Entreprenista

Latest Episodes:

Creating Economic Opportunities through Fundraising with Karen Cahn of iFundWomen Oct 29, 2021

Show notes

Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girls’ education and empowerment. Karen has been named one of Inc. Magazine’s Top 100 Female Founders of 2020 as well as one of the City and State of New York’s Most Responsible CEOs of 2020.

Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey!

“Crowdfunding is sales and marketing. It’s about your ability to go out and sell your product, service, vision, or dream.” - Karen Cahn

This week’s takeaways from Entreprenista:

Karen’s career journey and what led her to found iFundWomenHer stint at Google and YouTube and why she left Google after a decadeKaren’s move to AOL and the company’s first-ever nod from EmmyBecoming a feminist and creating economic opportunities for womenHow Karen handled being unexpectedly let go from a companyHow she started VProud, her first business, and the lessons she learned from the experienceCrowdfunding at the beginning of a business journey to prove demandHow iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economyWhy reaching for perfection hinders opportunitiesThe biggest challenges Karen faces five years into running iFundWomenHow hiring a coach helped iFundWomen raise capital“Oversubscribe,” “common stock,” and other venture capital terms Entreprenistas need to include in their vocabulary

Resources Mentioned:

Podcast: Masters of Scale

Our Favorite Quotes:

“Less than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loans—and the problem is worse for women.” - Karen Cahn“When you teach people how to fish and give them a pole, it changes everything” - Karen Cahn“Nothing about starting a business is for the faint of heart. But it’s rewarding if you’re mature enough to handle the roller-coaster ride.” - Karen Cahn

Connect with Karen Cahn:

Karen Cahn WebsiteiFundWomeniFundWomen of ColoriFundWomen on LinkedIniFundWomen on InstagramiFundWomen on FacebookiFundWomen on TwitterKaren Cahn on LinkedInKaren Cahn on InstagramKaren Cahn on FacebookKaren Cahn on Twitter

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections,

What It Means to be a Powerful Business Woman with Rachel Ten Brink of Red Bike Capital Oct 25, 2021

Show notes

Rachel ten Brink is a data-driven founder, investor, and the General Partner and CEO of Red Bike Capital, a seed-stage fund that invests in US-based Consumer Fintech, Ecommerce Infrastructure, and Consumer Tech. Recognized as one of the Top 50 LatinX Tech Leaders in the US, Rachel was named Entrepreneur Magazineâs 100 Most Powerful Women of 2020. She was the Co-Founder and CMO of Scentbird, a fragrance subscription service company where she led Growth, Brand, and Business Development, scaling the company to 500,000 subscribers. As an investor, Rachel serves as a Board Member and advisor to consumer-tech brands, including Dyper and AboveBoard.

Rachel joins us today to discuss why taking up space and owning what youâre good at is crucial to success as a powerful woman in business. She explains how Entreprenistas can be strategic about using customer feedback to pivot and scale their businesses. She shares what to look for in your co-founders and her best tips on keeping yourself brutally honest about your companyâs growth. Rachel also underscores the role of cultivating mental health in entrepreneurship and highlights the value of nurturing your tribe of fellow Entreprenistas.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your Entreprenista journey!

âWhenever I see female founders, I think about how much harder they had to work to get where they areâand how much better an entrepreneur that makes them.â - Rachel ten Brink

This weekâs takeaways from Entreprenista:

Rachelâs background, the value she found in corporate training, and what pushed her to start her own company
Developing the Scentbird brand and why you shouldnât do the âtry before you buyâ business model
How Rachel connected with her Scentbird co-founders
The benefits of having a large team of founders and the role of diversity in the Scentbird team
Being adaptable to change and how much time to give an idea to see if itâs working
The importance of engaging customers in conversations
How Rachel decided it was time to move on from Scentbird and start another venture
Managing your mental health as an entrepreneur
What led Rachel to found Rent Bike Capital
How to effectively communicate to women on social media to influence your marketing
Facing challenges as a woman in business over the years
The gender gap in venture capitalism
Rachelâs tips and tricks for raising money and presenting over Zoom
Why influencer marketing is an effective way to connect with women

