of people working together as a team. Communication, trust, ownership and responsibilities are critical in this process. Building a team can be difficult without a team manager who has the necessary team management skills. It is also important to consider what type of team manager a team needs. In this wonderful episode, the rather brilliant Mads Singers gives wonderful insights into the value of delegating responsibility, how to recognise people with team management skills, and how to deal with someone who is afraid to step up to a higher position and take responsibility. The highlight of the episode is how to effectively build a team that works together to achieve maximum productivity and groovy results. As always, the show ends with passing the baton… Mads passes the virtual baton to next week’s absolutely delightful guest, Tatiana Bonneau. What you’ll learn from Mads Singers 00:00 Mads Singers and Jason Barnard 01:21 Mads Singers’ Brand SERP 02:32 SEO Mastery Summit Saigon 03:21 Team Building Tips from Mads Singers 06:44 The Value of Delegating Responsibilities 08:42 How to Deal with People Afraid to Take Responsibility 10:10 How to Deal with Remote Workers Who Feel Isolated 10:41 One-to-One Meeting Vs Team Meetings 11:51 What are One-to-One Meetings Good for? 13:27 Knowledge Panel Done for You Service by Kalicube 14:06 How to Turn Your Coworkers Into a Real Team 16:06 The Difference Between Hierarchical Organisation Structure and Flat Organisation 17:44 What Does Leading a Team Mean? 18:56 Promotion Qualification: Team Management Skills 19:48 How to Recognise People with Team Management Skills 20:00 How Advantageous Good Communication is in a Leadership and Management Position 21:23 Considerations for the Type of Team Manager the Team Needs 21:58 What to Look for When Promoting or Hiring at the Corporate Level 23:50 Where in a Hierarchical Structure Do Teams Form? 24:54 How to Bring Teams Together Into an Overall Organisational Team 27:42 Setting Goals and Formulating Plans 30:18 Ownership and Responsibilities within a Team 35:08 Passing the Baton: Mads Singers to Tatiana Bonneau This episode was recorded live on video December 27th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Make 5-10% Extra Sales on Autopilot (Irina Poddubnaia and Jason Barnard) Dec 15, 2022

Show notes

Irina Poddubnaia talks with Jason Barnard about how to make 5-10% extra sales on Autopilot. Irina Poddubnaia is the founder of TrackMage, a package tracking software that increases sales and customer loyalty by providing a superior post-purchase customer experience. Her journey began by managing a fulfillment center in China for 2.5 years (without speaking Chinese) and then starting and successfully running a SAAS company to this day - completely remotely and without external funding. While ecommerce sellers focus on acquiring new customers, they often overlook the opportunity to generate additional revenue through their existing customers. Retaining customers and keeping them in a cycle to repeat orders should also be a priority in marketing strategy. In this episode, the amazing Irina Poddubnaia discusses how ecommerce stores can get additional sales from customers who have recently purchased and are still checking their delivery status. Irina also explains the importance of keeping your brand name in the minds of your customers throughout the buying process and getting customer reviews. Positive feedback promotes the brand and serves as a good reference for future customers. And negative feedback can be used to improve existing processes and the customer experience. As always, the show ends with passing the baton…Irina passes the virtual baton to next week’s incredibly fantastic guest Dmitrii Kustov. What you’ll learn from Irina Poddubnaia 00:00 Irina Poddubnaia and Jason Barnard01:36 Irina Poddubnaia’s Brand SERP02:10 Jason Barnard’s Brand SERP03:08 Google’s Vertical Brand SERP Filter03:16 Kalicube Support Group04:00 Kalicube Knowledge Panel Course04:19 Post Funnel Vs Flywheel Cycle06:39 How to Reactivate an Ecommerce Customer08:17 How to Keep Customers on Your Website While They Check Delivery Status08:48 How to Anchor Your Brand in the Minds of Your Customers Throughout the Buyer Journey12:15 How to Get Repeat Orders from Existing Clients14:28 The Importance of Training Customers to Use Your Ecommerce Platform15:24 Customer Retention Rate16:33 How to Turn Trained Customers into Ambassadors16:49 Why is it Important to Get Customer Reviews19:57 When is the Right Time to Request a Customer Review21:56 Asking the Right Questions to Get a Review26:44 Passing the Baton: Irina Poddubnaia to Dmitrii Kustov This episode was recorded live on video December 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Links Are the Foundation of Your Site (Alexandra Tachalova and Jason Barnard) Dec 11, 2022

