Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Latest Episodes:

Kalicube Tuesdays Retrospective (Anton Shulke and Jason Barnard) Aug 18, 2022

Show notes

Anton Shulke talks with Jason Barnard about looking back on the groovy years and looking forward to the years ahead. Anton Shulke (The Livestream Guy) is a livestream production manager. Since 2015 he has been working on live events, webinars and podcasts for major players in the SEO industry like Semrush, Duda and smaller companies like Kalicube. As of 2020, he has worked as production manager on over 100 episodes of the Kalicube Tuesdays series of livestream events. Anton's role as production manager includes booking guests, organising the show, technical testing, and running each episode. Guests have included Carrie Rose, Nik Ranger, Andrea Volpini, Dave Davies, David Bain, Bill Slawsky, Danny Goodwin, Erin Sparks, Mads Singers, Rebecca Berbel, Koray Tuğberk GÜBÜR, Kevin Indig, Cindy Krum, Barry Schwartz, Tim Soulo, James Mulvany, Dr Ai Addyson Zhang, Bengu Atamer,David Avrin and Neal Schaffer, Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, Rand Fishkin, Olsia Korobka, Teodora Petkova, Russ Jeffery, Gennaro Cuofano, Simon Cox, Matt Artz and Emilija Gjorgjevska. Many viewers and listeners of Kalicube Tuesdays may have wondered how the show got its name. Tuesdays because it's something to get excited about every Tuesday, but what about Kalicube? Jason Barnard (The Brand SERP Guy) finally reveals all! Woohoo! With intelligent, interesting and fun conversations, Kalicube Tuesdays has been a staple in the digital marketing podcast universe for three years. This incredible chat is a retrospective of the one hundred and fifteen episodes, and with Anton Shulke (The Livestream Guy) now on screen, it was like reliving every moment. This episode also includes some of Jason's rebranding tips and dominating Brand SERP nuggets. And while Kalicube Tuesdays looks back on its groovy years, it also looks forward to more and more to come. What you’ll learn from Anton Shulke 00:00 Anton Shulke and Jason Barnard00:48 100th Episode with Carrie Rose01:42 Anton Shulke’s Brand SERP02:10 Kalicube Tuesdays’ Brand SERP02:42 Video of the Monthly Roundtable with Nik Ranger and Andrea Volpini on Anton’s Brand SERP03:09 News About Anton Shulke04:48 The Mystery Behind Kalicube’s Name and Logo Revealed07:36 How Does a Unique Brand Name Affect Brand SERP Dominance09:30 Is Rebranding an Option for a Common Brand Name to Dominate the SERP?09:43 Dave Davies Rebranded Using Kalicube Pro09:58 Rebranding: Small and Large Company10:14 Rebranding Vs Becoming the Dominant Entity11:23 A Look Back at Some of Kalicube Tuesdays’ Grooviest Guests12:08 Remembering Bill Slawski13:10 David Bain’s Funnel Marketing Explanation13:15 SERP Chats with Dave Davies13:24 Danny Goodwin's Opportunity for Jason Barnard to Write for Search Engine Journal13:28 Hanging Out with Erin Sparks13:37 Explaining Nik Ranger’s Presentation to Audio Listeners14:06 Mads Singers: How to Run a Business14:24 The Brilliant Rebecca Berbel and Koray Tuğberk GÜBÜR 14:37 The Amazing Kevin Indig and the Delightful Cindy Krum14:44 Making Barry Schwartz Laugh14:58 Tim Soulo’s Insightful Episode15:24 Kalicube Tuesdays Season 115:33 First Ever Kalicube Tuesdays’ Episode with James Mulvany16:22 Season 1 Guests Outside SEO: Dr Ai Addyson Zhang, Bengu Atamer, David Avrin and Neal Schaffer16:28 More Non SEO Guests: Patrick M Powers, Ryan Foland, Matthew Tenney, Ted Rubin, and Rand Fishkin17:42 Barnaby Wynter’s Bucket Theory of Funnels18:42 Kalicube Tuesdays Season 221:52 Olesia Korobka’s Image SEO Episode22:10 Teodora Petkova’s Ideas on Semantics and Semantic Web22:10 Teodora Petkova’s Ideas on Semantics and Semantic Web22:28 Russ Jeffery from Duda22:31 Kalicube Tuesdays’ First Passing the Baton: Gennaro Cuofano to Simon Cox23:57 Kalicube Tuesdays Season 324:07 Monthly Roundtable Specials with WordLift24:38 Monthly Roundtable with Matt Artz and Emilija Gjorgjevska26:11 Audio and Video Experience on Kalicube Tuesdays This episode was recorded live on video August 16th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Get Your Business on TikTok Today (Austin Armstrong and Jason Barnard) Aug 18, 2022

