Entreprenista

Latest Episodes:

Fundraising and the Founders Network with Madeline Fraser of Gemist Dec 02, 2021

Show notes

Madeline Fraser is the CEO and Founder of Gemist, the first mobile app to allow users to design jewelry and try it on at home before purchasing it. Having grown problem-solving tech startups in the past, Madeline founded Gemist to turn the custom jewelry process into something personal and modern for consumers. Before creating Gemist, Madeline served as the CMO and Co-founder of the tech companies, ZOOM Interiors and Hutch. She received her Bachelor’s degree in Fine Arts, Interior Design, and Architecture at George Washington University in 2014.

Madeline joins us today to share her advice on weathering the fundraising process. She discusses the lessons she learned from co-founding her previous two companies and describes what it was like to pitch in Shark Tank. She explains how the founder of Tinder became her mentor and why failures turn us into stronger business owners. She also outlines how venture capitalists invest during the pandemic and underscores the importance of building a network with other founders.

“Fundraising is networking and tapping into the founder network.” - Madeline Fraser

This week’s takeaways from Entreprenista:

Madeline’s background as an Entreprenista and how she turned her passion for design into a businessHer experience collaborating with the CEO of TinderWhat it means to found a company and Gemist’s backstoryHow mistakes and failure help us become stronger people and business ownersFiguring out your brand’s point of difference and making a splash in the marketTurning an idea into a brand and the steps Madeline took toward launching GemistMadeline’s tips for navigating the fundraising processThe value of creating a network with other foundersMadeline’s strategies for starting the fundraising process and keeping track of her networkThe challenges of fundraising during the COVID-19 pandemicHow venture capitalists have shifted their investing mindset during the pandemicBeing your own cheerleader and the role of self-care in the fundraising process

Resources Mentioned:

StreakSlack

Our Favorite Quotes:

“Fail fast, fix fast, and learn fast.” - Madeline Fraser“Understanding consumer behavior and making things easier is everything for the digital consumer in a tech world.” - Madeline Fraser“Sometimes, the best thing you can walk away with is a new connection and a new introduction, so keep talking to 10 people a day when you’re in the thick of fundraising.” - Madeline Fraser

Connect with Madeline Fraser:

GemistGemist on LinkedInGemist on InstagramGemist on FacebookMadeline Fraser on LinkedInMadeline Fraser on Instagram

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, you’ll receive:

An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In StilettosOne-on-one sessions with Stephanie or Courtney...and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

Word-of-Mom: The Power of a Grassroots Approach in Building Brand Love with Sandra Abdallah-Kohn of MAM Nov 29, 2021

Show notes

Sandra Abdallah-Kohn is the CEO of MAM Baby, an organization dedicated to providing babies with the best start in life while making parentsâ lives easier. Sandy brings more than 20 years of senior management expertise from working with several brands prior to MAM Baby. One of these brands is LâOreal, where she worked for almost 15 years and served as Vice President for Business Development and Ecommerce and Multi-Channel before moving on to become the Senior Vice President and General Manager of Centric Brands in 2018.

Sandy joins us today to discuss how MAM Baby is leading the baby category revolution by making the consumer journey easier. She explains how MAM Baby is striving to give the category a âmakeoverâ and build a community around their products. She shares why she trusts intuition in business and what itâs like to navigate the day-to-day of a CEO. She also reveals three ways to shift your organizationâs culture for the better and her advice on breaking into a consumer product category for the first time.

