Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

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LinkedIn SEO and the LinkedIn SERP (Daniel Alfon and Jason Barnard) Oct 27, 2022

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Daniel Alfon talks with Jason Barnard about LinkedIn SEO and the LinkedIn SERP. Daniel Alfon is the author of Build a LinkedIn Profile for Business Success. Daniel joined LinkedIn in early 2004 and publishes articles, interviews, and exclusive content on advanced LinkedIn strategies for clients and subscribers on his website, www.danielalfon.com. Being at the top of Google SERP means a lot to any company or business owner. However, for agency owners, business owners and SMB users, LinkedIn as a search engine is also important to consider. LinkedIn is more B2B than B2C with a more focused and business-oriented audience, making it a preferred platform for business professionals, deal-makers, employees and even investors. LinkedIn is hugely intricate with almost as many subtleties as Google Search. So if you are going to use LinkedIn to drive business or get the new job opportunity you dreamed of, build a strategy and spend the time to implement it properly. Start with what people see on your LinkedIn profile, then move on to connections, content, internal search, keywords, videos, and even how this is all presented in Google Search! But there's more (who would have believed it ?): brilliant LinkedIn profile tips, strategies for ranking in LinkedIn search, as well as how trustworthy LinkedIn is compared to other social media platforms. Daniel Alfon offers comprehensive insights that are truly inspiring in this wonderful episode. As always, the show ends with passing the baton… Daniel wonderfully passes the virtual baton to next week's super delightful guest, Stacey Hall. What you’ll learn from Daniel Alfon 00:00 Daniel Alfon and Jason Barnard 00:58 Knowledge Panel Checklist 01:31 Kalicube Pro Saas for Agencies 02:23 To What Extent Do LinkedIn Algorithms Change Information within LinkedIn? 03:20 How Trustworthy is LinkedIn Compared to Other Social Media Platforms? 04:18 The Importance of LinkedIn for Brand SERPs 04:58 Data From Kalicube Pro Saas Platform 05:37 Daniel Alfon’s LinkedIn Profile 07:06 LinkedIn Profile Video Strategy 08:30 Maximising LinkedIn’s New Features 09:04 How Important is it to Fill Out Your LinkedIn Profile 11:44 LinkedIn as a Search Engine 15:06 Can LinkedIn’s Algorithm be Easily Tricked? 16:01 LinkedIn for Business Owners Vs Employees 17:54 LinkedIn Strategy for B2B 19:24 Focusing on a LinkedIn Company Page Vs Agency Owner Profile 21:00 Daniel Alfon’s LinkedIn Profile Tips 25:31 Are Emoticons in the LinkedIn Title a Good Idea? 27:55 The Importance of Relevant Connections 30:26 Passing the Baton: Daniel Alfon to Stacey Hall This episode was recorded live on video October 25th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Where Do Branded Searches on Google Come From? (Jonas Sickler and Jason Barnard) Oct 20, 2022

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Jonas Sickler talks with Jason Barnard about where do branded searches on Google come from? Jonas Sickler is a published author and SEO manager at Terakeet. He leads the inbound organic search marketing strategy for the brand and writes about how to gain positive consumer attention through SEO and content strategy. His advice has appeared in Forbes, CMI and Search Engine Watch. Large and small companies have different perceptions of their brand's online presence, although both are focused on attracting more customers. The way they treat their online presence still matters a lot. Large companies tend to approach online branding this way: they are well-known in the offline world and have a huge customer base, so why should they worry about managing their online presence when they are already well established? Smaller companies often fail to see the return on investment of digital branding. Online branding is vital to every business, big or small. Who is googling your brand name? It's not only customers, but also prospects, investors, partners, future employees and so many more people who are super-important to your business. You'd be a fool to miss all those opportunities ;) Controlling what Google displays in your Brand SERP is definitely crucial. A groovy and insightful episode with Jason Barnard and this week's guest, Jonas Sickler, who shares incredible insights into how important it is for companies to invest in their brand's digital presence, why people search for someone or a company on Google and even how a company can handle a bad-news crisis. Incredibly fascinating! As always, the show ends with passing the baton… Jonas Sickler awesomely turned over the virtual baton to next week's pretty incredible guest, Daniel Alfon. What you’ll learn from Jonas Sickler 00:00 Jonas Sickler and Jason Barnard01:16 Jonas Sickler’s Brand SERP02:56 Terakeet’s Brand SERP04:43 Kalicube Pros Saas for Agencies05:38 How Did Jason Barnard Get Started with Brand SERP?06:49 The Importance of Knowledge Panel Management07:26 Jason Hennessy’s Knowledge Panel Success Within Two Months08:05 Why Do People Search Someone’s Name on Google?09:27 Why Do People Search for a Company’s Name on Google?10:32 What Drives Branded Search on Google?11:51 The Value of the Information Google Displays in a Brand SERP13:54 Do Reviews Still Matter?17:55 The Need for Businesses to Invest in Their Brand’s Digital Presence20:06 Kalicube Case Study: Backpacker Job Board22:16 Controlling Companies’ Digital Presence25:24 Do Job Seekers Google the Company They Want to Work for?27:30 How to Handle a Brand’s Crisis?30:19 Passing the Baton: Jonas Sickler to Daniel Alfon This episode was recorded live on video October 18th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Writing Content at Scale with Humans (Katrina McKinnon and Jason Barnard) Oct 13, 2022

