Entreprenista

Latest Episodes:

Revolutionizing the Feeding Industry with Lindsey Laurain of ezpz Mar 18, 2022

Show notes

Lindsey Laurain is the Founder of ezpz, an organization revolutionizing the feeding industry with their Happy Mat mealtime tool. Lindsey is an operations, management, and sales professional with extensive experience in start-ups and the medical industry. Before launching ezpz, Lindsey served as the Director of Operations for Humana. She had also served as an operations manager for Pfizer, a company she has worked with for over eight years.

Lindsey joins us today to recount her journey from working in corporate America to launching ezpz. She reveals the lessons she learned from prototyping, designing a physical product, and appearing on Shark Tank. She outlines the process of starting and running a Kickstarter campaign and discusses building the proper infrastructures to protect your products. Lindsey also highlights how a grassroots community of moms helped ezpz grow and offers advice to Entreprenistas.

“Anything is possible. If you believe enough in what you’re doing, you can make it happen.” - Lindsey Laurain

If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

This week’s takeaways from Entreprenista:

Lindsey’s background and her beginnings as an EntreprenistaHow long it took Lindsey to decide to quit her job and launch her businessThe first steps Lindsey took toward turning her business idea into a productHow much money Lindsey invested in her products before launching a Kickstarter campaignThe initial production run for ezpz products and the process of doing a Kickstarter and other crowdfunding campaignsLindsey’s appearance on Shark Tank and what has surprised her about running ezpzHow the ezpz team has grown since its launchThe process of getting into retailWhat Lindsey has learned from working with retailersHow Lindsey’s marketing strategies evolved over the yearsHer advice on reaching the mom community

Resources Mentioned:

QuickBooks

Our Favorite Quotes:

“Accepting those hard times as part of our journey has made it so much easier.” - Lindsey Laurain“It’s possible for anyone to follow entrepreneurship.” - Lindsey Laurain“Trade shows are a great place to meet retailers.” - Lindsey Laurain

Connect with Lindsey Laurain:

ezpzezpz on LinkedInezpz on Instagramezpz on Facebookezpz on Twitterezpz on PinterestLindsey Laurain on LinkedIn

If you’re looking to take your business to the next level:

Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander!...

Transforming Passion into a Successful Fitness Brand with Rachel Katzman of P.volve Mar 14, 2022

Show notes

Rachel Katzman is the Co-founder of P.volve, an omnichannel fitness brand that features a global on-demand platform, live virtual classes, a growing line of patented equipment, and studios in multiple cities. Launched in 2017, P.volve is known for its functional fitness philosophy and remains a leading force among women-led companies. Rachel also founded the haircare brand, Cuvée Beauty, in 2015.

Rachel joins me today to share her experience running two companies at once and the lessons she learned from selling her business. She discusses why itâs important to be unafraid when asking questions and explains how a strong community supported P.volveâs launch. She describes how she has evolved as a leader throughout the years. Rachel also underscores the importance of listening to learn and outlines the rebranding process.

âThereâs no better feeling than having a vision come to reality and change peoplesâ lives for the better.â - Rachel Katzman

If youâre looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

This weekâs takeaways from Entreprenista:

How long it took Rachel to decide on selling Cuvée Beauty
The power of asking questions and Rachelâs learned lessons from the acquisition process
What the experience of selling her company was like
What P.volve is and how the company has grown
The world of functional movement and low-impact exercise
The inspiration behind P.volve and the first steps she took toward launching the company
The most exciting and challenging parts of growing a team
How Rachel has evolved as a leader over the years
Learning to outsource and delegate and Rachelâs day-to-day responsibilities at P.volve
The story behind P.volveâs reimagined brand
The process of rebranding
Testing influencer marketing, how macro-influencers benefitted P.volve, and working with niche influencers
How the P.volve team traversed through the COVID-19 pandemic
Rachelâs tips on keeping a team personally connected while working remotely
Her advice for Entreprenistas who are about to start their own company

Our Favorite Quotes:

