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    Business

    Entreprenista

    The Entreprenista Podcast is a weekly show featuring the stories of successful female founders and what it’s really like to run a business. Hosted by Stephanie Cartin & Courtney Spritzer, co-founders of Socialfly, a leading social media marketing agency, each episode goes beyond what you see on Instagram and into the nitty-gritty of growing and scaling a company effectively from women who’ve done it. Consider this the most fun business meeting you’ll ever have.

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    Copyright: © 2020 MouthMedia Network

    • Apple Podcasts
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    Latest Episodes:
    The New Era of Event Planning with Jennifer Brisman of Vow Aug 29, 2022
    Show notes

    Jennifer Brisman was always a go-getter, a starter, the one who made things happen. Add that to her, as she says, "problem with authority" and you get the creator of futuristic event planning. Even though she knew she wanted to be her own boss, Jennifer's career path started out in a completely different field–pre-med. But on one fateful day, as Jennifer planned a pre-med event, she met a person who would change the trajectory of her life forever.




    In this week's episode, we talk with Jennifer Brisman, CEO and founder of Vow, an event planning company that has changed guest management for the better. She shares tips for starting a tech company, how to handle business with a remote team, how to raise capital, and so much more.




    "Since I was little I feel like I naturally had a problem with authority or doing things, you know, the way anybody else wanted me to do it. I always thought I knew best. And you know, as time went along, I kind of proved that to myself in small ways." - Jennifer Brisman




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week's takeaways from Entreprenista:




    Jennifer shares her background and how young she was when she realized she wanted to own her own business (2:56)Jennifer talks about the early years of Vow (10:23)Tips to starting a tech company (15:53)How Vow got its first customers (22:06)How Jennifer manages a remote team (29:26)What Jennifer has learned about raising capital (33:26)Rapid fire questions (39:24)How Jennifer stays organized (46:41)What being an Entreprenista means to Jennifer (51:51)




    Resources Mentioned:




    ZoomSlack




    Our Favorite Quotes:




    "I think the first thing that I would say is to be really, really clear about what you want to build." - Jennifer Brisman" So like, right now, the first few engineers that I hired, I needed people that I could connect with, not just robots, like I needed people who, you know, were granular and had good spidey sense and great chemistry with me." - Jennifer Brisman"So I'm not sure what we're doing exactly right now, but as far as my learning curve, it sucks to be rejected. Like it really, really sucks to be rejected. That's number one." - Jennifer Brisman"But if you're a CEO, get the fuck out of email. Email is where productivity goes to die. Nothing good happens on email, nothing urgent happens on email." - Jennifer Brisman




    Connect with Jennifer Brisman:




    Vow.AppVow on LinkedInVow on InstagramVow on TwitterJennifer Brisman on LinkedInJennifer Brisman on InstagramJennifer Brisman on Twitter




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!


    Revolutionizing Feminine Care with Yanghee Paik of Rael Aug 22, 2022
    Show notes

    Moving across the globe with the intention of becoming and staying an entertainment executive was exactly the life Yanghee Paik wanted and got. Until one day, she spoke with her future business partner about the lack of quality feminine care products in the US. That one conversation changed the course of Yanghee's life forever.




    In this week's episode, Yanghee Paik, co-founder and CEO of Rael, an organic and natural feminine hygiene company, discusses the ins and outs of all things business. She shares why it's important to stand confident when talking to investors, the importance of flexible employees in a startup, how to get products in front of big-name retailers, and so much more. This is an episode of Entreprenista you do NOT want to miss.