âThe number one source of information for moms is other moms. It requires a grassroots approach, and connecting authentically can refer your products to other moms.â - Sandra Abdallah-Kohn

This weekâs takeaways from Entreprenista:

Sandyâs career journey, from selling a cigarette brand and working at LâOreal to becoming the CEO of MAM Baby
Why Sandy focused on people and culture on her first few days as the CEO of MAM Baby
What surprised Sandy about the baby category
What she learned from working at LâOreal about being authentic at the workplace
Sandyâs advice on changing the culture of an organization
The value of a grassroots marketing approach and building brand love
Why Sandy dislikes the CEO title
How Sandy evaluates job applicants to see if theyâre a culture fit
MAM Babyâs âPath to Parenthoodâ campaign
The rigorous process MAM Baby products go under to ensure safety and quality
MAM Babyâs market research efforts and how to break into a new consumer product category
The power of âword-of-momâ and Sandyâs insight on reaching out and connecting with mom consumers
Why mom influencers on social media are powerful for marketing efforts
The reason Sandy believes in work/life âflowâ and not âbalanceâ
Building trust and connection with your team while working remotely
What being an Entreprenista means for Sandy

Our Favorite Quotes:

âThe baby category needs a remodel. Itâs hard for a mom to figure out what she needs, and we need to help her decide better.â - Sandra Abdallah-Kohn
âIt takes every person to drive change; you need to articulate the mission of the organization and lead by example.â - Sandra Abdallah-Kohn
âThe future of ads is influencer contentâitâs so much more authentic.â - Sandra Abdallah-Kohn

Connect with Sandra Abdallah-Kohn:

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, youâll receive:

An exclusive Entreprenista League Membership rate
Dedicated Instagram and website features to promote you and your business
Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
One-on-one sessions with Stephanie or Courtney
...and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

Todayâs episode is brought to you by: ANISA Beauty Brushes

ANISA Beauty understands that what touches your skin matters. ANISA designs each brush through cruelty-free, vegan and sustainably responsible practices to elevate your skincare and makeup routines from hands-on to hands-free. The innovative design of these skin care and makeup brushes offer versatile application and fiber flexibility to achieve a great look - each and every time.

Head over to ANISABeauty.com and use the code Entreprenista50 at checkout to unlock the power of self-expression today.

Entreprenista has also teamed up with ANISA Beauty for an exciting giveaway! Enter to win the entire ANISA beauty collection and an Entreprenista League one-year membership! Visit Entreprenista.com/ANISABeauty to enter by December 15.

Good luck!

If youâre looking to take your business to the next level:

Join our Entreprenista League community of women founders! Youâll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether youâre looking to scale your existing business and want to make the right connections, or youâre thinking about finally taking the leap to launch your business, weâre here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Thanks for tuning into this weekâs episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Word-of-Mom: The Power of a Grassroots Approach in Building Brand Love with Sandra Abdallah-Kohn of MAM Baby Nov 24, 2021

Show notes

Sandra Abdallah-Kohn is the CEO of MAM Baby, an organization dedicated to providing babies with the best start in life while making parents’ lives easier. Sandy brings more than 20 years of senior management expertise from working with several brands prior to MAM Baby. One of these brands is L’Oreal, where she worked for almost 15 years and served as Vice President for Business Development and Ecommerce and Multi-Channel before moving on to become the Senior Vice President and General Manager of Centric Brands in 2018.

Sandy joins us today to discuss how MAM Baby is leading the baby category revolution by making the consumer journey easier. She explains how MAM Baby is striving to give the category a “makeover” and build a community around their products. She shares why she trusts intuition in business and what it’s like to navigate the day-to-day of a CEO. She also reveals three ways to shift your organization’s culture for the better and her advice on breaking into a consumer product category for the first time.

“The number one source of information for moms is other moms. It requires a grassroots approach, and connecting authentically can refer your products to other moms.” - Sandra Abdallah-Kohn

This week’s takeaways from Entreprenista:

Sandy’s career journey, from selling a cigarette brand and working at L’Oreal to becoming the CEO of MAM BabyWhy Sandy focused on people and culture on her first few days as the CEO of MAM BabyWhat surprised Sandy about the baby categoryWhat she learned from working at L’Oreal about being authentic at the workplaceSandy’s advice on changing the culture of an organizationThe value of a grassroots marketing approach and building brand loveWhy Sandy dislikes the CEO titleHow Sandy evaluates job applicants to see if they’re a culture fitMAM Baby’s “Path to Parenthood” campaignThe rigorous process MAM Baby products go under to ensure safety and qualityMAM Baby’s market research efforts and how to break into a new consumer product categoryThe power of “word-of-mom” and Sandy’s insight on reaching out and connecting with mom consumersWhy mom influencers on social media are powerful for marketing effortsThe reason Sandy believes in work/life “flow” and not “balance”Building trust and connection with your team while working remotelyWhat being an Entreprenista means for Sandy

Our Favorite Quotes:

“The baby category needs a remodel. It’s hard for a mom to figure out what she needs, and we need to help her decide better.” - Sandra Abdallah-Kohn“It takes every person to drive change; you need to articulate the mission of the organization and lead by example.” - Sandra Abdallah-Kohn“The future of ads is influencer content—it’s so much more authentic.” - Sandra Abdallah-Kohn

Connect with Sandra Abdallah-Kohn:

MAM BabyMAM Baby on LinkedInMAM Baby on InstagramMAM Baby on FacebookMAM Baby on YouTubeSandra Abdallah-Kohn on LinkedIn

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, you’ll receive:

An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInterviews on the Entreprenista podcast and our new podcast that's l...

Every Entreprenista Needs a Community with Tiffany Dufu of The Cru Nov 22, 2021

Show notes

Tiffany Dufu is the Founder and CEO of The Cru, an organization of women helping each other thrive. Listed among Entrepreneurâs 100 Powerful Women and Fast Companyâs League of Extraordinary Women, Tiffany is fiercely committed to empowering women and girls. In addition to raising roughly $20 million for the advancement of women, she has helped found a girlsâ middle school, headed a national womensâ leadership organization, and served as the Chief Leadership Officer at Levo, a social good tech startup that elevates women in the workforce. At The Cru, Tiffany helps a diverse group of mid-level and senior professionals find their inspiration, accountability partners, and community.

Tiffany joins us today to discuss how The Cru is empowering Entreprenistas by helping them find their support network. She explains how she and her team are harnessing the ingenuity and creativity of women and girls for the benefit of everyone. She divulges why sheâs obsessed with understanding what matters most to women. Tiffany also highlights how the power of positive affirmation can fuel your lifeâs work and shares the lessons she learned from positioning herself as a thought leader.

âYour Entreprenista journey is never a solo journey; itâs a team sport.â - Tiffany Dufu

This weekâs takeaways from Entreprenista:

Tiffanyâs background and her journey to founding The Cru
How to turn an idea and mission into a business
How Tiffanyâs personal experiences shaped her lifeâs purpose to empower women and children
The power of positive affirmations and naming the voices in our heads
Identifying the profile of someone who can guide you through the fundraising process
How Tiffany is building her team at The Cru
Best practices for remotely managing a team
How Tiffany conducts Zoom interviews and the questions she asks job applicants
The biggest challenges Tiffany met in launching The Cru
The lessons she learned from going through the fundraising process
The role of storytelling in the fundraising process
How to evaluate a support groupâs efficacy

Resources Mentioned:

Black Women Talk Tech
Donut
Podcast: The Pitch
Book: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson

Our Favorite Quotes:

âIf you want something youâve never had before, youâll have to do something youâve never done before.â - Tiffany Dufu
âItâs the consistency of your message, the source of your message, and your commitment to your message that allow people to recognize your authenticity.â - Tiffany Dufu
âStart with what matters to you. The source of your purpose and power is what will allow you to withstand all the challenges that come with entrepreneurship.â - Tiffany Dufu

Connect with Tiffany Dufu:

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, youâll receive:

An exclusive Entreprenista League Membership rate
Dedicated Instagram and website features to promote you and your business
Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
One-on-one sessions with Stephanie or Courtney
...and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

Todayâs episode is brought to you by: ANISA Beauty Brushes

Head over to ANISABeauty.com and use the code Entreprenista50 at checkout to unlock the power of self-expression today.