âListening to learn and not listening to respond is something that has served me well.â - Rachel Katzman
âDonât ever be afraid to ask a question for more clarity or information; thatâs how youâre going to get the best results.â - Rachel Katzman
âCreating a team that shares the same passion and dedication is rewarding. Learning from team members and hearing their own transformation is powerful.â - Rachel Katzman

Connect with Rachel Katzman:

If youâre looking to take your business to the next level:

Join our Entreprenista League community of women founders! Youâll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

Whether youâre looking to scale your existing business and want to make the right connections, or youâre thinking about finally taking the leap to launch your business, weâre here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Introducingâ¦ Startups in Stilettos Podcast

Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

Then our newest podcast â brought to you by the Entreprenista Network â is for you.

The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoesâ¦ or your stilettos, if you will. Each week, youâll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.

Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts..

Startups in Stilettos launches on March 8, 2022 â on International Womenâs Day. We canât wait to share everything we have in store with you.

Improve Your Customer Support with TextExpander

Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander! TextExpander gives you an edge over your competition by speeding up your customer support and communications with easy-to-format snippets that save you time when typing. With TextExpander, your customer communications will have less repetition, fewer errors and consistent messaging that will keep your growing team aligned and working more efficiently.

Here's how it worksâ¦

Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation.
Type the abbreviation to trigger your snippet and see your content expand.

It's that easy!

TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

Donât miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast.

Become An Entreprenista!

Thanks for tuning into this weekâs episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Transforming Passion into a Successful Fitness Brand with Rachel Katzman of P.volve Mar 10, 2022

Show notes

Rachel joins me today to share her experience running two companies at once and the lessons she learned from selling her business. She discusses why it’s important to be unafraid when asking questions and explains how a strong community supported P.volve’s launch. She describes how she has evolved as a leader throughout the years. Rachel also underscores the importance of listening to learn and outlines the rebranding process.

“There’s no better feeling than having a vision come to reality and change peoples’ lives for the better.” - Rachel Katzman

This week’s takeaways from Entreprenista:

How long it took Rachel to decide on selling Cuvée BeautyThe power of asking questions and Rachel’s learned lessons from the acquisition processWhat the experience of selling her company was likeWhat P.volve is and how the company has grownThe world of functional movement and low-impact exerciseThe inspiration behind P.volve and the first steps she took toward launching the companyThe most exciting and challenging parts of growing a teamHow Rachel has evolved as a leader over the yearsLearning to outsource and delegate and Rachel’s day-to-day responsibilities at P.volveThe story behind P.volve’s reimagined brandThe process of rebrandingTesting influencer marketing, how macro-influencers benefitted P.volve, and working with niche influencersHow the P.volve team traversed through the COVID-19 pandemicRachel’s tips on keeping a team personally connected while working remotelyHer advice for Entreprenistas who are about to start their own company

Our Favorite Quotes:

“Listening to learn and not listening to respond is something that has served me well.” - Rachel Katzman“Don’t ever be afraid to ask a question for more clarity or information; that’s how you’re going to get the best results.” - Rachel Katzman“Creating a team that shares the same passion and dedication is rewarding. Learning from team members and hearing their own transformation is powerful.” - Rachel Katzman

Connect with Rachel Katzman:

P.volveP.volve on LinkedInP.volve on InstagramP.volve on FacebookRachel Katzman on LinkedInRachel Katzman on Instagram

If you’re looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Launching a Global Movement for Women with Santhi Ramesh of The Hershey Company Mar 07, 2022

Show notes

Santhi Ramesh is the CMO of The Hershey Company. A senior global marketing executive, Santhiâs career spans several years and across powerful brands such as Colgate-Palmolive, McCain Foods, and Walmart. She completed her Master of Business Administration degree at the Stephen M. Ross School of Business at the University of Michigan and graduated with a Bachelorâs degree in Engineering from the University of Madras. A staunch advocate for women, Santhi is also a proud member of Chief, an organization for women leaders.

