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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

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    Latest Episodes:
    Get What You Want with Business Coach, Speaker and Author Julie Solomon Jun 20, 2022
    Show notes

    Julie Solomon is the CEO of EmpowerYou, Inc., an organization whose core mission is to coach individuals into reaching their full potential and goals. She is also a business coach, brand and pitch expert, best-selling author (Get What You Want: How to Go From Unseen to Unstoppable), and popular podcast host (The Influencer Podcast).




    On this episode, Julie talks to us about the steps that she took to becoming an Entreprenista, beginning her career as a publicist for an agency in 2007 before eventually venturing out to start her own business. She walks us through her experience of being a content creator before moving into individual consulting and then course creation. Julie also discusses the steps she took to becoming a best selling author and shares her advice for those who are looking to write their own books. Finally, Julie imparts some words of wisdom for all women looking to start their own business and breaks down how she’s been able to successfully juggle being an entrepreneur and a mum.




    “A lot of people will tell me like, if you could do anything different, what would it be? And I always say I would have started earlier.” - Julie Solomon




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    How Julie got into the influencer business (4:31)How Julie’s business started to come together (8:55)How Julie went about creating her first course (14:36)Why Julie feels women in business are afraid to invest in their own businesses (18:59)What type of content you can expect from reading Julie’s book (27:15)Julie’s advice for people wanting to write a book (34:31)Julie’s favorite solution to help grow business (42:29)Julie’s advice for moms trying to manage home and work life (44:46)What being an entrepreneur means to Julie (49:04)




    Resources Mentioned:




    MastermindClickupSlackAudible




    Our Favorite Quotes:




    “I think that first it has to come from you believing that you actually have something that is really important to share with the world. And that has to begin with you.” - Julie Solomon“Women have to stop waiting for the confidence to do something. It's actually the clarity that you get from doing something that creates the confidence, not the other way around.” - Julie Solomon“We learn from our no’s the no’s is where the magic is, that's where we're able to grow and expand and tweak and really kind of learn different perspectives that we may not be seeing.” - Julie Solomon




    Connect with Julie Solomon:




    Julie Solomon’s LinkedInJulie Solomon’s InstagramJulie Solomon’s WebsiteJulie Solomon’s Book - Get What You Want: How to Go From Unseen to UnstoppableJulie Solomon’s Podcast - The Influencer Podcast




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.


    Overhauling the Venture Capital Landscape with Jesse Draper of Halogen Ventures Jun 13, 2022
    Show notes

    Jesse Draper is the Founding Partner of Halogen Ventures, an early-stage venture capital fund focused on women-founded consumer technologies. A 4th generation venture capitalist, Jesse is an advocate for investing in innovation that solves some of the biggest issues facing women and families today. A leading voice of women in technology, Jesse was listed by Marie Claire magazine as one of the 50 Most Connected Women in America and was nominated by the NRF as a DealMakeHer. In addition to their work at Halogen Ventures, Jesse and her team created the Halogen Fellowship in Venture Capital to increase diversity and inclusion in the industry.




    Jesse joins us today to discuss her experiences with simultaneously navigating an acting career and a budding interest in the tech industry. She describes the thought process and lessons she learned from building The Valley Girl Show. She reveals the best way to get the attention of a VC. Jesse also highlights the flaws of traditional funding and capital access and underscores the role of women- and minority-led funds in changing the system.




    “Access to capital is an old, broken part of the system that started in slave-holding days and it’s a real problem. Women and minority-led funds are going to change it.” - Jesse Draper




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Growing up in a family of entrepreneursJesse’s experience working in the entertainment industry and her journey to starting a venture capital fundCreating The Valley Girl Show and the challenges Jesse faced in the mediaEfficiently qualifying an investor for your fundHow much capital Jesse was able to raise for her first fundHow she decides which companies to invest inHow her thought process as an angel investor changed over timeWhy women need to start funds and help other women entrepreneursThe best ways to reach out to angel investors and venture capitalistsInfluencer marketing and finding creative ways to help women get fundingJesse’s tips for time management and balancing business and family




    Resources Mentioned:




