Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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Pretty Is Easy, Smart Is Hard (Jason Davis and Jason Barnard) Oct 04, 2023

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Jason Davis talks with Jason Barnard about pretty is easy, smart is hard. Jason Davis is CEO of NerdBrand Agency. Jason has been creating custom WordPress websites for over a decade and is fed up with boring content that is copied and pasted into a commercial theme, a product that someone else designed and anyone can buy in a marketplace. With a unique digital brand identity for your business, you remove all doubt and confusion about your brand among employees and customers. Allow NerdBrand to help you build your confidence and optimism for the future of your business so you can attract more customers. It's a misconception that branding is just about creating distinctive logos, catchy taglines, and engaging websites. Reducing it to these elements oversimplifies the complex nature of branding. While it is true that creating a brand with visually appealing elements can be simple, this is only one facet of what branding is about. In this delightful episode, Jason Davis reveals brilliant tidbits about the importance of effective branding and design in the digital world. And while most people explain what branding is, Jason gives a great insight into “what branding isn’t”. Jason also goes into why brand consistency is incredibly essential, knowing who your target audience is, and how brand design and projection affect customer attraction. As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s wonderful guest, Sara Moccand-Sayegh. What you’ll learn from Jason Davis 00:00 Jason Davis and Jason Barnard 01:07 NerdBrand’s Brand SERP 03:39 What Branding Isn’t 05:29 How Brand Philosophy Translates into Reputation and Delivery 05:56 Slogan and Philosophy 06:57 How Brand Design and Projection Influence Customer Attraction 09:41 Balance Between Pretty and Smart in Visual Composition 11:50 The Power of Design 13:36 Knowing Your Audience 16:51 Ice Cream Marketing: Smart Choices in Design, Experience, and Audience Targeting 18:19 The Importance of Brand Consistency 19:32 How to Ensure Brand Consistency 21:53 The Role of a Comprehensive Brand Guide 23:41 Determining Revenue-Generating Pages and Optimising Web Strategy 24:49 Overcoming Time and Coordination Challenges in Branding 26:32 How Does Smart Design Help with Branded Search? 29:33 Passing the Baton: Jason Davis to Sara Moccand-Sayegh This episode was recorded live on video August 1st 2023

Geeky Tips for Content Optimization for 2024 (And Beyond!) (Olesia Korobka and Jason Barnard) Sep 18, 2023

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Olesia Korobka talks with Jason Barnard about geeky tips for content optimization for 2024 (and beyond!) Olesia Korobka is an SEO entrepreneur with a background in media advertising. She prefers actionable and practical things that lead to more leads, sales or other measurable results for businesses. She loves technical SEO and likes to test everything. Olesia is the author of several free SEO educational series and a member of the SEO community in Ukraine. She has just started a blog on Fajela and will be adding more content there very soon! Images are undoubtedly an important part of the digital landscape. A well-optimised image is more than just a pretty picture; it increases website traffic and can improve your search engine ranking. Not only are they visually appealing, but they also tell a story by conveying the message of your content in a clear and compelling way. In this incredibly brilliant episode, Jason Barnard and Olesia Korobka give great insights into certain aspects such as the importance of the "About Page" and in particular the importance of integrating images on it. Olesia shares her exciting theories and experiments on image optimisation and provides brilliant tips on how to use Google's Search Generative Experiences to improve your competitive analysis strategy. As always, the show ends with passing the baton… Olesia passes the virtual baton to next week’s fantastic guest, Jason Davis. What you’ll learn from Olesia Korobka 00:00 Olesia Korobka and Jason Barnard 02:26 Olesia Korobka’s Brand SERP 05:48 Why Doesn't Google Show Brand Website Links in Search Results 06:29 Kalicube’s Search Generative Experience Result 06:51 Importance of About Page Optimization 07:39 Why Images are Important on the About Page 08:55 Open Graph Optimization to Boost About Page Visibility on Google 10:08 Experimenting with Diverse Video Formats 10:33 How can Google's Search Generative Experiences Enhance Your Competitor Analysis Strategy? 11:16 Knowledge Panel Cards 11:41 Image Dimensions and Size 14:22 How can Altering Image Sizes and Relevance Improve Image Ranking on Google? 18:01 Is EXIF Metadata in Images Still Relevant for SEO 19:06 IPTC and XMP are Used by Google 20:24 Why Markup is Important 23:59 How Critical is the Consistency Between Schema Content and Page Content for Google? 24:32 Discrepancies in Event Schema and Company Information Errors 26:18 How Does Google Favour Metadata in Marked-Up Pages Over Non-Marked-Up Ones? 27:21 Do HTML5 Tags and Metadata Affect Google's Attention to Your Content? 31:22 How Does Image Optimization Help with Branded Search 32:10 Passing the Baton: Olesia Korobka to Jason Davis This episode was recorded live on video July 25th 2023

