Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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How to Attract More Ready-To-Invest Clients (Fabi Paolini and Jason Barnard) Mar 29, 2023

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Fabi Paolini talks with Jason Barnard about how to attract more ready-to-invest clients. Fabi Paolini is an accomplished brand strategist who helps coaches, consultants and professionals evolve and create compelling brands that look, sound and feel as authentic as possible. With her skillful guidance and expertise, they can effectively position themselves as premium brands that can attract investment-ready clients with a strong presence and compelling messaging. To attract premium customers, you must first understand your target audience and be a trusted provider of answers to their desires. It is beneficial to focus more on 'gain' marketing, which aims to build relationships, rather than 'pain' marketing, which only addresses the emotional aspects of their problems. There is also a key difference between content and messaging, which is knowing your audience. You can also build a loyal and engaged customer base by using content and messaging to appeal to potential customers and position yourself as an authority. In this exciting episode, Fabi Paolini discusses insightful nuggets for attracting premium clients. Fabi shares who her premium clients are and that you need to identify your own premium clients. Connecting with those who are actively seeking solutions is also a useful way to generate more engagement. Using pre-sell offers and different types of content is also important to attract attention and build relationships. Creating a unique selling proposition to stand out from the competition and filtering out unqualified prospects as they move through the sales funnel are essential steps. As always, the show ends with passing the baton…Fabi wonderfully passes the virtual baton to next week’s fantastic guest, Jason Cercone. What you’ll learn from Fabi Paolini 00:00 Fabi Paolini and Jason Barnard 01:01 Fabi Paolini’s Brand SERP and Knowledge Panel 02:45 Done for You Knowledge Panel Service by Kalicube 03:14 Where Do You Start When Trying to Attract Premium Clients? 03:32 Fabi Paolini’s Definition of a Premium Client 05:45 The Importance of Communicating with Your Audience Through Your Content 07:16 Focus More on Gain Marketing and Less on Pain Marketing 08:32 Talk to People Who are Actively Looking for Solutions 13:47 Pre-Selling Offers Before You Pitch 14:14 Contents to Build Your Business 14:25 Grow Your Audience Type of Content 14:34 Nurture Your Audience Type of Content 14:55 People’s Messaging Problem for Their Business 16:00 Stand Where the Audience is Looking Marketing Approach 17:06 What is a Unique Selling Proposition? 17:26 Filtering Out People as They Move Through the Sales Funnel 18:40 Sell to Your Audience Type of Content 19:39 What Does Magnetising Through Message Embodiment Mean? 22:20 Positioning Your Brand as an Authority 25:02 The Difference Between Content and Messaging 26:50 How can Attracting Premium Clients Help with Branded Search 28:16 Passing the Baton: Fabi Paolini to Jason Cercone This episode was recorded live on video March 21st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Content Based SEO – A Smarter Way to Build Your Brand (Lorraine Ball and Jason Barnard) Mar 28, 2023

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Lorraine Ball talks with Jason Barnard about content based SEO - a smarter way to build your brand. Lorraine Ball is the founder of Digital Toolbox Community, where she helps business owners leverage Internet marketing for growth. Lorraine is a successful entrepreneur, author, professional speaker and host of a weekly marketing podcast, "More than a Few Words," who brings creative ideas, practical tips and decades of real-world experience to every conversation. For entrepreneurs and marketers looking to build their brand, content-based SEO is an important tool. And to establish your brand in the minds of people who are also potential customers, you need to offer solutions to their problems and address their concerns through your content and website. In this insightful episode, Lorraine Ball reveals a lot about how to build your brand through SEO. Lorraine discusses the need to identify the questions people have when they want to work with you and create content that answers those questions. She explains the importance of learning how to prioritise the relevant questions you need to answer, and to listen and review existing customer interactions. As always, the show ends with passing the baton… Lorraine sweetly passes the virtual baton to next week’s delightful guest, Fabi Paolini. What you’ll learn from Lorraine Ball 00:00 Lorraine Ball and Jason Barnard 01:35 Lorraine Ball’s Brand SERP 04:51 Kalicube Support Group 05:24 Lorraine Ball’s Thoughts on Twitter 05:52 Choosing Which Social Platforms are Best for You 07:26 Building Brand Through SEO 09:11 Identify the Questions People Have When They Want to Work with You 09:51 What is Content Based SEO? 12:24 How to Prioritise Which Questions to Answer on Your Website 15:17 How Lorraine Ball is Evaluates SEO 16:48 What Happens When You Answer Unrelated Questions 18:14 Who is Your Brand About? 19:29 From Federal Express to FedEx 21:55 Trust and Like in Business Context 26:42 How Does Branded Search Tie in with Content Based SEO 28:55 Passing the Baton: Lorraine Ball to Fabi Paolini This episode was recorded live on video March 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