Show notes

Austin Armstrong talks with Jason Barnard about how to get your business on TikTok today. Austin Armstrong is a consultant, lifelong digital marketer, public speaker, SEO nerd and TikTok marketing expert. He has been involved in search engine optimization and social media marketing for over 17 years. Austin is CEO and co-founder of Socialty Pro, a full-service digital marketing agency based in Alexandria, VA. He also hosts BusinessTok, a TikTok marketing podcast where he interviews real businesses using TikTok to start and grow their business. Austin has extensive experience and knowledge in various industries and loves helping individuals and businesses grow their online presence to generate brand awareness, customers, and product sales by getting creative and thinking outside the box. Companies use social media platforms to get in front of their target audiences. Each platform has its strengths and drawbacks, but in this episode, TikTok is the star. TikTok started out as a fun social media platform that provided short video content for young people, and it has evolved into a major platform for businesses to reach potential customers. And as a business, it's surprisingly tricky to manage. In this episode with Jason Barnard, the amazing Austin Armstrong gives incredible insights on how to get started on TikTok for your business, with brilliant content strategies, TikTok tips, and tactics to avoid on the platform. And oooh, his Three-tier Content Funnel Strategy is definitely something all businesses need. It's also pretty interesting how TikTok works as a search engine, providing relevant content to people on the platform with 10-second to 10-minute clips. How cool is that? As always, the show ends with passing the baton. . . Austin passes the virtual baton to next week’s groovy guest, Tim Fitzpatrick. What you’ll learn from Austin Armstrong 00:00 Austin Armstrong and Jason Barnard00:44 TikTok’s Brand SERP01:32 TikTok’s Knowledge Panel02:51 An Overview of The Brand SERP Guy’s TikTok04:36 TikTok Tips from Austin Armstrong07:16 TikTok Vs Instagram08:05 How to Influence TikTok's Video Suggestions09:05 How to Communicate with TikTok Your Focus of Interest.10:22 How Does Caption or Description Affect Content Ranking? 10:56 How Important are Hashtags on TikTok? 13:25 Can Branded Hashtags be an Advantage on TikTok?14:27 Is Posting Consistency a Ranking Factor on TikTok?15:45 Austin Armstrong’s TikTok Content Strategy16:20 The Three-tier Content Funnel Strategy of Austin Armstrong16:26 Broad Content: Top Funnel17:17 Nurturing Phase Content: Middle Funnel17:43 Call to Action: Bottom Funnel18:10 Outlining Content Categories 19:40 How to Build Trust with Your Target Audience on TikTok21:10 What Age Group is Active on TikTok?22:45 How People Use TikTok as a Search Engine29:50 Passing the Baton: Austin Armstrong to Tim Fitzpatrick This episode was recorded live on video August 16th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

How to Write a Short Book to Boost Your Search Engine Results (Mike Capuzzi and Jason Barnard) Aug 05, 2022