Profitable Personal Branding (Tonya Eberhart, Michael Carr and Jason Barnard) Sep 08, 2023

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Tonya Eberhart and Michael Carr talks with Jason Barnard about profitable personal branding. Tonya Eberhart is founder and CEO of BrandFace LLC, a personal branding company focused on helping coaches, consultants and professionals build profitable personal brands and become sought-after authorities in their industry. She is also a speaker, podcaster and international bestselling author. Michael Carr is co-founder and COO of BrandFace, LLC. He recently co-authored a book on marketing and personal branding entitled BrandFace for Real Estate Professionals (Be the Face of Your Business & a Star in Your Industry) and is currently scheduling a book and speaking tour. He is available for interviews and appearances on the topics of real estate investing, property management, real estate marketing and auctions. As an entrepreneur or professional, your personal brand can be the key to new opportunities and greater success. To achieve this, you need to understand your unique strengths and values and communicate them effectively to your audience. At the same time, recognising and charging what you are worth is an important part of this process. Featuring the brilliant duo of Tonya Eberhart and Michael Carr, and The Brand SERP Guy, Jason Barnard, this week's episode covers the three-step process to building a personal brand: Define, Develop, and Display. Tonya and Michael Carr also share their incredible knowledge on how to position yourself to attract the right audience, balance your personal brand and your business verticals, and some groovy tips on how to charge what you are worth. As always, the show ends with passing the baton… Tonya and Michael pass the virtual baton to next week’s super delightful guest, Olesia Korobka. What you’ll learn from Tonya Eberhart and Michael Carr 00:00 Tonya Eberhart, Michael Carr and Jason Barnard 02:20 Brand Face Brand SERP 02:30 Tonya Eberhart’s Knowledge Panel 02:53 Michael Carr’s Brand SERP 05:39 Why Your Current Brand Might be Attracting the Wrong Clients 07:57 The Three-D Process for Building Personal Brands: Define, Develop, and Display 08:16 First D: Defining Your Brand Identity 09:17 The Importance of Brand Definition 13:42 The HEAP Code for Starting Your Brand Definition Phase 14:00 Help: People You Can Help 14:40 Enjoy: People You Enjoy Working with 15:11 Appreciate: People Who Appreciate What You Do 15:45 Profitable: People Who Brings Profit 16:56 Second D: Developing Your Brand 18:13 Two Parts of Brand Development: Story and Images that Support the Story 18:40 Third D: Displaying Your Brand 21:26 Balancing Personal Brand and Business Verticals 26:34 Charging What You are Worth 28:43 Unveiling Inner Stars 30:12 How Does Branded Search Help with Changing How You are Seen? 31:35 Passing the Baton: Tonya Eberhart and Michael Carr to Olesia Korobka This episode was recorded live on video July 18th 2023

How to Align Your Content and Business Goals (Purna Virji and Jason Barnard) Aug 14, 2023