    IFundWomenAffinity CRM




    Our Favorite Quotes:




    “You want to ensure that any fund manager you’re talking to thinks 20 years into the future.” - Jesse Draper“As an investor, I love it when entrepreneurs are ruthless and won’t give up when trying to find me.” - Jesse Draper“Don’t take an investment check from anyone until you have a plan on how to make it back.” - Jesse Draper




    Connect with Jesse Draper:




    HalogenHalogen on LinkedInHalogen on InstagramHalogen on FacebookHalogen on TwitterJesse Draper on LinkedInJesse Draper on InstagramJesse Draper on TwitterJesse Draper on YouTube




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, and the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.


    Funding and Investing in Women of Color with Arian Simone of Fearless Fund Jun 06, 2022
    Show notes

    Arian Simone is the Co-founder and CEO of Fearless Fund, the first venture capital firm built by women of color for women of color. She served as the CEO of AR PR Marketing until the firm’s acquisition in 2016, while in 2010—driven by a mission of inspiring millennial women entrepreneurs—Arian founded Fearless Magazine and the Fearless Platform. A philanthropist, serial entrepreneur, and angel investor with over 17 years of experience, Arian received her Master of Business Administration degree from Florida Agricultural and Mechanical University. She is also the author of several books including The Fearless Money Mindset and My Fabulous & Fearless Journey.




    Arian joins us today to describe how she co-founded Fearless Fund. She shares how her childhood experiences shaped her work ethic and describe how her optimism helped her overcome challenging times. She enumerates the different factors and indicators investors consider when choosing a business or entrepreneur to invest in. She outlines how Entreprenistas can take their first steps in the venture capital world and start investing in other businesses. Arian also underscores the role of patience in entrepreneurship and highlights the value of building a team from the top.




    “We need more women and people of color on the investor side to make capital more diversified.” - Arian Simone




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Arian’s background and Entreprenista origin storyHer experience in product placement and how optimism kept her going through challenging timesHow Arian started networking with people in venture capitalWhy entrepreneurs need to think about their ideal investorBuilding a business for acquisition and Arian’s experience running a PR agencyHow Entreprenistas can start in the venture capital worldWhat it means to build your team from the top downWorking with an advisory board while being on a budgetThe types of companies Arian and the Fearless Fund invest inThe different indicators investors look for in entrepreneursThe role of patience in the life of an EntreprenistaHow Arian learned about the importance of well-being and self-care




    Resources Mentioned:




    Book: The Self-Aware Leader: Play to Your Strengths, Unleash Your Team by John MaxwellBook: Happy Days by Gabrielle Bernstein




    Our Favorite Quotes:




    “Hone in on what your ideal investor looks like. Don’t waste time speaking to people who won’t buy what you’re selling.” - Arian Simone“There are some acquisition offers that should be accepted, and some declined. Know where your sweet spot is.” - Arian Simone“Investing in women of color is the right move for business, not the right move for social impact—it just happens to be a social impact.” - Arian Simone




    Connect with Arian Simone:




    Arian SimoneThe Fearless FundBook: The Fearless Money Mindset: Broke Doesn’t Scare MeBook: My Fabulous & Fearless JourneyBook: Fearless Faith + Hustle: 21-Day Devotional JourneyFearless Fund on LinkedInFearless Fund on InstagramFearless Fund on FacebookFearless Fund on TwitterArian Simone on LinkedInArian Simone on InstagramArian Simone on FacebookArian Simone on TwitterEmail: hello@fearless.fund




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions,


    Narrowing Your Purpose and Empowering Women with Elena Cardone of Grant Cardone Enterprises May 30, 2022
    Show notes

    Elena Cardone is an entrepreneur, event producer, public speaker, and visionary who inspires women to create their own life-fulfilling empires. Elena began her career in Hollywood, where she became a successful model and actress. Today, she is the architect behind many Grant Cardone Enterprises’ ventures and has designed a curriculum to assist aspiring empire-builders. She is also the author of the best-selling book, Build an Empire: How to Have it All and the executive producer of massively successful events such as 10X Ladies and Build an Empire Mastermind.




