Entreprenista

Latest Episodes:

Demystifying Fundraising for Your Dream Business with Annie Evans of Dream Ventures Sep 23, 2021

Show notes

Annie Evans is the founder and CEO of Dream Ventures, a boutique fund that invests in the most promising founders striving to positively impact the world. Dream Ventures’s portfolio includes theSkoop, House of Wise, DORE, MOONS, and many others. Before founding Dream Ventures, Annie co-founded Beautified, a geo-located app that finds and books on-demand beauty and fitness services. With a Bachelor of Arts degree in Corporate Communications from Elon University, Annie understands consumer behavior and the essential role of B2B partnerships in turning great ideas into thriving companies.

Annie joins us today to share her journey from sleeping on her friends’ couches while bootstrapping her first business to helping the most promising founders through her boutique investment fund platform. She describes how she once converted her first customers into early investors and explains what makes a great investment pitch. She also shares her three essential tips on creating an operating agreement with business partners and explains how to make the fundraising process approachable for every Entreprenista.

“Fundraising is sales: The first step is research, followed by good, old fashioned organization.” - Annie Evans

This week on the Entreprenista Podcast:

Annie’s first venture and how it led her to found Dream VenturesHer experience getting an investor and raising money for the first timeHow the early customers of her first business turned into angel investorsWhy her first company went out of business and the lessons she learned from the experienceWhat founders need to think about when finding business partnersThe importance of having a great business attorney and how they can help you with creating operating agreementsWhy Annie decided to move forward and start another business after the failure of her firstWhat Dream Ventures is and how it can help Entreprenistas raise funds for their dream businessesHow Annie raised $50,000 in over a month on IFundWomenSelling your vision, creating an experience for investors, and Annie’s advice on delivering the best business pitches on ZoomHow Dream Ventures can help every Entreprenista through their fundraising processThe most challenging part about founding a business without a business partnerFinding angels for IFundWomen and how Annie raised $2 million in 60 days for the platform

Resources Mentioned:

Book: Backable: The Surprising Truth Behind What Makes People Take a Chance on You by Suneel GuptaBook: Pick Three: You Can Have It All by Randi ZuckerbergIFundWomenHouse of WiseStripe PaymentsSPV Sisters

Our Favorite Quotes:

“Determine how much equity you need to set you up for success. Negotiate the right equity to give yourself voting rights.” - Annie Evans“Always do a reference check on anybody you’re going to business with. Look at where they worked and how they handle tough situations.” - Annie Evans“When you’re doing the operating agreement, outline how you make decisions; it’s inevitable that not everybody’s going to agree on decisions.” - Annie Evans

Connect with Annie Evans:

Dream VenturesDream Ventures on LinkedInDream Ventures on InstagramAnnie Evans on LinkedInEmail: annie@dreamventures.co

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who a...

Crafting Your Way from Maker to Business Magnate with Jaime Schmidt of Schmidt's Naturals Sep 20, 2021

Show notes

Entrepreneur and investor, Jaime Schmidt, is the founder of Schmidtâs Naturals, the natural personal care brand she started in her kitchen that was later acquired by Unilever. Known for bringing natural personal care products to the mainstream market, Jaime led Schmidtâs Naturalâs growth into a global household brand sold in over 30 countries and 30,000 retailers. Jaime shares her entrepreneurial journey in her book Supermaker: Crafting Business on Your Own Terms. Since the breakthrough of Schmidtâs Naturals, Jaime has been enabling other entrepreneurs to bring their vision into reality by investing in women and people of color through her inclusive investment firm, Color.

Jaime joins us today to discuss how she approached her venture one day at a time and to share what she learned from her transition from being a solo founder to being part of the Unilever family. She explains why going to market without a perfect product is feasible and reveals her biggest takeaways from the supply sourcing and wholesaling processes. She also underscores why a lack of fear is a priceless advantage in starting your business and highlights the importance of diversity and inclusion when financially supporting underrepresented entrepreneurs.