Resources Mentioned:

Book: Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia Pimsleur
Pocket App

Our Favorite Quotes:

âTake up spaceâimpostor syndrome be damned. Believe in your idea, even if youâre the only woman in the room. Thatâs what power is about.â - Rachel ten Brink
âThere are lots of ups and downs in the founderâs journey - managing your emotions when youâre an entrepreneur is important.â - Rachel ten Brink
âThe thing about startups is that theyâre never the same, so itâs important to always keep an eye on, and understand, their evolutionâ - Rachel ten Brink

Connect with Rachel ten Brink:

If youâre looking to take your business to the next level:

Join our Entreprenista League community of women founders! Youâll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether youâre looking to scale your existing business and want to make the right connections, or youâre thinking about finally taking the leap to launch your business, weâre here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Get the Support You Need with the Entreprenista Circles

Entreprenista, itâs time to take your business to the next level!

Weâre excited to share the launch of a brand-new group coaching opportunity through the Entreprenista League: The Entreprenista Circles! When you join the Entreprenista Circles program, you will be part of a small group to discuss your business challenges and opportunities, and tap into the support and experience from your peers - all led by an expert coach and facilitator.

Learn more about joining the Entreprenista Circle today! Head over to https://entreprenista.com/circles

Say âHello!â To DigiCardsâ¢

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling âYouâre on mute!â at your computer screen and letting the important points you were trying to make get lost?

If youâre tired of leading unproductive, distraction-filled team meetings, then itâs time for you to say âHello!â to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Thanks for tuning into this weekâs episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

What It Means to be a Powerful Business Woman with Rachel Ten Brink of Red Bike Capital Oct 22, 2021

Show notes

Rachel ten Brink is a data-driven founder, investor, and the General Partner and CEO of Red Bike Capital, a seed-stage fund that invests in US-based Consumer Fintech, Ecommerce Infrastructure, and Consumer Tech. Recognized as one of the Top 50 LatinX Tech Leaders in the US, Rachel was named Entrepreneur Magazine’s 100 Most Powerful Women of 2020. She was the Co-Founder and CMO of Scentbird, a fragrance subscription service company where she led Growth, Brand, and Business Development, scaling the company to 500,000 subscribers. As an investor, Rachel serves as a Board Member and advisor to consumer-tech brands, including Dyper and AboveBoard.

Rachel joins us today to discuss why taking up space and owning what you’re good at is crucial to success as a powerful woman in business. She explains how Entreprenistas can be strategic about using customer feedback to pivot and scale their businesses. She shares what to look for in your co-founders and her best tips on keeping yourself brutally honest about your company’s growth. Rachel also underscores the role of cultivating mental health in entrepreneurship and highlights the value of nurturing your tribe of fellow Entreprenistas.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your Entreprenista journey!

“Whenever I see female founders, I think about how much harder they had to work to get where they are—and how much better an entrepreneur that makes them.” - Rachel ten Brink

This week’s takeaways from Entreprenista:

Rachel’s background, the value she found in corporate training, and what pushed her to start her own companyDeveloping the Scentbird brand and why you shouldn’t do the “try before you buy” business modelHow Rachel connected with her Scentbird co-foundersThe benefits of having a large team of founders and the role of diversity in the Scentbird teamBeing adaptable to change and how much time to give an idea to see if it’s workingThe importance of engaging customers in conversationsHow Rachel decided it was time to move on from Scentbird and start another ventureManaging your mental health as an entrepreneurWhat led Rachel to found Rent Bike CapitalHow to effectively communicate to women on social media to influence your marketingFacing challenges as a woman in business over the yearsThe gender gap in venture capitalismRachel’s tips and tricks for raising money and presenting over ZoomWhy influencer marketing is an effective way to connect with women