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Katrina McKinnon talks with Jason Barnard about writing content at scale with humans. Katrina McKinnon is the founder of CopySmiths.com, a company that provides blog writing services for eCommerce stores. One of the 50 founding members of eCommerceFuel.com, Katrina McKinnon has also spoken at three conferences, served as a community greeter, and been an outsourcing and content expert for an ecommerce community of over 1,000 members over the past decade. Guest on the eCommerce Fuel, Practical eCommerce and eComCrew podcasts. Creator of more than 3,000 training screencasts and reviews for authors and the eCommerce community. Administrator of an African writers group with more than 35,000 members. How can writing high-quality content be maintained as the volume of output increases? Using AI tools is one good choice, but in this awesome episode, Katrina McKinnon gives a comprehensive look at how she maintains quality with human-written content as she scales up the volume of content written. Katrina McKinnon also shares an overview of the training she gives, her experiences working with incredible Kenyan writers, some tips and tricks for scaling when writing content, and her thoughts on using AI tools. And while there are more and more AI tools that can be used for content writing, Google's recent algorithm update, the Helpful Content Update, still focuses on humans writing for humans. As always the episode ends with passing the baton. Katrina McKinnon stylishly passes the baton to the super-smart Jonas Sickler. What you’ll learn from Katrina McKinnon 00:00 Katrina McKinnon and Jason Barnard01:52 CopySmiths’ Brand SERP04:01 Google’s Helpful Content Update05:50 Katrina McKinnon’s Tips to Scale in Content Writing06:54 How to Write a Good Article 07:36 The Importance of Educated and Well Trained Writers09:17 Developing the Writer’s Domain Knowledge11:17 Katrina McKinnon’s Project Management Software for the CopySmiths’ Team14:36 Click Up’s Silly Knowledge Panel Goof15:10 Jason Barnard’s Tips for Managing Click Up’s Knowledge Panel16:44 How Useful and Accurate are AI Tools When Writing Content?19:05 Using AI Tools to Create High-Quality Original Content with Fewer Data Sets25:40 Working with Kenyan Writers29:20 Katrina McKinnon’s Facebook Group32:00 Passing the Baton: Katrina McKinnon to Jonas Sickler This episode was recorded live on video October 11th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Make Press Release Marketing Work for You (Mickie Kennedy and Jason Barnard) Oct 06, 2022

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Mickie Kennedy talks with Jason Barnard about how to make press release marketing work for you. Mickie Kennedy is founder and president of eReleases, a leading affordable press release writing and distribution company that has helped more than 10,000 businesses in nearly two decades. eReleases was founded in 1998 with the idea that publicity should not be limited to large companies. Writing press releases for startups, new product launches or online courses is one way to reach a wider audience through the media and journalists. When crafted with strategic thinking and newsworthiness, press releases can be a very effective marketing approach. But how can you stand out from the crowd and be newsworthy enough to get the attention of the media and journalists? The groovy Mickie Kennedy and Jason Barnard discuss brilliant tips and tricks around press release marketing for startups: what to think about while writing a press release, why others fail, and the value of press release marketing for companies.Yet another Kalicube Tuesdays episode you should NOT miss 🙂 As always, the show ends with passing the baton … the delightful Mickie passes the virtual baton to next week’s lovely guest, Katrina Mckinnon. What you’ll learn from Mickie Kennedy 00:00 Mickie Kennedy and Jason Barnard02:15 Mickie Kennedy’s Brand SERP03:59 Kalicube Academy: Knowledge Panel Course04:34 What Does Newsworthiness Mean?06:09 Mickie Kennedy's Advice for a Newsworthy Course Launch08:22 How Do Startups Handle Press Releases?10:02 What to Keep in Mind When Writing a Press Release12:08 The Importance of Information and Data in Building a Story14:00 How Does Conducting a Study or Survey Help in Creating an Effective Press Release?16:26 Mickie Kennedy's Tips on How to Get a Link for an Article from a Press Release18:21 How Many People Does a Survey Need for Reliable Press Release Data?20:12 Where Do You Send a Press Release?22:30 Why Do Press Releases Fail?27:18 Why Businesses Need a Press Release30:12 Passing the Baton: Mickie Kennedy to Katrina Mckinnon This episode was recorded live on video October 4th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Technical & Product SEO for News (Richard Nazarewicz and Jason Barnard) Oct 01, 2022