Show notes

Mike Capuzzi talks with Jason Barnard about how to write a short book to boost your search engine results. Mike Capuzzi is a publisher, author and book publishing coach who has been helping clients achieve exceptional marketing results since 1998. In 2019, he launched Bite Sized Books, a new publishing concept for creating short, helpful books (known as Shooks™). Mike is the author of 15 books, including two Amazon #1 bestsellers, The 100-Page Book and The Magic of Short Books. Writing a book is a powerful marketing strategy that a marketer or business owner can use. Rather than making money directly from sales, a book is an opportunity to differentiate yourself from the competition: since you and your competitors may already be using a number of similar tactics, writing a book is something that will set you apart. And a massive bonus is that they also increase your authority in search engines like Google. Mike Capuzzi and Jason Barnard focus on how to create "Shooks" (short, helpful books), with the same quality content as the longer books, but in a conversational format with a built-in upsell. Mike also reveals how to stay focused when writing a shook, how long it takes to write one, and how many pages it should have. Plus, this episode covers other interesting ideas like free book strategy and building a book-centric marketing strategy. As always, the show ends with passing the baton… Mike charmingly hands over the virtual baton to next week’s incredible guest, George Kapernaros. What you’ll learn from Mike Capuzzi 00:00 Mike Capuzzi and Jason Barnard00:43 Mike Capuzzi’z 100 Page Book01:15 Mike Capuzzi’z Brand SERP01:52 What is a “Shook”?05:58 Who are Shooks for and Who are they not for?07:20 Can Doing Upsell Affect the Value of a Book?08:06 What are the Two Pathways Built for Readers?09:25 Book-centric Marketing Strategy11:08 How to Make Money With a Book13:00 The Free Book Strategy14:48 What Does Shook-centric Authority Mean?17:53 Are Books a Monologue?18:45 Mike Capuzzi’s Thoughts on Creating a Website for Each Book21:23 Purple Cow vs The Big Idea23:33 Mike Capuzzi Challenges Jason Barnard to Write a Shook26:10 How Long Does it Take to Write a Shook?27:35 Tips for Staying Focused When Writing a Shook29:25 Passing the Baton: Mike Capuzzi to George Kapernaros This episode was recorded live on video August 2nd 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Use Your Skillset to Make Money Online in Midlife (Pamela Wilson and Jason Barnard) Jul 28, 2022

Show notes

Pamela Wilson talks with Jason Barnard about use your skillset to make money online in midlife. Pamela Wilson coaches mid-career people to build profitable online businesses. She is the creator and head trainer of The Offer Accelerator, where she helps people create high-value offers that generate $10-20,000 in revenue each month. Pamela is a digital marketing consultant, keynote speaker and founder of PamelaWilson.com. She is the author of two popular books on content marketing: Master Content Marketing and Master Content Strategy. Mid-career marketers often have in-depth knowledge about their craft. They know a lot about the ins and outs of business. But when they strike out as an independent consultant, they often struggle and scramble with the thought of always attracting a new audience, pulling prospects into the bottom of funnel, and converting them into clients. How can you, as a consultant, make that process less of a problem by building a foundational income that takes the stress out of marketing yourself? This wonderful episode with Pamela Wilson and Jason Barnard looks at how you can create a high value offer to your audience by researching your market, examining your existing skills, and more importantly, listening to the people you serve. And oh, retainers in businesses are gems. As always, the show closes with passing the baton… the delightful Pamela Wilson passes the virtual baton to next week's super groovy guest Mike Capuzzi. What you’ll learn from Pamela Wilson 00:00 Pamela Wilson and Jason Barnard00:38 Pamela Wilson’s Brand SERP02:08 Pamela Wilson’s Knowledge Panel04:32 Multiple Income Streams Make a Lot of Sense07:01 The Importance of Retainers in a Business10:11 Pamela Wilson’s Tips for Writing and Selling Books14:00 Steps to Creating High Value Offer14:14 Research Your Market: Know Their Challenges and How to Help Them14:54 Why Your Offer Should Reflect Your Personal Values15:59 Consider Your Existing Skills17:46 Create a Trial Version of the Service You Offer19:28 Listening to the People You Serve is Key23:36 How to Leverage Your Audience and Followers Online for a New Offer28:10 Passing the Baton: Pamela Wilson to Mike Capuzzi Helpful Resources Related to the Topic How Can I Make Money Online in Midlife? Seven Challenges and Their SolutionsHow to Write a Sales Page That Converts: 5-Step Sales Page Writing RecipeHow to Make the Leap from Offline to Online Business Success [7 New Skills You Need] This episode was recorded live on video July 26th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