Show notes

Alexandra Tachalova talks with Jason Barnard about links are the foundation of your site. Alexandra Tachalova is the founder of the online digital marketing event and relationship-based link building agency DigitalOlympus.net. Alexandra Tachalova is a sought-after speaker and also runs a digital marketing conference in Europe. She also writes regularly for leading digital marketing blogs, including Moz, SEJ, Salesforce, Hubspot and many others. Having quality links for your business does not necessarily mean you have to build them. With the right, high-quality content, you can generate them yourself. And there are other ways to get links organically. But how do you increase your chances of getting links, and what are the main problems you may encounter when getting links? In this incredible episode, the brilliant Alexandra Tachalova shares her extensive knowledge on link building. She discusses fantastic link building tips, closing the current link gap, and why link building is not a business problem solution. As always, the show ends with passing the baton… Alexandra wonderfully passes the virtual baton to next week's fantastic guest, Irina Poddubnaia. What you’ll learn from Alexandra Tachalova 00:00 Alexandra Tachalova and Jason Barnard00:57 Digital Olympus’ Brand SERP02:14 Alexandra Tachalova’s Brand SERP and Knowledge Panel04:47 Knowledge Panel Done for You Service by Kalicube05:12 Building Links on Your Website06:45 Backlinks for Kalicube Tuesdays07:09 Relationship-based Link Building09:14 Link Building Tips from Alexandra Tachalova09:48 What is the Main Problem with Getting Links?10:11 How Important It is to Understand the Content to Get Links11:38 Brand SERP as a Link Magnet12:50 Alexandra Tachalova's Thoughts on Outbound Links14:30 What Do Reciprocal Links Mean and Their Effect on Google17:14 Creating Scalable Links 18:23 Link Builders: Link Relationship Manager 18:53 How to Increase Your Chances of Getting Links via Social Media 20:56 Is Niching Down a Good Way to Get Links?22:30 Linking Angles for Commercial Content26:17 Closing the Current Link Gap28:40 Why Link Building Won't Help You Solve Your Business Problem33:07 Passing the Baton: Alexandra Tachalova to Irina Poddubnaia This episode was recorded live on video December 06th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Why Enterprises Need a CWO (Chief Web Officer) (Ash Nallawalla and Jason Barnard) Dec 01, 2022

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Ash Nallawalla talks with Jason Barnard about why enterprises need a CWO (Chief Web Officer). Ash Nallawalla has more than 20 years of experience in search engine marketing. He has worked as an independent consultant, as an in-house SEO manager for large companies, and on the agency side for smaller companies. He also founded and sold an SEO training company. He wrote a monthly SEO column for APC Magazine for many years. He recognized the need to close what he saw as an awareness gap among managers of the SEO function. He observed costly mistakes that resulted in ranking drops, which meant lost revenue for most companies. This inspired his latest publishing venture, a series of three books that includes "Accidental SEO Manager," currently available on Amazon. One person at the top of the organizational structure is responsible for each of the many departments that make up large companies. But can someone in the executive suite be held responsible for SEOs as part of the corporate organization, considering that they contribute a good percentage of online revenue? In this insightful episode, Ash Nallawalla talks at length about the tasks that a CWO or Chief Web Officer can take on to represent and optimise the role of SEOs in both technical and marketing areas. Ash Nallawalla discusses in detail in this insightful episode the roles that a CWO or Chief Web Officer can take on to represent and maximize the function of SEO. He also shares brilliant knowledge about web governance, explains why companies are still hesitant to have a CWO and why a company should invest in SEO. As always, the show ends with passing the baton… Ash groovily turns over the virtual baton to next week’s delightful guest Alexandra Tachalova. What you’ll learn from Ash Nallawalla 00:00 Ash Nallawalla and Jason Barnard00:50 Ash Nallawalla’s Brand SERP01:20 Ashok Nallawalla’s Brand SERP03:36 Knowledge Panel Tips from Jason Barnard03:55 Brand SERP and Knowledge Panel Support Group04:22 Knowledge Panel Done for Jason Hennessey by Kalicube Using the Kalicube Process 04:29 Knowledge Panel Checklist05:08 Ash Nallawalla’s Definition of a CWO06:59 The Difference Between SEO and Other Jobs in a Company08:20 What Does Accidental SEO mean?08:53 SEO and CWO09:13 Organisational Role of a Chief Web Officer10:00 What is Web Governance?11:56 Investing in SEO13:08 Having Google Ads on Your Brand Name for Every Brand or Just the Big Brands14:30 How to Recruit a Good SEO20:50 Having someone in the C-suite Who Represents SEO22:15 Why Companies are Still Hesitant to Have a Chief Web Officer30:15 Passing the baton: Ash Nallawalla to Alexandra Tachalova This episode was recorded live on video November 29th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

