Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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AI and Digital Marketing Agencies: Good or Bad? (Amir Glatt and Jason Barnard) Jun 01, 2023

Show notes

Amir Glatt talks with Jason Barnard about AI and digital marketing agencies: good or bad? Amir Glatt is co-founder and CTO of Duda. Amir brings over 22 years of experience in product management, software architecture, and leading large development teams to Duda. He started as a sole developer and engineer and is the original mind behind the company’s unique platform. Amir holds a BSc in Computer Science and Mathematics from Ben Gurion University in Israel. As a digital marketing agency owner, you know that staying competitive is a constant challenge. Harnessing the potential of Artificial Intelligence (AI) in your business can make all the difference you need to offer more services, streamline processes and increase profits. By leveraging AI, you can position your agency as a leader in the rapidly evolving digital marketing landscape, while maintaining a human-centred approach that ensures long-term brand success. In this episode, the great Amir Glatt shares his extensive knowledge on the pros and cons of AI for digital marketing agencies. Amir explains how AI can help in writing content, how to expand service offerings, and the importance for agencies to become more strategic and leverage tools for specific goals in today's AI era. As always, the show ends with passing the baton… Amir groovily passes the virtual baton to next week’s delightful guest, Tyler Pigott. What you’ll learn from Amir Glatt 00:00 Amir Glatt and Jason Barnard 03:08 Duda’s Brand SERP 05:09 How AI Can Help Agencies in Writing Content 06:37 Automating Research, Onsite SEO, and More 07:57 The Impact of AI on Job Roles and Agency Adaptation 09:05 Expanding Service Offerings with AI 11:05 Agencies Becoming Strategic 13:30 Pricing Challenge 14:17 Expanding Agency Roles 16:04 Job Impact and Value Addition in the AI Era 17:02 Enhancing Developer Productivity with AI 17:41 Balanced Human-Machine Collaboration in Content Creation 18:28 Managing Content Overlap and AI-Generated Content 20:30 AI-Driven Content Collection and Streamlining Processes 23:28 Strategic Implementation of AI: Leveraging the Tool for Specific Goals 24:09 Efficiency and Scalability 24:59 Customer Acquisition 26:15 Automating Client Acquisition with AI 28:10 How Does AI Help Digital Marketing Agencies with Branded Search 29:36 Passing the Baton: Amir Glatt to Tyler Pigott This episode was recorded live on video May 30th 2023

How to Grow Organic Rankings with Brand? (Kaspar Szymanski and Jason Barnard) May 30, 2023

Show notes

Kaspar Szymanski talks with Jason Barnard about how to grow organic rankings with brand? Kaspar Szymanski is a founding member of Search Brothers and a well-known search expert who specialises in recovering websites from Google penalties and helping websites improve their rankings with SEO Consulting. Prior to founding SearchBrothers.com, Kaspar Szymanski was part of the Google Search Quality team, where he was a driving force behind global initiatives to combat web spam. He is the author of The Ultimate Guide to Google Penalties and part of the Ask the SMXperts series. A well-executed brand optimisation strategy is your best friend when it comes to organic SEO success. By leveraging your brand's unique selling proposition and ensuring user satisfaction, you'll lay the groundwork for better search engine rankings and more visitors to your website. But how exactly do you go about testing this crucial strategy for long-term success? Hmmm… In this episode, Kaspar Szymanski presents actionable steps and best practices that will put your brand on the fast track to organic SEO stardom. He also talks about the huge impact user satisfaction has on website rankings, the challenges of convincing stakeholders to invest in organic rankings and brand building, and increasing click-through rates through branding. As always, the show ends with passing the baton… Kaspar wonderfully passes the virtual baton to next week’s incredible guest, Amir Glatt. What you’ll learn from Kaspar Szymanski 00:00 Kaspar Szymanski and Jason Barnard 01:44 Kaspar Szymanski Brand SERP 02:57 Search Brothers’ Brand SERP 05:40 Brand Recognition and Unique Selling Proposition 07:30 The Reason for Building a Brand 08:07 The Tremendous Impact of User Satisfaction on Website Ranking 10:07 Brand Recognition and Two-Way Communication 13:26 Convincing Stakeholders: Organic Rankings and Brand Building 16:13 Utilising Google Search Console 17:23 Increasing Click-Through Rates Through Branding 20:10 The Complex Relationship Between Brand Uplift and Organic Wins 21:19 Prioritising User Satisfaction for Organic Search Success 23:24 Branded Queries 24:30 Brand in Evolving Search Engine Landscape 27:32 How to Integrate Brand SERP Optimisation into an SEO Strategy 30:20 Passing the Baton: Kaspar Szymanski to Amir Glatt This episode was recorded live on video May 23rd 2023