    "Feminine care products were one of those which was kind of neglected by us women, unfortunately. So we're trying to do a lot of education about why this is important. And then how different our products are and then the benefits of, you know, converting to organic and natural." - Yanghee Paik




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Yanghee shares her background and how she came to co-found Rael (3:40)How to find the right employees at the beginning of a startup (11:55)The evolution of Rael's packaging and branding (17:42)Yanghee shares the ins and outs of Rael's marketing strategy and how it has changed (20:28)Yanghee shares the challenges of getting male investors on in the early days of Rael (29:11)How to get your brand in front of big-box retailers (37:06)Rapid fire questions (42:59)What being an Entreprenista means to Yanghee (45:05)




    Resources Mentioned:




    Slack NetSuite




    Our Favorite Quotes:




    "I would actually warn my team members from the beginning when they were joining the company. 'Well, we think that this is your role for now. But because the company is going so fast and evolving so fast, we hope that you're open to all the other tasks and you know, jobs that come up.'" - Yanghee Paik"Initially, it was very scrappy, you know, we were just gifting a lot. And we reached out to the influencers that we would love working with." - Yanghee Paik on Rael's early marketing strategy"So we would just direct our investors to go to Amazon, read the customer reviews, which are authentic, and then just see, you know, what people like about us, and then they realized that people were hungry for something that's organic, natural, but that worked really well, which was what we were offering at that time." - Yanghee Paik"I was one of those who thought, you know, will never become an entrepreneur, I thought I was just going to become a corporate executive." - Yanghee Paik




    Connect with Yanghee Paik:




    Yanghee on LinkedInRael's WebsiteRael on InstagramRael on TikTokRael on FacebookRael on AmazonRael at TargetRael at WalmartRael at CVSRael at Walgreens




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business,


    Turning Passion into Product with Kimmy Scotti of Fig.1 and 8VC Aug 15, 2022
    Show notes

    Have you ever wanted to detach time from money? You may have wanted something more than an hourly job. But maybe you thought 'I'm too young' or 'I'm too old' or 'I'm too [fill-in-the-blank.]' For Kimmy Scotti, she didn't let her age stop her from accomplishing what she wanted. She pounded the pavement and figured out how she could get to where she wanted to go.




    This week's guest, Kimmy Scotti, is a life-long entrepreneur and business owner. After starting her first business at 15, Mimz New York, Kimmy went on to become a founding member of 8VC, a venture capitalist group. In the last few years, Kimmy has put her focus on co-founding Fig.1, a revolutionary skincare line. In this episode, Kimmy shares how she got started, her biggest passions, how she juggles her life and work, and so much more.




    "When we talk about the mission of Fig.1, it's to democratize access to healthy skin. And if you're going to democratize something, you better believe that Walmart is where it's gonna be." - Kimmy Scotti




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week's takeaways from Entreprenista:




    Kimmy shares how her entrepreneur journey started at age 15 (4:21)How Kimmy juggles her time between family and business [this is a good tip] (10:10)Kimmy discusses what industries excite her as a venture capitalist (17:23)Why Kimmy co-founded Fig.1 (18:33)Kimmy shares the marketing strategy for Fig.1 (33:53)Kimmy gives tips to get your product into retailers (38:21)Rapid fire questions round (44:26)Kimmy shares what being an entreprenista means to her (53:13)




    Resources Mentioned:




    Google DocsPinterestUnited AppFig.1 discount code: entreprenista10




    Our Favorite Quotes:




    "There's this kind of tone that talks down to the consumer, who were mainly women, right? And I don't believe in that." - Kimmy Scotti"I think post-having kids and I'm like 'look at them.' It's an entirely different thing and it's just about being happy every day." - Kimmy Scotti on what success means to her"When I look back at my career path, it's not like oh, every step was chosen perfectly. They were messy steps. There were backward steps. And there were dance steps. There were, like, real steps in there. But all of them were kind of moving me towards where I am now. " - Kimmy Scotti




    Connect with Kimmy Scotti:




    Kimmy on InstagramFig.1 on Instagram8VC.comFig-1.cokimmy@8VC.com




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    Become An Entreprenista!




    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun busine...


    Web3 and NFTs with Michelle Reeves of Mavion Aug 08, 2022
    Show notes

    Michelle Reeves is the co-founder and CEO of Mavion, a Web 3 platform that creates fashion NFTs. Michelle has a heart for helping women break into the cryptocurrency world. As she says, her DMs are always open to inquiring minds.