Resources Mentioned:

Book: Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia PimsleurPocket App

Our Favorite Quotes:

“Take up space—impostor syndrome be damned. Believe in your idea, even if you’re the only woman in the room. That’s what power is about.” - Rachel ten Brink“There are lots of ups and downs in the founder’s journey - managing your emotions when you’re an entrepreneur is important.” - Rachel ten Brink“The thing about startups is that they’re never the same, so it’s important to always keep an eye on, and understand, their evolution” - Rachel ten Brink

Connect with Rachel ten Brink:

Red Bike CapitalRed Bike Capital on LinkedInRachel ten Brink on LinkedInRachel ten Brink on Twitter

If you’re looking to take your business to the next level:

The Power of Networking with Leslie Grossman of Circle Leadership Oct 18, 2021

Show notes

Serial Entreprenista, Leslie Grossman, is a leadership coach, speaker, and author. She is the founder of Circle Leadership, an organization that shifts the mindset and confidence of women executives and entrepreneurs as they travel the path to their professional goals. Throughout her career, Leslie has presented womensâ leadership programs, workshops, and conferences worldwide. These have helped thousands of women take the next best step in their journey. Leslie also serves as the Faculty Director of the Executive Womenâs Leadership Program at the George Washington University Center for Excellence in Public Leadership and sits as Vice Chair on IMPACT Leadershipâs Global Advisory Council.

Leslie joins us today to share her best tips for networking and building relationships that can take your business to the next level. She explains what it means to have an advisory board and details how to find the right people to build your own. She discusses what having the right coach can do for your business and describes her tactics for securing a sponsorship. Leslie also highlights why trust and relationships are at the heart of everything Entreprenistas do and underscores how you can be part of the Entreprenista Circles community.

âBeing an Entreprenista means being part of a solar system of women, where we all help each other and collaborate to be successful as a group and community.â - Leslie Grossman

This weekâs takeaways from Entreprenista:

Leslieâs incredible journey as a serial Entreprenista
How Leslie decided that she wanted to be a coach
The role of relationships in business and life and what it means to have an advisory board
What Leslieâs first advisory board looked like and her advice for structuring one
Taking care of your advisory board and the different ways to give back to them
Leslieâs recommendations for structuring meetings with your board of advisors
What Entreprenistas need to consider before starting a conference
Her tactics for getting sponsors for events, brand partnerships, and collaborations
Why we started the Entreprenista League
Leslieâs marketing strategies for getting women to join conferences
What Entreprenistas can expect when they work with Leslie in an Entreprenista Circle
Why women look for coaches and the characteristics that make a great coach
Leslieâs tips for feeling burnt out and her advice on why Entreprenistas need to take time off for themselves
What being an Entreprenista means for Leslie

Resources Mentioned:

Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

Our Favorite Quotes:

âEntreprenistas figure things out, though not alone.â - Leslie Grossman
âYou donât have an advisory board unless youâre willing to listen. Itâs about being honest about your challenges and how they can help you.â - Leslie Grossman
âTrust and relationships are at the core of everything that we do.â - Leslie Grossman

Connect with Leslie Grossman:

Circle Leadership
Leslie Grossman Leadership
15 on Friday Podcast
Book: Link Out: How to Turn Your Network into a Chain of Lasting Connections
Book: Sellsation!: How Companies Can Capture Todayâs Hottest Market: Women Business Owners and Executives
Circle Leadership on Instagram
Circle Leadership on SoundCloud
Circle Leadership on YouTube
Leslie Grossman on LinkedIn
Email: leslie@hercircleleadership.com

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom...and the Most Comfortable

Entreprenistas - itâs time to look professional and feel comfortable while working from home.

Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

Gone are the days of wasting time trying to find the perfect outfit to wear on Zoom, only to change back into loungewear the second your meeting ends. The WorkRobe robe means business! With the look of a professional robe on the top, no one on Zoom will ever know youâre wearing a robe.