Santhi joins us today to discuss what it takes to launch a global campaign to uplift women. She shares her background and explains how her father inspired her to have a career in marketing. She outlines her strategies for leading and championing a global team. Santhi also provides her insights on reaching out and marketing to women globally and describes why Hersheyâs âHer for Sheâ campaign is close to her heart.

âItâs all about creating a sisterhood. We need to be in it together and support each other. We can all rise together.â - Santhi Ramesh

This weekâs takeaways from Entreprenista:

Santhiâs role after business school and the key lessons she learned while working at Walmart
Key lessons she learned while working at Walmart
The 20-Foot Rule and the power of packaging
Situational leadership and her thought process on championing a global team
Her advice on collaborating on projects virtually
Creative problem-solving skills and brainstorming techniques for success
The âHer for Sheâ campaign and what itâs like to launch a global movement
Santhiâs tactics for reaching out and marketing to women globally
Why the âHer for Sheâ Campaign is important to Santhi
Santhiâs efforts in uplifting women
The importance of loving what you do and Santhiâs advice on balancing work and life

Resources Mentioned:

Book: Good to Great: Why Some Companies Make the Leapâ¦And Others Donât by Jim Collins
Book: Outliers: The Story of Success by Malcolm Gladwell
Book: Execution: The Discipline of Getting Things Done by Larry Bossidy

Our Favorite Quotes:

âLook at what the shopper wants. We often look at what the consumer wants but overlook the dynamics in a retail environment that drives a purchase.â - Santhi Ramesh
âEmpower teams to unleash their creativity.â - Santhi Ramesh
âGoing through the life of a woman: understanding that experience and solving the problems she has is most important in serving her needs and maximizing the potential for you as a business owner.â - Santhi Ramesh

Connect with Santhi Ramesh:

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Introducingâ¦ Startups in Stilettos Podcast

Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

Then our newest podcast â brought to you by the Entreprenista Network â is for you.

Launching a Global Movement for Women with Santhi Ramesh of The Hershey Company Mar 04, 2022

Show notes

Santhi Ramesh is the CMO of The Hershey Company. A senior global marketing executive, Santhi’s career spans several years and across powerful brands such as Colgate-Palmolive, McCain Foods, and Walmart. She completed her Master of Business Administration degree at the Stephen M. Ross School of Business at the University of Michigan and graduated with a Bachelor’s degree in Engineering from the University of Madras. A staunch advocate for women, Santhi is also a proud member of Chief, an organization for women leaders.

“It’s all about creating a sisterhood. We need to be in it together and support each other. We can all rise together.” - Santhi Ramesh

This week’s takeaways from Entreprenista:

Santhi’s role after business school and the key lessons she learned while working at WalmartKey lessons she learned while working at WalmartThe 20-Foot Rule and the power of packagingSituational leadership and her thought process on championing a global teamHer advice on collaborating on projects virtuallyCreative problem-solving skills and brainstorming techniques for successThe “Her for She” campaign and what it’s like to launch a global movementSanthi’s tactics for reaching out and marketing to women globallyWhy the “Her for She” Campaign is important to SanthiSanthi’s efforts in uplifting womenThe importance of loving what you do and Santhi’s advice on balancing work and life

Resources Mentioned:

Book: Good to Great: Why Some Companies Make the Leap…And Others Don’t by Jim CollinsBook: Outliers: The Story of Success by Malcolm GladwellBook: Execution: The Discipline of Getting Things Done by Larry Bossidy

Our Favorite Quotes:

“Look at what the shopper wants. We often look at what the consumer wants but overlook the dynamics in a retail environment that drives a purchase.” - Santhi Ramesh“Empower teams to unleash their creativity.” - Santhi Ramesh“Going through the life of a woman: understanding that experience and solving the problems she has is most important in serving her needs and maximizing the potential for you as a business owner.” - Santhi Ramesh

Connect with Santhi Ramesh:

The Hershey CompanyThe Hershey Company on LinkedInThe Hershey Company on InstagramThe Hershey Company on FacebookThe Hershey Company on TwitterThe Hershey Company on YouTubeSanthi Ramesh on LinkedIn

If you’re looking to take your business to the next level:

Knowing Your Customers and Innovating Consumer-Centric Products with Mara Smith of Inspiro Tequila Feb 28, 2022

Show notes

Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonaldâs. Mara and the Inspiro Tequila team seek to support and inspire women founders while making women feel seen and relevant in industries where they have long been underrepresented.