Leveraging Your Personal Brand to Boost the Sales Process (Ed Trifone and Jason Barnard) May 19, 2023

Show notes

Ed Trifone talks with Jason Barnard about leveraging your personal brand to boost the sales process. Ed Trifone is a seasoned small business executive with more than 25 years of experience. As vice president of sales and marketing at BrightRay Publishing, he develops and maintains strategic partnerships to drive revenue growth while supporting internal teams across the organisation. He leads innovative marketing approaches, sales strategies and operational transformations to drive company-wide growth. Building a strong personal brand identity has become essential for sales professionals who want to stand out from the competition and successfully close deals. The power of a solid personal brand cannot be underestimated; it helps build trust, showcase expertise and ultimately increase sales. In this super incredible episode, Ed Trifone shares brilliant nuggets about how to develop your unique personal brand and use it to sell successfully – both online and offline. Ed highlights the importance of listening, personalising and tailoring solutions to customer needs in the sales process, while also emphasising the importance of finding the commonalities between you and your prospects. As always, the show ends with passing the baton…Ed groovily passes the virtual baton to next week’s insightful guest, Kaspar Szymanski. What you’ll learn from Ed Trifone 00:00 Ed Trifone and Jason Barnard 01:06 Relationship Building in Sales 02:03 Identifying Customer Pain Points 03:36 Ed Trifone’s Brand SERP 04:18 Brightray Publishing’s Brand SERP and Knowledge Panel 05:13 Kalicube Support Group 06:53 Building a Personal Brand 08:30 Ed Trifone’s Personal Brand 09:59 Creating Commonality and Leading Sales Conversations 11:13 The Power of Listening and Tailoring Solutions to Customer Needs 11:39 Ed Trifone’s Effective Sales Tips 13:04 Balancing Personal Brand with Proactive Engagement 15:47 Building Relationships Beyond Promotional Items 18:22 Using a Book as a Swag 19:52 The Importance of Personalisations in the Sales Process 21:24 Evolving Swag Strategies: From Physical Items to Digital Offerings 24:07 Exchanging Online Value for Real-world Connections 25:47 Incorporating Personal Brand into Blog Articles 28:45 How Branded Search Helps with the Sales Process 30:16 Passing the Baton: Ed Trifone to Kaspar Szymanski This episode was recorded live on video May 16th 2023

Leveling Up Your Content Through Regular Updates (Gaurav Sharma and Jason Barnard) May 12, 2023

Show notes

Gaurav Sharma talks with Jason Barnard about leveling up your content through regular updates. Gaurav Sharma is the founder and CEO of Attrock, a results-driven digital marketing company, and a certified expert in Google Analytics and Google Ads. He has taken an agency from a 5-figure to a 7-figure income in just two years. He has increased leads by 10x, conversion rates by 2.8x, and traffic to 300,000 per month using content marketing, SEO, influencer marketing, landing page optimization, sales funnels, and LinkedIn. He writes for reputable publications such as HubSpot, Adweek, Business 2 Community, HuffPost, TechCrunch and many more. He uses his experience to help SaaS companies, influencers, local businesses, and e-commerce brands increase their traffic, leads, sales, and authority. The main purpose of updating website content is to increase its overall quality and usefulness to the target audience. This process groovily involves regular updates and optimisation to ensure that the information is accurate and user-friendly, and that the content is optimised for search engines. Digital marketers can significantly increase user engagement, improve search engine visibility, and build a better online brand presence. In this wonderful episode, Gaurav Sharma advocates for a strategic approach to content updating, knowing well the impact of outdated content on a website's performance. He highlights that updating publishers' top ten articles to provide new insights and value can make a significant difference in keeping users interested and staying competitive in the online landscape. As always, the show ends with passing the baton… Gaurav passes the virtual baton to next week’s brilliant guest, Ed Trifone. What you’ll learn from Gaurav Sharma 00:00 Gaurav Sharma and Jason Barnard 01:01 Attrock’s Brand SERP and Knowledge Panel 01:35 Gaurav Sharma’s Brand SERP and Knowledge Panel 02:58 Digital PR Efforts and Overcoming Rejections 04:22 Kalicube’s Three Solutions for Your Brand SERP 05:00 Updating Existing Articles on Your Website 09:29 Analysing SERPs 11:14 Effective Keyword Optimisation Strategies for Improved SEO 14:12 Listicles Vs How-To Articles 18:04 Prioritising the Content to Optimise 20:17 Updating Publishing Dates 22:15 Internal Linking 23:47 How Does Leveling Up Your Content Help with Branded Search? 25:39 Passing the Baton: Gaurav Sharma to Ed Trifone This episode was recorded live on video May 9th 2023