If youâre ready to start looking great and feeling comfortable at your next Zoom meeting, head over to www.myworkrobe.com to order your Workrobe today. Enter code Entreprenista15 to receive 15% off your first order.

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

The Power of Networking with Leslie Grossman of Circle Leadership Oct 15, 2021

Show notes

Serial Entreprenista, Leslie Grossman, is a leadership coach, speaker, and author. She is the founder of Circle Leadership, an organization that shifts the mindset and confidence of women executives and entrepreneurs as they travel the path to their professional goals. Throughout her career, Leslie has presented womens’ leadership programs, workshops, and conferences worldwide. These have helped thousands of women take the next best step in their journey. Leslie also serves as the Faculty Director of the Executive Women’s Leadership Program at the George Washington University Center for Excellence in Public Leadership and sits as Vice Chair on IMPACT Leadership’s Global Advisory Council.

“Being an Entreprenista means being part of a solar system of women, where we all help each other and collaborate to be successful as a group and community.” - Leslie Grossman

This week’s takeaways from Entreprenista:

Leslie’s incredible journey as a serial EntreprenistaHow Leslie decided that she wanted to be a coachThe role of relationships in business and life and what it means to have an advisory boardWhat Leslie’s first advisory board looked like and her advice for structuring oneTaking care of your advisory board and the different ways to give back to themLeslie’s recommendations for structuring meetings with your board of advisorsWhat Entreprenistas need to consider before starting a conferenceHer tactics for getting sponsors for events, brand partnerships, and collaborationsWhy we started the Entreprenista LeagueLeslie’s marketing strategies for getting women to join conferencesWhat Entreprenistas can expect when they work with Leslie in an Entreprenista CircleWhy women look for coaches and the characteristics that make a great coachLeslie’s tips for feeling burnt out and her advice on why Entreprenistas need to take time off for themselvesWhat being an Entreprenista means for Leslie

Resources Mentioned:

Book: The ONE Thing: The Surprisingly Simple Truth About Extraordinary Results by Gary Keller and Jay Papasan

Our Favorite Quotes:

“Entreprenistas figure things out, though not alone.” - Leslie Grossman“You don’t have an advisory board unless you’re willing to listen. It’s about being honest about your challenges and how they can help you.” - Leslie Grossman“Trust and relationships are at the core of everything that we do.” - Leslie Grossman

Connect with Leslie Grossman:

Circle LeadershipLeslie Grossman Leadership15 on Friday PodcastBook: Link Out: How to Turn Your Network into a Chain of Lasting ConnectionsBook: Sellsation!: How Companies Can Capture Today’s Hottest Market: Women Business Owners and ExecutivesCircle Leadership on InstagramCircle Leadership on SoundCloudCircle Leadership on YouTubeLeslie Grossman on LinkedInEmail: leslie@hercircleleadership.com

If you’re looking to take your business to the next level:

How Martha Stewart & Marley Spoon Can Help Busy Entreprenistas with Co-Founder Jennifer Aaronson Oct 11, 2021

Show notes

Jennifer Aaronson is an entrepreneur and the Culinary Director and Co-Founder of Martha Stewart & Marley Spoon, a brand that makes it easier for families to cook delicious meals at home by sending tasty recipes and fresh ingredients to their door. Before co-founding Martha Stewart & Marley Spoon, Jennifer worked as the Editorial Director of Food and Entertaining at Martha Stewart Living for over 13 years. In addition to her role as the Culinary Director of Martha Stewart & Marley Spoon, Jennifer serves as the Culinary Director for the Boro6 Wine Bar, a restaurant she co-owns with her husband.

Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what itâs like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why itâs important for women to find their inner voice and advocate for themselves.