Mara joins us today to discuss Inspiro Tequilaâs mission to meet the needs of women consumers. She describes how she pivoted from serving as a McDonaldâs corporate attorney to following her entrepreneurial spirit. She highlights the importance of knowing your customers and innovating marketing strategies to meet their needs. Mara also outlines the digital strategies Inspiro Tequila used to build brand awareness before launching and shares her advice on taking the risk to reach out and network.

âAs a founder, you have to have an understanding of every aspect of the business enough to make decisions, but you donât have to be the expert in every area.â - Mara Smith

This weekâs takeaways from Entreprenista:

What lit Maraâs entrepreneurial spirit and inspired her to launch Inspiro Tequila
Creating and innovating customer-centric products
The first steps Mara took toward turning her idea into a thriving business
How her legal background helped her build a business
How long it took Mara to research the liquor industry and its customers
The most surprising things Mara learned after launching her business
Maraâs advice on funding your business and alternatives to seeking VC funds or giving away equity
Her tips on working with agencies or freelancers and delegating parts of the business
The Inspiro Tequila launch strategy and how learning about their customers helped the company build a brand community
Why Mara moved away from using Google Drive and the alternative sheâs currently using
Working with influencers and ambassadors and how Inspiro Tequila measures the efficacy of their brand strategy
Maraâs networking and community-building strategies
Her thoughts on balancing work and life as an Entreprenista

Resources Mentioned:

App: Airtable

Our Favorite Quotes:

âFind small agencies and freelancers to help you; being new, I wanted someone who cared about the brand and wanted to see Inspiro Tequila grow.â - Mara Smith
âBe a learn-it-all, not a know-it-all.â - Mara Smith
âSupporting other women-owned businesses is essential for any woman in business to be successful.â - Mara Smith

Connect with Mara Smith:

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Here's how it worksâ¦

Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation.
Type the abbreviation to trigger your snippet and see your content expand.

It's that easy!

TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Knowing Your Customers and Innovating Consumer-Centric Products with Mara Smith of Inspiro Tequila Feb 25, 2022

Show notes

Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonald’s. Mara and the Inspiro Tequila team seek to support and inspire women founders while making women feel seen and relevant in industries where they have long been underrepresented.

Mara joins us today to discuss Inspiro Tequila’s mission to meet the needs of women consumers. She describes how she pivoted from serving as a McDonald’s corporate attorney to following her entrepreneurial spirit. She highlights the importance of knowing your customers and innovating marketing strategies to meet their needs. Mara also outlines the digital strategies Inspiro Tequila used to build brand awareness before launching and shares her advice on taking the risk to reach out and network.

“As a founder, you have to have an understanding of every aspect of the business enough to make decisions, but you don’t have to be the expert in every area.” - Mara Smith

This week’s takeaways from Entreprenista:

What lit Mara’s entrepreneurial spirit and inspired her to launch Inspiro TequilaCreating and innovating customer-centric productsThe first steps Mara took toward turning her idea into a thriving businessHow her legal background helped her build a businessHow long it took Mara to research the liquor industry and its customersThe most surprising things Mara learned after launching her businessMara’s advice on funding your business and alternatives to seeking VC funds or giving away equityHer tips on working with agencies or freelancers and delegating parts of the businessThe Inspiro Tequila launch strategy and how learning about their customers helped the company build a brand communityWhy Mara moved away from using Google Drive and the alternative she’s currently usingWorking with influencers and ambassadors and how Inspiro Tequila measures the efficacy of their brand strategyMara’s networking and community-building strategiesHer thoughts on balancing work and life as an Entreprenista