SEO Mastery Summit Debrief (Special Episode with Jason Barnard) Mar 27, 2023

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Jason Barnard talks about the SEO mastery summit debrief. Jason Barnard is the founder and CEO of Kalicube, a company that helps you future-proof your online branding by teaching Google who you are, what you offer and which audience you serve. He's the only person Google says has as much insight into their knowledge algorithms as their own insiders. Teaches digital agencies and business leaders to understand, educate and feed Google's knowledge algorithms. He helps his clients future-proof their digital branding, increase their authority and trustworthiness, and dominate their industry on Google. He believes that a digital marketing strategy is not just about where you show up, but how you show up. Jason is the author of The Fundamentals of Brand SERPs for Business and host of the Branded Search (and Beyond) podcast. His talents include a professional musician, a screenwriter, a songwriter, and a cartoon blue dog. The SEO Mastery Summit is a must-attend event for SEO professionals. It provides a unique opportunity to learn from experts and peers in the field, and to learn about the latest best techniques and strategies for SEO. Jason Barnard discusses his brilliant and geeky takeaways from The SEO Mastery Summit in this super groovy episode. Jason features some of the best SEO professionals who attended the event, starting with Olesia Korobka and her SEO talk on Semantic HTML5 and her idea for "The Knowledge Panel You Deserve". Mads Singers' How to Achieve Success by Delegating Responsibilities. Robert Niechcial, Clean Data for AI and how to use AI to your advantage. Koray Tuğberk GÜBÜR's extensive knowledge of Topical Authority, micro and macro semantics. And finally, Charles Floate's Foundational Link Building. As always, the show ends with passing the baton… Jason passes the virtual baton to next week's insightful guest, Lorraine Ball. What you’ll learn from Jason Barnard 00:00 Jason Barnard 00:55 Kalicube’s Brand SERP and Knowledge Panel 02:59 SEO Talk by Olesia Korobka: Semantic HTML5 03:27 The Knowledge Panel You Deserve 03:57 Taking Control Away from Google 04:31 Mads Singers’ How to Achieve Success by Delegating Responsibilities 05:04 What Do Kalicube Babies Mean? 05:50 Mads Singer’s Approach to Managing Teams and Delegation 06:39 Robert Niechcial: Clean Data for AI 07:36 How Important It is to Consider How Much Google Spends to Rank You 09:45 What Does Quantum Processing Units Mean? 10:12 How to Apply AI to Your Advantage 10:25 Entity Stacking 11:51 Topical Authority by Koray Tuğberk GÜBÜR 12:56 Understanding Macro Semantics 13:02 What is Micro Semantics? 15:00 Koray Tuberk GÜBÜR's 25,000-Word Kalicube Pro Review 15:32 Micro Semantics: Koray Tuberk GÜBÜR's 200 Rules for Writing 16:51 Changing the Connections in Google's Understanding 18:24 Charles Floate: Foundational Link Building 20:47 Entity Equivalents 24:08 Link Building as an Essential PR and Branding Strategy 26:22 Passing the Baton: Jason Barnard to Lorraine Ball This episode was recorded live on video March 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Agencies: How to Create a Bespoke Project That Wows Your Client (Nat Rosasco and Jason Barnard) Mar 03, 2023