SPARK Your Marketing with Conversion Content (Carly J. Cais and Jason Barnard) Nov 25, 2022

Show notes

Carly J. Cais talks with Jason Barnard about spark your marketing with conversion content. Carly J. Cais started in marketing before she even knew it was marketing: she created websites for businesses in 2001 (her first website was a My Little Pony flipping shop ). She later started a niche blog and grew it over 12 years to a monthly readership of more than 120,000, partnering with ad networks and brands like L'OREAL, Martha Stewart Crafts and PLAID. She initially worked in B2C marketing, then moved into B2B in 2014, landing in the SaaS space shortly thereafter. After working with a number of early-stage startups, she found a knack for growing SaaS organizations through a combination of marketing, operations and Sales enablement, helping companies grow their pipeline, expand their customer base and lay the groundwork for scaling. She co-founded a consulting firm in mid-2021 and launched her own business as RevvSpark in early 2022. RevvSpark provides conversion content to marketing and sales teams of B2B SaaS companies with a focus on content marketing, demand gen and sales enablement. If it's visual and needs to persuade and convert, RevvSpark delivers it. Sales and marketing alignment is critical for any business. Creating common goals, strategies and communication between each team to also deliver consistent messaging and content that guides customers along their Buyer's Journey, regardless of what stage they are at. In this wonderful episode, the lovely Carly J. Cais shares brilliant nuggets about how to create high-converting content using her SPARK principle, Strategy, Planning, Assessment, Roles and Responsibilities, and Kick Start. She also goes into detail about the three stages of the buyer journey, the Awareness Stage, the Conversion Stage, and the Decision Stage, and what content best fits each stage: Top of Funnel Content, Middle of Funnel Content, and Bottom of Funnel Content. Carly also discusses how to get customer feedback in order to understand their pain points and recommended a book as a resource. As always, the show ends with passing the baton… the wonderful Carly passes the virtual baton to Ash Nallawalla, who will be next week's incredible guest. What you’ll learn from Carly J. Cais 00:00 Carly J. Cais and Jason Barnard01:35 Carly J. Cais’ Brand SERP02:15 Kalicube Knowledge Panel and Support Group02:22 Kalicube’s Brand SERP03:38 Knowledge Panel Done for You Services by Kalicube04:01 What Does SPARK Mean?04:14 The Process for Improving Customer Touch Points Along the Buyer’s Journey04:25 Step 1: Start with a Strategy05:10 Step 2: Create a Plan05:16 Step 3: Conduct an Assessment and Audit06:15 Aligning Sales and Marketing to Improve Customer Experience08:43 Updating Website Content and General Web Information To Guide Customers on their Buyer’s Journey11:09 Importance of a Consistent Marketing Message12:12 Using Tools and Manual Process to Review Content For Google and Users14:54 Step 4: Defining Roles and Responsibilities of Team Members17:00 How Do You Know Which Content to Focus on?17:11 Three Stages in the Buyer’s Journey17:25 Awareness Stage: Top of Funnel Content21:34 Conversion Stage: Middle of Funnel Content22:09 Creating Multiple Content Options to Help Customers Whichever Stage They Started Their Buyer's Journey25:03 Getting Customer Feedback to Understand Their Pain Points26:17 Decision Stage: Bottom of Funnel Content26:35 Carly J. Cais’ Book Recommendation29:01 Passing the Baton: Carly J. Cais to Ash Nallawalla This episode was recorded live on video November 22nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Achieving Harmony in Your SERP Results! (Joseph S. Kahn and Jason Barnard) Nov 21, 2022