Improve Your Brand Authority with Newsworthy Content (Amanda Milligan and Jason Barnard) May 04, 2023

Show notes

Amanda Milligan talks with Jason Barnard about improve your brand authority with newsworthy content. Amanda Milligan is Head of Marketing at Stacker Studio, a new, innovative way for brands to earn media at scale. With more than a decade of experience in content, growth, and brand, her knowledge has been featured in Entrepreneur, Forbes, TechCrunch, Moz, MarketingProfs, Search Engine Land, and more, as well as at conferences like SMX, MozCon, SearchLove, BrightonSEO, State of Search, and Pubcon. To stand out in the competitive content creation market, it is critical to offer content that is unique and newsworthy. Businesses should focus on providing information that adds value and relevance to the lives of their target audience. Creating content that stands out helps brands build authority and credibility in the industry, which in turn can increase discoverability. In this fantastic episode, Amanda Milligan highlights the importance of creating original content that offers a fresh perspective. By working with authoritative sources within the industry, businesses can present information that is both new and credible, which increases their brand's reputation and provides a competitive advantage. Throughout the conversation, Amanda provides examples of different types of newsworthy content, such as case studies and testimonials, that companies can consider for their content strategies. As always, the show ends with passing the baton… Amanda sweetly passes the virtual baton to next week’s awesome guest, Gaurav Sharma. What you’ll learn from Amanda Milligan 00:00 Amanda Milligan and Jason Barnard 01:46 Creating Newsworthy Content 03:22 Amanda Milligan’s Brand SERP on Bing 05:42 Identifying Authoritative Sources 07:54 Repeating Yourself to Educate AI Algorithms 08:30 Stacker’s Brand SERP on Google 12:54 Kalicube’s Three Solutions for Your Brand SERP 13:53 Brand Authority for Whom 16:19 Originality, Usefulness, and Newsworthiness 19:19 Topical VS Tangential Content 26:27 Combination of Repetition and Authoritativeness 29:26 How Can Newsworthy Content Help with Branded Search? 31:40 Passing the Baton: Amanda Milligan to Gaurav Sharma This episode was recorded live on video May 2nd 2023

Integrated Marketing Strategies, but First, Brand! (Anika Jackson and Jason Barnard) May 02, 2023

Show notes

Anika Jackson talks with Jason Barnard about integrated marketing strategies, but first, brand! Anika Jackson is a mother, community volunteer, philanthropist, marketing and communications professional, podcast host, and graduate adjunct professor at the USC Annenberg School for Communication and Journalism. As a marketer, she has done it all in her decade-long career, including experiential marketing/event production, launch marketing, public relations, digital and influencer. Anika serves as VP of Operations for Full Capacity Marketing and is the founder and host of the Your Brand Amplified® podcast and The Brand Amplifier program for small businesses. Through The Brand Amplifier, her mission is to empower businesses and entrepreneurs to amplify their impact on the world. She is a member of the Intuit Small Business Council, the Advisory Board for the Women in Leadership program at UCSB, and an advisor and thought leader for several local, national, and global nonprofit organizations. Her NPO leadership positions currently include co-founder/board member of Learn Grow Lead, treasurer of InfluenceHers Foundation and new VP of communications for the National Charity League Pier Chapter. By developing an integrated marketing strategy, marketers can increase brand authority and search results while effectively reaching their target audience with a consistent brand identity. Not only does this method streamline messaging across all channels, but it also builds stronger relationships with journalists, ultimately accelerating the growth of your brand. Groovy! In this wonderful episode, Anika Jackson discusses the value of a strong, consistent brand identity. Anika explains the benefits of integrating your marketing efforts across channels and the different strategies for each channel in the PESO model: paid, earned, shared and owned. She also shares brilliant nuggets on establishing authenticity and thought leadership and building relationships in PR. As always, the show ends with passing the baton…Anika wonderfully passes the virtual baton to next week’s incredibly brilliant guest, Amanda Milligan. What you’ll learn from Anika Jackson 00:00 Anika Jackson and Jason Barnard 01:20 Anika Jackson’s Brand SERP 02:50 Why Building a Strong Brand is Essential for Marketing and PR Strategies 03:47 How to Establish Authenticity and Thought Leadership 06:00 PESO Model: Integrated Marketing Strategies 06:21 Paid Media 06:25 Earned Media 06:45 Shared Media 07:11 Owned Media 09:16 Future of Video Search 11:01 Google Advertising 11:34 Building Brand Awareness Through Shared and Social Channels 14:45 Earned Media Strategy for Branding 15:55 Building Relationships in PR 17:13 Longevity and Patience in PR 20:50 Staying Top of Mind for Journalists 22:40 Consistency in Shared Media Strategy 26:15 Brand Congruence 27:28 Redefining Your Marketing Strategy 30:20 How Can Integrated Marketing Strategies Help with Branded Search 32:12 Passing the Baton: Anika Jackson to Amanda Milligan This episode was recorded live on video April 25th 2023