Resources Mentioned:

App: Airtable

Our Favorite Quotes:

“Find small agencies and freelancers to help you; being new, I wanted someone who cared about the brand and wanted to see Inspiro Tequila grow.” - Mara Smith“Be a learn-it-all, not a know-it-all.” - Mara Smith“Supporting other women-owned businesses is essential for any woman in business to be successful.” - Mara Smith

Connect with Mara Smith:

Inspiro TequilaInspiro Tequila on LinkedInInspiro Tequila on InstagramInspiro Tequila on FacebookInspiro Tequila on TwitterMara Smith on LinkedInCODEWORD: Entreprenista10

If you’re looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,

Tackling Gender Inequality through Tech with Emma Bates of Diem Feb 21, 2022

Show notes

Emma Bates is the Co-founder and CEO of Diem, a social knowledge-sharing platform designed for women and non-binary individuals. An expert marketer and community builder, Emma served as the Head of Global Marketing for the travel brand, Away, and was the Head of Community for Whalar before co-founding Diem in 2020. Emma is also a member of the Female Founder Collective, a network of businesses led by women.

Emma joins us today to provide insight on fundraising as a woman and the unexpected emotional toll it could have. She outlines the process of launching an app and describes how the Diem team is working on reclaiming the narrative of direct messaging. She discusses Diemâs vision for the future of monetizing ideas. Emma also shares her perspective on the metaverse and underscores Diemâs mission to create a social experience for women and non-binary individuals.

âPersistence is the most important thing. Entrepreneurship is difficult, but you have to keep going.â - Emma Bates

This weekâs takeaways from Entreprenista:

Emmaâs background, how her career started, and her first experiences in community-building
How a blog she started led Emma to work for a creator platform
How she realized she wanted to start her own company
Diemâs mission to create a social experience for women and non-binary individuals
How Emma and her business partner met and teamed up
The importance of trust in working with your best friend as a business partner
The process of building a technology company and launching an app
Why tech start-ups should aim for creating a minimum viable product
How Diem has evolved from its minimum viable product stage to what it is today
How the Diem launch reached a waitlist of 20,000 users
Emmaâs fundraising experience and her advice on raising capital
How Emma gauged the amount of money they needed to raise for Diem
Staying organized during the pitching and fundraising process
Their monetization strategy for growing Diem
Emmaâs advice for Entreprenistas who are about to launch their business
Why persistence is key to entrepreneurship and her thoughts on work/life balance

Resources Mentioned:

App: Notion

Our Favorite Quotes:

âBeing an Entreprenista means building something youâre passionate about and leading in a way that feels true to you.â - Emma Bates
âThe market changes all the time; having a pulse on it is really important.â - Emma Bates
âMen get asked promotional questions but women get asked as if they will fail.â - Emma Bates

Connect with Emma Bates:

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Here's how it worksâ¦

Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation.
Type the abbreviation to trigger your snippet and see your content expand.

It's that easy!

TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team.

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.

Tackling Gender Inequality through Tech with Emma Bates of Diem Feb 18, 2022

Show notes

Emma joins us today to provide insight on fundraising as a woman and the unexpected emotional toll it could have. She outlines the process of launching an app and describes how the Diem team is working on reclaiming the narrative of direct messaging. She discusses Diem’s vision for the future of monetizing ideas. Emma also shares her perspective on the metaverse and underscores Diem’s mission to create a social experience for women and non-binary individuals.