âItâs important to know what youâre getting into when starting a business, but obsessing over every detail can be an obstacle. Trust your intuition, listen to your customers, and embrace every opportunity.â - Jaime Schmidt

This week on the Entreprenista Podcast:

How a hobby Jaime started in her kitchen became a personal care company
The steps Jaime took after realizing the business opportunity in her home-made personal care products
Why Jaime is a proponent of bootstrapping and not bringing in capital if itâs not needed
The challenges of bootstrapping and how Jaime made her first hire
Jaimeâs product development process and how she sourced suppliers for her ingredients
Building loyalty and connection and why itâs important to be upfront with customers
How Schmidtâs Naturals got into large retailers like Target and Walmart
The value of working with a broker and how Jaime found the first production space for her company
Why paying employees is one of the trickiest parts of running a bootstrap business
The reason Jaime didnât outsource manufacturing at first and how she grew her company without an official business plan
Giving up control and other things Jaime had to learn as she moved to Unilever
Putting diversity at the forefront of funding companies
Jaimeâs mentorship role in Going Public and how long it took her to write Supermaker
What Jaime wishes she knew when she first started her business
Why entrepreneurs shouldnât get hung up on credentials, and other tips on pitching to investors

Our Favorite Quotes:

âBootstrapping means recycling profits back into the business and being conscious about how you spend your dollars.â - Jaime Schmidt
âOnce you feel like your product is âgood enough,â get it out there because itâs still going to evolve.â - Jaime Schmidt
âSometimes, the less you know, the better equipped you are. If I had known back then what I know now, I think I would have been too scared to start.â - Jaime Schmidt

Connect with Jaime Schmidt:

Join the Entreprenista League!

Hey Entreprenistas! Weâre launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support youâre looking for to start and build your business, and weâre here to provide you with all of the resources youâll need!

As part of the Entreprenista League, youâll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. Youâll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Whether youâre looking to scale your existing business and want to make the right connections, or youâre thinking about finally taking the leap to launch your business, weâre here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista league today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom...and the Most Comfortable

Entreprenistas - itâs time to look professional and feel comfortable while working from home.

Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

Gone are the days of wasting time trying to find the perfect outfit to wear on Zoom, only to change back into loungewear the second your meeting ends. The WorkRobe robe means business! With the look of a professional robe on the top, no one on Zoom will ever know youâre wearing a robe.

If youâre ready to start looking great and feeling comfortable at your next Zoom meeting, head over to www.myworkrobe.com to order your Workrobe today. Enter code Entreprenista15 to receive 15% off your first order.

Say âHello!â To DigiCardsâ¢

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling âYouâre on mute!â at your computer screen and letting the important points you were trying to make get lost?

If youâre tired of leading unproductive, distraction-filled team meetings, then itâs time for you to say âHello!â to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this weekâs episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Crafting Your Way from Maker to Business Magnate with Jaime Schmidt of Schmidt’s Naturals Sep 17, 2021

Show notes

Entrepreneur and investor, Jaime Schmidt, is the founder of Schmidt’s Naturals, the natural personal care brand she started in her kitchen that was later acquired by Unilever. Known for bringing natural personal care products to the mainstream market, Jaime led Schmidt’s Natural’s growth into a global household brand sold in over 30 countries and 30,000 retailers. Jaime shares her entrepreneurial journey in her book Supermaker: Crafting Business on Your Own Terms. Since the breakthrough of Schmidt’s Naturals, Jaime has been enabling other entrepreneurs to bring their vision into reality by investing in women and people of color through her inclusive investment firm, Color.