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Richard Nazarewicz talks with Jason Barnard about technical & product SEO for news. Richard Nazarewicz has worked across the digital spectrum for the past 20 years, typically demystifying complex search and optimization solutions to enable all business units to integrate search and SEO. In his current role at The Wall Street Journal, he focuses on product, technical and news SEO to make SEO a key component of WSJ, Dow Jones and News Corp. strategy. Originally from Caversham, Reading in the UK, he began his career during the dot-com boom as a consultant at Digital Computer Corporation, where one of the first search engines - Altavista - was developed and Web 1.0 was born. From there he began writing white papers on Windows NT server clustering on DEC Alpha servers, which was very advanced at the time. The Altavista browser at the time was primarily used as a tool to demonstrate the backend storage and server solutions he was working on. In 2002, he moved to Madrid, Spain to co-found a digital startup agency and worked as a consultant, SEO, digital producer, technical lead and project manager across Europe and the US with digital agencies like Ogilvy and clients like Microsoft, HP, Pepe Jeans, British Council and Katie Couric. Google wants to provide the nbest local, national and global news service to its users, on the SERP, in the News Vertical and in Discover. Imagine the task it has - keeping up to date in real time(often within seconds), distinguishing out of date news articles from current news articles, deciding which sources to show (many sites carry the same news). How can publishers help Google achieve its goals and thus get themselves more visibility in Google's News channels? That is the key question for any news organisation: local, national or global. Fascinating. In this incredibly brilliant episode, Jason Barnard and Richard Nazarewicz dive deep into the more technical aspect of SEO for news. How optimising for the top stories on Google News is critical. And how paywalling works for website content and how Google is able to crawl and index paywall content are just some of the exciting topics discussed. In addition to a detailed explanation of how to set up a Google News publisher, Richard also offers some delightful tidbits about Google Discover and Google News Sitemaps. As always, the show ends with passing the baton… Richard passes the virtual baton to next week’s absolutely incredible guest, Mickie Kennedy. What you’ll learn from Richard Nazarewicz 00:00 Richard Nazarewicz and Jason Barnard01:17 The Wall Street Journal's Knowledge Panel01:34 Knowledge Panel Hopping01:43 Knowledge Panel Tips from Jason Barnard03:15 Knowledge Panel Management05:47 Brand SERP: Ask Jason Anything05:56 Brand SERP and Knowledge Panel Support Group06:25 Overview of Technical and Product SEO for News08:33 Richard Nazarewicz's Area of Expertise09:14 What is Paywalling and How Does Google Handle it?10:09 The Importance of Flexible Sampling for Paywall12:09 Richard Nazarewicz’s Experience with Google Discover16:45 What is a Propensity Model?18:30 What is the Google News Publisher Center?20:42 NASA’s Vertical Brand SERP20:55 NASA on Google News 22:15 Optimising for Top Stories on Google News23:09 Setting Up Google News Publisher25:23 How does Google Use News Sitemaps?32:58 Passing the Baton: Richard Nazarewicz to Mickie Kennedy This episode was recorded live on video September 27th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Stop Giving Strategy Away and Turn It Into a Revenue Stream (Brooke Chapman and Jason Barnard) Sep 22, 2022