Show notes

Nat Rosasco talks with Jason Barnard about Agencies: how to create a bespoke project that wows your client. Nat Rosasco is a digital marketing entrepreneur and founder of Olive Street Design, Olive & Ash Design and Ballot Box Digital, online digital marketing companies with a proven track record of developing web marketing strategies, delivering branded digital experiences for clients and brands, building and designing websites, forming strategic partnerships, driving revenue and increasing profits in competitive markets. Nat has a deep understanding of the sales and marketing sector with proven expertise in business, operations and team building. Olive Street Design currently has over 1,365 clients in the United States, Asia, Africa and Europe including The Hasty Pudding of Harvard University, The Seattle Times, City of Chicago, Sweet Baby Ray's, University of Michigan, Northwestern University, AARP, Seminole County Supervisor of Elections, the City of Pompano Beach and the University of Notre Dame. Mr. Rosasco earned his undergraduate degree in economics from the University of Michigan and his MBA in marketing from DePaul University. He is also a member of the Small Business Council of Small Business for America's Future. Nat is originally from Chicago, Illinois, and currently resides in the Chicago area with his wife, Patricia. Their four children and seven grandchildren also live in the Chicago area. It can be nerve-wracking for an agency trying to develop a bespoke project for a small and medium sized business that is competing with the big players in the industry. There are lots to consider including factors such as limited budget, website, digital footprint and social media presence. Wow! This outstandingly incredible episode with Jason Barnard and Nat Rosasco discusses how to create a "wow" project for your clients (small and medium businesses) that not only impresses them, but helps them compete with larger companies. Nat shares brilliant tips for creating a website, aligning budget to expectations, cutting development time and costs in half, and choosing the right fonts, colours, calls to action, hero banners, personal branding, corporate branding, and more. Nat explains how he uses geo-targeting to optimise his clients' businesses and ultimately help them get on the first page of search engine results. Jason also explains that one business can not serve all customers and that it's important to figure out who you are really relevant to so you can focus on that and then potentially expand as your business grows. As always, the show ends with passing the baton… Nat passes the virtual baton to next week’s delightful guest, Allison Riggs. What you’ll learn from Nat Rosasco 00:00 Nat Rosasco and Jason Barnard 02:42 Nat Rosasco’s Brand SERP on Bing 03:06 Kalicube Support Group 03:14 Chat GPT on Bing 04:22 Chat GPT’s Accurate Representation of Nat Rosasco 05:29 The Need to Pay Attention to Your Digital Ecosystem and That of Your Brand 07:50 Koray Tuğberk GÜBÜR 25,000 Words Review for Kalicube Pro 08:32 What are the First Steps in Creating a Wow Project for Your Client 09:31 Nat Rosasco’s Website Builder Platform Preference 12:26 Align Budget with Expectations When Building a Website 12:44 The Importance of CTAs on a Webpage 15:41 Geo-target the Client to Optimize Their Search Engine Results 18:22 Clear and Consistent Branding 19:44 Google is Your New Business Card 21:33 Creating an Email Marketing Template that Matches the Website 21:55 Google Business Reviews and Facebook Reviews 23:45 Nat Rosasco’s Personal Branding 25:57 Nat Rosasco’s Personal Brand and Corporate Brand Intertwined 28:14 How Bespoke Projects That Wow Your Clients Fit into the Context of Branded Search 29:10 Passing the Baton: Nat Rosasco to Allison Riggs This episode was recorded live on video February 28th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Building a Personal Brand Online With a Book (Scott Turman and Jason Barnard) Feb 27, 2023

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Scott Turman talks with Jason Barnard about building a personal brand online with a book. Scott Turman is the founder and CEO of BrightRay Publishing, an American company that provides writing and publishing services to founders, CEOs, celebrities, sports figures, politicians, and other professionals. Scott is an American technologist, entrepreneur and author. He began his career writing code and cryptographic systems for organizations such as NASA, the U.S. Department of Defense, Disney, and other Fortune 500 companies. He is co-author of two books, "A Nerd's Guide to Negotiating Salary and Benefits," which reached the top 10 in its category on Amazon, and "How to Build Your Brand with a Book: Establishing Yourself as a Published Expert." As a business owner or marketer, using a book to increase visibility online is critical because it is an effective approach to getting your message across to a wide audience and establishing authority in Google’s eyes. A book helps you reach out to potential clients and business partners in a personal and professional way. It allows you to showcase your grooviest experience and expert understanding in your industry and explain why your products or services are better than those of your competitors. A book also gives you a platform to share your story in an engaging way, allowing readers to connect with you on a more intimate level. Jason Barnard wrote the book "The Fundamentals of Brand SERPs for Business" with Scott Turman's team of writing experts. And in this delightful episode, they discuss how the book came to be, from Jason's geeky perspective to something easy to understand. Scott also shared brilliant tips for writing a book, his approach to becoming an authority in Google's eyes and how writing a book can help you build a personal brand online. As always, the show ends with passing the baton…Scott wonderfully passes the virtual baton to next week’s brilliant guest, Nat Rosasco. What you’ll learn from Scott Turman 00:00 Scott Turman and Jason Barnard 00:13 The Fundamentals of Brand SERPs for Business 01:44 Scott Turman’s Brand SERP 02:47 Knowledge Panel Tips from Jason Barnard 03:05 Scott Turman’s Knowledge Panel 04:33 Kalicube Pro’s Analysis of Scott Turman’s Knowledge Panel 08:09 Knowledge Panel Done for You Service by Kalicube 08:43 How Scott Turman Started Building a Personal Brand Online with a Book 10:25 Can Publishing a Book Help Your Personal Brand More than Articles 11:37 Scott Turman’s Tips for Writing a Book 12:29 Scott Turman’s Approach to Becoming an Authority in Google's Eyes 14:31 Advantages of Writing a Book 16:20 Writing a book with an Expert Writing Team 19:03 Building Authority with Limited Time: Podcast Vs Books 22:59 How Does a Book Work for You in Terms of Google? 24:19 Knowledge Panel Spam: Publishing Plagiarized Books to Get a Knowledge Panel 27:13 How Does Branded Search Tie in with Writing a Book? 28:25 Passing the Baton: Scott Turman to Nat Rosasco This episode was recorded live on video February 21st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