Leveraging Anthropology for Effective Content Marketing (Matt Artz and Jason Barnard) Apr 20, 2023

Show notes

Matt Artz talks with Jason Barnard about leveraging anthropology for effective content marketing. Matt Artz is an anthropologist, designer, strategist, product manager and entrepreneur known for his innovative work in user experience, product development and consumer insights. He is Head of Product and User Experience at Cloudshadow, founder of Anthro to UX and Azimuth Labs, and adjunct professor of marketing at Fordham University's Gabelli School of Business. Matt is also a sought-after speaker and thought leader, speaking to international audiences at conferences and on podcasts. He is passionate about responsible design in new technologies and is currently co-editing a volume on anthropology and new technologies to be published by Routledge in 2024. The ever-changing world of content marketing requires innovative techniques that truly connect with your target audience. But how can you do this effectively? Hmmm… It's important to understand your target audience on a deeper cultural and psychological level. And that's where anthropological concepts come in, offering insights into both the general human experience and the unique elements that shape specific audience segments. In this remarkable episode with the rather groovy Matt Artz, explains how understanding and applying anthropology can drive your content marketing. Matt shares his incredible knowledge on understanding customer needs, providing value to them, his thoughts on AI-generated content, and applying anthropology to learn more about user behavior so you're able to create truly engaging content that aligns with your audience's core values, beliefs, and motivations. As always, the show ends with passing the baton…Matt delightfully passes the virtual baton to next week’s wonderful guest, Anika Jackson. What you’ll learn from Matt Artz 00:00 Matt Artz and Jason Barnard 00:49 Matt Artz’s Brand SERP and Knowledge Panel 05:44 Done for You Knowledge Panel Service by Kalicube 06:17 Understanding Anthropology 09:03 Different Brand Messages for Segmented Audiences 09:17 Understanding Needs and Delivering Value to Clients 11:33 Content Marketing Using Anthropology 12:12 Matt Artz’s Thoughts on AI-Generated Content 13:03 Anthropology to Create More Semantically Relevant Content 15:30 What Does Data Mean in the Context of Anthropology? 19:07 The Concept of Unknown Unknowns 22:11 Balancing Long-Term Strategy and Short-Term ROI 25:13 Using Anthropology to Understand User Behavior 29:33 How Can Anthropology Help with Branded Search 30:45 Passing the Baton: Matt Artz to Anika Jackson This episode was recorded live on video April 18th 2023

Combining the Metaverse with Digital Marketing (Ruan Marinho and Jason Barnard) Apr 14, 2023

Show notes

Ruan Marinho talks with Jason Barnard about combining the metaverse with digital marketing. Ruan Marinho is the founder of Develomark and leads the company with the vision of achieving the best end result for customers. The vision began after working in his father's painting business and quickly seeing business results after his father's business was listed in Google search results. Shortly thereafter, Ruan's father was able to discontinue the advertising services he had been paying for due to explosive search engine results. In a world where buyers are actively searching the Internet for their next business, Ruan advises his clients on how best to connect with potential buyers. As a marketer, integrating Metaverse technology into your digital marketing strategy can catapult your brand to new heights and allow you to engage with your audience in more immersive and interactive ways. But what really is the Metaverse? Hmmm… In this incredible episode, Ruan Marinho discusses the definition of the Metaverse and how it differs from the virtual world. He shares tonnes of knowledge about how the Metaverse plays a huge role in digital marketing, interacting with customers in real time and creating new opportunities for sales and marketing. Ruan provides groovy insights on how you can bring and control your identity in the Metaverse, the role avatars play, and the impact the Metaverse has on different industries. As always, the show ends with passing the baton…Ruan fantastically passes the virtual baton to next week’s awesome guest, Matt Artz. What you’ll learn from Ruan Marinho 00:00 Ruan Marinho and Jason Barnard 00:52 Ruan Marinho’s Digital Marketing Experience 01:03 Website Building Experience with Duda 03:00 Will Every Company Enter the Metaverse? 04:01 Ruan Marinho’s Brand SERP 04:49 Develomark’s Brand SERP 07:10 Kalicube Solutions for Your Brand SERP 07:35 What is the Metaverse? 09:46 Boowa and Kwala: Animated Shop in 2004 12:31 The Roles of Avatars in the Metaverse 13:57 Controlling Identity and Privacy in the Metaverse 14:53 How Do You Bring Your Identify into the Metaverse 18:53 Virtual Worlds Vs the Metaverse 21:23 Mark Zuckerberg’s Metaverse 22:19 Investing in the Metaverse 25:35 Impact of the Metaverse on Various Industries 28:44 How can the Metaverse help with Branded Search 29:15 How Does Branded Search Tie In with the Metaverse 30:30 Passing the Baton: Ruan Marinho to Matt Artz This episode was recorded live on video April 11th 2023