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Brooke Chapman talks with Jason Barnard about stop giving strategy away and turn it into a revenue stream. Brooke Chapman is the Executive Director for ThreeBy3 and 9Boxes. Brooke has a proven track record of delivering strong commercial results for large organizations in the professional services and nonprofit sectors. She has experience in marketing strategy and business growth, customer experience, brand development, and team development and optimization. Most small and medium-sized business (SMB) owners take a very tactical approach to marketing, with fragmented ideas that can be far from the broader business goals. However, moving forward and achieving long-term business goals requires more than a tactical mindset. Long-term goals are critical, and every business needs a strategic marketing plan to achieve them. Brooke Chapman and Jason Barnard offer their extensive knowledge of the importance of fundamental marketing to any business in this insightful episode. Brook Chapman presents the four most important factors to consider when moving from a tactical to a strategic approach to marketing. Brook Chapman also discusses the "9Boxes," a marketing framework that is a proven and repeatable technique to help SMBs better understand the gaps in their overall marketing plan. The 9Boxes are divided into three sections: Find Boxes, Convert Boxes, and Deliver Boxes. As always the show ends with passing the baton… Brooke sweetly turns over the virtual baton to next week’s fantastic guest, Richard Nazarewicz. What you’ll learn from Brooke Chapman 00:00 Brooke Chapman and Jason Barnard01:05 Brooke Chapman’s Brand SERP in Australia01:40 Brooke Chapman’s Brand SERP in America02:10 The Kalicube Brand SERP and Knowledge Panel Support Group05:01 The Importance of Foundational Marketing for Every Business 08:14 From Tactical to Strategic Marketing: Four Key Elements to Consider08:24 First Element: Market Position08:57 What Does Market Position Mean?09:45 How Can the Market Position of a Company be Determined?11:21 When Should You Review Your Company's Market Position?11:40 Second Element: Customer Insights13:13 Third Element: Mapping the Customer Journey13:30 Fourth Element: Designing a Channel Mix14:13 Does Your Business Need to be Present on All Social Media Channels?15:59 9Boxes: Nine Core Areas of Marketing and Sales for Business16:34 Three Sections of the 9Boxes16:36 First Section: Find Boxes16:37 Box Number 1: Position16:39 Box Number 2: Capabilities16:53 Box Number 3: Channel17:00 Second Section: Convert Boxes17:03 Box Number 4: Buyer’s Journey17:08 Box Number 5: Communication17:14 Box Number 6: Starting Conversations17:29 Third Section: Deliver Boxes17:31 Box Number 7: Products and Services17:39 Box Number 8: Client Management17:46 Box Number 9: Client Service21:05 Conducting Gap Analysis26:51 Passing the Baton: Brooke Chapman to Richard Nazarewicz This episode was recorded live on video September 20th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The Ultimate Conversion Copy Writing Framework (Meredith Kallaher and Jason Barnard) Sep 17, 2022

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Meredith Kallaher talks with Jason Barnard about the ultimate conversion copy writing framework. Meredith Kallaher is a self-confessed podcast addict when she heard Rick Mulready of The Art of Paid Traffic say, "Facebook ads are simple. They are all about the numbers," that's when something clicked for Meredith Kallaher. Maybe an "aha" moment? Her CPA degree and six-year tenure at PricewaterhouseCoopers, combined with her expertise in social media marketing, have uniquely prepared Meredith to help companies execute and implement successful social media advertising campaigns. "I love numbers," Meredith mused as Rick explained that successful advertising strategies require managers to understand the lifetime value of a customer to a business and compare that to the corresponding acquisition costs by evaluating audience size, cost per lead, return on ad spend, and percent click-through rate. "EASY", said all the creative CPAs in the room! Copywriting is a critical component of a marketing and advertising strategy, and as a marketer or business owner, getting your message across clearly and concisely to your audience is essential to sales. But how do you find the best people to take on this important task and add value to your business? Absolutely intriguing. In this incredible episode with Jason Barnard, the lovely Meredith Kallaher explains in detail how to build a conversion copywriting framework in three brilliant steps: writing a full brand story, transformation statement and then looking at the customer value journey. Meredith also provided a step-by-step guide with great examples of the Customer Value Journey. And Jason adds how AI tools improve copywriting but that they require human input to create more resonance with the target audience. As always the show ends with passing the baton… Meredith wonderfully turns over the virtual baton to next week’s incredible guest, Brooke Chapman. What you’ll learn from Meredith Kallaher 00:00 Meredith Kallaher and Jason Barnard01:34 Kalicube Tuesdays with Meredith Kallaher Knowledge Panel02:06 Meredith Kallaher’s KGMID04:43 Copywriting Framework: Technical vs Human Approach 05:34 Utilising AI Tools in Content Creation06:59 The Importance of Human Input for AI Generated Content09:59 How to Find the Right People to Deliver Great Copywriting 11:06 How Important is it for Copywriters to Know What They are Writing About11:57 Meredith Kallaher’s Three Steps to Creating a Copywriting Framework12:06 First Step: Write a Complete Brand Story13:54 Second Step: Transformation Statement15:34 Deciding on an Elevator Pitch and Call to Action18:09 Is Choosing a Target Audience Beneficial to Conversion Copywriting Framework20:18 Third Step: Look at the Customer Value Journey20:45 Step-by-Step Guide to Customer Value Journey 20:56 Step 1: Awareness20:58 Step 2: Engagement21:01 Step 3: Subscription21:04 Step 4: Conversion21:12 Step 5: Excitement21:14 Step 6: Ascend Value Journey21:28 Step 7: Advocacy21:30 Step 8: Promotion25:22 Passing the Baton: Meredith Kallaher to Brooke Chapman This episode was recorded live on video September 13th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