ClearBrand Marketing Flywheel (Josh Ramsey and Jason Barnard) Feb 16, 2023

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Josh Ramsey talks with Jason Barnard about ClearBrand marketing flywheel. Josh Ramsey is the business development manager at ClearBrand.com. A digital marketing agency focused on data-driven marketing that gets results: more leads and sales. He believes that without good marketing, businesses die and people suffer, and that ethical, scientific marketing can change the world. A marketing flywheel is important because it provides a holistic view of the entire Customer Journey, helping marketers understand the motivations and needs of their target audience. By understanding the Customer Journey, marketers can develop an effective marketing strategy that engages customers and drives them to action. The Marketing Flywheel also helps marketers identify opportunities for improvement in their current strategies. In this groovily insightful episode, Josh Ramsey dives into the powerful concept of the ClearBrand Marketing Flywheel and explains how it helps reduce marketing waste, increase credibility, and ensure your brand is seen. ClearBrand Marketing Flywheel focuses on three key components: Building Memories, Maximizing Availability, and Reaching the Market. He firmly believes in the power of storytelling, design and distinctiveness to engage customers and leave a lasting impression. Along the way, Josh points out the risks to take and the importance of doing research to make sure your brand stands out in the right way. And Josh believes that luck is just a matter of preparation and that marketing should always be based on data. As always the show ends with passing the baton… Josh cheerfully passes the virtual baton to next week’s awesome guest, Scott Turman. What you’ll learn from Josh Ramsey 00:00 Josh Ramsey and Jason Barnard 00:53 ClearBrand’s Brand SERP 00:57 Why Does ClearBrand Run Google Ads for Its Own Brand Name 03:43 ClearBrand’s Video Strategy 04:40 Kalicube’s Three Solutions for Your Brand SERP 05:05 Three Essential Components of a Flywheel 05:25 What is a Flywheel? 05:39 First Essential Component of a Flywheel: Build Memories 07:16 Second Essential Component of a Flywheel: Maximising Availability 08:08 Third Essential Component of a Flywheel: Reach The Market 10:30 Two Essential Actions to Achieve Each Component of a Flywheel 10:38 Essential Actions to Build Memories: Story and Design 10:42 How Does a Story Help Engage with Customers 11:20 The Importance of Design to Become a Recognisable and Memorable Brand 12:12 Competitor and Market Research 16:20 Essential Actions to Maximising Availability: Easy to Find and Easy to Buy 16:30 How Do You Make Your Brand Easy to Find 17:01 Reducing Buying Friction 20:20 Essential Actions to Reach The Market: Focus on Users and Uses 30:47 The Need to Listen to the Market 31:31 How Can a Marketing Flywheel Help with Branded Search? 34:01 Passing the Baton: Josh Ramsey to Scott Turman CTA: https://bit.ly/3YCvIoZ This episode was recorded live on video February 14th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Create Content That Converts (John Ozuysal and Jason Barnard) Feb 09, 2023