âTo go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.â - Jennifer Aaronson

This weekâs takeaways from Entreprenista:

Jenniferâs career journey and what led her to co-found Martha Stewart & Marley Spoon
Becoming a food critic and how Jennifer found opportunities to write for food magazines
How and when restaurant reviews are done
How Jennifer went back to cooking after her career as a food critic
Her career at Martha Stewart Living and what she learned from the experience
How Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha Stewart
Signing up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the company
Managing the operations and logistics of a food manufacturing company
What made Martha Stewart & Marley Spoon decide to launch ready-made meal kits
Martha Stewart & Marley Spoonâs target market and consumer and Jenniferâs advice on marketing
What itâs like to develop a partnership and business with a celebrity like Martha Stewart
Whatâs next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnership
Jenniferâs favorite dish and ingredients
How Jennifer balances her time between working and raising a family

Our Favorite Quotes:

âBeing able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.â - Jennifer Aaronson
âIngredients are always better when you grow them yourself.â - Jennifer Aaronson
âI encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.â - Jennifer Aaronson

Connect with Jennifer Aaronson:

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom...and the Most Comfortable

Entreprenistas - itâs time to look professional and feel comfortable while working from home.

Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

How Martha Stewart & Marley Spoon Can Help Busy Entreprenistas with Co-Founder Jennifer Aaronson Oct 07, 2021

Show notes

Jennifer joins us today to share her career arc, from double-majoring in Economics and French Literature at Cornell University to working in banking, being a food critic, and working with Martha Stewart. She describes how and why she decided to co-found Martha Stewart & Marley Spoon after working for more than a decade at Martha Stewart Living. She discusses what it’s like to partner with a celebrity like Martha Stewart and the lessons she learned from the experience. Jennifer also underscores why it’s important for women to find their inner voice and advocate for themselves.

“To go from an unknown company to becoming a part of a well-known brand is a great decision for any little company.” - Jennifer Aaronson

This week’s takeaways from Entreprenista:

Jennifer’s career journey and what led her to co-found Martha Stewart & Marley SpoonBecoming a food critic and how Jennifer found opportunities to write for food magazinesHow and when restaurant reviews are doneHow Jennifer went back to cooking after her career as a food criticHer career at Martha Stewart Living and what she learned from the experienceHow Jennifer co-founded Martha Stewart & Marley Spoon and how they collaborated with Martha StewartSigning up with Martha Stewart & Marley Spoon and the simplicity of ordering meals with the companyManaging the operations and logistics of a food manufacturing companyWhat made Martha Stewart & Marley Spoon decide to launch ready-made meal kitsMartha Stewart & Marley Spoon’s target market and consumer and Jennifer’s advice on marketingWhat it’s like to develop a partnership and business with a celebrity like Martha StewartWhat’s next for the Martha Stewart & Marley Spoon & Martha Stewart Living partnershipJennifer’s favorite dish and ingredientsHow Jennifer balances her time between working and raising a family

Our Favorite Quotes:

“Being able to pull pre-made, pre-measured ingredients and enjoy cooking and making a home-cooked meal for your family is a gift.” - Jennifer Aaronson“Ingredients are always better when you grow them yourself.” - Jennifer Aaronson“I encourage young women to use their voice and speak up for themselves. If you tune in to your inner voice, you will find the right path for you.” - Jennifer Aaronson

Connect with Jennifer Aaronson:

Martha Stewart & Marley SpoonMartha Stewart & Marley Spoon on LinkedInMartha Stewart & Marley Spoon on InstagramMartha Stewart & Marley Spoon on FacebookMartha Stewart & Marley Spoon on TwitterBoro6 Wine BarBoro6 Wine Bar on FacebookBoro6 Wine Bar on InstagramBoro6 Wine Bar on TwitterJennifer Aaronson on LinkedIn

If you’re looking to take your business to the next level:

Whether you’re looking to scale your existing business and want to make the right ...