Good luck!

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Every Entreprenista Needs a Community with Tiffany Dufu of The Cru Nov 19, 2021

Show notes

Tiffany Dufu is the Founder and CEO of The Cru, an organization of women helping each other thrive. Listed among Entrepreneur’s 100 Powerful Women and Fast Company’s League of Extraordinary Women, Tiffany is fiercely committed to empowering women and girls. In addition to raising roughly $20 million for the advancement of women, she has helped found a girls’ middle school, headed a national womens’ leadership organization, and served as the Chief Leadership Officer at Levo, a social good tech startup that elevates women in the workforce. At The Cru, Tiffany helps a diverse group of mid-level and senior professionals find their inspiration, accountability partners, and community.

Tiffany joins us today to discuss how The Cru is empowering Entreprenistas by helping them find their support network. She explains how she and her team are harnessing the ingenuity and creativity of women and girls for the benefit of everyone. She divulges why she’s obsessed with understanding what matters most to women. Tiffany also highlights how the power of positive affirmation can fuel your life’s work and shares the lessons she learned from positioning herself as a thought leader.

“Your Entreprenista journey is never a solo journey; it’s a team sport.” - Tiffany Dufu

This week’s takeaways from Entreprenista:

Tiffany’s background and her journey to founding The CruHow to turn an idea and mission into a businessHow Tiffany’s personal experiences shaped her life’s purpose to empower women and childrenThe power of positive affirmations and naming the voices in our headsIdentifying the profile of someone who can guide you through the fundraising processHow Tiffany is building her team at The CruBest practices for remotely managing a teamHow Tiffany conducts Zoom interviews and the questions she asks job applicantsThe biggest challenges Tiffany met in launching The CruThe lessons she learned from going through the fundraising processThe role of storytelling in the fundraising processHow to evaluate a support group’s efficacy

Resources Mentioned:

Black Women Talk TechDonutPodcast: The PitchBook: Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld and Jason Mendelson

Our Favorite Quotes:

“If you want something you’ve never had before, you’ll have to do something you’ve never done before.” - Tiffany Dufu“It’s the consistency of your message, the source of your message, and your commitment to your message that allow people to recognize your authenticity.” - Tiffany Dufu“Start with what matters to you. The source of your purpose and power is what will allow you to withstand all the challenges that come with entrepreneurship.” - Tiffany Dufu

Connect with Tiffany Dufu:

Tiffany Dufu WebsiteThe CruThe Cru on LinkedInThe Cru on InstagramThe Cru on FacebookThe Cru on TwitterTiffany Dufu on LinkedInTiffany Dufu on InstagramTiffany Dufu on FacebookTiffany Dufu on Twitter

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, you’ll receive:

An exclusive Entreprenista League Membership rateDedicated Instagram and website features to promote you and your businessInt...

Innovating Product and Redefining Beauty with Anisa Telwar Kaicker of ANISA Beauty Nov 15, 2021

Show notes

Anisa Telwar Kaicker is the CEO and Founder of Anisa International, Inc., the only woman-owned brush manufacturer in the world. In 2019, Anisaâdriven by her belief that all people have the right to look and feel beautifulâlaunched the ANISA Beauty line of innovative and sustainable beauty and skincare tools. In addition to her work as CEO, Anisa is a passionate advocate of social justice. Through her Anisa Advocacy program, she and her team support organizations at the forefront of challenging racial inequality.

Anisa joins us today to discuss finding the competitive advantage that sets your brand apart. She explains how she has navigated her business through unforeseen circumstances and describes what it takes to run a manufacturing company. She shares her tips on using makeup and skincare brushes. Anisa also highlights the role of influencers in the beauty industry and underscores her companyâs dedication to women empowerment, gender equality, and social justice.