The Value of SEO (Andrew Holland and Jason Barnard) Jul 21, 2022

Show notes

Andrew Holland talks with Jason Barnard about the value of SEO. Andrew Holland is a well-known voice in the field of search engine optimisation (SEO). His story starts in the police, takes a detour to the British Boxing Board of Control and currently sees him as Head of Organic at Manchester SEO agency Embryo. Andrew's perspective on search engine optimisation is based on his knowledge and deep understanding of the consumer journey, search intent, The Messy Middle and Behavioural Psychology. After hearing what Andrew has to say, your view of marketing and how you use it to increase sales could change forever. There is no immediate and definitive timeframe for visible results in SEO. It takes time, a lot of effort and ultimately, hard work. All too often, SEO is either forgotten or seen as standalone by companies in their digital marketing strategies. But what if SEO itself is brand marketing? Quite interesting! In this digitalised world, search engines like Google are the first port of call for information for clients of any business. That makes Google, Bing, DuckDuckGo and others key. With the visibility SEO provides, the brand awareness it builds, the wealth of audience insights SEO offers … that means it has enormous power as part of a brand marketing strategy. Andrew Holland and Jason Barnard discuss the value of SEO at length in this amazing episode, including Andrew's fantastic Behavioural Science analogy to branding. As always, the show ends with passing the baton… Andrew groovily turns over to next week’s lovely guest, Pamela Wilson. What you’ll learn from Andrew Holland 00:00 Andrew Holland and Jason Barnard02:21 Andrew Holland’s Brand SERP03:20 Organic Vs SEO04:39 Andrew Holland’s View on SEO05:38 Seth Godin - Andrew Holland’s Favourite Marketer07:29 Creating Content while Providing Opportunities to Think Differently10:12 How Does SEO Become Brand Marketing10:47 Brand Marketing and Direct Advertising - What is the Differnece?12:43 Behavioral Science and Branding15:38 What is Google’s Messy Middle?16:14 Internal Trigger of Online Purchase16:29 External Trigger of Online Purchase18:19 Product Knowledge Panels21:12 The Value of SEO for Brand Marketing27:32 Passing the Baton: Andrew Holland to Pamela Wilson This episode was recorded live on video July 19th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

SEO Audits: Now and Into The Future (Brian Harnish and Jason Barnard) Jul 15, 2022

Show notes

Brian Harnish talks with Jason Barnard about SEO audits: now and into the future. Brian Harnish is a Search Engine Optimization (SEO) Professional and web developer with extensive practical knowledge of SEO, online marketing and advertising. He is self-motivated, enthusiastic, and a conscientious team player with proven experience in sales and content creation for digital media, creating marketing campaigns for new product launches across various social media channels, devising marketing and advertising strategies, and tracking product sales and costs by analyzing and entering sales, expense, and new business data. A detailed SEO audit report will be more effective if the clients understand clearly what they need to implement to improve on their website. And taking a step back and walking clients through each step of the process with a well-presented report, that takes into account the context of their industry, will definitely encourage them to implement what was recommended. Brian Harnish and Jason Barnard discuss SEO audits for agencies in this episode. Agencies work in a variety of industries, each of which requires a different approach to SEO audits as well as a different understanding of SEO. However, Brian's approach is a scalable SEO audit process no matter what niche your clients operate in. As always, the show ends with passing the baton… Brian passes the virtual baton to next week’s absolutely fantastic guest, Andrew Holland. What you’ll learn from Brian Harnish 00:00 Brian Harnish and Jason Barnard00:44 Brian Harnish’s Brand SERP and Knowledge Panel02:31 What Process Does Brian Harnish Use for SEO Audits?04:53 PAA Boxes: Recent Change in Presence on the SERP07:03 Creating an SEO Audit Process that Scales09:16 Spring Cleaning Websites13:01 The Concept of E-A-T in SEO audits14:54 Prioritising Traffic Volume Vs Topicality15:37 Content Gap Analysis17:03 How to Create an SEO Audit Template19:20 The Importance of an SEO Audit Report that Stands Out from the Crowd21:46 Incorporating Graphic Design into an SEO Audit Report27:31 Passing the Baton: Brian Harnish to Andrew Holland This episode was recorded live on video July 12th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Selling More and Better With Ethical Email Marketing (Yuval Ackerman and Jason Barnard) Jul 08, 2022