“It’s important to know what you’re getting into when starting a business, but obsessing over every detail can be an obstacle. Trust your intuition, listen to your customers, and embrace every opportunity.” - Jaime Schmidt

This week on the Entreprenista Podcast:

How a hobby Jaime started in her kitchen became a personal care companyThe steps Jaime took after realizing the business opportunity in her home-made personal care productsWhy Jaime is a proponent of bootstrapping and not bringing in capital if it’s not neededThe challenges of bootstrapping and how Jaime made her first hireJaime’s product development process and how she sourced suppliers for her ingredientsBuilding loyalty and connection and why it’s important to be upfront with customersHow Schmidt’s Naturals got into large retailers like Target and WalmartThe value of working with a broker and how Jaime found the first production space for her companyWhy paying employees is one of the trickiest parts of running a bootstrap businessThe reason Jaime didn’t outsource manufacturing at first and how she grew her company without an official business planGiving up control and other things Jaime had to learn as she moved to UnileverPutting diversity at the forefront of funding companiesJaime’s mentorship role in Going Public and how long it took her to write SupermakerWhat Jaime wishes she knew when she first started her businessWhy entrepreneurs shouldn’t get hung up on credentials, and other tips on pitching to investors

Our Favorite Quotes:

“Bootstrapping means recycling profits back into the business and being conscious about how you spend your dollars.” - Jaime Schmidt“Once you feel like your product is ‘good enough,’ get it out there because it’s still going to evolve.” - Jaime Schmidt“Sometimes, the less you know, the better equipped you are. If I had known back then what I know now, I think I would have been too scared to start.” - Jaime Schmidt

Connect with Jaime Schmidt:

Schmidt's NaturalsSupermakerColorBook: Supermaker: Crafting Business On Your Own TermsSchmidt's Naturals on LinkedInSchmidt's Naturals on InstagramSchmidt's Naturals on FacebookSchmidt's Naturals on TwitterSchmidt’s Naturals on YouTubeJaime Schmidt on LinkedInJaime Schmidt on InstagramJaime Schmidt on Twitter

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

The Intersection of Community, Commerce, & Culture with Amanda Goetz of House of Wise Sep 13, 2021

Show notes

Amanda Goetz is the founder & CEO of House of Wise, a luxury CBD brand empowering women to take purposeful control over their lives. Before launching the House of Wise, Amanda served as the Vice President of Marketing at The Knot, where she gained experience in operational excellence and overseeing brand and product marketing. In addition to leading the House of Wise, Amanda is the part-time Chief Marketing Officer of Teal, a platform that equips job-seekers with the tools, resources, and communities they need to manage their career.

Amanda joins us today to discuss why she believes in helping women take control of their sleep, sex, stress, and wealth, and how the House of Wise aims to make that possible. She describes how watching her father build his company showed her what it means to be an entrepreneur and parent. She explains what âconversational breadcrumbsâ are and why theyâre the realistic path to transforming an idea into a business. Amanda also shares her tips for prioritizing the fundraising process and underscores why creating a community around your brand is the best launch strategy.

âWhoâs going to be in the trenches with you is important. They need to have skin in the game and feel like itâs their brand, too.â - Amanda Goetz

This week on the Entreprenista Podcast:

Amandaâs non-traditional path to the founding of the House of Wise
Amandaâs first failed start-up and the challenges she faced as a female founder
Using Twitter as a business and marketing tool
The best time to start a company, a family, or anything in life
Why Amanda didnât leave her full-time job right after founding the House of Wise
Following the breadcrumbs to capital
How Amanda advertised her brand by building a community
The biggest mistakes and lessons Amanda learned from her first start-up and how it prepared her to lead House of Wise
Some guidelines to follow when working on a business with friends
Why Entreprenistas need to write down the mistakes they make during their journey
Amandaâs tips for Entreprenistas who have amazing ideas but need investors
What the valuation process was like for House of Wise
House of Wise products and how the company empowers women to be in the driverâs seat of their lives
Why setting an intention for every part of your day is key to work-life balance
How Amanda decides where to spend her time and effort and how to foster autonomy in your team

Resources Mentioned:

Carta

Our Favorite Quotes:

âThe right time to start a company or a family has no one answer; youâll figure out how to navigate it.â - Amanda Goetz
âI donât view anything as a true mistake. Itâs always been âfailing forward.ââ - Amanda Goetz
âFounder mental health is critical. Not just for you, but for the entire company.â - Amanda Goetz

Connect with Amanda Goetz:

Join the Entreprenista League!