    Elena joins us today to discuss how sticking to her purpose helps her achieve her mission in the world. She recounts early lessons from her childhood and her decision to move to L.A. She reveals her secret tip for hiring and describes her programs for empowering women worldwide. Elena also underscores the importance of collaborating and understanding that no empire is built alone.






    “To empower women is to make them stronger, especially in controlling their lives and claiming their rights.” - Elena Cardone






    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!






    This week’s takeaways from Entreprenista:




    Elena’s background and why she moved to LA at 17Her first business venture with her husband, GrantWhat it means to empower womenHow narrowing her purpose helps Elena manage her time and focusElena’s tips on the hiring process The biggest lessons Elena learned as an EntreprenistaThe value of building the right team and collaborating with othersWhat it takes to scale a company into a business empireElena’s morning routine and how she sets up her day for successHow she teaches her children about entrepreneurship






    Our Favorite Quotes:




    “Don’t get stuck on what ‘the ultimate purpose’ is; you can change your purpose depending on where you are at in your life.” - Elena Cardone“The solopreneur is a myth. No successful company is one person.” - Elena Cardone“Being an Entreprenista is being a woman who’s willing to take responsibility for her power, for being able to contribute to society and making a difference for the better.”






    Connect with Elena Cardone:




    Elena Cardone WebsiteCardone UniversityBook: Build an Empire: How to Have it AllThe Elena Cardone PodcastCardone Training Technologies, Inc. on LinkedInCardone Training Technologies, Inc. on InstagramCardone Training Technologies, Inc. on FacebookCardone Training Technologies, Inc. on TwitterElena Cardone on LinkedInElena Cardone on InstagramElena Cardone on FacebookElena Cardone on TwitterElena Cardone on YouTube






    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,


    Democratizing Investing and Financial Wellness with Shauna Armitage of Odo May 23, 2022
    Show notes

    Shauna Armitage is the Co-founder of Odo, a fintech start-up that helps people safely grow their wealth. Shauna is a fractional marketing director who guides founders at all stages of growth in developing impactful marketing programs. Before co-founding Odo, Shauna served as the Director of Marketing for fitDEGREE and Director of Digital Media for The Modern Marketer by DPA. Shauna is also the creator and host of the Startup Renegades Podcast, a show where she interviews founders who have turned their ideas into thriving brands.




    Shauna joins us today to tell the story of how she accidentally became an Entreprenista and recall the early lessons she learned from working at a marketing agency. She explains how being fired from her marketing agency job fueled her to start her own business. She describes how she eventually found her niche in marketing for early-stage start-ups and discusses how she finds clarity around which clients to take on. Shauna also highlights Odo’s mission to provide loss-protected investing to help women grow their wealth and underscores the value of being adaptable and persevering.




    “Be adaptable and keep moving. If you don’t love the place where you currently are, you haven’t gotten there yet. Push through until you find your happy place.” - Shauna Armitage




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Shauna’s background and how she accidentally became an EntreprenistaHow freelancing led Shauna to the world of marketingHer experience working with a marketing agencyThe first steps Shauna took toward starting her own businessHow Shauna priced her services and how long it took her to find her nicheThe value of having a community for women entrepreneursThe three reasons people avoid investing their moneyThe peloton for financial health and how Odo is democratizing investingThe process behind Odo’s waitlist and launch strategyShauna’s ideas on finding first adopters and brand advocatesBuilding a budget to run an initial test with your first wave of audienceWhat differentiates Odo from other financial wellness and investing platformsHow Odo is building a community for financial wellnessShauna’s experience fundraising and the lessons she learned from itBest practices for organizing fundraising processes




    Resources Mentioned:




    App: Fabulous




    Our Favorite Quotes:




    “Understanding whatever others have done before you can help in making smart business decisions.” - Shauna Armitage“Money is scary to people. With money being taboo and the anxiety it causes to people, we try not to engage with it as a general rule.” - Shauna Armitage“You can’t just spray and pray. You need to do the research to find investors who are investing in your round size, and who fit your business’s thesis.” - Shauna Armitage




    Connect with Shauna Armitage:




    Shauna Armitage WebsiteStartup Renegades PodcastOdoOdo on LinkedInOdo on InstagramOdo on FacebookShauna Armitage on LinkedInShauna Armitage on InstagramShauna Armitage on FacebookShauna Armitage on Twitter




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!