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Purna Virji talks with Jason Barnard about how to align your content and business goals. Purna Virji is the author of High-Impact Content Marketing and Principal Content Solutions Evangelist at LinkedIn. Prior to joining LinkedIn, she led global learning and thought leadership programmes for Microsoft. Purna has been named to the Young Influentials List by Adweek, Search Personality of the Year at the US Search Awards, and World's Most Influential Expert by PPC Hero. She is a columnist and a highly regarded international keynote speaker who has been featured in The Drum, TNW, Marketing Land and Adweek. She is an award-winning former journalist, an avid traveller, an aspiring top chef and an avid tennis player in her spare time. We put all our heart and soul into creating great content, only to find that it doesn't work? Hmmm… Well, it's not just about creating beautiful words and delightful images, it's about channelling that creative energy into achieving business goals. The difference between content that just looks good and content that actually gets results can often be boiled down to how well it aligns with your business goals. This is a crucial factor that transforms your content from a mere presentation into a strategic tool for business growth. Understanding the intersection between content and business goals is a game-changer for content marketers. In this episode, the lovely Purna Virji shares brilliant tips on how to align content with your business goals. Purna reveals amazing nuggets about the three-step approach to content marketing: identifying and defining your business goals, determining the actions you want your audience to take, establishing relevant metrics and KPIs, and creating content that directly aligns with those goals. As always, the show ends with passing the baton… Purna passes the virtual baton to next week’s brilliant and fantastic duo, Tonya Eberhart and Michael Carr. What you’ll learn from Purna Virji 00:00 Purna Virji and Jason Barnard 02:35 Purna Viriji’s Brand SERP 05:47 What Comes First, Business Goals or Content? 07:11 What is Backward Design? 09:00 The Three Steps Approach to Content Marketing 09:04 First Step: Business Goals 11:26 Second Step: Audience Behaviour 14:55 Third Step: Content Goals 15:19 Measuring Content Success 16:59 The Five Stages of Awareness 17:22 Unaware Stage 17:43 Problem Awareness Stage 18:05 Solution Awareness Stage 18:12 Product or Service Awareness Stage 18:59 Most Aware Stage 21:06 Creating Content for Existing Customers 21:27 Harnessing Customer Feedback and Fostering Loyalty for Business Growth 22:47 Creating Content for Bottom of Funnel 23:16 How Important are Community Building and Customer Engagement 24:34 The Importance of Mental Preparation and Acknowledging Positive Feedback in Conversations 27:25 How Does Aligning Your Content with Your Business Goals Help with Branded Search 28:43 Passing the Baton: Purna Virji to Tonya Eberhart and Michael Carr This episode was recorded live on video July 11th 2023

How To Profitalize Your Business With Omnichannel Optimization (Jon Weberg and Jason Barnard) Aug 07, 2023