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Joseph S. Kahn talks with Jason Barnard about achieving harmony in your SERP results! From award-winning pop band to top-ranker for Looney Tunes, Joseph S. Kahn finds himself in new search engine ranking tactics and builds harmonics in digital teams every day. Among Joseph S. Kahn's many accomplishments, he was named "Leader of the Year" for John Maxwell's company Maximum Impact in 2003 practicing employee harmonics to make it into Fortune's Top 500 Fastest Growing Companies. Now Joseph S. Kahn is using his newly acquired SEO skills to create harmonic roadmaps for ranking at the top of Google. Achieving harmony in the SERP that sings to your audience and Google, how cool is that? Hum jamming is a brilliant way to get started and get the ideas flowing, and Joseph S. Khan's approach in all of these areas whether in the SERP or music is definitely incredible. Joseph reveals what he means by harmony in the SERP, as well as some great tips for SEO and how he managed to remove irrelevant results from Hum Jam's Brand SERP using techniques which he learned from the groovy Jason Barnard, The Brand SERP Guy. As always, the show ends with passing the baton… which Joseph enthusiastically does for Carly J. Cais, who will be the lovely guest next week. What you’ll learn from Joseph S. Kahn 00:00 Joseph S. Khan and Jason Barnard01:03 Joseph S. Khan’s Theory on Why Many SEOs are Musicians05:14 Hum JAM’s Brand SERP in Atlanta05:42 Hum JAM’s Brand SERP in the UK05:58 Kalicube Knowledge Panel and Brand SERP Support Group07:29 Knowledge Panel Done for Jason Hennessey by Kalicube07:39 Knowledge Panel Checklist 08:19 What Does Harmony in the SERP Mean?10:38 The Importance of Citations in the SERP10:52 Joseph S. Khan’s Brand SERP Chord12:56 AIDA Method for Music and the SERP13:20 Hum JAM’s Approach to Humming Up Ideas14:38 SEO Tips from Joseph S. Khan19:04 Transposition Ideas for SEO21:30 Domain Tips from Jason Barnard 22:15 How Long Did it Take Hum JAM to Remove Irrelevant Result on it’s Brand SERP?23:22 Doing Competitive Research27:40 How to Use Joseph Khan’s Harmony Approach to SEO as a Beginner 32:05 Passing the Baton: Joseph S. Khan to Carly J. Cais This episode was recorded live on video November 15th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Make Your Website a Booking and Buying Machine (Shane Hodge and Jason Barnard) Nov 11, 2022