Market Strategies for a Booming Baby Business with Sarah Dorsett of Nanit Oct 04, 2021

Show notes

Sarah McCollum Dorsett is the CEO of Nanit, a consumer electronics company that provides parents with smarter ways of approaching their childrensâ health and wellbeing. An Ecommerce leader, Sarah has more than two decades of experience scaling brands such as Coty, Bloomingdales, Century 21, and Bed Bath & Beyond. Today, Sarah oversees the overall business strategy and roadmap of Nanit and is responsible for delivering the companyâs 250% year-over-year growth.

Sarah joins us today to discuss how she leads Nanit and its mission to support the journey of parenthood. She explains how their products connect parents to their babiesâ health and wellbeing. She discusses how she spearheaded a $25 million Series C funding round and describes the strategy behind the launch of Nanitâs newest product. She shares the road that led to her transition into her CEO role at Nanit and how she helped grow the company by adjusting its marketing strategy. Sarah also underscores the platforms that have been the secret to their success in driving customer acquisition and shares her advice for balancing a high-pressure career with motherhood.

âThe future is social commerce. Itâs so embedded in our lives today that ecommerce is going to have that social component to it.â - Sarah Dorsett

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

This weekâs takeaways from Entreprenista:

Sarahâs background and how she became the CEO of Nanit
Her beginnings in marketing and ecommerce
How Sarah was chosen to become the new CEO of Nanit and how her responsibilities changed
Some of the changes Sarah immediately made that helped Nanit grow and scale
The power of creating an emotional connection between consumers and products
Cultivating a channel strategy and the process of connecting with a baby registry
What Nanit had to change in their products to get them into Target
Sarahâs tips and advice for hiring the best people for your team
The hiring process for senior roles at Nanit and how Sarah assesses candidates for senior roles
What fundraising for the first time was like for Sarah
Determining the valuation of Nanit and Sarahâs advice for pitching to VCs and investors
Dedicating time for family and how a typical day looks when Sarah is not working
Sarahâs thoughts on the future of ecommerce

Our Favorite Quotes:

âHave a target valuation in your head, but keep it open-ended and less specific. If VCs press you for a valuation, give them a range instead.â - Sarah Dorsett
âYou can take risks if you have a lot of trust in your teamâif you know who youâre working with and what theyâre capable of.â - Sarah Dorsett
âWhen youâre getting retail partners, get placement on the websites themselves. Donât fund offline placements; fund where people land and own that space.â - Sarah Dorsett

Connect with Sarah Dorsett:

Join the Entreprenista League!

Hey Entreprenistas! Weâre launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support youâre looking for to start and build your business, and weâre here to provide you with all of the resources youâll need!

As part of the Entreprenista League, youâll have access to a private community of like-minded Entreprenistas who are making an impact in business every day. Youâll find special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels!

Join the Entreprenista league today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom...and the Most Comfortable

Entreprenistas - itâs time to look professional and feel comfortable while working from home.

Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

Market Strategies for a Booming Baby Business with Sarah Dorsett of Nanit Oct 01, 2021

Show notes

Sarah McCollum Dorsett is the CEO of Nanit, a consumer electronics company that provides parents with smarter ways of approaching their childrens’ health and wellbeing. An Ecommerce leader, Sarah has more than two decades of experience scaling brands such as Coty, Bloomingdales, Century 21, and Bed Bath & Beyond. Today, Sarah oversees the overall business strategy and roadmap of Nanit and is responsible for delivering the company’s 250% year-over-year growth.

Sarah joins us today to discuss how she leads Nanit and its mission to support the journey of parenthood. She explains how their products connect parents to their babies’ health and wellbeing. She discusses how she spearheaded a $25 million Series C funding round and describes the strategy behind the launch of Nanit’s newest product. She shares the road that led to her transition into her CEO role at Nanit and how she helped grow the company by adjusting its marketing strategy. Sarah also underscores the platforms that have been the secret to their success in driving customer acquisition and shares her advice for balancing a high-pressure career with motherhood.