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Jon Weberg talks with Jason Barnard about how to profitalize your business with omnichannel optimization. Jon Weberg is an American entrepreneur, top 1% growth consultant and business master. He is a 2-time self-published author, has run 3 different businesses and spoken to audiences around the world, so his wealth of actionable knowledge is impressing the masses. Considered a leading expert on profit, optimisation and scaling, Jon spends his time helping entrepreneurs grow their businesses hyper-profitably and without outside capital – with Profitalize. Focusing on a single channel to make a business stand out may no longer be enough given the enormous competition in today’s digital age. There is a definite need to be visible and in front of clients, and one way to achieve this is through Omnichannel Optimization. In this exciting episode, Jon Weberg explains what Omnichannel Optimization is and how it can boost your business. The cherry on top? Jon highlights the importance of consistent follow-up through email marketing and the value of creating personalised and engaging content. Jon gives practical tips on how to leverage the most profitable form of marketing and identifies the areas to focus on for Omnichannel Optimization beyond Google. As always, the show ends with passing the baton… Jon wonderfully passes the virtual baton to next week’s incredibly delightful guest, David Avrin. What you’ll learn from Jon Weberg 00:00 Jon Weberg and Jason Barnard 01:54 What is Omnichannel Optimization? 03:03 How Omnipresence in SERPs Can Boost Your Digital Marketing Strategy 04:06 Combining SEO with Retargeting and Consistent Email Engagement 05:02 Profitalize Brand SERP 07:22 Kalicube Support Group 08:49 How AI is Transforming Digital Marketing 10:27 AI and Bots VS Real World Experience and Human Interaction 11:53 What Areas Should You Focus On for Omnichannel Optimization Beyond Google? 12:40 How Regular Follow-Up and Strategic Emailing Can Boost Your Business 13:42 What is the Most Profitable Form of marketing? 14:49 Mastering the Art of Follow-Up Content: Entertaining, Enticing and Educating 15:11 How to Leverage Entertainment, Education, and Enticement in Your Omnichannel Marketing Strategy 17:08 Crafting Effective Email Campaigns with Depth, Intensity and Variety 21:13 Building Stronger Connections Through Thoughtful Email Follow-Ups 22:18 How to Optimise Your Services for Better Customer Relations and Higher Conversion Rates? 24:35 How can Humor, Testimonials, and Strategic Copywriting Turn Followers into Buyers? 27:56 Increase Conversions with Multiple Landing Pages: Myth or Must-Have? 29:27 How Catering to Different Mindsets Can Drive Your Sales Up? 32:11 Multi-Angled Communication Approaches to Enhance Omnichannel Optimization 32:45 How Does Branded Search Help with Omnichannel Optimization? 34:06 Passing the Baton: Jon Weberg to David Avrin This episode was recorded live on video June 27th 2023

How to Become Ridiculously Easy to Do Business With (David Avrin and Jason Barnard) Aug 07, 2023

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David Avrin talks with Jason Barnard about how to become ridiculously easy to do business with. David Avrin is recognised worldwide as one of the most sought-after speakers and consultants in the field of customer experience. David has delivered his content-rich, entertaining and actionable presentations to enthusiastic audiences across North America and in 24 countries around the world. David helps companies better understand and connect with their changing customers and clients to future-proof their business. David’s insights have been published in thousands of media outlets around the world. He is also the author of five books, including the highly acclaimed: It’s Not Who You Know, It’s Who Knows You!, Why Customers Leave (and How to Win Them Back) and his latest book: The Morning Huddle — Powerful Customer Experience Conversations to Wake You Up, Shake You Up, and Win More Business. With advances in technology and AI, businesses have largely automated their processes and may have overlooked the importance of human interaction. For an optimal customer experience, the balance between technology and human engagement is absolutely essential. Employing an omnichannel approach that harmoniously blends AI bots and human interactions significantly increases service efficiency while providing that invaluable personal touch. In this fascinating episode, David Avrin and Jason Barnard address the key insights needed to create a seamless and effortless customer experience. David highlights the need to adopt technologies that increase customer convenience and flexibility, and warns against strategies that prioritise organisational ease at the expense of customer experience. David uses personal examples to illustrate the importance of making processes simple and easy for customers. He underscores the need for businesses to evaluate their processes, taking into account both new implementations and adjustments due to the pandemic. As always, the show ends with passing the baton…David incredibly passes the virtual baton to next week’s amazing guest, Purna Virji. What you’ll learn from David Avrin 00:00 David Avrin and Jason Barnard 02:56 Omnichannel Approach: Balancing AI Bots and Human Interaction 05:21 How to Leverage AI and Chatbots for Efficient and Crucial Customer Interactions 07:23 David Avrin’s Brand SERP 07:49 Bing Chat: Who is David Avrin 09:54 How Aware are Businesses of Their Online Presence? 13:01 Shift in Business Focus and Its Impact on SEO and Online Reputation 15:43 How Important are Online Presence and Social Proof for Safe Decisions? 18:46 What are the Dangers of Unnecessary Friction in the Customer Experience? 22:34 Adopting New Technologies and Maintaining Customer Ease 24:46 Does Adequate Preparation for a Podcast Add Value or Unnecessary Friction for Guests? 27:12 What Role Does Managing Expectations Play in Delivering Great Customer Experience? 30:40 How Does Making it Easy for Other People to Do Business with You Help with Branded Search? 32:04 Passing the Baton: David Avrin to Purna Virji This episode was recorded live on video July 4th 2023