Hey Entreprenistas! Weâre launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support youâre looking for to start and build your business, and weâre here to provide you with all of the resources youâll need!

Join the Entreprenista league today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

The Intersection of Community, Commerce, & Culture with Amanda Goetz of House of Wise Sep 10, 2021

Show notes

Amanda joins us today to discuss why she believes in helping women take control of their sleep, sex, stress, and wealth, and how the House of Wise aims to make that possible. She describes how watching her father build his company showed her what it means to be an entrepreneur and parent. She explains what “conversational breadcrumbs” are and why they’re the realistic path to transforming an idea into a business. Amanda also shares her tips for prioritizing the fundraising process and underscores why creating a community around your brand is the best launch strategy.

“Who’s going to be in the trenches with you is important. They need to have skin in the game and feel like it’s their brand, too.” - Amanda Goetz

This week on the Entreprenista Podcast:

Amanda’s non-traditional path to the founding of the House of WiseAmanda’s first failed start-up and the challenges she faced as a female founderUsing Twitter as a business and marketing toolThe best time to start a company, a family, or anything in lifeWhy Amanda didn’t leave her full-time job right after founding the House of WiseFollowing the breadcrumbs to capitalHow Amanda advertised her brand by building a communityThe biggest mistakes and lessons Amanda learned from her first start-up and how it prepared her to lead House of WiseSome guidelines to follow when working on a business with friendsWhy Entreprenistas need to write down the mistakes they make during their journeyAmanda’s tips for Entreprenistas who have amazing ideas but need investorsWhat the valuation process was like for House of WiseHouse of Wise products and how the company empowers women to be in the driver’s seat of their livesWhy setting an intention for every part of your day is key to work-life balanceHow Amanda decides where to spend her time and effort and how to foster autonomy in your team

Resources Mentioned:

Carta

Our Favorite Quotes:

“The right time to start a company or a family has no one answer; you’ll figure out how to navigate it.” - Amanda Goetz“I don’t view anything as a true mistake. It’s always been ‘failing forward.’” - Amanda Goetz“Founder mental health is critical. Not just for you, but for the entire company.” - Amanda Goetz

Connect with Amanda Goetz:

House of WiseHouse of Wise on LinkedInHouse of Wise on InstagramHouse of Wise on TwitterAmanda Goetz on LinkedInAmanda Goetz on InstagramAmanda Goetz on Twitter

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

As part of the Entreprenista League, you’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. You’ll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Turning Your Passion for Fashion into a Thriving Business with Alex Toccin of Toccin Sep 06, 2021

Show notes

Alexandra Toccin is the owner and co-founder of Toccin. As early as her days at The George Washington Universityâwhere she graduated with a degree in MarketingâAlex knew she wanted to work in the fashion industry. She interned and worked for several PR, fashion, and beauty brands, including Conde Nast, Ralph Lauren, and Emily & Ashley, and studied Fashion Marketing at the Parson School of Design. Today, Alex and her husband, Michael, oversee the design and marketing for Toccin, a brand dedicated to helping women feel stylish, comfortable, and confident wherever they are.

Alex joins us today to discuss how she turned a passion project into a profitable, full-time venture. She explains how networking can impact your journey as an Entreprenista and outlines why finding your niche is vital in the early days of any business. She discusses how listening to your audience and meeting their needs can position your brand for success and describes the logistics involved in launching an ecommerce site for fashion brands. Alex also highlights how she led her business through the pandemic in 2020 and reveals the key things to know before pitching a brand to retailers.