Show notes

Yuval Ackerman talks with Jason Barnard about selling more and better with ethical email marketing. Yuval Ackerman is the person you want to work with if you want to promote your brand without all the possible sleazy sales tactics in email marketing - but don't know how to do it yourself. As an ethical email strategist and copywriter, she helps entrepreneurs and companies tell their stories and sell without feeling guilty (and even have fun doing it!). She believes that email is a wonderful platform to build genuine and honest relationships with your audience, bypassing the unreliable "middle man" of social media. When she's not thinking of fun and ethical ways to help her clients market themselves, Yuval enjoys all things food, writing songs, and hosting a podcast about conscious relationships called “Loving Against My Instincts.” It is a daunting task to be exceptional and stand out in the vast number of emails subscribers receive every day. When the subscriber's email inbox has a string of unread messages from multiple businesses they will be very tempted to ignore your email entirely. Luckily, we have Yuval Ackerman to help! As a marketer this episode with the brilliant Yuval Ackerman and Jason Barnard will be an immense help for you to prevent your email marketing efforts from going to waste. Yuval's wonderful ethical email marketing tips focus on building a deep relationship with subscribers and reaching out to understand their needs and desires. But how? Build a community, ask that community what they want and how you can help. It's paramount to approach your email list with a personal touch, engage and re-engage. And lastly, think of your email as a dialogue you can have with subscribers, not just a monologue. As always the show ends with passing the Baton…Yuval charmingly passes the virtual baton to next week’s groovy guest, Brian Harnish. What you’ll learn from Yuval Ackerman 00:00 Yuval Ackerman and Jason Barnard01:46 Yuval Ackerman’s Brand SERP05:12 Why Do You Need to Do Ethical Email Marketing?06:30 Why is Email Marketing Important for a Business?07:17 Is It Possible to Establish a Long-Term Relationship Through Automated Emails?07:31 Yuval Ackerman’s Email Marketing Tips09:30 How Does Consistency Affect Email Marketing?11:12 How to Avoid Excessive Email Marketing Campaigns11:42 How Can You Find Out More About What Your Subscribers Want?19:02 How Much Influence Does the Subject Line Have on an Email Marketing Strategy?21:34 What Subject Line Makes Subscribers Open an Email?22:35 Re-engaging with Subscribers23:48 Text Email Vs HTML Email29:23 Passing the Baton: Yuval Ackerman to Brian Harnish This episode was recorded live on video July 5th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Is Podcast SEO Even a Thing? (Benjamin Shapiro, Erin Sparks and Jason Barnard) Jul 08, 2022