Technical SEO Masterclass (Special Episode) (Olga Zarr and Jason Barnard) Aug 01, 2023

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Olga Zarr talks with Jason Barnard about technical SEO masterclass (special episode). Olga is a seasoned technical SEO specialist with an impressive decade of hands-on experience in the field. Throughout her illustrious career, Olga has devoted her efforts primarily to technical SEO and SEO auditing. Olga is passionate about sharing her extensive knowledge and experience and runs a successful SEO consulting website, SEOSLY. In addition to her work at SEOSLY, Olga plays an important role as the Director of SEO at Market JD, a renowned Chicago firm specialising in SEO for lawyers. Improving crawlability and indexability is critical to facilitating a website's journey through the search engine evaluation stages. Implementing strategies such as fine-tuning internal and inbound links, ensuring a cohesive and user-friendly website architecture, and creating content that precisely matches the search intent of queries are all important components in building a website that excels in search engine positioning. In this special episode, Jason Barnard and the brilliant Olga Zarr go over technical SEO upgrades that can have a significant impact on a website's performance, including small improvements like optimising page titles and internal linking. By implementing these strategies, website owners have a better chance of being discovered, crawled, indexed and ranked higher by search engines, ultimately leading to more traffic and visibility online. Olga provides insightful nuggets on how Bingbot or Google Bot discovers, selects, crawls, renders and indexes pages. She provides expert tips and tricks on how to improve under-indexed pages, boost your SEO game with AI-generated content, better understand "Goose Egg SEO" and much more. What you’ll learn from Olga Zarr 00:00 Olga Zarr and Jason Barnard 01:57 Five Stages of the Web Crawling and Indexing Process 02:27 Discover: How Easy is the Page to Discover? 02:47 Select: Does Bingbot or Google Bot Select the Page? 04:25 Crawl: How Easy is the Page to Crawl? 05:15 Render: Can the Pages be Rendered? 07:16 Index: How to Make it Easy to Annotate with Confidence? 10:06 Understanding the Difference: Crawling, Indexing, and Ranking 11:20 Expert Tips for Improving Crawled But Not Indexed Pages for Better Visibility 12:49 How Can AI-Generated Content Level Up Your SEO Game and Automate Success? 15:36 Is It Enough ( A Good Idea) to Block a Site in robots.txt to Prevent Its Indexation? 17:04 Does the Noindex Tag Always Work? And How to Make Sure that Google Doesn't Index a Site 21:03 How to Compare and Check the Rendered HTML Vs the Source Code 23:55 How Important are Sitemaps? 26:15 Unravelling the Truth Behind GSC and SEMrush Error Reports 28:17 Decoding Core Web Vitals: Do Faster Websites Equal Better Rankings? 31:00 What is Goose Egg SEO? 32:46 How Can Small Technical Fixes Change Websites? 37:12 Does Schema Markup Truly Elevate Your SERP Success? 41:05 How to Leverage the Use of Canonical Tags to Improve Your SEO 43:01 How to Deal with Duplicate Content to Get Better Search Results 45:45 Mastering Internal Linking: Manual vs. Automated Strategies 48:49 Strategies to Improve the Crawlability and Indexability of Your Website? 53:55 How to Manage Website Migrations Without Losing Organic Traffic or Causing SEO Issues? 57:06 How Does Google Treat 302 Redirects Compared to 301 Redirects? 59:19 How Does Google Treat Subdomains and Subdirectories, and What Impact Do They Have on SEO? This episode was recorded live on video June 27th 2023