    Embracing Your Work for a Fulfilling Career with Fran Hauser May 12, 2022
    Show notes

    Fran Hauser is a start-up investor and keynote speaker, as well as the author of Embrace the Work, Love Your Career, a book that’s becoming the go-to for women who are seeking more joy and fulfillment in their careers. She is also the author of The Myth of the Nice Girl, which was named “Best Book of the Year” in 2018 by Audible. As an investor, Fran has invested in over 30 women-founded companies across consumer packaged goods, media and publishing, and wellness. Fran is a media executive with over 15 years of experience in the field—including serving as the President of Digital at Time Inc., where she led innovation, acquisitions, and digital expansion for brands such as People, InStyle, and Entertainment Weekly.




    Fran joins us today to discuss how and why she pivoted from the corporate world and started her own business. She highlights the importance of storytelling and outlines her best practices in pitching to an investor. She reveals the inspiration behind Embrace the Work, Love Your Career. Fran also underscores how to love your career and provides essential tips for a happy and healthy career.




    “To love your career, it’s important to do the work.” - Fran Hauser




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Fran’s first careers in the corporate and start-up worldsWhy Fran decided to leave the corporate world and how she started investing in start-upsFran’s advice on pitching to venture capitalists and angel investors onlineThe power of storytelling and its role in pitchingThe most memorable pitch from a business that Fran invested inFran’s most successful investment to date and her biggest investment mistakeWhat inspired Fran to write her new book, Embrace the Work, Love Your CareerHow self-discipline helped Fran juggle writing a book and raising her kids“The Smile File” and figuring out how to love your careerThe inspiration behind The Myth of the Nice GirlFran’s advice on being empathetic as a leader and tips on work/life balance and maintaining focus




    Resources Mentioned:




    Book: Inside Out: A Memoir by Demi MooreBook: Essentialism: The Disciplined Pursuit of Less by Greg McKeownBook: The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller




    Our Favorite Quotes:




    “The most successful pitches are usually very compelling stories that paint a picture of a big pain point, big market, and the founder’s unique position or competitive advantage to solve that pain point.” - Fran Hauser“There’s this myth that if a woman’s too nice, they’re not going to get ahead at work. It’s always been my leadership style to be nice and strong—you don’t have to choose between the two.” - Fran Hauser“Being an Entreprenista means I get to choose the initiatives I work on and the people I work with—and it’s such a gift to have that choice.” - Fran Hauser




    Related Content:




    Taking Action and Living Well with Soraya DarabiDemystifying Fundraising for Your Dream Business with Annie Evans of Dream Ventures




    Connect with Fran Hauser:




    Fran Hauser WebsiteBook: Embrace the Work, Love Your Career: A Guided Workbook for Realizing Your Career Goals with Clarity, Intention, and ConfidenceBook: The Myth of the Nice Girl: Achieving a Career You Love Without Becoming a Person You HateFran Hauser on LinkedInFran Hauser on InstagramFran Hauser on Twitter




    If you’re looking to take your business to the next level:


    The Ever-Changing World of Public Relations with Beth Marcello of PNC May 06, 2022
    Show notes

    Beth Marcello is the Director of Women’s Business Development at PNC, an organization with a longstanding history of building strong communities and financial opportunities for individuals, families, and businesses. Before joining PNC, Beth was the Principal and Lead Consultant of PRwriting, Inc., a communications consulting firm she founded in 1990. In addition to her work at PNC, Beth is an adjunct faculty member at the University of Pittsburgh, where she teaches undergraduate courses such as PR Writing, Creative Corporate Writing, and Writing for the Public.




    Beth joins me today to discuss her journey through the public relations industry and the growth of women in business. She explains what made her return to the corporate world after starting her own PR company and how she brings her entrepreneurial spirit to PNC. She outlines PNC’s efforts to support women in business and highlights how community, connection, and collaboration are essential to the growth of Entreprenistas.