    In this week's episode, Michelle shares how 2016 got her started in NFTs. She also shares what she hopes her company, Mavion, can help with, how NFTs can help a business grow, and how to get started in the NFT space. As a mom herself, she gives helpful tips on how to manage it all, as well.




    "Be that trusted, friendly, credible, voice personality product that gets them in, educate them. Give, give, give before you start asking them of anything. And if you create that kind of connection, that's a loyalty that is almost unbreakable. You've educated them. You've brought them into a space safely. You will be with them for a long time." - Michelle Reeves




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    How Michelle got started in NFTs (3:41)Michelle talks about The Accessory Junkie (6:27)The problem Mavion solves (8:32)Michelle gives the lowdown on what NFTs and Web 3 actually are (11:56)How social media helped Michelle learn about the digital world (22:07)How NFTs can propel a business forward (25:23)What the business model of Mavion is (32:40)Rapid fire questions round (36:10)Michelle shares what a typical day looks like for her (37:32)Michelle shares the best tip for being a working mom (40:07)How to get started in NFTs (41:35)What being an Entreprenista means to Michelle (44:23)




    Resources Mentioned:




    MetaMaskCoinbaseEtherscanOpenSea




    Our Favorite Quotes:




    "​​It's there forever. I'll say it again. You can't copy it, edit, or delete it. It's there forever." - Michelle Reeves"Case in point, I can get on LinkedIn right now. And I could change my profile and say that I am the founder of Sephora. No one can stop me. Sephora can't stop me. LinkedIn can't stop me. I can say that." - Michelle Reeves "I am a notoriously annoyingly curious person, I like to put myself in the middle of conversations where I probably don't belong, and then absorb, learn and try to connect the dots." - Michelle Reeves




    Connect with Michelle Reeves:




    Mavion on Instagram Mavion on TwitterMavion WebsiteMichelle on InstagramMichelle on TwitterThe Accessory Junkie on Instagram




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    Become An Entreprenista!




    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for fe...


    From Humble Beginnings to the Future of Food with Denise Woodard of Partake Foods Aug 01, 2022
    Show notes

    Any person with a food allergy knows what it feels like to miss out on sweets. But when starting a business to fill that void, how do you get investors to believe in your mission? And how do you gain the trust of your intended audience?




    This week’s guest is Denise Woodard, founder of Partake, an allergen-free sweets company that Denise started because of her daughter’s many food allergies. In this episode, Denise discusses how her background helped her start her company, how she got investors to back her passion, and so much more. She also shares some amazing tidbits of information for all the Entreprenistas listening.




    “I wanted to create an inclusive brand that invited people with and without food allergies to enjoy. And I didn't feel like I was seeing that reflected. And so the name Partake came from this idea of me wanting people with and without dietary restrictions to be able to enjoy.” - Denise Woodard




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Denise’s childhood introduction to entrepreneurship (3:38)Denise shares when and why she started Partake (4:36)Denise talks about the importance of branding (6:11)Denise shares where the name Partake comes from (8:37)How Denise marketed Partake in the beginning as a “team of one” (14:05)How much money Denise put into her business at the beginning (15:01)Denise shares in-depth about her fundraising process (24:53)What keeps Denise going on the hard days (29:31)What’s in store for Partake in the future (35:37)Rapid fire questions (37:50)How to overcome imposter syndrome (43:50)What being an Entreprenista means to Denise (45:35)




    Resources Mentioned:




    Google SuiteGoogle SheetsGoogle DocsGmail




    Our Favorite Quotes:




    “One of the things that I always tell entrepreneurs is that you have to have a really strong reason for why you're doing what you're doing, not to get famous or not to get rich.” - Denise Woodard“It's really important to know your business inside out, I think oftentimes, as women, we have to be twice as good. And so, know the business, know the numbers, know the vision.” - Denise Woodard“Work hard and be kind.” - Denise Woodard“I have the worst imposter syndrome. And as I talk to other women that I perceive as so successful, and so have it all together, and then realize that they're trying to figure out the work-life integration thing, and that they doubt themselves, I get a little solace in that.” - Denise Woodard




    Connect with Denise Woodard:




    Partake’s WebsitePartake’s InstagramPartake’s LinkedInDenise’s Instagram Denise’s LinkedIn




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you,


    Being a Career-Changer with Erin Patinkin of Ovenly and Seemore Meats & Veggies Jul 25, 2022
    Show notes

    Imagine moving to a new state, changing careers, and starting a business, despite having no business background. Sound scary? Well, that’s exactly what this week’s guest, Erin Patinkin, did in her 20s.