“Persistence is the most important thing. Entrepreneurship is difficult, but you have to keep going.” - Emma Bates

This week’s takeaways from Entreprenista:

Emma’s background, how her career started, and her first experiences in community-buildingHow a blog she started led Emma to work for a creator platformHow she realized she wanted to start her own companyDiem’s mission to create a social experience for women and non-binary individualsHow Emma and her business partner met and teamed upThe importance of trust in working with your best friend as a business partnerThe process of building a technology company and launching an appWhy tech start-ups should aim for creating a minimum viable productHow Diem has evolved from its minimum viable product stage to what it is todayHow the Diem launch reached a waitlist of 20,000 usersEmma’s fundraising experience and her advice on raising capitalHow Emma gauged the amount of money they needed to raise for DiemStaying organized during the pitching and fundraising processTheir monetization strategy for growing DiemEmma’s advice for Entreprenistas who are about to launch their businessWhy persistence is key to entrepreneurship and her thoughts on work/life balance

Resources Mentioned:

App: Notion

Our Favorite Quotes:

“Being an Entreprenista means building something you’re passionate about and leading in a way that feels true to you.” - Emma Bates“The market changes all the time; having a pulse on it is really important.” - Emma Bates“Men get asked promotional questions but women get asked as if they will fail.” - Emma Bates

Connect with Emma Bates:

DiemDiem on LinkedInDiem on InstagramDiem on FacebookDiem on TwitterEmma Bates on LinkedIn

If you’re looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Sparking a Digital-Native Self-Care Movement with Cyndi Ramirez-Fulton of Chillhouse Feb 14, 2022

Show notes

Cyndi Ramirez-Fulton is the Founder and CEO of Chillhouse, a day spa that serves fashionable cafe drinks in spaces designed to help its customers slow down and relax. As CEO of Chillhouse, Cyndi brings together her experience in hospitality and flair for brand marketing to grow the company. Cyndi has previously worked as the Brand and Business Manager of Third Wave Fashion and served as the Editor-in-Chief and Creative Director of Taste the Style, a lifestyle site she founded in 2013.

Cyndi joins us today to discuss the power of cultivating a strong digital presence before launching your business. She divulges how her experience in her motherâs spa as a child sparked her passion for service and hospitality. She discusses the first businesses she started and what inspired her to launch Chillhouse. She outlines her process for launching a service-based spa business and explains how Chillhouse navigated its business challenges and the pandemic. Cyndi also provides insight on fundraising with friends and family and underscores why finding joy in what she does is key to her success as an Entreprenista.

âWhere your personal brand and business can integrate is where the magic is.â - Cyndi Ramirez-Fulton

This weekâs takeaways from Entreprenista:

Cyndiâs entrepreneurial background and her journey launching Chillhouse
How Cyndi sourced the first location for Chillhouse
Management and operational challenges Cyndi had to overcome after launching Chillhouse
Executing your brandâs presence and promise
The lessons Cyndi learned from her first time fundraising for a spa business
How Chillhouseâs early success sparked partnerships with companies like Nike to continue their revenue growth
Chillhouseâs initial marketing strategies and building an Instagram-native brand
How the companyâs team has grown from its first launch
How camaraderie between Chillhouse and its customers allowed the business to navigate through the pandemic
Launching their first nail art product line

Our Favorite Quotes:

âOpening a physical space for your business is a dance between finding space and pitching it, because you have to fundraise if you donât have your own capital.â - Cyndi Ramirez-Fulton
âEveryone needs a direct leader who can fully understand what they go through and inspire them to be better in their practice.â - Cyndi Ramirez-Fulton
âWhen fundraising with friends, family, and angel investors, itâs important to build a community around your business and know that theyâre going to be there with you.â - Cyndi Ramirez-Fulton

Connect with Cyndi Ramirez-Fulton:

If youâre looking to take your business to the next level:

Join the Entreprenista League today at entreprenista.com/join. We canât wait to welcome you, support you, and be part of your business journey!

Zoho - The CRM that Does It All

As your business grows, Zoho grows with you. Zohoâs CRM packages are completely customizable, so you can utilize the tools you need when you need them - allowing you to not only find the business tools and solutions that fit your current needs, but also foresee what types of tools you might need as you continue to grow your business.

Zoho CRM is our choice for the best customer relationship management software to fuel and help sustain your business growth.

So if youâre ready to sustainably grow your business, head over to www.partners.entreprenista.com/ZohoCRM to claim your free trial plus 50% off Zoho CRM today!

Become An Entreprenista!

Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

Donât forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.