Entreprenista

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Mishka Pitter-Armand of Girl Scouts USA - Keeping an Established, Iconic Brand Current Oct 28, 2019

Show notes

How do you take the momentum of a more than century-old iconic brand and keep it current for a new generation, while staying true to what makes it part of the fabric of our culture?

Thatâs the charge of special guest Mishka Pitter-Arnand, VP of Brand and Product Marketing for the Girl Scouts of the USA. This isnât just about brand -- or marketing. It is about leading the messaging of an organization that can inspire countless future Entreprenistas. This episode was recorded in front of a live audience at the Incite Group Brand Marketing and Digital Summit in New York.

Tawnya Falkner of Le Grand Courtage - A Bubbly State of Mind: Elevating Every Day Oct 21, 2019

Show notes

"The bubbly state of mind." For many of us, it probably sounds like a pretty nice place to be. Tawnya Falkner, the proprietor and managing member of the French sparkling wine company Le Grand Courtâge gives customers permission to embrace the spirit of joie de vivre and celebrate the art of elevating the everyday---often in ways you never considered before. And it all started with an idea, a vision, made real by a seasoned entrepreneur with a business plan who found a need in a market place, and had the determination to not let anything get in her way. Tawnya joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses how a big problem with a label was able to be addressed by going into a quick problem-solving mode; the power of networking with other female entrepreneurs and a mastermind group; the true value of a business coach; the challenge of raising money and lessons learned with raising a large funding round up front; and getting a big deal with a major airline that was worth popping a cork for. Plus, a surprise!

Arianne Perry of Sweet Defeat - Strength, Stamina, and Discipline Oct 14, 2019

Show notes

For Arianne Perry, founder of Sweet Defeat (the only clinically proven natural lozenge that stops sugar cravings in seconds), being an athlete not only gave her the strength, stamina, and discipline for being a mom -- it helped her be able to run a company. With two-thirds of Americans overweight and one-third diabetic or prediabetic, Arianne knew something had to be done to help people eat less sugar. And, as someone who came from an entrepreneurial family, she knew she was the one to do it. Arianne joins Socialfly Co-Founder Stephanie Cartin for a conversation about building her business and career, and describes her journey to success. She shares insights about the cost of paid advertising vs. press, and how leveraging an ad can have ripple effects to other channels; how hiring for great people instead of skills, but motivating them to achieve their potential, has been key; about operating a company in stealth mode, and the considerations of obtaining and holding a patent; how Arianne didnât have mentor, and wishes she had listened to the advice she was given by others earlier; why a âgratitude journalâ helps mindset and hormone balance; and, the importance of being kind to yourself. Plus, a surprise!

Brooke Budke of TITLE Boxing Club - Manifesting Your Power Oct 07, 2019

Show notes

How much power do we really have? Could having the life you want be as simple as manifesting it? Brooke Budke, Vice President of Marketing at TITLE Boxing Club â a fitness club with 60,000 members in nearly 200 locations and the mission of providing the best hour of someoneâs dayâ believes in that power. She fulfilled her own goal to move from working in sterling silver jewelry to being the director of marketing for a fitness brand by her 30th birthdayâexactly on her 30th birthday. And she hasnât stopped there. Brooke joins Socialfly Co-Founder Courtney Spritzer for a conversation about building her business and career, and describes her journey to success. Brooke shares why she holds such pride from impacting the brandâs core values and mission, and the goal to help one million people improve quality of life; why it matters to include more people in research than you think you need to; the daunting nature of franchising and great ideas that can result; the impact of cartwheels, the power of vision with her word of the year; the power of note taking; a breathtaking wedding story; and why discovering what kind of a car you would beâif you were a carâis so useful. Plus, a surprise!

Poppy King of Femme de Poppy - Lipstick Queen, Unplugged Sep 30, 2019

Show notes

Today, Poppy King (founder of the game-changing, Australian-born beauty brand Lipstick Queen and author of the popular book Lessons of a Lipstick Queen) might just remind you of the Roald Dahl version of Willy Wonka. But the real story is how at just 7 years old a determination was sparked in her that led to becoming one of Australiaâs first well-known Entreprenistas, building an $8M business by the time she was 19 (during a bad economic recession, and without investors or formal business education, and a phone book as a surprisingly important resource.) When the time was right, she sold her business and became an executive at Estee Lauder to learn the corporate ropes. Now sheâs launching a new brand. Poppy has worked as hard and sacrificed as much as anyone, but she looks at her story as a bit of a fairy tale.