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John Ozuysal talks with Jason Barnard about how to create content that converts. John Ozuysal is a growth marketer, 2x entrepreneur with 1x exit and has helped companies go from 0 to 7 figures. He is currently a co-founder of a 500 Startups backed Datapad. To this day he helps startups, accelerators and investors with growth marketing. An essential part of content marketing is creating content that prompts the reader to take an action, whether it's subscribing to a newsletter, making a purchase, or signing up for a free trial. This type of content builds trust with readers, provides them with useful information, and encourages them to take action. It is important to produce content that encourages purchase, as it leads to more engagement and conversions. Such content is tailored to the reader's needs and speaks to them in a way that they find appealing. They can also help you build relationships with your customers, which can lead to repeat business. They also help increase brand visibility and improve search engine visibility, which can lead to more customers and higher sales. John Ozuysal offers an in-depth look at the process of creating content that provides an AHA moment in this groovy episode. He shares expert tips on how to use images and videos to engage audiences and help readers understand the process, how to use customer questions to create content, and how to use screenshots and videos to showcase your product. Incredible indeed! As always the show ends with passing the baton… John wonderfully turns over the virtual baton to next week’s amazing guest, Josh Ramsey. What you’ll learn from John Ozuysal 00:00 John Ozuysal and Jason Barnard 00:58 DataPad’s Brand SERP 01:50 DataPas INC. Knowledge Panel 02:08 Kalicube Support Group 02:13 John Ozuysal’s Brand SERP and Knowledge Panel 03:49 Writing FAQs for Topical Authority 04:25 John Ozuysal's Approach to Writing Content for B2B Saas Websites 05:22 Disclaimer Content: Solve Problems with Your Product 07:03 How to Come Up with Topic Ideas 08:38 Images and Infographics for "How To" Content 10:14 Kalicube FAQ Content Analysis 14:23 The Benefits of Showing How Your Product Works to Potential Clients 15:35 Educate Readers with Your Content 16:55 Pitfalls and Drawbacks 17:59 Content Writing Tips from John Ozuysal 20:43 Desired Outcome Content 27:07 Homepage Content that Converts 31:44 Content Focused on the Current Solution 34:33 Product-led Content Marketing 36:01 Passing the Baton: John Ozuysal to Josh Ramsey This episode was recorded live on video February 7th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Conversion-Driven SEO for Consistent Results (Gert Mellak and Jason Barnard) Feb 03, 2023

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Gert Mellak talks with Jason Barnard about conversion-driven SEO for consistent results. Gert Mellak is an SEO expert, the founder, and CEO of SEOLeverage.com – an International SEO agency with over 20 years of SEO experience. They help companies from all over the world to have more leads and sales with their SEO Services. Gert Mellak is also the author of the book "The ERICA Framework", in which he describes his consistent, conversion-driven approach to SEO, which has resulted in clients staying with his consulting program for years and steadily improving their results. Investing in SEO to increase visibility, traffic and conversions is an important step in optimising a website. SEO is a long-term game, so it's important to focus on the right keywords, content and strategies to get the results you want. In this insightful episode, Gert Mellak explains how determining what conversions mean to a business and establishing key metrics to measure progress requires an understanding of the business goals and objectives that SEO efforts are intended to achieve. Gert also shares his experience working with clients and discusses how to leverage their expertise to get the most out of SEO investments, through transparency, personalised videos and one-to-one conversations. Wonderful! As always, the show ends with passing the baton… Gert expertly passes the virtual baton to next week's brilliant guest, John Ozuysal. What you’ll learn from Gert Mellak 00:00 Gert Mellak and Jason Barnard 01:18 Gert Mellak’s Brand SERP and Knowledge Panel 01:55 Kalicube Support Group 03:48 Koray Tuğberk GÜBÜR’s Kalicube Pro Review 05:20 Determine What Conversions Mean for the Business 06:13 Conversion Vs Traffic 08:23 Understanding Business Goals and What You Can Achieve with Your SEO Efforts 09:44 Using Google Search Console 10:54 Analysing Keywords that Rank on a Website 12:33 Investing in Google Ads 16:54 The Importance of Transparency and Client Conversations 18:08 What are the Important KPIs that Average Users Need to Pay Attention to 21:18 Personalised Videos to Walk Clients Through Their Conversion Progress 25:09 How Does GPT-3 Affect SEO Strategy 28:12 How Does Branded Search Tie in with Conversion Driven SEO 31:52 Passing the Baton: Gert Mellak to John Ozuysal This episode was recorded live on video January 31st 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The Key to a Perfect Website (Will Laurenson and Jason Barnard) Jan 27, 2023