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Shane Hodge talks with Jason Barnard about make your website a booking and buying machine. Shane Hodge is a globetrotter, speaker, high performance sales and marketing professional, motivator, chef, non-technical expert, motorcyclist and 10-year CEO/co-founder of TheCamel.co, a digital agency in the Philippines that is a global fulfilment partner for Duda agencies around the world, designs and builds sensational websites, does technical development and is a Google partner providing digital marketing services. In this day and age, people will research on the web before they buy anything. As a business owner, it is therefore very important to have a website where customers or potential customers can find out about the product or service you offer. Websites can be more than just a "customer attraction programme" and you can absolutely make your website a booking and buying engine for your business. This entertaining and insightful episode with Shane Hodge and Jason Barnard offers incredible tips on how to effectively convert prospects into buyers on your website. From call-to-actions that actually work, to text and colour, to where in a page you should place customer reviews and testimonials, to the best way you can highlight features and benefits of the products and services you offer… and how to ensure your potential client understands at a glance "why they should buy from you". Last (HUGE) point: when you are creating a website, think about who you are designing it for. As always, the show ends with passing the baton… Shane delightfully passes the virtual baton to next week's brilliant guest, Joseph S. Khan… with a song! What you’ll learn from Shane Hodge 00:00 Shane Hodge and Jason Barnard 00:46 Shane Hodge's Brand SERP01:12 TheCamel.co’s Brand SERP01:30 Duda’s Knowledge Panel in the US01:56 Kalicube’s Knowledge Panel and Brand SERP Support Group02:20 Website Builder: Duda Vs WordPress04:49 Koray Tuğberk GÜBÜR’s 25,000 Word Review of Kalicube Pro05:58 Team Kalicube07:49 How to Make Your Website a Booking and Buying Machine08:00 The Importance of Call-to-Action to Any Website08:30 What Role Does a Website Really Perform for a Business09:08 How Social Media has Changed the Way We Look at Website Content10:06 How to Convince Business Owners to Stop Trying to be Pixel Perfect with Their Website11:11 Who Should You Design your Website for?12:24 Where is the Ideal Place for Customer Reviews on a Website?13:40 Effective Website Page Structure13:48 Highlighting Features and Benefits17:30 Distinguish Your Own Personality from Your Brand’s Personality20:48 Are Website Text and Color Important to a Customer’s Booking and Buying Decision22:16 Shane Hodge’s Tips for Including Call to Actions on a Website26:42 How to Effectively Filter Potential Clients on a Website30:46 Passing the Baton: Shane Hodge to Joseph S. Khan This episode was recorded live on video November 8th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Make Sales by Staying in Your Comfort Zone (Stacey Hall and Jason Barnard) Nov 03, 2022

Show notes

Stacey Hall talks with Jason Barnard about how to make sales by staying in your comfort zone. Stacey Hall is the founder of Success with Stacey Hall and has made it to #1 on the bestseller list with 5 books in several countries. Her new book is Selling From Your Comfort Zone. She is known for her myth debunking social media marketing training program "Go for YES" which has helped thousands of people increase sales, satisfaction and success. She is an acclaimed speaker who received recognition for her TEDx talk. Her mission is to help salespeople reach and connect with their ideal audience, solve their audience's problems, and leave a legacy that will live on long after she is gone. Going beyond your comfort zone can help you achieve in a variety of areas of life. But is the same requirement necessary for sales? Hmmm … What if you can be in a situation where people are attracted to what you sell whilst you stay in your comfort zone and maintain your principles, your talents, your confidence and your power zone? The wonderful Stacey Hall shares great insights from her book, Selling From Your Comfort Zone, in this brilliant episode with Jason Barnard. She covers the new ABC's of selling: Alignment, Belief and Consistency (a lot better than Always Be Closing), and also shares her own philosophies in selling - Stacey's Scale of Sale. Stacey puts a lot of emphasis on having a comfortable story to share with the audience. You have to make sure you know why you want to sell what you are selling and have an emotional connection to it to attract sales, satisfy customers and achieve your own success. As always, the show ends with passing the baton… Stacey cheerfully turns over the virtual baton to next week's rather incredible guest Shane Hodge. What you’ll learn from Stacey Hall 00:00 Stacey Hall and Jason Barnard01:19 Stacey Hall’s Brand SERP in the UK01:40 Brand SERP and Knowledge Panel Support Group01:51 Stacey Hall’s Brand SERP in the US02:23 Do You Need to Get Out of Your Comfort Zone to be Successful?02:55 What Does Your Comfort Zone Mean?04:53 Knowledge Panel Done for You Service by Kalicube05:33 Figuring Out Which People Have the Same Passion as You in Sales09:04 Finding the Comfortable Path for You to be in Sales09:29 Creating a Comfortable Story to Share11:57 How Do You Get People Talking About What You Sell?13:47 How Do You Attract Your Ideal Audience?14:24 The Importance of Emotional Attachment to What You Sell17:10 What Does the Alignment Marketing Formula Mean?17:22 First New ABC’s of Sales: Consistency17:49 Second New ABC’s of Sales: Belief19:04 Third New ABC’s of Sales: Alignment20:24 Stacey’s Scale of Sale23:17 What is a Pity Purchase?25:03 How Do You Have a Happy Customer On Board?30:04 Passing the Baton: Stacey Hall to Shane Hodge This episode was recorded live on video November 1st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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