âDo your research, see whatâs out there, and find an opportunity. You have to be ahead of the trend youâre seeing.â - Alex Toccin

This week on the Entreprenista Podcast:

How Alex and her husband started a fashion blog that led her to become an Entreprenista
Turning a blog into a full-time business and how listening to customer feedback helped Alex grow her business
The challenges Alex faced in the early days of Toccin
What people need to think about when launching a fashion brand
Alexâs tips for launching an ecommerce site for fashion brands
How Toccin pivoted during the pandemic
The power of time management and how Alex balances her time between Toccin and her children
The work dynamic between Alex and Michael
Creating social media content and building personal brands for business
What the fashion calendar is like and the process of getting into retail and doing wholesale
How to figure out what to design for the next season
The importance of networking
Alexâs advice for pitching to retailers over Zoom
What Alex wishes she knew before becoming an Entreprenista

Resources Mentioned:

QuickBooks

Our Favorite Quotes:

âEntreprenistas put so much pressure on themselves to do everything. Asking for help and having support isn't a bad thing.â - Alex Toccin
âWhether itâs a fashion, lifestyle, or beauty product, you have to decide what channels of distribution you want and with whom itâs best to network.â - Alex Toccin
âWhen you start your own fashion company, you have to decide if itâs going to be a product youâre selling or if youâre looking for other channels of distribution.â - Alex Toccin

Connect with Alex Toccin:

Join the Entreprenista League!

Hey Entreprenistas! Weâre launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support youâre looking for to start and build your business, and weâre here to provide you with all of the resources youâll need!

Join the Entreprenista league today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Free Virtual Event Series with Shopify

Do you have an e-commerce business or are you thinking about launching one? We are excited to announce that we're launching a free virtual event series with Shopify to give small business owners the tools and motivation they need to get their e-commerce store up and running.

By joining us at Entreprenista on Shopify, you will learnâ¦

How to launch your Shopify store
The best tips for SEO
Digital marketing strategies to grow your customer base
Hear real case studies from successful entrepreneurs using Shopify
And much, much more...

The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business.

Shopify is also giving entreprenistas a 30-day free trial to launch your online store. When you attend the events, you'll also be entered to win a free website store build valued at over $2,500!

Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Turning Your Passion for Fashion into a Thriving Business with Alex Toccin of TOCCIN Sep 03, 2021

Show notes

Alexandra Toccin is the owner and co-founder of Toccin. As early as her days at The George Washington University—where she graduated with a degree in Marketing—Alex knew she wanted to work in the fashion industry. She interned and worked for several PR, fashion, and beauty brands, including Conde Nast, Ralph Lauren, and Emily & Ashley, and studied Fashion Marketing at the Parson School of Design. Today, Alex and her husband, Michael, oversee the design and marketing for Toccin, a brand dedicated to helping women feel stylish, comfortable, and confident wherever they are.

“Do your research, see what’s out there, and find an opportunity. You have to be ahead of the trend you’re seeing.” - Alex Toccin

This week on the Entreprenista Podcast:

How Alex and her husband started a fashion blog that led her to become an EntreprenistaTurning a blog into a full-time business and how listening to customer feedback helped Alex grow her businessThe challenges Alex faced in the early days of ToccinWhat people need to think about when launching a fashion brandAlex’s tips for launching an ecommerce site for fashion brandsHow Toccin pivoted during the pandemicThe power of time management and how Alex balances her time between Toccin and her childrenThe work dynamic between Alex and MichaelCreating social media content and building personal brands for businessWhat the fashion calendar is like and the process of getting into retail and doing wholesaleHow to figure out what to design for the next seasonThe importance of networkingAlex’s advice for pitching to retailers over ZoomWhat Alex wishes she knew before becoming an Entreprenista

Resources Mentioned:

QuickBooks

Our Favorite Quotes:

“Entreprenistas put so much pressure on themselves to do everything. Asking for help and having support isn't a bad thing.” - Alex Toccin“Whether it’s a fashion, lifestyle, or beauty product, you have to decide what channels of distribution you want and with whom it’s best to network.” - Alex Toccin“When you start your own fashion company, you have to decide if it’s going to be a product you’re selling or if you’re looking for other channels of distribution.” - Alex Toccin

Connect with Alex Toccin:

ToccinToccin on InstagramLDT on InstagramAlex Toccin on LinkedInAlex Toccin on Instagram

Join the Entreprenista League!

Hey Entreprenistas! We’re launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support you’re looking for to start and build your business, and we’re here to provide you with all of the resources you’ll need!

Whether you’re looking to scale your existing bus...

