Show notes
Rachel Sanders is the CEO and Co-founder of Rootine, a health and wellness organization dedicated to optimizing health and human performance through precision nutrition. Rachel started her career in investment banking and finance before embarking on her journey as an Entreprenista: she worked as an Associate and Analyst at Raymond James Financial Inc. and served as a strategic and financial advisor for GolfMatch Inc. In addition to her current role as Rootineâs CEO, Rachel is a venture partner at the venture capital firm, 2048 Ventures. She completed her Bachelorâs degree in Economics at Vanderbilt Universityâwhere she graduated with honorsâand received her Masterâs of Business Administration degree from Harvard Business School.
Rachel joins us today to discuss how Rootineâs brand was built through data. She shares how taking an MBA before starting her company benefited her and describes the impact of a strong team on running a business. She discusses what it takes to implement remote and asynchronous work in a company successfully. Rachel also highlights the value of cultivating a community around your brand and explains why itâs important to include healthcare in the wake of Web 3.0.
âPeople, as they are improving their health, need more than just products, more than just experts, and more than just wellness experiencesâthey need access to all of it.â - Rachel Sanders
This weekâs takeaways from Entreprenista:
- Rachelâs background and how she decided it was the right time to get an MBA
- Her advice on whether an Entreprenista should get an MBA before starting a business
- The spark that started Rootine and how Rachel met her co-founder
- The value of building an all-star team and how Rachel figured out how to build a health technology business
- Rootineâs fundraising process and the power of diversity in business
- Rachelâs advice for fundraising and navigating remote work
- Hiring for remote and asynchronous work culture
- Interview questions that ensure a job candidate is a great culture fit
- How long it takes for Rootine to interview a job candidate
- Cultivating a culture of speaking up
- How Rootine created its brand through customer profiles, information, and data
- Working with freelancers and Rootineâs budget range for working with a branding agency
- Launching, marketing, and the importance of creating a community
- Web 3.0 and making health an essential conversation in NFTs
- Creating a collaborative product
- What NFTs are and how to get involved with Rachelâs NFT platform
- Rethinking health in Web 3.0
Resources Mentioned:
Our Favorite Quotes:
- âRegardless of where people are spending their time, they will want to ensure theyâre being their best selves. Health is going to matter, and it should be an essential conversation in Web 3.0.â - Rachel Sanders
- âThink about the problem youâre solving for people and a way to build a community around it.â - Rachel Sanders
- âMore diverse people around the table helps create better ideas and innovation.â - Rachel Sanders
Connect with Rachel Sanders:
If youâre looking to take your business to the next level:
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