Building a Self-Sufficient Team With They Ask, You Answer (Allison Riggs and Jason Barnard) Apr 07, 2023

Show notes

Allison Riggs talks with Jason Barnard about building a self-sufficient team with they ask, you answer. Allison Riggs excels as a transformation catalyst for organisations around the world. She trains sales, marketing and leadership teams to create a culture of radical transparency in their organisations that empowers them to become the most trusted voice in their field. She has deep roots in the marketing world and has leveraged her corporate and agency experience to prove the value of great content, great communication, and great leadership. All of this ultimately leads to more cohesive, productive teams, higher sales, and more trust with clients. To effectively address customer questions and deliver valuable content, it's essential for digital marketers to conduct thorough market research and constantly stay informed about industry trends and consumer behaviour. In this incredibly wonderful episode, Allison Riggs shares lots of knowledge about creating a content style guide and prioritising relevant content topics. Allison explains the "They Ask, You Answer" strategy and how it's a perfect solution for digital marketers looking to groovily revolutionise their in-house marketing tactics and secure an advantageous position in the online space while building a self-sufficient team. As always, the show ends with passing the baton… Allison passes the virtual baton to next week’s fantastic guest, Ruan Marinho. What you’ll learn from Allison Riggs 00:00 Allison Riggs and Jason Barnard 00:38 Allison Riggs’ Brand SERP 03:10 Impact Plus’ Brand SERP 06:07 Why Bring Marketing In-house? 07:28 Brand Voice and Human Connection 09:40 Content Style Guide 10:41 What Does the Content Style Guide Look Like? 12:30 They Ask You Answer 15:43 Prioritising Topics for Content Creation 19:49 Educating Buyers on the Cost of Your Products and Services 23:36 Building a Self-Sufficient Team 29:18 How Does Branded Search Fit in With a Self-Sufficient Team with They Ask You Answer 31:09 Passing the Baton: Allison Riggs to Ruan Marinho This episode was recorded live on video April 4th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Tell Your Authentic Story As a Podcast Guest (Jason Cercone and Jason Barnard) Mar 30, 2023

Show notes

Jason Cercone talks with Jason Barnard about how to tell your authentic story as a podcast guest. Jason Cercone is the host of Evolution of Brand, a podcast that features stories and strategies for building an authentic personal brand. With nearly a decade of experience in the podcast world, Jason Cercone has built his brand around the consuming power of storytelling and simplifying podcast guesting. He helps executives develop their authentic story and confidently tell it as a podcast guest, while maximising the value of each guest appearance and establishing thought leadership in their niche. When you're telling your authentic story as a podcast guest, it's important to leave a lasting impression. But how? Jason Cercone reveals how to make the most of your podcast guest appearance in this super awesome episode. Jason shares brilliant tips on writing podcast guest pitches and focuses on value-driven podcasts as opposed to sales-driven podcasts. He emphasises building a strong connection with the person or audience, providing value to the audience, and telling your story authentically, with the right attitude and commitment. As always, the show ends with passing the baton… Jason passes the virtual baton to next week’s groovy guest, Allison Riggs. What you’ll learn from Jason Cercone 00:00 Jason Cercone and Jason Barnard 01:00 What are the Risks When a Podcast is More Sales-oriented Than Value-oriented? 01:43 How Does Jason Cercone Describe Podcast Guesting 03:21 Jason Cercone’s Brand SERP 05:33 Jason Cercone’s Tips to Boosting Website Retention Rate 07:35 Kalicube: Three Solutions for Your Brand SERP 08:06 How Jason Cercone Started in Podcasting 13:57 What Makes You a Standout Podcast Guest 14:46 Tips for Writing a Podcast Guest Pitch 20:23 Cliffs Notes About You as a Guest 22:45 How to Communicate the Value You Can Offer to Their Audience 26:14 How Can Being a Podcast Guest Help with Branded Search? 28:52 Passing the Baton: Jason Cercone to Allison Riggs This episode was recorded live on video March 28th 2023 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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