Business Success through Culture, Talent, and Innovation with Jyothi Rao of INTERMIX Aug 30, 2021

Show notes

Jyothi Rao is the CEO of INTERMIX, a fashion brand for women. After graduating from the University of Texas at Austin with a degree in Business and Marketing, Jyothi joined The Gap Inc., where she would spend 16 years of her career ascending its ranks, serving in different capacities, and handling various brands. In 2014, after working as the EVP GM of Glit, Jyothi returned to Gap to become the CEO of INTERMIXâthen a Gap portfolio companyâand led the organizationâs transformation into the leading omnichannel fashion boutique that it is known as today.

Jyothi joins me today to discuss the power of culture in successfully growing a business. She shares her journey at The Gap and explains why INTERMIX became an independent company. She explains the value of staying with a company longer and why organizations should foster creativity and innovation. Jyothi also describes how she led the company through the height of COVID-19 and shares her advice for Entreprenistas who want to rebuild and reinvent their organizationâs culture.

âThe culture you build determines the talent that comes in and the talent that you keep. Talent and culture are the foundations of a successful business.â - Jyothi Rao

This week on the Entreprenista Podcast:

Jyothiâs journey at The Gap Inc.
The marriage of economics and fashion and Jyothiâs early days at The Gap
The advantages of joining a portfolio company
The normalcy of job-hopping today and why people need to stay at a job longer
What it was like to bring INTERMIX online for the first time
The importance of building culture that fosters creativity, innovation, and entrepreneurship
Tips for anyone who wants to rebuild and shift an organizationâs culture
Jyothiâs interview process to assess if a candidate is a culture-fit
Her day-to-day responsibilities as the CEO of INTERMIX
Why INTERMIX decided to become an independent company
How Jyothi led her team and managed business processes during the first few months of COVID-19
The advantages and challenges of remote-working
Whatâs next for INTERMIX

Our Favorite Quotes:

âBuilding upon a business over time and adding value to an organization is a skillset I encourage people to have.â - Jyothi Rao
âDonât think of your career as a ladder but as a jungle gym. Thereâs nothing wrong with taking a few sidesteps and lateral movements and pivoting, but you have to play the long game.â - Jyothi Rao
âPeople feel that they need to always go up, up, and up. But the straight road is not the most exciting journey. Something that meanders a bit is much more exciting.â - Jyothi Rao

Connect with Jyothi Rao:

Join the Entreprenista League!

Hey Entreprenistas! Weâre launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support youâre looking for to start and build your business, and weâre here to provide you with all of the resources youâll need!

Join the Entreprenista league today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Free Virtual Event Series with Shopify

By joining us at Entreprenista on Shopify, you will learnâ¦

How to launch your Shopify store
The best tips for SEO
Digital marketing strategies to grow your customer base
Hear real case studies from successful entrepreneurs using Shopify
And much, much more...

The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business,

Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Business Success through Culture, Talent, and Innovation with Jyothi Rao of INTERMIX Aug 27, 2021

Show notes

Jyothi Rao is the CEO of INTERMIX, a fashion brand for women. After graduating from the University of Texas at Austin with a degree in Business and Marketing, Jyothi joined The Gap Inc., where she would spend 16 years of her career ascending its ranks, serving in different capacities, and handling various brands. In 2014, after working as the EVP GM of Glit, Jyothi returned to Gap to become the CEO of INTERMIX—then a Gap portfolio company—and led the organization’s transformation into the leading omnichannel fashion boutique that it is known as today.