    “You have such an opportunity to tailor your message to different audiences today. Where everything was in the past just a public announcement, today, you deliver your message directly to the audience.” - Beth Marcello




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    What led Beth to the world of public relationsHow and why Beth started her own public relations companyThe challenges Beth faced when she returned to the corporate world after being an EntreprenistaWhat drew Beth to work with PNCHow Beth brings her entrepreneurial spirit into an organization like PNCHow PNC is supporting women in businessThe lessons Beth learned from the early stages of her career in public relationsHow the PR and communications industries have changed over the yearsWomen in Business Week and how Entreprenistas can get involvedThe process of planning conferences and other large eventsHow the Women in Business Week conference pivoted to online programming after COVID-19The power of community, connection, and collaborationClosing the economic gender gap, PNC’s Project 257, and Beth’s hope for the future of women in the next five yearsHR 5050 and how evolving technology has made it easier for women to start businessesHow networks and communities help women in businessWhat it means to be an Interprenista and an Entreprenista




    Our Favorite Quotes:




    “PR writing is all about knowing your audience.” - Beth Marcello“The phone quit ringing. It wasn’t because I wasn’t getting any business, but there was a dramatic shift from meeting people for lunch to ‘send me an email.’” - Beth Marcello“Women in business need the support of networks like Entreprenista, good role models, and access to capital; they also need to not be afraid to think big and grow their businesses.” - Beth Marcello




    Connect with Beth Marcello:




    PNCPNC’s Project 257PNC’s Women in BPNC Bankusiness WeekPNC’s Women in Business Week WebcastPNC on LinkedInPNC on InstagramBeth Marcello on LinkedIn




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections,


    Building a Business to Sell and Pitching to Investors with Jaclyn Johnson of Create & Cultivate May 02, 2022
    Show notes

    Jaclyn Johnson is the ultimate multi-hyphenate redefining the concept of work for a new generation of women. She is a serial entrepreneur with two exits from highly successful businesses, including cult-favorite brand, Create and Cultivate. In addition to being a best-selling author, Jaclyn is the host of a business podcast where she has interviewed pioneers of the industry such as Martha Stewart, Meghan Markle, and Chelsea Handler. She now uses her expertise in business to pay it forward to self-starters, entrepreneurs, and women in business with her angel investment fund, New Money Ventures.

    Today, Jaclyn shares her journey into accidental entrepreneurship and how she went on to successfully build and sell two businesses before the age of 35. She reveals some of the challenges of managing a company that takes off quickly and explains how she structured her business partnerships. Jaclyn details the things to keep in mind as you build your business to sell and the process of finding a new CEO for a company. She discloses why she chose to start a venture capital company and outlines her decision-making process for selecting companies for her investments. Jaclyn also describes what makes a successful investment pitch and some of the biggest mistakes people make when pitching to investors.

    “When you’re building something to sell, there are a couple of things you need to think about: one is you want to retain as much equity as possible, and two is you want to run it as lean as possible.” - Jaclyn Johnson

    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    This week’s takeaways from Entreprenista:

    • Jaclyn’s accidental entrepreneur story and how she acquired her first clients
    • How Jaclyn structured the deal for her exit from her first company
    • How Create and Cultivate came into being
    • The secret sauce in Create and Cultivate that made it take off in the first year
    • How the business evolved over time
    • The most challenging part of growing the company so quickly
    • How Jaclyn structured her business partnerships
    • Things to keep in mind when building a business to sell
    • The challenges of selling a business you built yourself
    • The process of finding a new CEO for the business
    • What inspired Jaclyn to start her new venture
    • The decision process for investing in a new business
    • What makes a great pitch for successfully gaining investors
    • The exiting companies that Jaclyn has invested in recently
    • Biggest mistakes people make when pitching to investors
    • How Jaclyn approaches challenges in her business

    Resources Mentioned:

    • Podcast: The Dropout
    • App: Intro
    • Slack

    Our Favorite Quotes:

    • “The most challenging part of growing the business was figuring out how much bandwidth the team would have and how much business we would get.” - Jaclyn Johnson
    • “You don’t want to be chasing somebody to invest in their business.” - Jaclyn Johnson
    • “Going into it with an attitude of being really excited to be in the room is really important as well.” - Jaclyn Johnson

    Connect with Jaclyn Johnson:

    • Jaclyn Johnson Website
    • New Money Ventures
    • Create and Cultivate
    • Podcast: Work Party
    • Book: Work Party: How to Create and Cultivate the Career of Your Dreams
    • Jaclyn Johnson on LinkedIn
    • Jaclyn Johnson on Instagram
    • Jaclyn Johnson on Facebook
    • Jaclyn Johnson on Twitter

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    PNC Celebrates Women Business Leaders

    Each year, PNC celebrates women business leaders by hosting Women in Business Week. As co-founders of SocialFly and Entreprenista, Courtney and I were invited to join the lineup of this year’s keynote speakers!

    Join us on Thursday, May 12th at 1p.m. Eastern Time for our keynote event, but you won’t want to miss any of the webcasts. This year’s all-virtual line up is absolutely inspiring.

    To register for PNC’s Women in Business Week webcast event, head over to PNC.com/businesswebcasts - we can’t wait to see you there!

    Introducing… Startups in Stilettos Podcast

    Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

    Then our newest podcast – brought to you by the Entreprenista Network – is for you.

    The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoes… or your stilettos, if you will. Each week, you’ll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.

    Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts.

    Startups in Stilettos launches on March 8, 2022 – on International Women’s Day. We can’t wait to share everything we have in store with you.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


    Building a Business to Sell and Pitching to Investors with Jaclyn Johnson of Create & Cultivate Apr 28, 2022
    Show notes

    Jaclyn Johnson is the ultimate multi-hyphenate redefining the concept of work for a new generation of women. She is a serial entrepreneur with two exits from highly successful businesses, including cult-favorite brand, Create and Cultivate. In addition to being a best-selling author, Jaclyn is the host of a business podcast where she has interviewed pioneers of the industry such as Martha Stewart, Meghan Markle, and Chelsea Handler. She now uses her expertise in business to pay it forward to self-starters, entrepreneurs, and women in business with her angel investment fund, New Money Ventures.




    Today, Jaclyn shares her journey into accidental entrepreneurship and how she went on to successfully build and sell two businesses before the age of 35. She reveals some of the challenges of managing a company that takes off quickly and explains how she structured her business partnerships. Jaclyn details the things to keep in mind as you build your business to sell and the process of finding a new CEO for a company. She discloses why she chose to start a venture capital company and outlines her decision-making process for selecting companies for her investments. Jaclyn also describes what makes a successful investment pitch and some of the biggest mistakes people make when pitching to investors.




    “When you’re building something to sell, there are a couple of things you need to think about: one is you want to retain as much equity as possible, and two is you want to run it as lean as possible.” - Jaclyn Johnson




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Jaclyn’s accidental entrepreneur story and how she acquired her first clients How Jaclyn structured the deal for her exit from her first companyHow Create and Cultivate came into beingThe secret sauce in Create and Cultivate that made it take off in the first yearHow the business evolved over timeThe most challenging part of growing the company so quicklyHow Jaclyn structured her business partnershipsThings to keep in mind when building a business to sellThe challenges of selling a business you built yourselfThe process of finding a new CEO for the businessWhat inspired Jaclyn to start her new ventureThe decision process for investing in a new businessWhat makes a great pitch for successfully gaining investorsThe exiting companies that Jaclyn has invested in recently Biggest mistakes people make when pitching to investorsHow Jaclyn approaches challenges in her business




    Resources Mentioned:




    Podcast: The DropoutApp: IntroSlack




    Our Favorite Quotes:




    “The most challenging part of growing the business was figuring out how much bandwidth the team would have and how much business we would get.” - Jaclyn Johnson“You don’t want to be chasing somebody to invest in their business.” - Jaclyn Johnson“Going into it with an attitude of being really excited to be in the room is really important as well.” - Jaclyn Johnson




    Connect with Jaclyn Johnson:




    Jaclyn Johnson WebsiteNew Money VenturesCreate and CultivatePodcast: Work PartyBook: Work Party: How to Create and Cultivate the Career of Your DreamsJaclyn Johnson on LinkedInJaclyn Johnson on InstagramJaclyn Johnson on FacebookJaclyn Johnson on Twitter




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day,


    The Business of a Patient-Centered Medical Practice with Dr. Catha Fischer of Spring Fertility Apr 25, 2022
    Show notes

    Dr. Catha Fischer is the Director of Fertility Preservation, Reproductive Endocrinologist, and Medical Director at Spring Fertility. Spring Fertility is a modern fertility center that delivers patient-centric, state-of-the-art IVF, egg freezing, genetic testing, and advanced reproductive services. A board-certified reproductive endocrinologist, obstetrician, and gynecologist, Catha is driven by the belief that every patient deserves both compassionate service and expert clinical care.

    Catha joins us today to describe her early desire to study infertility and be a physician. She shares her passion for personalized and compassionate patient care and outlines the different options available for women who want to take control of their fertility journey. She also underscores why Entreprenistas need to be willing to take risks and highlights the importance of women advocating for themselves in every medical situation.

    “It’s always about the patient. Sometimes, doctors tend to forget that.” - Dr. Catha Fischer

    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    This week’s takeaways from Entreprenista:

    • Catha’s background and her path to becoming a doctor
    • How Catha found her passion for oncofertility
    • Her journey through medical school and getting to infertility fellowships
    • Running a business as a doctor and the dichotomy between academic and private practice
    • Building a medical practice centered around patient experience
    • Why women need to take control of their fertility
    • The process of opening up a medical practice
    • What it was like to start a clinic amid the Covid-19 pandemic
    • Why aspiring Entreprenistas need to be okay with risk and failure
    • What young Entreprenistas need to know about fertility preservation
    • A day in the life of a medical doctor at Spring Fertility

    Our Favorite Quotes:

    • “Advocacy for women’s health is critical—it’s been a long time coming that we’ve all had voices.” - Dr. Catha Fischer
    • “Knowledge about your fertility will give you not only power, but also options.” - Dr. Catha Fischer
    • “Keeping people in the game is critical—if they don’t have that support in the fertility world, some people give up.” - Dr. Catha Fischer

    Connect with Dr. Catha Fischer:

    • Spring Fertility
    • Spring Fertility’s Egg Freezing Calculator
    • Spring Fertility on LinkedIn
    • Spring Fertility on Instagram
    • Spring Fertility on Facebook
    • Spring Fertility on Twitter
    • Catha Fischer on LinkedIn
    • Email: hello@springfertility.com

    If you’re looking to take your business to the next level:

    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!

    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

    PNC Celebrates Women Business Leaders

    Each year, PNC celebrates women business leaders by hosting Women in Business Week. As co-founders of SocialFly and Entreprenista, Courtney and I were invitedto join the lineup of this year’s keynote speakers!

    Join us on Thursday, May 12th at 1p.m. Eastern Time for our keynote event, but you won’t want to miss any of the webcasts. This year’s all-virtual line up is absolutely inspiring.

    To register for PNC’s Women in Business Week webcast event, head over to PNC.com/businesswebcasts - we can’t wait to see you there!

    Introducing… Startups in Stilettos Podcast

    Have you recently started a business? Are you considering taking the leap to start? Do you find yourself alone and overwhelmed in the whirlwind of early challenges in your entreprenista journey?

    Then our newest podcast – brought to you by the Entreprenista Network – is for you.

    The Startups in Stilettos Podcast helps you learn what it takes to grow your startup from your peers in the startup world and those who are in your shoes… or your stilettos, if you will. Each week, you’ll hear from startup founders from the Entreprenista League who are in the trenches and building their businesses from the ground up.

    Learn more about the Startups in Stilettos Podcast by visiting www.entreprenista.com/startupsinstilettos/ and subscribe wherever you get your podcasts..

    Startups in Stilettos launches on March 8, 2022 – on International Women’s Day. We can’t wait to share everything we have in store with you.

    Become An Entreprenista!

    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.

    Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay

    Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.

    Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.


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