Now, itâs âPoppy unpluggedâ, sharing insights and stories sheâs never been able to talk about before. She joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success including the ah-ha moment that motivated Poppy to create, and to help other women; the detective work thatâs typical for successful entreprenistas; how she went viral before social media and before going viral was even a thing; the important difference between follower and customer; why she wanted to leave Estee Lauder after 2 weeks but stayed for 3 years; how understanding that possible isnât always probable has given her energy; and the power and joy of letting go of results. Plus, a surprise.

Rachel Blank of Rory - Building a Community of Empathy and Concierge Medicine Sep 23, 2019

Show notes

What if you could have access to health care that was designed for women and by women who support other female vendors and partners? This is concierge medicine. Itâs real, and co-founded by General Manager Rachel Blank. Rachel joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. She discusses why it matters so much to hire employees who have empathy, the way Rory builds community while keeping a watchful eye on the health of its members, and how Instagram has been an important marketing tool. Plus, a surprise!

Shirin Von Wulffen of Bastide - Strategy, Guts, and Determination Sep 16, 2019

Show notes

Building a business is hard enough. In addition to being a mom? Thatâs another level. But co-founding a business with your spouse â someone who is already a serial entrepreneur and highly accomplished in their industry (in this case, haircare icon Frederic Fekkai) â- that takes some serious strategy, guts, and determination. Shirin Von Wulffen has built Bastide, a beauty brand focused on making skincare a moment, allowing women to pause and have a ritual. Shirin joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career; standing up for herself while knowing her limitations; why anger can be a great energy; and, why using your gut in the hiring process is crucial. Plus, a surprise.

Ariane Goldman of Hatch - Building a Support Community Sep 09, 2019

Show notes

Many entrepreneurs call their business their âbaby.â And while there are countless resources for business owners, from coaching to seminars to podcasts like this one, mothers who give birth to a real baby often lack support in the months after birth, also known as the fourth trimester. Ariane Goldman built HATCH, an apparel brand with fashionable maternity clothes designed for every trimester of pregnancy and beyond. She was determined to build more than a clothing brand -- she wanted to build a community and a support system, inspired by her own maternity frustrations.

Ariane joins Socialfly Co-Founder Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. This includes the lessons she learned from her experiences in corporate America and applied to her own ventures; how partnerships and events have played a crucial role in growing HATCH; the importance of business coaches; and, how building a direct to consumer brand with niche products opened doors for celebrity influence. Plus, a surprise.

Holly Thaggard of Supergoop - Living Bright Sep 01, 2019

Show notes

Former-teacher-turned-beauty-brand-founder Holly Thaggardâs sun-safe skincare brand Supergoop! is more than a successful business. Itâs also a massive classroom that gives her and her team the opportunity to teach people how to protect themselves from the sun while enjoying life outdoors. Inspired by a friend whose skin cancer might have been prevented by a greater awareness of SPF and sun protection, Supergoopsâs mission of âliving brightâ is not just a slogan -- itâs a way of life. Holly joins Socialfly Co-Founders Courtney Spritzer and Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise.

In this episode, Holly shares the origin of the Supergoop! name, and Hollyâs vision to educate the world about safe sun protection; how Holly figured out the path to building a skin care company; how she used social media not only to sell products but to educate as many people as possible; why company culture is essential to the success of her business; how sheâs navigated building a business with offices in two states; and, how Supergoop has found a creative way to get people to apply sunscreen around their eyes, where there is more danger than we realize.

Jennifer Justice of The Justice Dept. - Championing Female Empowerment and Equality Aug 26, 2019

Show notes

She might be a kind of real life super hero. Her name certainly seems appropriate, and she champions female empowerment and equality while playing an important role in supporting women to achieve their business potential. Sheâs Jennifer Justice, Co-Founder of The Justice Dept, a female-focused advisory and legal firm that works with entrepreneurs, executives, talent, brands, and creatives in all stages of their careers. Sheâs also a mom, and sheâs pretty impressive! Jennifer joins Socialfly Co-Founders Courtney Spritzer and Stephanie Cartin in the MouthMedia Network studio for a conversation about building her business and career, and describes her journey to success. Plus, a surprise and a new feature -- Turn the Tables!

In this episode, Jennifer shares why we canât just do it by ourselves if you want to grow a big business; the need to hire people who are real experts, and who have the right skills set; discovering the meaning of dry powder; dividing roles when working as partners; being a great mom while running a business; staying grounded and standing up for the right thing; and, how she uses what she learned from working with Jay-Z for 17 years.

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