How to Become Confidently Visible (Joyan Chan and Jason Barnard) Jul 05, 2023

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Joyan Chan talks with Jason Barnard about how to become confidently visible. Joyan Chan is a widely recognised coach, speaker and podcaster who specialises in helping leaders and entrepreneurs develop optimal confidence, clear vision and courage. Through her years of experience as a lecturer, team leader and business owner, Joyan has developed a unique understanding of what it takes to be a strong and influential leader in today's dynamic world. Joyan's journey of turning depression into empowerment and her branding journey have led her to develop a tested roadmap that she uses with her clients to accelerate their growth. She is driven by a desire to help others realise their true potential. Her expertise, resilience and impactful messages have led to her being featured in various media outlets and as a public speaker. In 2022, Joyan’s outstanding leadership was recognised with the Outstanding Leadership Award in Dubai. That same year, her home country celebrated her success in a Britishpedia feature. She continues to inspire others with her motto "to live and lead a life with JOY," which reflects her transformative journey. Many entrepreneurs struggle with the daunting challenge of public visibility. This apprehension can take many forms, from a fear of public speaking and revealing personal stories to a reluctance to showcase their accomplishments or a concern about possible judgement by others. Overcoming this fear is critical for entrepreneurs who want to solidify their digital footprint and connect with their target audience. Joyan Chan shares her experiences working with clients who struggle with fear of public visibility. She groovily recommends identifying and understanding the root causes of these fears and overcoming them through a personalised marketing strategy. Joyan also stresses the importance of working on one's attitude and confidence before focusing on strategies to increase visibility and discover one's unique strengths. As always, the show ends with passing the baton… Joyan passes the virtual baton to next week’s super insightful guest, Jon Weberg. What you’ll learn from Joyan Chan 00:00 Joyan Chan and Jason Barnard 01:34 Joyan Chan’s Brand SERP 04:17 Overcoming Barriers to Being Seen and Heard 06:41 How Joyan Chan Combines Psychology and Coaching for Confidence and Visibility 07:21 Mindset and Strategy for Fearless Visibility 08:16 Overcoming Self-Criticism and Accepting Imperfection in Live Performances 10:19 How to Find your Unique Strength 14:31 Why Some People Don’t Want to be Visible Online 15:57 Empowering Female Confidence and Visibility 17:45 What are Your Fears and How Do You Overcome It? 18:09 Imposter Syndrome 19:45 How to Overcome Imposter Syndrome? 21:51 The Courage to Acknowledge What You Don't Know 26:05 How Does Confident Visibility Help with Branded Search? 28:20 Passing the Baton: Joyan Chan to Jon Weberg This episode was recorded live on video June 20th 2023

From Entity Modeling to Knowledge Graph Maintenance (Jarno van Driel and Jason Barnard) Jun 28, 2023