“The future is social commerce. It’s so embedded in our lives today that ecommerce is going to have that social component to it.” - Sarah Dorsett

Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

If you’re looking to take your business to the next level:

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Sarah’s background and how she became the CEO of NanitHer beginnings in marketing and ecommerceHow Sarah was chosen to become the new CEO of Nanit and how her responsibilities changed Some of the changes Sarah immediately made that helped Nanit grow and scaleThe power of creating an emotional connection between consumers and productsCultivating a channel strategy and the process of connecting with a baby registryWhat Nanit had to change in their products to get them into TargetSarah’s tips and advice for hiring the best people for your teamThe hiring process for senior roles at Nanit and how Sarah assesses candidates for senior rolesWhat fundraising for the first time was like for SarahDetermining the valuation of Nanit and Sarah’s advice for pitching to VCs and investorsDedicating time for famil...

Demystifying Fundraising for Your Dream Business with Annie Evans of Dream Ventures Sep 27, 2021

Show notes

Annie Evans is the founder and CEO of Dream Ventures, a boutique fund that invests in the most promising founders striving to positively impact the world. Dream Venturesâs portfolio includes theSkoop, House of Wise, DORE, MOONS, and many others. Before founding Dream Ventures, Annie co-founded Beautified, a geo-located app that finds and books on-demand beauty and fitness services. With a Bachelor of Arts degree in Corporate Communications from Elon University, Annie understands consumer behavior and the essential role of B2B partnerships in turning great ideas into thriving companies.

Annie joins us today to share her journey from sleeping on her friendsâ couches while bootstrapping her first business to helping the most promising founders through her boutique investment fund platform. She describes how she once converted her first customers into early investors and explains what makes a great investment pitch. She also shares her three essential tips on creating an operating agreement with business partners and explains how to make the fundraising process approachable for every Entreprenista.

âFundraising is sales: The first step is research, followed by good, old fashioned organization.â - Annie Evans

This week on the Entreprenista Podcast:

Annieâs first venture and how it led her to found Dream Ventures
Her experience getting an investor and raising money for the first time
How the early customers of her first business turned into angel investors
Why her first company went out of business and the lessons she learned from the experience
What founders need to think about when finding business partners
The importance of having a great business attorney and how they can help you with creating operating agreements
Why Annie decided to move forward and start another business after the failure of her first
What Dream Ventures is and how it can help Entreprenistas raise funds for their dream businesses
How Annie raised $50,000 in over a month on IFundWomen
Selling your vision, creating an experience for investors, and Annieâs advice on delivering the best business pitches on Zoom
How Dream Ventures can help every Entreprenista through their fundraising process
The most challenging part about founding a business without a business partner
Finding angels for IFundWomen and how Annie raised $2 million in 60 days for the platform

Resources Mentioned:

Book: Backable: The Surprising Truth Behind What Makes People Take a Chance on You by Suneel Gupta
Book: Pick Three: You Can Have It All by Randi Zuckerberg
IFundWomen
House of Wise
Stripe Payments
SPV Sisters

Our Favorite Quotes:

âDetermine how much equity you need to set you up for success. Negotiate the right equity to give yourself voting rights.â - Annie Evans
âAlways do a reference check on anybody youâre going to business with. Look at where they worked and how they handle tough situations.â - Annie Evans
âWhen youâre doing the operating agreement, outline how you make decisions; itâs inevitable that not everybodyâs going to agree on decisions.â - Annie Evans

Connect with Annie Evans:

Join the Entreprenista League!

Hey Entreprenistas! Weâre launching the Entreprenista League, our very own members platform and community just for you!

We listened to your feedback and the support youâre looking for to start and build your business, and weâre here to provide you with all of the resources youâll need!

Join the Entreprenista league today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Be the Best Dressed on Zoom...and the Most Comfortable

Entreprenistas - itâs time to look professional and feel comfortable while working from home.

Introducing WorkRobe - the WFH-ready robes designed to help you be the best dressed professional on Zoom...and the most comfortable.

Say âHello!â To DigiCardsâ¢

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

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