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Will Laurenson talks with Jason Barnard about the key to a perfect website. Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry. Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers. But what if you got that wrong and should focus on how the website works for customers and how it answers their questions and concerns about your products or services, as well as your business. What should you do to achieve a high conversion rate? In this interesting episode, Will Laurenson explains how to tailor the customer experience to increase a website's conversion rate. He also addresses the impact that text, images, and videos have on the customer experience on the website. In addition, he suggests some top-notch tools you can use to track and analyse your customers' actions while using your website, as well as the main barriers to conversion and how to overcome them. As always, the show ends with passing the baton…Will passes the virtual baton to next week’s super awesome guest Gert Mellak. What you’ll learn from Will Laurenson 00:00 Will Laurenson and Jason Barnard 00:44 Will Laurenson's Brand SERP in the UK 01:20 Kalicube Support Group 01:26 Customers Who Click's Brand SERP in the UK 01:35 Will Laurenson's Thoughts on Favicons on a Brand SERP 02:45 Favicons from a Branding and Marketing Perspective 03:55 Icons Vs Bullet Points on Product Pages 04:49 How Important is Text Vs Images on a Website 05:34 How Do Images and Videos on Websites Affect the Customer Experience 06:23 Recommended Tools for Analysing the Actions of Potential Customer on a Website 06:58 Jason Barnard’s Experience Installing Microsoft Clarity 08:03 Are There Limitations to Using Microsoft Clarity? 08:57 Knowledge Panel Done for You Service by Kalicube 10:00 What Makes a Perfect Website? 10:54 How Do Customer Personas Help Create a Website 15:47 What to Look for to Achieve a High Conversion Rate 20:11 How Does the Use of Vocabulary Impact Website Conversion 27:12 How Does Branded Search Fit into a Perfect Website 30:45 Passing the Baton: Will Laurenson to Gert Mellak This episode was recorded live on video January 24th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

EoT: Enough Of Things and Phygital Explained (Burkay Alpyildiz and Jason Barnard) Jan 26, 2023

Show notes

Burkay Alpyildiz talks with Jason Barnard about EoT: Enough of things and phygital explained. Burkay Alpyildiz is a Phygital Experience Leader, Serial Entrepreneur and Managing Director. After a solid engineering education, Burkay focused more on project management, international business and experience design. He founded or co-founded companies that had great success in their fields and had significant differences that made them unique in the industry. His primary expertise is developing products and solutions to industry problems. With his ability to manage complex projects, he is known in the industry as a problem solver. Burkay takes a holistic approach to designing digital experiences and believes that each link in the value chain has a major impact on the final product or service that the end consumer engages. His value-added products and services have received multiple awards from top management. In addition to his professional work, Burkay volunteers for SCORE Mentors in Metro NJ Chapter, which includes Union, Hudson and Essex counties. He mentors hundreds of small business owners and start-ups on their path to success. He is the "Most Valuable Player" at SCORE Metro NJ and was recognised nationally in 2020. More and more companies are taking advantage of technological advances when it comes to meeting the needs of their customers. However, as technology continues to progress, the need for physical workforce is decreasing, and this is a major social impact that can be expected in the coming years. So how does Phygital fit into all of this? Hmmm… In this incredible episode, the amazing Burkay Alpyildiz explains what phygital means and looks at the fascinating question of how to merge digital and physical experiences for the good of society while avoiding the pitfalls of technological over-acceptance, such as unemployment and social disruption. He delves into the best examples of phygital experiences from Chat GPT and explains how the government is responding through education to the social problems caused by digital progress. As always, the show ends with passing the baton…Burkay groovily passes the virtual baton to next week’s fantastic guest, Will Laurenson. What you’ll learn from Burkay Alpyildiz 00:00 Burkay Alpyildiz and Jason Barnard 00:43 Burkay Alpyildiz’s Brand SERP 01:15 Kalicube Support Group 02:08 Burkay Alpyildiz’s Brand SERP in Turkey 02:16 The Reason for Burkay Alpyildiz's Online Presence 05:07 Kalicube Pro Saas for Agencies 05:22 What Does Phygital Mean? 06:09 Phygital Experience Explained 07:28 The Social Impact of Technological Progress 09:58 What Does Phygital Design Mean? 11:35 How the COVID Pandemic Accelerated the Phygital Transformation 15:01 Examples of Phygital Experiences 17:43 Chat GPT’s Best Examples of Phygital Experience 18:50 Virtual Reality Shopping Experiences in Physical Stores 19:44 Google Glass and Its relationship to Phygital Experience 21:28 Phygital Healthcare Solutions 25:02 Government Response to Social Issues Caused by Digital Advances 27:47 Passing the Baton: Burkay Alpyildiz to Will Laurenson This episode was recorded live on video January 17th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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