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Jarno van Driel talks with Jason Barnard about from entity modeling to knowledge graph maintenance. Jarno van Driel, a structured data consultant from the Netherlands, specialises in using cutting-edge online marketing technologies to give corporate websites a competitive edge. His expertise lies in aligning marketing activities by developing corporate vocabularies based on schema.org that can be used across multiple marketing channels. As one of the first dedicated front-end developers in the Netherlands, Jarno recognized the impact of semantics on search while working on website accessibility. This led him to explore search engine optimization (SEO) and eventually become an SEO specialist. In 2008, he discovered the potential of structured data, particularly RDFa, and began incorporating it into his daily work. As his role expanded, Jarno became increasingly involved in structured data, both as a publisher and as a volunteer for schema.org. Since 2018, he has focused primarily on providing semantic modeling services and guiding organisations into the era of the semantic web. Jarno's contributions to structured data have been recognized in W3C discussion groups, where he is actively involved in improving common standards and deepening his knowledge of semantic technologies. The importance of Entity Modeling and the Knowledge Graph in improving your website's ranking cannot be overstated. As technical SEO professionals, understanding and applying these concepts can make all the difference in the competitive digital landscape. By creating vibrant and engaging content around your identified entities, you not only create an enriching user experience, but also make your website more attractive to search engines. In addition, using structured data increases the machine readability of your content, further optimising it for search. But remember, relevancy is an ongoing process. Updating your information in the Knowledge Graph and routinely monitoring your Knowledge Panel for accuracy and relevance are an essential part of this process. In this incredible episode, Jarno van Driel shares amazing nuggets about Entity Modeling and the need to maintain Knowledge Graphs. Jarno talks about schema markup, the importance of structured data in web content optimisation, the future of structured data, the differences between a bot, a crawler and algorithms. Jarno also gives great tips on how to build trust through effective responses to negative reviews. As always, the show ends with passing the baton…Jarno wonderfully passes the virtual baton to next week’s lovely guest, Joyan Chan. What you’ll learn from Jarno van Driel 00:00 Jarno van Driel and Jason Barnard 00:47 Jarno van Driel’s Brand SERP 01:41 Kalicube Support Group 03:13 What is Entity Modeling? 04:42 The Importance of Structured Data in Web Content Optimisation 06:16 Using Schema Markup 07:25 Building Search Engine’s Confidence with Schema Markup 09:47 What is the Broken Plate Analogy 11:15 What is the Difference Between Bot, Crawler, and Algorithms 12:01 The Future of Structured Data 13:50 Authority and Structured Data 15:13 The Importance of Trustworthiness in SEO 16:51 How to Build Trust Through Effective Responses to Negative Reviews 18:28 Humans Vs Machines 20:02 Advances in AI: Surpassing Human Capabilities 22:19 Does Entity Modeling Hold the Key to an Ultimate Cheat Code? 23:50 Can Creating a Structured Data Model Lead to More Converting Customers? 25:46 The Diminishing Returns of Schema Markup 27:47 Maximising the Potential of Structured Data 30:47 The Importance of Knowledge Graph Maintenance 32:36 Brand Management and Entity Modeling 33:22 How Entity Modeling Helps with Branded Search 34:33 Passing the Baton: Jarno van Driel to Joyan Chan This episode was recorded live on video June 13th 2023

Clarify Your Vision and Watch Your Business Grow (Tyler Pigott and Jason Barnard) Jun 08, 2023

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Tyler Pigott talks with Jason Barnard about clarify your vision and watch your business grow. Tyler Pigott has worked in marketing, communications and sales in business for more than 20 years. He is the founder and CEO of Lone Fir Creative, a digital marketing agency, as well as a professional speaker and sought-after business coach. He is passionate about helping other business leaders and providing valuable insights to help their ideas take root. His ability to combine analytical thinking with creative problem solving to quickly implement new strategies has helped him successfully build his business working exclusively remotely. Entrepreneurs often come to a stage where they have successfully built their business but have lost sight of their direction. Having a clear goal and a strong business vision is critical to continued growth, especially when you bring in team members with different experiences and perspectives. Your business vision should make it clear how your business wants to impact the marketplace and appeal directly to your target audience. Tyler Pigott offers wonderful insights into clarifying your vision in this rather delightful episode. Tyler reveals the importance of having a vision for your business, how it can help you grow your business, and gives examples and tactics for discovering your vision. As always, the show ends with passing the baton… Tyler passes the virtual baton to next week’s fantastic guest, Jarno van Driel. What you’ll learn from Tyler Pigott 00:00 Tyler Pigott and Jason Barnard 01:04 The Key to Business Growth 03:00 Lone Fir Creative’s Brand SERP 04:01 Defining Your Business Goals: Finding Purpose and Motivation 05:28 How Do You Define Your Vision? 06:56 Building a Sustainable Business: Employees vs. Contractors 08:57 Moving Beyond Tactical Goals 10:44 A Vision as Fuel for Motivation and Team Engagement 13:07 The Importance of Vision 15:14 Finding Your Vision 17:56 Example of a Vision 18:46 Building to Sell 20:51 Motivating Employees 23:22 How Does Vision Make a Business Grow 25:58 Balancing Detailed Vision and Adaptability 28:29 How Does Clarifying the Vision for Your Business help with Branded Search? 29:57 Passing the Baton: Jarno van Driel This episode was recorded live on video June 6th 2023

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