âFor us to succeed, we have to be original and create something that doesnât exist.â - Anisa Telwar Kaicker

This weekâs takeaways from Entreprenista:

The spark that led Anisa to start her own company
What her mother taught her about business strategy
What running a manufacturing company is like for Anisa
The role of quality and transparency in a manufacturing company
The importance of having contracts and agreements between business partners
Launching the ANISA Beauty brand and how it strives to make a difference in the world
The role of influencers in building a beauty brand
How Anisa divides her time between managing her brand and handling operations
What Anisa learned about launching a direct-to-consumer brand
How a âgrassrootsâ entrepreneur is different from a venture capitalist
Anisaâs philanthropic work
Why recognizing what you bring to the table and celebrating your wins are important
What being an Entreprenista means to Anisa

Resources Mentioned:

Canva

Our Favorite Quotes:

âYou have to prepare for the wheels to fall off the bus. Thereâs no such thing as a 50/50 partnershipâsomeone has to be in control.â - Anisa Telwar Kaicker
âWhatâs great about a brand is you donât need a huge team; you just need the right information and metrics.â - Anisa Telwar Kaicker
âA small customer will take as much energy as a large customer, so go for bigger opportunities.â - Anisa Telwar Kaicker

Connect with Anisa Telwar Kaicker:

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, youâll receive:

An exclusive Entreprenista League Membership rate
Dedicated Instagram and website features to promote you and your business
Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
One-on-one sessions with Stephanie or Courtney
...and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

Todayâs episode is brought to you by: ANISA Beauty Brushes

Head over to ANISABeauty.com and use the code Entreprenista50 at checkout to unlock the power of self-expression today.

Good luck!

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Innovating Product and Redefining Beauty with Anisa Telwar Kaicker of ANISA Beauty Nov 12, 2021

Show notes

Anisa Telwar Kaicker is the CEO and Founder of Anisa International, Inc., the only woman-owned brush manufacturer in the world. In 2019, Anisa—driven by her belief that all people have the right to look and feel beautiful—launched the ANISA Beauty line of innovative and sustainable beauty and skincare tools. In addition to her work as CEO, Anisa is a passionate advocate of social justice. Through her Anisa Advocacy program, she and her team support organizations at the forefront of challenging racial inequality.

Anisa joins us today to discuss finding the competitive advantage that sets your brand apart. She explains how she has navigated her business through unforeseen circumstances and describes what it takes to run a manufacturing company. She shares her tips on using makeup and skincare brushes. Anisa also highlights the role of influencers in the beauty industry and underscores her company’s dedication to women empowerment, gender equality, and social justice.

“For us to succeed, we have to be original and create something that doesn’t exist.” - Anisa Telwar Kaicker

This week’s takeaways from Entreprenista:

The spark that led Anisa to start her own companyWhat her mother taught her about business strategyWhat running a manufacturing company is like for AnisaThe role of quality and transparency in a manufacturing companyThe importance of having contracts and agreements between business partnersLaunching the ANISA Beauty brand and how it strives to make a difference in the worldThe role of influencers in building a beauty brandHow Anisa divides her time between managing her brand and handling operationsWhat Anisa learned about launching a direct-to-consumer brandHow a “grassroots” entrepreneur is different from a venture capitalistAnisa’s philanthropic workWhy recognizing what you bring to the table and celebrating your wins are importantWhat being an Entreprenista means to Anisa

Resources Mentioned:

Canva

Our Favorite Quotes:

“You have to prepare for the wheels to fall off the bus. There’s no such thing as a 50/50 partnership—someone has to be in control.” - Anisa Telwar Kaicker“What’s great about a brand is you don’t need a huge team; you just need the right information and metrics.” - Anisa Telwar Kaicker“A small customer will take as much energy as a large customer, so go for bigger opportunities.” - Anisa Telwar Kaicker

Connect with Anisa Telwar Kaicker:

ANISA BeautyANISA Beauty on FacebookANISA Beauty on PinterestANISA Beauty on InstagramAnisa International, Inc.Anisa International, Inc. on LinkedInAnisa International, Inc. on FacebookAnisa Telwar Kaicker on LinkedInAnisa Telwar Kaicker on FacebookAnisa Telwar Kaicker on InstagramAnisa Telwar Kaicker on YouTube

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, you’ll receive:

Secrets of the PR Rockstar with Sabina Hitchen of Press for Success: PR Prep School Nov 08, 2021

Show notes

Sabina Hitchen is an Entreprenista, speaker, media expert, and the Founder of Press for Success: PR Prep School. Dedicated to empowerment through knowledge, Sabina founded Press for Success to give small business owners, experts, coaches, and entrepreneurs the tools they need to get publicity. As a media expert, Sabina is regularly featured in several media outlets, including USA Today, The Huffington Post, and ABC News.

Sabina joins us today to share how her Entreprenista journey has transformed throughout her career and explain why every business owner should incorporate a PR strategy into their plans. She describes how being the youngest staff member at a PR firm sparked her love for small business owners and entrepreneurs. She discusses the processes of navigating PR outreach and pitching a story to the media. Sabina also underscores how showing up consistently in your business will help you win.

âIf you want to be a PR rockstar, you need to actively grow relationships with members of the press who cover your beat.â - Sabina Hitchen

This weekâs takeaways from Entreprenista:

Sabinaâs career arc, from studying history and political science to getting into the world of public relations
Why she started the Press for Success community
The value of finding a business network and community
The PR agency life and how Sabina grew Press for Success
How Press for Success helps small businesses
Sabinaâs publicity tips for small businesses
Why a PR strategy should be part of every business plan
Leveraging social media to reach out and connect with members of the press
When and how to pitch to the media after connecting with them
What Entreprenistas can expect from joining the Press for Success community
Sabinaâs pajama sessions and what sheâs most grateful for these days

Resources Mentioned:

Parents.com

Our Favorite Quotes:

âYou never know where your journey is going to take you; so, just keep following the next right step.â - Sabina Hitchen
âOpportunities only come to businesses and entrepreneurs if they ask. You need to take a chance on yourself.â - Sabina Hitchen
âBeing an entrepreneur is one thing, but being an Entreprenista means youâre surrounded by others who do itâthat spirit of collaboration and sharing is something on the next level.â - Sabina Hitchen

Connect with Sabina Hitchen:

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

When you pledge to the iFundWomen Campaign, youâll receive:

An exclusive Entreprenista League Membership rate
Dedicated Instagram and website features to promote you and your business
Interviews on the Entreprenista podcast and our new podcast that's launching in 2022 - Startups In Stilettos
One-on-one sessions with Stephanie or Courtney
...and so much more

Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.

Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Say âHello!â To DigiCardsâ¢

Are you ready to take your virtual team meetings to the next level? Are you tired of yelling âYouâre on mute!â at your computer screen and letting the important points you were trying to make get lost?

If youâre tired of leading unproductive, distraction-filled team meetings, then itâs time for you to say âHello!â to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.

Say âGoodbye!â to waving your arms, being ignored, and frantically typing in the chat.

Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.

To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Secrets of the PR Rockstar with Sabina Hitchen of Press for Success: PR Prep School Nov 05, 2021

Show notes

“If you want to be a PR rockstar, you need to actively grow relationships with members of the press who cover your beat.” - Sabina Hitchen

This week’s takeaways from Entreprenista:

Sabina’s career arc, from studying history and political science to getting into the world of public relationsWhy she started the Press for Success communityThe value of finding a business network and communityThe PR agency life and how Sabina grew Press for SuccessHow Press for Success helps small businessesSabina’s publicity tips for small businessesWhy a PR strategy should be part of every business planLeveraging social media to reach out and connect with members of the pressWhen and how to pitch to the media after connecting with themWhat Entreprenistas can expect from joining the Press for Success communitySabina’s pajama sessions and what she’s most grateful for these days