UX Is Dead, Long Live CX (Customer Experience is Key) (Colin Shaw and Jason Barnard) Sep 09, 2022

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Colin Shaw talks with Jason Barnard about UX is dead, long live CX (Customer experience is key). Colin Shaw is an original pioneer of "customer experience." LinkedIn has recognized him as one of the "World's Top 150 Business Influencers," where he has 291,000 followers. Shaw's customer experience consulting firm, Beyond Philosophy LLC, has been recognized by the Financial Times as one of the leading business consultancies for the past four consecutive years. Shaw co-hosts the highly successful Intuitive Customer podcast, ranked in the top 5% of all podcasts by BuzzSprout. Understanding people's experiences is important for any business, whether it's a small, emerging startup or a seven-figure company. How people - your company's customers, users or clients - feel and what they think about their experience doing business or using your company's products or services matters. But (oooh!) there's a huge difference between customers, users and clients.And knowing what customers want can be a huge challenge. That means thorough market research is essential... alongside looking at what customers actually do (as opposed to what they say they will do) and a good dose of behavioural science. In this fantastic episode with Jason Barnard, Colin Shaw shares his extensive knowledge of customer experience. He also gives great advice on how to build long-term customer relationships and why marketers should focus on customer experience. As always the show ends with passing the baton… Colin delightfully passes the virtual baton to next week’s wonderful guest, Meredith Kallaher. What you’ll learn from Colin Shaw 00:00 Colin Shaw and Jason Barnard01:20 Colin Shaw’s Brand SERP and Knowledge Panel03:09 Jason Barnard’s Knowledge Panel Tips03:51 Getting a Knowledge Panel for a Podcast05:49 Why You Should Focus on Customer Experience06:37 How Important It is to Understand People's Experience07:07 Colin Shaw’s Four Elements to Understanding Customer Experience07:10 First Element: Understanding What Customers Do07:23 Second Element: Understanding How Customers Feel07:40 Third Element: A Deliberate Customer Experience09:57 Fourth Element: Understanding Why Customers Do What They Do10:56 Colin Shaw’s Definition of “User”12:17 The Difference Between Customers and Clients14:13 What is Customer Centricity?14:53 How Do You Know What Customers Want?15:22 Three Ways to Find Out What Customers Want.15:27 First: Customer Research16:18 Second: Looking at What Customers Do17:38 Third: Looking Through Behavioural Science20:11 What are the Most Important Things for Customers?24:52 How to Build Customer Relationship Without Spending a Lot of Time and Resources26:52 How to Build Long-term Customer Relationships31:02 Passing the Baton: Colin Shaw to Meredith Kallaher This episode was recorded live on video September 6th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

From SERP to M&A: The 8 Figure ROI Blog Post (François Nadeau and Jason Barnard) Sep 06, 2022