    Our guest this week is Erin Patinkin. She is the founder, former CEO, and Board Chair of the beloved New York-based bakery chain Ovenly, founder of the award-winning Seemore Meats & Veggies, executive producer, creator, & co-host of Start to Sale on Vox, co-author of the bestselling Ovenly cookbook, business consultant to companies like Noishaf, Seed + Mill, and White Moustache, and advisor to many.




    In this episode, Erin walks us through how she started Ovenly with co-founder Agatha Kulaga, the lessons she learned along the way, and why she ultimately decided to step down from the CEO position. She also talks to us about what she’s doing now.




    “I didn’t really know what the word ‘entrepreneur’ was until someone started calling me that after I launched my first business.” - Erin Patinkin




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    What inspired Erin to start Ovenly (4:47)The original plan for Ovenly, the challenges it faced, and how it evolved into what it is now (7:37)When and why Erin and co-founder Agatha decided to create different roles for themselves in the business (18:12)The reason Erin stepped down from Ovenly as the CEO (23:41)How Erin got started advising other companies and entrepreneurs (27:33)Rapid fire questions round (36:30)Erin’s final tip - it’s a good one (44:30)




    Resources mentioned:




    Lizandmollie.com Erin Patinkin CalendlyErin’s business tools




    Our Favorite Quotes:




    “We got this terrible advice from someone that was ‘say yes to everything’.” - Erin Patinkin“I feel like I got my degree in coaching and an MBA and my culinary degree all in like a 10-month period.” - Erin Patinkin“I also have a real issue with business books because they’re all like 500 pages long because the publisher is like ‘you gotta have 70,000 words.’ And it’s like this is the same chapter over and over again, we could have said this in an essay.” - Erin Patinkin“It takes a lot of grit and resilience to get through the day sometimes.” - Erin Patinkin




    Connect with Erin Patinkin:




    Erin Patinkin LinkedInErin Patinkin InstagramErin Patinkin WebsiteOvenly WebsiteOvenly Instagram




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    Become An Entreprenista!




    Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most...


    Leading New Professionals with Allie Danziger of Ampersand Jul 18, 2022
    Show notes

    Picture this - you’re a new graduate, hoping to follow your dreams and land your dream job, but in the midst of all your anticipation and excitement, a recession hits. How would you handle this sort of setback? This episode’s guest, Allie Danzinger, experienced just this when she graduated right before the 2008 real estate market crash.




    Allie Danziger graduated from the University of Texas with a career in public relations before venturing out to New York to start her promising career. Since then, her journey has evolved from working in a small, boutique PR firm, to owning her own PR agency, and finally to starting her newest business, Ampersand Professionals. In this episode, Allie walks us through that journey and shares some valuable advice on lessons she’s learnt along the way. She talks to us about the thought processes behind some of the important decisions she’s made and how they’ve led to her success as a businesswoman and entrepreneur.




    “Be in that moment, as much as possible and as best as possible. And when it's great, experience that and be grateful for that. But don't live for those moments too much.” - Allie Danziger




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    What it was that made Allie realize she had an entrepreneurial spirit (4:04)Allie’s college experience and first PR job in New York (4:50)How Allie started the social media department at this new job and caught the entrepreneurial bug (7:32)The beginning stages of Allie’s entrepreneurial career (9:38)Why Allie decided to sell her PR agency (12:43)How Allie’s new business, Ampersand Professionals, started (19:28)Allie’s fundraising experience for her new business (28:19)Allie’s tips for running a business in a recession (37:03)




    Resources Mentioned:




    BoomerangSpotifyPipedrive




    Our Favorite Quotes:




    “I love helping other people become the best versions of themselves.” - Allie Danziger“I think having those past experiences both helped me with what to do and not be as nervous. I can move faster through new challenges because, most of the time, I've been there before.” - Allie Danziger“I just had the great fortune and opportunity to connect with people who gave me a chance from a very, very young, early age.” - Allie Danziger




    ‘




    Connect with Allie Danziger:




    Ampersound ProfessionalsAllie Danziger LinkedInAllie Danziger Instagram




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    PNC Celebrates Women Business Leaders




    Each year,


    From Facebook to Founder with Sara Adler of Wave Capital Jul 11, 2022
    Show notes

    Any entrepreneur knows the fear and uncertainty that comes with starting your own business. Trying to get started can make you feel insecure and unsure of yourself and your abilities, regardless of what you’ve accomplished in the past and what you know you’re capable of.




    Our guest today, Sara Adler, graduated with a degree in economics looking to pursue a career in investment banking. She soon realized, however, that it wasn’t the right path for her and so she started to pursue other options. Sara went on to work for Facebook, Dropbox, and Airbnb in mergers and acquisitions before finally deciding to start her own venture capital firm with a fellow colleague.




    In this episode, Sara shares a bit about her career journey and what inspired her decisions along the way. She talks to us about her experience working for founder-led companies like Facebook and Airbnb and why she eventually chose to start her own firm over continuing in corporate life. Sara also walks us through her business thesis and portfolio and shares her take on the current market situation and what it means for entrepreneurs.




    “I was clearly not someone who was willing to just coast and let things slide. I really wanted to keep learning.” - Sara Adler




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Sara’s career path after graduating (4:49)The reason Sara decided to start Wave Capital instead of continuing in corporate life (9:20)How Sara knew her current business partner would be the right fit for her and their business (11:00)What drew Sara to founder-led companies (13:07)Sara’s take on founders trying to run a company and raise capital in the current market situation (21:20)Wave Capital’s thesis (25:14)Sara’s advice for entrepreneurs looking to reach out to VCs (30:04)




    Resources Mentioned:




    Socialfly NYCopperOutlastThe Entreprenista LeagueAirtableSuperhuman




    Our Favorite Quotes:




    “Just being in a hypergrowth environment, it doesn't really matter what function you are, if you are working cross functionally, you're just absorbing so much.” - Sara Adler“Having been an employee at all three companies and not a founder, I think I am very empathetic to the employee journey.” - Sara Adler“It took me a while to really understand that the reins are in my hands, and no one is going to help me through it. And that means that I can ask people for advice, but that's on me to solicit it. And I can ask for mentorship. But that's on me to find it.” - Sara Adler“I want to be motivating for them and a good role model, for both my daughter and my son, for what it means to be ambitious.” - Sara Adler“I used to look up to people at bigger firms and thought, I'm nothing compared to them. And then I just realized we're playing different games. And so they actually wouldn't know how to do this. And that's okay. And it's not a competition.” - Sara Adler“In hindsight, it's so easy to kind of create this narrative of what your career looks like. And it all fits together. And it all leads from one to the next. But in any given moment. It never felt obvious.” - Sara Adler




    Connect with Sara Adler:




    Wave CapitalSara Adler LinkedInSara Adler InstagramSara Adler Twitter




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day,


    Go From Camera Shy to Camera Ready with Media Trainer Jessica Abo Jul 04, 2022
    Show notes

    Media plays a huge role in most people’s lives on a daily basis. It can influence our thoughts, ideas, purchases, and so much more. For some, where media is an integral part of their business and it’s vital for them to be able to present themselves in the best way possible, hiring a media trainer is essential.




    This episode’s guest, Jessica Abo, is a media trainer and storytelling coach. Jessica leverages 20 years spent in the field of journalism to provide valuable insight to a range of clients. Her services include one-on-one training and workshops where she breaks down the dos and donts of public relations. On this episode of Entreprenista, Jessica walks me through her earliest aspirations growing up and how she went about realizing them, her transition from the newsroom to media training, and the experience of starting her own business.