Resources Mentioned:

Parents.com

Our Favorite Quotes:

“You never know where your journey is going to take you; so, just keep following the next right step.” - Sabina Hitchen“Opportunities only come to businesses and entrepreneurs if they ask. You need to take a chance on yourself.” - Sabina Hitchen“Being an entrepreneur is one thing, but being an Entreprenista means you’re surrounded by others who do it—that spirit of collaboration and sharing is something on the next level.” - Sabina Hitchen

Connect with Sabina Hitchen:

Sabina KnowsPress for Success: PR Prep SchoolSabina Hitchen on LinkedInSabina Hitchen on InstagramSabina Hitchen on FacebookSabina Hitchen on TwitterSabina Hitchen on YouTube

Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign

Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!

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Creating Economic Opportunities through Fundraising with Karen Cahn of iFundWomen Nov 01, 2021

Show notes

Karen Cahn is an entrepreneur, investor, start-up guru, and the Founder and CEO of iFundWomen, a crowdfunding platform for women entrepreneurs with big ideas. A pioneer in tech and media, Karen was an Intrapreneur at Google, where she spent over a decade leading monetization teams in search, display, and video. Additionally, Karen started the Branded Entertainment business at YouTube, creating the first native video ad experiences monetized on the web. Karen is an active angel investor and sits on the Board of Advisors of Girl Rising, a global movement for girlsâ education and empowerment. Karen has been named one of Inc. Magazineâs Top 100 Female Founders of 2020 as well as one of the City and State of New Yorkâs Most Responsible CEOs of 2020.

Karen joins us today to share how feminism and the unexpected loss of her corporate job led her to found iFundWomen. She discusses how market research and testing can help you be proactive in your business. She explains how hiring a coach can make you more attractive to investors and reveals some common terms to know when raising capital. Karen also highlights how iFundWomen helps women entrepreneurs from all walks of life succeed in their Entreprenista journey.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your entreprenista journey!

âCrowdfunding is sales and marketing. Itâs about your ability to go out and sell your product, service, vision, or dream.â - Karen Cahn

This weekâs takeaways from Entreprenista:

Karenâs career journey and what led her to found iFundWomen
Her stint at Google and YouTube and why she left Google after a decade
Karenâs move to AOL and the companyâs first-ever nod from Emmy
Becoming a feminist and creating economic opportunities for women
How Karen handled being unexpectedly let go from a company
How she started VProud, her first business, and the lessons she learned from the experience
Crowdfunding at the beginning of a business journey to prove demand
How iFundWomen is empowering women entrepreneurs, creating jobs, and supporting the economy
Why reaching for perfection hinders opportunities
The biggest challenges Karen faces five years into running iFundWomen
How hiring a coach helped iFundWomen raise capital
âOversubscribe,â âcommon stock,â and other venture capital terms Entreprenistas need to include in their vocabulary

Resources Mentioned:

Podcast: Masters of Scale

Our Favorite Quotes:

âLess than 1% of companies will raise venture capital. The other 99% will max out their credit cards and their loansâand the problem is worse for women.â - Karen Cahn
âWhen you teach people how to fish and give them a pole, it changes everythingâ - Karen Cahn
âNothing about starting a business is for the faint of heart. But itâs rewarding if youâre mature enough to handle the roller-coaster ride.â - Karen Cahn

Connect with Karen Cahn:

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Get the Support You Need with the Entreprenista Circles

Entreprenista, itâs time to take your business to the next level!

Weâre excited to share the launch of a brand-new group coaching opportunity through the Entreprenista League: The Entreprenista Circles! When you join the Entreprenista Circles program, you will be part of a small group to discuss your business challenges and opportunities, and tap into the support and experience from your peers - all led by an expert coach and facilitator.

Learn more about joining the Entreprenista Circle today! Head over to https://entreprenista.com/circles

Say âHello!â To DigiCardsâ¢

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