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François Nadeau talks with Jason Barnard about From SERP to M&A: The 8 figure ROI blog post. François Nadeau has more than 7 years of experience in digital marketing and SaaS. He has written for a number of websites including Indie Hackers, The Startup, freeCodeCamp, Baremetrics, Wishpond and Growth.org. He has given keynote speeches at more than 13 startup and web development conferences in Canada, the US, and Europe. He has long been a strong proponent of bootstrapping and Jamstack. How much effort does it take to stumble upon an amazing business opportunity? Marketers and business owners, if that is a question you ever asked yourself, then this is for you. This week's awesome guest, François Nadeau, shares his incredible journey from blog post to 8 figure M&A. He also shares how he values creating content that best serves the audience in order to trigger business opportunities. Don't be put off by the rather geeky start to the episode (it spans with headless e-commerce and Knowledge Panels)… the rest is very business and marketer friendly - content marketing, community promotion, content creation, and an eight-figure ROI blog post that leads François Nadeau to Duda and the Snipcart acquisition. It's sure to inspire marketers and help them understand how to write TOFU (top-of-the-funnel) content. And to make this conversation even more interesting, Jason Barnard shares his brilliant tips in Snipcart's Knowledge panel. As always, the show ends with passing the baton… François incredibly turns over the virtual baton to next week’s wonderful guest, Colin Shaw. What you’ll learn from François Nadeau 00:00 François Nadeau and Jason Barnard00:35 Duda’s Brand SERP01:25 Snipcart’s About Page03:31 Knowledge Panel Tips from Jason Barnard05:56 François Nadeau’s 8 Figure ROI Blog Post07:10 What is Headless E-commerce?08:03 What are the Benefits of Headless E-commerce?09:21 Two Main Advantages of Headless E-commerce14:00 Blog Posts: Opening Doors to Business Opportunities16:33 François Nadeau’s Tips and Tricks to Writing Top of Funnel Content18:42 Golden Rule: UX Over SEO21:10 The Importance of Creating Content that Serves Your Audience25:07 More Top of Funnel Content and Blog Posts from François Nadeau30:40 Passing the Baton: François Nadeau to Colin Shaw This episode was recorded live on video August 30th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Simple Marketing Fundamentals to Accelerate Revenue Growth (Tim Fitzpatrick and Jason Barnard) Aug 26, 2022

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Tim Fitzpatrick talks with Jason Barnard about simple marketing fundamentals to accelerate revenue growth. Tim Fitzpatrick is an entrepreneur/business owner with marketing and growth expertise. He has over 20 years of entrepreneurial experience and has a passion for developing and growing businesses. This passion served him well in operating and managing a wholesale distribution company he helped run for nine years before it was acquired in 2005. Since then, he has experienced successes and failures. In 2013, he founded Rialto Marketing and has since helped B2B professional services firms accelerate revenue growth and attract more ideal clients. He believes marketing should not be difficult. But you must remove your revenue roadblocks if you want to grow consistently and predictably. Before starting a business, launching a new product or offering services, it is vitally important that marketers and business owners lay out their marketing strategies. But how much of the typically used marketing techniques actually help companies grow their business while retaining their existing customers? Hmmm. Let's start with a thorough review of the fundamentals that make a difference in this episode. Tim Fitzpatrick shares his extensive knowledge of the fundamentals of marketing in this brilliant conversation with Jason Barnard. Starting with the three critical levels of marketing: strategy, planning, and leadership, Tim also deep dives into the three elements for each level. Understanding your target market, crafting a marketing message, and providing relevant services and offerings make for incredible strategy. And with absolutely amazing planning and leadership, you are one step closer to overcoming revenue roadblocks. As always, the show ends with passing the baton… Tim wonderfully turns over the virtual baton to next week’s fantastic guest, François Nadeau. What you’ll learn from Tim Fitzpatrick 00:00 Tim Fitzpatrick and Jason Barnard01:11 Tim Fitzpatrick's Brand SERP02:20 Jason Barnard’s Brand SERP Tips08:01 The Fundamentals of Marketing09:22 Three High-Level Elements of Marketing09:45 Three Elements of a Marketing Strategy09:50 Understanding Your Target Market10:44 Creating a Marketing Message13:00 Relevant Services and Offerings13:34 What is Planning in Marketing?14:03 First Area of Planning: Lead Generation14:17 Second Area of Planning: Lead Conversion14:42 The Importance of Retaining Existing Customers16:15 How to Generate Referrals18:09 Automated Lead Generation Vs Manual Lead Generation21:37 Third Element in Marketing: Leadership22:37 Three Elements of Leadership22:43 Leadership: Identifying the Right Metrics24:45 Why is Tracking the Right Metrics Important?25:18 Tim Fitzpatrick's Marketing Principle26:43 Leadership: Implementation and Execution29:21 Leadership: Optimisation31:44 Passing the Baton: Tim Fitzpatrick to Francois Nadeau This episode was recorded live on video August 23rd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

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