    “So I think my Achilles heel is analysis paralysis. I think I am someone who launches very late because I want everything to be right and everything to be perfect. And I've learned that that in some ways is a strength of my business and in other ways is a weakness.” - Jessica Abo




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    Jessica’s career path from her early school days (6:04)How Jessica secured her first job after graduating (8:31)How Jessica transitioned from the newsroom into media training (15:16)What Jessica struggled with the most when first starting her own business (19:45)The different services Jessica offers (20:56)Jessica’s top-tips when it comes to media training (25:00)Jessica’s advice for potential future entreprenistas (33:57)




    Resources Mentioned:




    Socialfly NYCanvaPostmates




    Our Favorite Quotes:




    “So if you go in with a little bit more fluidity, and you have buzzwords and nuggets that you know you want to hit in that interview, the interview will feel a lot more comfortable.” - Jessica Abo“When you're asked to do an on-air opportunity, or give a speech, or be the recipient of an award, you are then able to put your work in the spotlight and help someone else.” - Jessica Abo“Don't be hard on yourself if you just feel like you haven't built your dream team yet and do as much as you possibly can. And know that things are flexible and changeable.” - Jessica Abo




    Connect with Jessica Abo:




    Jessica Abo’s websiteJessica Abo’s InstagramJessica Abo’s TwitterJessica Abo’s LinkedInJessica Abo’s book - Unfiltered: How to Be as Happy as You Look




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.




    Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    Become An Entreprenista!


    Personalizing Travel with Jan Seale and Coabi Kastan of Out of Office Jun 27, 2022
    Show notes

    We all know starting a new business is not easy. It comes with a long list of challenges that can be difficult for just one person to navigate. So what happens when you’re one half of an entrepreneurial partnership? Does it become easier or more difficult to navigate these obstacles?




    Or guests today, Jan Seale and Coabi Kastan, are the co-founders of Out of Office - an app that facilitates travel by offering personalized inspiration, tips, and recommendations directly from your own inner circle of family and friends.




    In this episode, Jan and Coabi walk us through how they went about building their business, the lessons they’ve learnt along the way, and the ways in which they’ve successfully managed their partnership. They also break down how the Out of Office app works and why they believe it’s the future of travel.




    “We were oftentimes the only women in the room at the leadership table, or I was oftentimes the only black woman at that table. And so I wanted to make sure that as we grew at this organization that we provided opportunities for people that didn't necessarily always get to have seats at the tables.” - Jan Seale




    If you’re looking to take your business to the next level, join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!




    This week’s takeaways from Entreprenista:




    The vision for Out of Office and what it facilitates (10:17)How Jan and Coabi manage their business partnership (16:11)How Coabi and Jan were able to source workers without initially being able to pay their salaries (26:12)How Coabi and Jan chose their investors (36:46)Jan and Coabi’s team-building strategy (38:11)How Coabi and Jan have incorporated the world of influencing into their business (44:34)Jan and Coabi’s business monetization strategy (47:01)




    Resources Mentioned:




    Out of Office app




    Our Favorite Quotes:




    “We talk a lot about places like Yelp, or TripAdvisor, and those things can be helpful, but they're so impersonal. And there's no way for you to calibrate your tastes on those kinds of sites. And so, we solved that with Out of Office.” - Jan Seale“It is so important to know which areas of the business, which functions, each of you will own if you're in a partnership.” - Coabi Kastan“For the most part, we stayed really focused on owning whose lanes are what, and so it makes our life so much easier. Even to this day, when we're in meetings or with our investors, we still use that same cadence, and that's ‘who owns what?’” - Jan Seale“Being an entreprenista is taking a risk not being afraid to fail, and then doing something you love, and that you're passionate about, and putting your heart and soul behind it.” - Coabi Kastan




    Connect with Jan Seale and Coabi Kastan:




    Out of Office on LinkedInOut of Office websiteOut of Office on InstagramOut of Office on TikTokOut of Office on FacebookJan Seale on LinkedInCoabi Kastan on LinkedIn




    If you’re looking to take your business to the next level:




    Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!




    Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women wh...


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