“The culture you build determines the talent that comes in and the talent that you keep. Talent and culture are the foundations of a successful business.” - Jyothi Rao

This week on the Entreprenista Podcast:

Jyothi’s journey at The Gap Inc.The marriage of economics and fashion and Jyothi’s early days at The GapThe advantages of joining a portfolio companyThe normalcy of job-hopping today and why people need to stay at a job longerWhat it was like to bring INTERMIX online for the first timeThe importance of building culture that fosters creativity, innovation, and entrepreneurshipTips for anyone who wants to rebuild and shift an organization’s cultureJyothi’s interview process to assess if a candidate is a culture-fitHer day-to-day responsibilities as the CEO of INTERMIXWhy INTERMIX decided to become an independent companyHow Jyothi led her team and managed business processes during the first few months of COVID-19The advantages and challenges of remote-workingWhat’s next for INTERMIX

Our Favorite Quotes:

“Building upon a business over time and adding value to an organization is a skillset I encourage people to have.” - Jyothi Rao“Don’t think of your career as a ladder but as a jungle gym. There’s nothing wrong with taking a few sidesteps and lateral movements and pivoting, but you have to play the long game.” - Jyothi Rao“People feel that they need to always go up, up, and up. But the straight road is not the most exciting journey. Something that meanders a bit is much more exciting.” - Jyothi Rao

Connect with Jyothi Rao:

INTERMIXINTERMIX on LinkedInINTERMIX on InstagramINTERMIX on FacebookINTERMIX on TwitterJyothi Rao on LinkedIn

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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step,

Cultivating Your Relationship with Money, Business, People, and Yourself with Jacquette M. Timmons Aug 23, 2021

Show notes

Jacquette M. Timmons is the President and CEO of Sterling Investment Management, Inc., and the author of Financial Intimacy: How to Create a Healthy Relationship with Your Money and Your Mate. As a financial behaviorist, Jacquette is passionate about the âhumanâ side of money and helping people manage their choices around their finances. To fulfill her mission of educating entrepreneurs about money, Jacquette created The Comfort Circleâa dinner series where she hosts discussions about money, business, and lifeâand Pricing Made Human, a pricing approach for entrepreneurs and small business owners. She also created and hosts More Than Money, a podcast where she explores the psychology, emotions, and math of money.

Jacquette joins me today to discuss the value of cultivating your relationship with money, business, people, and yourself. She explains the primary reasons she wanted to start her own business and why she decided to focus her work on financial behavior and education. She also highlights the importance of considering the health of your personal finances when making business decisions and shares her advice for Entreprenistas who want to transform their side hustles into a full-time business.

âWhether weâre talking about business, money, or the relationships in our lives, it all starts with the relationships we have with ourselves.â - Jacquette M. Timmons

This week on SocialFlyâs Entreprenista Podcast:

Jacquetteâs beginnings in financial services and what inspired her to become a financial behaviorist
The number one money myth Jacquette wants to dispel
Why she decided to pivot from financial management to her current business model
Jacquetteâs reaction to COVID-19 measures in 2020 and how she continues to adapt her business
How having multiple streams of income can help business owners manage uncertainty
The power of cultivating relationships beyond numbers and transactions
Her writing process for her book, Financial Intimacy
How our upbringing can impact our attitude and mindset toward money and selling
How schools and universities can educate young people about personal finance
What Entreprenistas can do to make better choices with their money
Jacquetteâs advice on pricing and turning a side hustle into a full-time business
Why Entreprenistas need to be aware of their businessesâ numbers and finances
The role of networking and building meaningful relationships in creating business opportunities

Resources Mentioned:

Our Favorite Quotes:

âWhen youâre making business decisions, weigh how theyâre going to impact the health of your personal finances.â - Jacquette M. Timmons
âCultivate your relationshipsâyou never know who knows who and how those dots can lead to opportunities.â - Jacquette M. Timmons
âIf one of the reasons you opted for entrepreneurship is to do things your way, be yourself. Ensure that in the process of being you, youâre delivering your best work possible.â - Jacquette M. Timmons

Connect with Jacquette M. Timmons:

Join the Entreprenista League!

Hey Entreprenistas! Weâre launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support youâre looking for to start and build your business, and weâre here to provide you with all of the resources youâll need!

Join the Entreprenista league today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

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Hear real case studies from successful entrepreneurs using Shopify
And much, much more...

The virtual events will be hosted by experts that range from marketing, sourcing, merchandising, shipping, and procurement to help you connect all of the dots to start a successful online business,

Head over to www.entreprenista.com/shopify to get your free trial and join the Entreprenista on Shopify community.

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