Show notes

Benjamin Shapiro and Erin Sparks talks with Jason Barnard about is podcast SEO even a thing? Erin Sparks is owner and president of Site Strategics (founded in 2004), which specialises in high-quality Web services for small and medium-sized businesses. He is the creative force behind the 450+ episode EDGE of the Web Radio podcast, where he regularly interviews thought leaders in marketing and technology. His 23-year IT and marketing career includes 17 years of search engine optimization (SEO) experience. Site Strategics serves a diverse client base in the Midwest and beyond with omnichannel digital marketing utilizing an AGILE marketing approach. The EDGE of the Web podcast is the longest running and one of the top ranked SEO podcasts. Benjamin Shapiro is the founder, CEO and executive producer of I Hear Everything. He hosts two popular podcasts: Martech Podcast and Voices of Search Podcast. Early in his career, Benjamin walked away from eBay, where he had a successful career in business development. Now, 10 years later, he is an entrepreneur who has led a bootstrap startup, multiple marketing teams at early stage companies (VC -backed companies), and an independent consulting and content business. Most podcasts are audio-only, but as video podcasts also come into the spotlight, confusion arises about what a podcast is. That is a great question. Very philosophical. However, in this episode we are not talking about that, we are talking about how people consume podcasts, how to best promote a podcast, and we are shedding light on the intriguing question, "Is Podcast SEO Even a Thing?" Well, Jason Barnard thinks "maybe", Benjamin Shapiro says "no", and Erin Sparks says "of course"! And they are all right! All three are groovily intelligent podcasters and their delightful friendly banter makes this episode interesting, entertaining AND insightful. There are more incredible knowledge nuggets in this amazing chat that focus on one single debate: "what is the value of podcasts for SEO" and "what is the value of SEO for podcasts". Ben, Erin and Jason have an absolute ball debating that… and the conclusions are as helpful as they are unexpected. What you’ll learn from Benjamin Shapiro and Erin Sparks 00:00 Benjamin Shapiro, Erin Sparks and Jason Barnard01:20 MarTech’s Brand SERP01:48 EDGE of the Web’s Knowledge Panel03:11 Where and How Benjamin Shapiro Promotes Podcasts03:43 Why Podcast SEO is Not a Thing05:58 Podcast Experience: Google Podcast Vs Apps07:18 What Optimisation is Most Important? Google, Podcast Apps or Content?08:33 Promote Podcast Episodes on Google and Podcast Shows on Podcast Platforms08:43 Is Duplicate Content a Problem if All Platforms Display Exactly the Same Shownotes?09:22 How Do People Consume Podcast Audio?12:17 Is Podcast Valuable for SEO?12:26 Importance of Reaching Your Podcast Audience Through Different Channels14:33 Can You Search Engine Optimise a Podcast in Google?15:36 Are Reviews Important for Podcast Apps?16:57 Benjamin Shapiro’s Thoughts on Building a Podcast SEO Platform22:31 Apple’s New Metrics in Podcast Connect29:38 What Matters to Podcasters This episode was recorded live on video June 28th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the live video now >>

The Secrets of a Good Technical SEO Audit (Olga Zarr and Jason Barnard) Jun 29, 2022

Show notes

Olga Zarr talks with Jason Barnard about the secrets of a good technical SEO audit. Olga Zarr is a senior/technical SEO specialist, an SEO consultant and an SEO auditor who started her SEO journey in 2012. She is a true SEO geek who is very passionate about her job. Her main focus is on technical SEO and she loves to do advanced technical SEO audits which sometimes takes her 30-40 hours. She runs her own SEO consultancy, SEOSLY, and is the Director of SEO at Market JD, a Chicago-based company doing SEO for lawyers. She has experience working for big brands like Procter & Gamble, LG, banks, large online stores and more. An SEO audit has no fixed time limit. The time it takes depends on the aim of the audit, the thoroughness the client wants and the automation choices the SEO expert makes. Olga is a huge believer in less automation, and more human intelligence, and although you may sometimes feel you are wasting valuable time, from an expert's point of view, it is worth investing time in an audit and throughly covering every aspect. Olga Zarr starts her SEO audits by manually reviewing the website and empathising with the user before diving into the more technical and geeky part. She analyses every aspect of the website, including its appearance and loading speed from a user's perspective, then looks at it from Google's perspective using Google Search Console. Simple. Smart. But those are just her starting points. Olga delves deep into Search Console, then crawls the site twice, then looks at the easier on-page wins… and finally produces a prioritised SEO audit that is workable for her client to implement, effective at pushing the site up Google's rankings, and brings added value to her client's clients. She is also very careful and conscientious about ensuring that her client is well informed at every step. As always, the show ends with passing the baton… Olga delightfully hands over to next week’s wonderful guest, Yuval Ackerman. What you’ll learn from Olga Zarr 00:00 Olga Zarr and Jason Barnard00:44 Olga Zarr’s Knowledge Panel00:55 Important Considerations When Claiming a Knowledge Panel01:44 Tips About Olga Zarr’s Knowledge Panel03:59 Announcing “Ask Jason Anything”: Ask About What You Want to Know About Brand SERPs 05:38 Where to Start with an SEO Audit07:13 SEO Audit: What to look at in Google Search Console 08:22 How to Resolve "Crawled But not Indexed"10:50 Convincing Clients and Keeping Them On Board13:37 Olga Zarr’s Second Step for an SEO Audit14:00 Website Crawling Tools Olga Zarr Recommends16:32 The Importance of Keeping Clients Informed About the Progress of an SEO Audit18:30 Olga Zarr's Strategy for Guiding Clients Through an Audit Report19:46 The Next Step to an SEO Audit: Technical Checks20:22 Answering Google's E-A-T Requirements from the Client's Point of View25:14 What are Olga Zarr’s SEO Audit Priorities30:26 Passing the Baton: Olga Zarr to Yuval Ackerman Helpful Resources and Guide to a Technical Seo Audit Technical SEO Audit (188+ Steps) This episode was recorded live on video June 28th 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Find the Business Story You’ll Tell Daily the Rest of Your Life (Mike Ulmer and Jason Barnard) Jun 23, 2022

Show notes

Mike Ulmer talks with Jason Barnard about find the business story you'll tell daily the rest of your life. Mike Ulmer founded Catapult, a company that reflects his belief that great business books are great books. And at Catapult, story comes first. The company makes a point of interviewing its customers to find out their story, their processes, the ins and outs of their business, what they do, how they do it, and why they do it. Catapult's methodology: the "Only Ten Business Questions That Matter" questionnaire. And after 25 years in journalism and 15 books, Mike learns something new every day about the three essential skills of a writer: how to ask the right question, how to listen for the right answer, and how to find the right words. We all have stories to tell, maybe we have heard people say they do not, but in fact we all do. And in business, it's all about finding the right story, or even the best story, that will leave an impression on customers and that can be told over and over again. In this episode, Mike Ulmer and Jason Barnard discuss the importance of a compelling backstory for your business and how to build a groovy one. With lots of practical tips, this chat is sure to help you to find the business story you perhaps thought you don't have. And while Mike and Jason are both great writers and marketers, they also shared a lot about the importance of listening to editors and sales people. As always, the show ends with passing the baton… the rather insightful Mike Ulmer passes the virtual baton to next week's wonderful guest, Olga Zarzeczna. What you’ll learn from Mike Ulmer 00:00 Mike Ulmer and Jason Barnard00:40 Quick Backstory About Colonel Sanders of KFC01:39 Help Ukraine’s Cats and Dogs: Buy Anton Shulke a Coffee 02:16 Mike Ulmer’s Knowledge Panel03:02 The Brand SERP of Mike Ulmer’s Books03:51 Jason Barnard’s Recommendation to Improve Mike Ulmer’s Brand SERP05:23 Mike Ulmer’s Thoughts on Book Covers07:45 Google is a Child: Jason Barnard’s Side Story09:06 What is the Purpose of a Backstory for Business?09:52 How to Build a Business’ Backstory11:09 What if a Business Has No Backstory?13:10 What Does a Hook Mean in a Story?14:32 Three Questions That Always Get a Story16:35 What is the Importance of the Hook to a Story?17:57 Talking in Threes: Rule of Three Technique22:48 Importance of Listening to the Perspective of Others (Editors and Sales People)29:07 Passing the Baton: Mike Ulmer to Olga Zarzeczna This episode was recorded live on video June 21st 2022 Recorded live at Kalicube Tuesdays (Digital Marketing Livestream Event Series). Watch the video now >>

Our TOPPODCAST Picks

Follow Us

Stay Connected

Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOs

Related Podcasts

Links

Stay Connected